3rd Sector Labs

AUGUST 15, 2014

Using data to drive your digital marketing campaigns is essential. Without the discipline of data, your digital marketing success is based more on hope than strategy and execution. Our corporate marketers understand the criticality of data all too well, especially retailers. 3 simple data tips for better digital marketing.

Digital 138

Digital Data Marketing Nonprofit 138

NonProfit Hub

JUNE 22, 2021

What accounts for more donations in the nonprofit world: A) larger corporations or B) individual donors? In reality, it’s the complete opposite—over 80% of donations come from individual donors. Donors give for a variety of reasons, like a personal connection to an organization. If you answered A, you are not alone.

ROI 83

ROI Donor Fundraising Gift 83

Nonprofits Source

APRIL 1, 2025

These third-party cookies allow marketers to target users based on their behavior across different sites. Nonprofits still need more durable, privacy-conscious ways to incorporate data into their marketing strategies. Youve likely seen pop-ups on your favorite websites asking if youd like to opt into cookies.

Strategy 52

Strategy Data Marketing Build 52

Nonprofit Tech for Good

APRIL 5, 2021

This is the seventh post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. According to the Open Data Project , of the 89% of nonprofits worldwide that use social media in their digital marketing and fundraising strategy, 75% of those use Instagram.

Practice 363

Practice Nonprofit Social Media Facebook 363

sgEngage

NOVEMBER 20, 2024

By actively bringing together different departments and leading discussions around revenue diversification, you can set measurable goals, evaluate the ROI of each funding source, and make informed decisions about where to invest time and resources. Finance plays a crucial role in building a sustainable and scalable funding strategy.

Professional 98

Professional Fund Model Build 98

Nonprofit Tech for Good

DECEMBER 9, 2022

Email Marketing and Customized Giving. A monthly giving program, also known as a monthly giving society or circle, is where donors sign up to automatically donate a specified amount to an organization each month. Donation pledges are donor promises to give an organization a certain amount of money over a set period. Major Gifts.

Fund 331

Fund Nonprofit Pledge Donor 331

TechImpact

NOVEMBER 6, 2014

The world is rife with marketing trends, techniques, and jargon. It seems like every day there’s another hot fad that every marketing company thinks will change the game. But content marketing is a new phenomenon. However, few can argue the rapid rise, and ostensible success content marketing has seen in the nonprofit sector.

Content 119

Content Benchmark Marketing Report 119

sgEngage

APRIL 4, 2023

One of the takeaways from the recently-released “Giving by Generation” special report was that more donors are now giving to nonprofits via text messaging than six years ago. The report also found that donors are now more open to hearing from nonprofits via text messaging. Or, donors who’ve previously given to certain campaigns.

ROI 98

ROI Nonprofit Channel Donor 98

Nonprofit Tech for Good

JUNE 8, 2011

The brutal but honest — and hopefully well-received — truth is that the majority of nonprofits are making mistakes on social-networking sites that directly undermine their ROI. Your supporters and donors now expect your nonprofit at the very least to be on Facebook, and Twitter comes in a close second. No doubt about it. Not blogging.

Social Media 279

Social Media Media Social Nonprofit 279

Nonprofit Tech for Good

MARCH 11, 2022

It creates a personal, meaningful introduction of your cause and nonprofit to new donors. There’s a whole constellation of potential new donors out there, and this is how you connect! Inspire supporters and develop new donors by giving peer-to-peer fundraising a whirl!

Fundraising 344

Fundraising Nonprofit Donation Campaign 344

sgEngage

DECEMBER 12, 2024

After we made introductions, I asked about their donor CRM, jotting notes as they shared their hopes, frustrations, and data woes. As their list of frustrations grew and their unfulfilled hopes piled up, they asked me if I thought it was time to change to another donor CRM. How could your CRM improve your donor experience?

Change 105

Change Time Nonprofit Evaluation 105

sgEngage

AUGUST 8, 2022

When you invest in the stock market, you’re probably looking for a return on your investment, and you almost certainly think about that return in financial terms. ROI is usually shown as a percentage calculated by dividing the net profit or loss by the initial cost. What’s the ROI, for example, of your annual gala?

