Facebook ROI: Not Just a Myth
NTEN
JUNE 29, 2011
When it comes to nonprofits – and particularly, nonprofits on Facebook – we're all looking for the answer to the question: What's the ROI? The truth is, ROI can be calculated in a variety of ways. At EDF, we wouldn't disagree with that, but we do think it has the potential to become a competitive source of donors and activists.
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