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4 Top Donor Retention Strategies to Keep Your Year-End Donors

CauseVox

Now is the time to make sure that your organization has donor retention strategies in place to bring those year-end supporters with you into 2025. You might be asking why you need to put a ton of time and energy into bringing your donors back for a second donation. Youre saving money by improving your donor retention.

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5 Ways to Give Your Nonprofit’s Email Newsletter a Makeover

NonProfit PRO

When marketers think of their email newsletters, they may be placing too much emphasis on “news” and not enough on the “letter” aspect, and Ann Handley, chief content officer at MarketingProfs, sees this as an opportunity. Here are five email newsletter makeover tips that she shared.

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10 Must-Know Stats About COVID-19 Donors

Nonprofit Tech for Good

7,008 survey respondents from 81 countries indicated in the survey that they had donated in response to the COVID-19 pandemic and some characteristics of these donors are listed below. It’s worth noting that 68% of the COVID-19 donors were female, 31% male. of COVID-19 donors are enrolled in a recurring giving program.

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[Recordings] Earn a Certificate in Digital Marketing & Fundraising

Nonprofit Tech for Good

Packed with practical advice and customized for nonprofits with limited time and financial resources, the certificate program requires following three webinar recordings: 1) Website & Email Marketing for Nonprofits October 23, 2024 • 2 hours Website design best practices that improve the user experience and SEO The top five calls-to-action to convert (..)

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5 Components of an Effective Donor Stewardship Matrix

sgEngage

It takes more than thank-you letters to retain donors for your nonprofit long-term. To effectively steward donor relationships and inspire higher levels of giving, you must strategically engage donors in various ways that deepen their connections to your nonprofit. The answer is a donor stewardship matrix.

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6 Ways to Grow Your Nonprofit’s Following on Social Media

Nonprofit Tech for Good

To grow your following on social media, you need to make a concerted effort to let your supporters and donors know how to find your nonprofit on social media. 2) Include social media icons in your email newsletter. Again, where to feature your social media icons in your newsletter depends upon your digital marketing priorities.

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Retaining First Time Donors this GivingTuesday

sgEngage

These donors, who contribute without prior planning, can be the unsung heroes of your end-of-year fundraising. According to a recent report from the Blackbaud Institute , 72% of spontaneous gifts went to organizations with whom the donors were already familiar. This is even more important as you seek to expand your donor rolls.

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