ROI 98

ROI Campaign Gift Fundraising 98

DNL OmniMedia

DECEMBER 12, 2024

To reach the right audience and inspire action, you need a strong understanding of nonprofit marketing essentials and a thorough strategy. We understand how marketing and technology go hand-in-hand, and throughout this guide, we will focus on how to apply nonprofit marketing best practices using your organizations technology.

Marketing 52

Marketing Guide Nonprofit Social Media 52

Nonprofit Tech for Good

MAY 31, 2020

By Stephanie Kanak , Content Strategist at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. They depend on the quality of the data collected in their donor management system. The bottom line: if you can’t reach your donors, you can’t solicit them. What would you do differently?

Nonprofit 340

Nonprofit Survey Donor Fundraising 340

Greater Giving

MAY 25, 2022

Fundamental Strategies to Maximize your Event Marketing ROI. Hosting and marketing a successful event can require a significant investment of time and resources. This guide will look at four transformational fundraising strategies for increasing your nonprofit’s ROI from its event marketing outreach. Let’s jump in!

ROI 81

ROI Strategy Marketing Social Media 81

Nonprofit Tech for Good

FEBRUARY 14, 2019

The key, though, is doing it in a way that delivers maximum ROI. Select “Conversions” as your marketing objective, name the campaign, then continue on to plan your ad sets. You could, for example, base one on an email list of your past donors to try and reach the most productive segment of your following.

Facebook 263

Facebook Fundraising ROI Metrics 263

TechImpact

JULY 22, 2014

The email is your digital avenue to a potential donor, volunteer, or even employee. Your direct marketing and other offline marketing campaigns can help support your online campaigns, too. In your next direct marketing blast, be sure to include a line about how much more information is available on your website.

email 170

email Social Media ROI Offline 170

Allegiance Group

JANUARY 8, 2025

As fundraisers, were also storytellers and every donor has a story. When we can identify what those stories are and understand the kind of path our donors follow at each stage of the giving process, we can gently guide their journey, connect with them at a deeper level, build strong relationships, and improve fundraising results.

Map 52

Map Donor Experiment Team 52

Saleforce Nonprofit

JUNE 22, 2021

As advancement leaders at higher education institutions consider their options in the age of COVID-19, they’re rethinking conventional wisdom by choosing Salesforce to build lifelong alumni and donor relationships. With Salesforce.org, Morehouse has developed better-informed campaigns aimed at alumni and donors. About the Author.

ROI 101

ROI University Education Fundraising 101

Nonprofit Tech for Good

NOVEMBER 29, 2010

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. The ROI for us is measured in lives saved more than just the money raised to do so. In the sheer volume of donors, about 90% contribute online, however our largest donations still come by check.

Social Media 276

Social Media Interview Media Examples 276

DNL OmniMedia

FEBRUARY 3, 2025

Marketing is essential to nonprofit success. However, too many nonprofits waste time, money, and resources conducting outreach without a cohesive marketing strategy. One of the best ways to design or refine your strategy in an efficient and effective way is to leverage nonprofit marketing consulting.

Consultant 52

Consultant Marketing Nonprofit Social Media 52

sgEngage

AUGUST 1, 2024

Long-term donors are invaluable assets for any organization, providing consistent support and creating a sustainable future. Finding long-term donors requires connecting with your community. Turning event attendees into long-term donors starts well before the fundraising event itself.

Donor 105

Donor Strategy Channel Social Media 105

CauseVox

FEBRUARY 1, 2022

Major donors can sometimes feel like an elusive prize that only few will ever receive. The key to understanding where major donors are concerned is learning more about them and how to communicate with them effectively. Session I: Effective Major Donor Development with Charles Burge. Are you tired of fundraising? Frustrated?

Donor 105

Donor San Francisco Fundraising Campaign 105

Nonprofit Tech for Good

DECEMBER 28, 2010

That was in the fall of 2006, when I was hired at The HSUS to manage their online marketing presence such as pay per click and banner ads. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. In terms of ROI, social media has grown our email file and we’ve raised significant money on social networks.

United States 266

United States Social Media Media Interview 266

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 20, 2012

We’ve known for some time that an integrated multi-channel approach to constituent engagement is key for nonprofits to be successful; however there’s been limited understanding of optimizing integrated marketing or its impact. The central finding from the study is that dual channel donors give the most. See chart above].

