NonProfit PRO

MAY 16, 2023

A GivingUSA study revealed a significant increase in millennial gift giving from 2016 to 2022, and much of that lift is a result of direct mail. Taking advantage of empty mailboxes, in addition to understanding what really motivates millennials to give, is key to the future of most fundraising programs.

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Giving Mail Gift Studies 298

The Fundraising Authority

MARCH 28, 2021

In fact, recent studies show that each volunteer’s time is worth over $23 per hour. Storytelling is one of the most challenging aspects of donor cultivation. This is especially true when engaging prospective donors who are new to your cause. Volunteers are Amazing People…& Can Be Amazing Donors, Too!

Volunteer 189

Volunteer Donor Storytelling Causes 189

Amy Sample Ward

JUNE 22, 2011

Today, I’m live blogging a few sessions from the 2011 Millennial Donor Summit. This session focuses on Millennial Donors, with Angela White from JGA presenting. What did they find out in the Millennial Donor Report? Last year, we did research on Millennial donors and it spurred us to do it again. Communicating.

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Donor Research Gift email 224

The Fundraising Authority

DECEMBER 3, 2020

It’s a simple fact that has been proven time and again in fundraising studies and research: people give to charity at the end of the year. Your mileage may vary, but for me, I usually stick to current donors for year-end appeals. an e-mail and a piece of direct mail) with your year-end ask.

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Fundraising Mail Calendar Gift 247

Bloomerang

JULY 26, 2024

Today’s question comes from a nonprofit employee who wants insight into what role direct mail plays in fundraising in a digital world: Dear Charity Clairity, I’m wondering what role direct mail plays in our digitally-dominant world ? But I wonder if in the long run the ROI is better for direct mail than digital?

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Mail Roles Digital Fundraising 121

Nonprofit Tech for Good

APRIL 15, 2020

Sending donors a third-party payment site, such as PayPal, is problematic if that is the only way that donors can give. According to Network for Good , one in six online donors will drop out of the donation process if they are sent to a third-party website. Monthly donors give $35.46

Donation 363

Donation Practice Nonprofit Paypal 363

NetWits

DECEMBER 28, 2010

Back in January of 2008 he told us (the non-profit sector) that we should be looking to use the internet in new and innovative ways to build community and engage our supporters because direct mail, although still a huge revenue source, was beginning to show signs of fatigue. First Year Donor Retention is 29.3%.

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Profit Business Stats Statistics 264

TechImpact

AUGUST 26, 2013

Google analyzed donation-related searches, finding and increase of 30% from August 2012 to September 2012, according to a study conducted by Google and Millward Brown Digital. 79% of donors were influenced by an online video ad. YouTube was the primary source of nonprofit video engagement for donors.

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Fundraising Google Donation Donor 201

3rd Sector Labs

JUNE 30, 2014

Many nonprofits don’t know their donor data. If we don’t know our donor data, how can we effectively plan a fundraising appeal? Combat the challenges of donor retention? So, how do we know that nonprofits don’t know their donor data? Because donors are people, and people’s lives change.

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Attention Donor Data Nonprofit 157

Bloomerang

DECEMBER 20, 2024

Wearing the donor hat I feel your pain! The most successful charities tap into donor motivations for giving , of which there are many. We know this from researchers like Penelope Burk (author of Donor-Centered Fundraising ), who found in study after study across the U.S. — Very Frustrated. At the top.

Charity 110

Charity Gift Donor Roles 110

Qgiv

DECEMBER 10, 2024

Donation request letters, whether sent via email or direct mail, are one of the most effective ways to reach donors and solicit gifts. Donation letters are used to request financial contributions or solicit in-kind donations through traditional channels, like direct mail, or using digital channels, like email.

Template 98

Template Donation Help Raise 98

Nonprofit Tech for Good

FEBRUARY 16, 2013

Part of the reason is a commitment to altruism, but I also use (for lack of a better word) these 31 nonprofits to study how nonprofits are progressing in online fundraising, social media and mobile communications. Results: I am believer that some donors will drop out of the donation process if it is overly complicated or time-consuming.