Channel 105

Channel Donor Giving Offline 105

TechImpact

OCTOBER 30, 2014

While the ROI of storytelling is a difficult one to measure , what’s important to understand is that it does work. Fundraising Social Tech content marketing nonprofit nonprofit technology nonprofits npTech storytelling technology' For example, donating money to charities that are associated with that great story or narrative.

Storytelling 245

Storytelling Brain Story Nonprofit 245

Bloomerang

OCTOBER 16, 2023

A donor database is much more than a glorified phonebook for nonprofits. When nonprofits invest in the right donor management tools and use them properly, they can become an incredible asset. These solutions optimize and expand your fundraising and donor stewardship activities to help form long-lasting relationships.

Database 105

Database Donor Guide Software 105

Greater Giving

DECEMBER 26, 2024

In the Secure Unforgettable Auction Items for Your Next Fundraiser webinar , fundraising expert, Hannah Yang, shared secrets for sourcing high-value items, building relationships with donors, and making compelling asks. Save Time, Boost Success : Streamline your processes to increase donor responses.

Fundraising 52

Fundraising Giving Social Media ROI 52

Bloomerang

JANUARY 11, 2024

Today’s question comes from a nonprofit employee who wants tips to improve first-time donor retention: Dear Charity Clairity, What tips would you give to a small to medium-size shop to improve first-time donor retention? What can I do to make the ROI better? Send new donors a great thank you letter. Not a receipt.

Donor 122

Donor Tips Time Retention 122

Qgiv

DECEMBER 10, 2024

Donation request letters, whether sent via email or direct mail, are one of the most effective ways to reach donors and solicit gifts. Donation request letters are an essential tool for nonprofits seeking to connect with potential donors and inspire them to contribute to their cause.

Template 98

Template Donation Help Raise 98

Nonprofit Tech for Good

NOVEMBER 15, 2019

The ability to track and monitor those relationships should be the #1 priority for organizations seeking to expand their donor base or increase their revenue. How do you get the most functionality and return on investment while meeting the baseline needs of your donor constituency? . 1) Kindful :: kindful.com. 5) Neon :: neoncrm.com.

Relationship 240

Relationship Software Management Nonprofit 240

Nonprofits Source

MARCH 11, 2017

It’s no secret that content is king when it comes to engaging and delighting donors and members alike. But did you know that writing content for donor intent can be used to target people ready to donate online content can also be used to target donor intent? What Is Donor Intent? Donate my car”.

Donation 112

Donation Content Online Marketing 112

Classy

AUGUST 11, 2021

If your wheels are turning, dive into our latest findings on recurring giving to motivate and retain modern recurring donors. Understand 2021’s Recurring Donors. Automate Email Templates to Reach More Donors. 8 Email Templates to Upgrade Your Recurring Donors. Email marketing. Social media captions and bios.

ROI 109

ROI Fundraising Time Template 109

NonProfit Hub

JANUARY 28, 2021

a well-established digital marketing automation platform ? email marketing is one of the most effective channels for nonprofit organizations. Here are 5 nonprofit email marketing mistakes to avoid. . As a nonprofit organization, email marketing should be one of your top priorities. According to Mailchimp ?

email 88

email Marketing Nonprofit Spam 88

Nonprofit Tech for Good

APRIL 17, 2021

” High customer retention rates can help a company spend less on marketing, improve the overall lifetime value of a customer, and earn more referrals. The impact that partner (or any kind of donor) retention can have on a charitable organization should be no different. In business, customer retention is “big business.”

Help 280

Help Tips Retention Nonprofit 280

Bloomerang

MARCH 31, 2025

With experience in every aspect of grant fundraising, these consultants know firsthand the importance of donor data managementand how nonprofits often overlook this aspect of fundraising strategy. With this in mind, many grant consultants advise their clients on how to evaluate, select, and set up effective donor management systems.

Consultant 82

Consultant Grant Proposal Template 82

Allegiance Group

APRIL 14, 2025

Start by reviewing trending reports such as AGP’s Donor Performance Analysis. This is particularly beneficial for goals around: Number of new donors Increasing the number of gifts per donor Increasing the average gift This isnt the time to delve into tactics. Where do you see consistent growth? That will come next.

Public 52

Public Media Channel Mail 52