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Donation Results Online Practice 276

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 20, 2012

With the study’s findings, we can now more confidently say that nonprofits need to adapt to in the way they both engage externally with their supporters as well as organize their efforts internally. The central finding from the study is that dual channel donors give the most. On average, dual channel donors give $123.29

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Channel Donor Giving Offline 105

Bloomerang

MAY 3, 2021

It covered broad brush strategies all nonprofits today should incorporate into their donor fundraising/marketing mix. These are my favorite tips to enhance what you’re already doing to attract and sustain individual donor fundraising. . ACTION: Get board members to review your donor list. Only 6 out of 10 ongoing donors renew.

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Action Donor Fundraising Tips 133

Nonprofit Tech for Good

MARCH 18, 2013

One of my favorite nonprofits to study, nonprofits would be wise to subscribe, follow, and like the World Wildlife Fund and learn from their commitment to early adoption and investing resources in building a powerful online brand. Today, this font size and large quantity of content would visually overwhelm supporters and donors.

Websites 270

Websites Online Design Fundraising 270

Nonprofit Tech for Good

MARCH 20, 2024

Online Fundraising Strategy 93% of nonprofits believe that a strong brand identity has a positive impact on donor engagement. 99designs ] 75% of donors look for concrete information about a nonprofit’s achievements before making a decision to give. Double the Donation ] The current donor retention rate is 41.9%. billion—only 0.6%

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Statistics Fundraising Online Nonprofit 246

Bloomerang

AUGUST 9, 2021

Mastering personalized, customer-centered philanthropy facilitation, especially mid-level and major donors, to increase your donor lifetime value. Master personalized, customer-centered philanthropy facilitation, especially mid-level and major donors, to increase your donor lifetime value. . They actually cost you money

Donor 134

Donor Strategy Fundraising Gift 134

Bloomerang

JANUARY 14, 2025

Regardless of what you call it, mobile giving is one of the most popular ways for nonprofits to raise moneyand retain more donors on the go. Donors can text a unique keyword or donation amount to your nonprofits dedicated phone number. Alternatively, you can use an app that allows donors to give with just a few clicks.

Mobile 105

Mobile Giving Guide Nonprofit 105

NTEN

NOVEMBER 9, 2012

NTEN partnered with Charity Dynamics to conduct the 2012 Nonrprofit Donor Engagement Study. This donor-focused study gathered feedback from consumers spanning a wide range of giving levels ($25 – $5,000+) who donated to a nonprofit in the past 12 months. > Download the study online here.

Studies 73

Studies Donor Nonprofit Charity 73

NetWits

JUNE 9, 2011

billion in 2008, the council’s fourth annual “Run Walk Ride Thirty” study reports. 3) The Shift in Donor Attitudes. If you look at the shift in fundraising over time from door-to-door to the phone, mail, email, the Web and social media sites, you will also be able to see a fundamental shift in donors’ attitudes.

Trend 219

Trend Attitude Charity Fundraising 219

Bloomerang

NOVEMBER 1, 2024

Today, you must segment donors by their passions , not by how much money they give. This is accomplished by using what donors show and tell you to uncover their identities , rather than simply grouping traits into broad-brush personas (e.g., Begin thinking of donors as beneficiaries too. Stop sending one size fits all messages.

Tips 114

Tips Strategy Volunteer Donor 114

Wild Apricot

SEPTEMBER 30, 2010

Tags: Non-profit technology General non-profit interest Fundraising nptech Marketing Best practices Volunteers E-mail marketing events SEO Social networking case studies Non-profit Communications websites training Membership management Donor management webinar software social media newsletters search engine optimization.

Free 146

Free Case Study Nonprofit Social Network 146

Bloomerang

DECEMBER 12, 2024

In fact, a recent Global Trends in Giving report reveals that 33% of donors in the U.S. In this article, we explain why email campaigns are a perfect place to begin engaging your donors and how your nonprofit can use email to its advantage starting today. Well cover: Why is investing in email marketing for nonprofits worth it?

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email Marketing Guide Nonprofit 94

Nonprofit Tech for Good

APRIL 27, 2023

Nonprofits can use it to study past versions of their website and to monitor their progress in web design over time. mail-tester:: mail-tester.com This free tool reveals if your email domain is on a blacklist, flagged for spam, and properly set up for SPF, DKIM, and DMARC protocols. See also OptInMonster.

Resource 361

Resource Tools Digital Marketing 361

Nonprofit Tech for Good

SEPTEMBER 29, 2019

So why can’t you convert more of your web traffic into donors? Start building your most streamlined, mobile-friendly donor experience with these steps: Make your ‘Donate’ button on your website easy to find. Want donors to give, don’t make them work to figure out how. Online and Mobile-Friendly is Giving-Friendly.

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Conversation Giving Online Tips 262

Nonprofit Tech for Good

MAY 29, 2012

Your nonprofit’s “Thank You” landing page is the page that your donors land on after they have entered all their personal and credit card information and clicked the “Donate Now” button to process their donation. ” What a tragic lost opportunity! 4) Hard to find “Donate Now” button.

Campaign 277

Campaign Online Fundraising Nonprofit 277

Nonprofit Tech for Good

JULY 7, 2022

And unfortunately, according to this 2019 study , it’s estimated that nonprofits lost out on almost $93M due to low deliverability rates in 2018. DKIM (DomainKeys Identified Mail) is a type of digital signature to verify that the domain you are sending from is legitimate. That is a LOT of email.

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email Nonprofit NPO Content 343

Nonprofit Tech for Good

OCTOBER 4, 2019

While someone traveling to the future from the 1950s might be disappointed to realize we don’t send mail by rocket or have flying houses , what I am sure they’d be impressed by is the degree of social impact we’ve driven as a collective society and the steps we’re taking to continue to evolve. Donor-Advised Funds. Their common thread?

Trend 272

Trend Fundraising Philanthropy Donor 272

Wild Apricot

AUGUST 30, 2010

Tags: Non-profit technology General non-profit interest Fundraising nptech Marketing Best practices Volunteers E-mail marketing events Social networking case studies Non-profit Communications websites training Membership management Donor management webinar software social media newsletters.

Free 137

Free Case Study Nonprofit Social Network 137

Bloomerang

MAY 9, 2021

Your donors are the ones who make your organization’s mission possible. Here at Bloomerang, we specialize in donor retention. Our team has studied the effectiveness of retaining donors rather than acquiring new ones, and that research guides our entire approach. Why Does Donor Appreciation Matter? . Navigation: .

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Donor Ideas Strategy Create 135

Bloomerang

MAY 9, 2021

Your donors are the ones who make your organization’s mission possible. Here at Bloomerang, we specialize in donor retention. Our team has studied the effectiveness of retaining donors rather than acquiring new ones, and that research guides our entire approach. Why Does Donor Appreciation Matter? . Navigation: .

Donor 135

Donor Ideas Strategy Create 135

Nonprofit Tech for Good

OCTOBER 27, 2019

Our partnership model is simple and innovative: in exchange for promoting the 2020 Global Trends in Giving Survey to donors and supporters of nonprofit organizations in your country from March 1 through May 31, 2020 , our partners receive the anonymized survey data for their country or cause. Example 2: You are a media outlet in South Africa.

Trend 215

Trend Global Report Giving 215

3rd Sector Labs

MAY 4, 2015

All charities need new donors, just like all businesses need new customers. Studies tell us again and again: it is cheaper to retain an existing donor (or consumer) than to acquire a new one. My charity needs new donors. Donors can come from anywhere. Direct mail campaigns. Where do you find them?

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Donor Database Charity Activities 100

Qgiv

OCTOBER 15, 2021

He has worked in capital campaigns, major and planned giving (including charitable gift annuities) grant writing and donor research. This phenomenon demonstrates a long-term concern regarding the loss of donors fundraising professionals have seen across the country. So, who will be the future donors to nonprofits?

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Donor Research Difference Omaha 96

Bloomerang

APRIL 30, 2021

Erica Waasdorp will show you how important recurring giving has become, and how best to bring them in – with minimal time and effort, but with the large focus these sustainable recurring donors deserve. We’re here to talk about recurring donors, oh, yeah, best practices for unlocking the mystery that is recurring donors.

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Donor Practice Video Gift 117

3rd Sector Labs

MARCH 1, 2015

Now, let’s talk about your donor database. Year after year you gather information about donors. Donors lapse. You keep mailing out newsletters and fundraising appeals. You keep adding new donors, new prospects and your mailing lists get larger. Is your organization is a donor data hoarder?

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Data Donor Database Mail 100

NetWits

MAY 31, 2011

The 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report provides analysis of 28 major nonprofit organizations and transactions for over 15 million donors and more than $1 billion in revenue. The dominate giving channel for new donors 64 years old and younger is online — not offline. They get worse over time.

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Benchmark Internet Giving Report 144