Bloomerang

JUNE 21, 2022

One of the most common questions that we get about new donor acquisition is, “How can I recoup my investment?”. While there are several answers to this question, getting a return on your investment (ROI) really starts with two key things: new donor retention and second gift conversions. So, how do you set a second gift strategy?

Donor 121

Donor Strategy Create Gift 121

Nonprofit Tech for Good

DECEMBER 30, 2009

2) ATTN Donors: Have you ever donated to a nonprofit organization through your cell phone? [ [link] ]. 4) ATTN Donors: Do you prefer to give $$$ to your favorite organizations via: [ [link] ]: 71% The organization’s website. 13% Check/snail mail. 2% Our organization does not publish an e-mail newsletter. [ [link] ].

Results 192

Results Communication Strategy Nonprofit 192

sgEngage

DECEMBER 12, 2024

After we made introductions, I asked about their donor CRM, jotting notes as they shared their hopes, frustrations, and data woes. As their list of frustrations grew and their unfulfilled hopes piled up, they asked me if I thought it was time to change to another donor CRM. How could your CRM improve your donor experience?

Change 104

Change Time Nonprofit Evaluation 104

Nonprofit Tech for Good

JUNE 23, 2020

As a general rule, donations pages should be simple, optimized for mobile giving, and ask for the minimal amount of information required to make a donation and to capture a donor’s contact information. It’s also worth sending a postcard campaign to your one-time donors asking them to become monthly donors.

Practice 342

Practice Fundraising Online Nonprofit 342

The Fundraising Authority

DECEMBER 22, 2020

When they need to get in touch with a donor or prospect, they don’t send an e-mail first… they pick up the phone and make a call. Then they follow up with an e-mail. The only way to know what works, and what doesn’t is to track metrics and return on investment (ROI) for all fundraising tactics. They Ask for Referrals.

Effective 208

Effective Fundraising Profit Donor 208

The Fundraising Authority

NOVEMBER 23, 2020

Non-profit direct mail fundraisers know that one of the worst times to send a fundraising letter for a charity is in the couple of weeks before a major election. Because the candidates and their supporters are going to be flooding mailboxes with oversized postcards, self-mailers, and every other type of direct mail communication possible.

Profit 190

Profit Social Media Mail Fundraising 190

Bloomerang

JANUARY 11, 2024

Today’s question comes from a nonprofit employee who wants tips to improve first-time donor retention: Dear Charity Clairity, What tips would you give to a small to medium-size shop to improve first-time donor retention? What can I do to make the ROI better? Send new donors a great thank you letter. Not a receipt.

Donor 121

Donor Tips Time Retention 121

The Modern Nonprofit

FEBRUARY 4, 2025

More importantly, it allows you to strengthen donor relationships and grow your mission with confidence. Identify Opportunities By analyzing your data, youll spot trends that highlight areas for growth, like which campaigns resonate most with your audience or which donor segments need more attention. The 5 Key Fundraising Metrics 1.

Metrics 52

Metrics Track Fundraising Nonprofit 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 20, 2012

The study takes a deep dive into the metrics associated with a multi-channel marketing program at CARE USA – particularly the relationship between traditional direct mail and digital channels (also referred to in the study as offline and online). The central finding from the study is that dual channel donors give the most.

Channel 105

Channel Donor Giving Offline 105

Nonprofit Tech for Good

AUGUST 27, 2023

So instead of creating a costly promotional mailer, then asking supporters to fill out the form, track down a stamp, and mail it back, you simply share a link where folks can register online with a few simple, secure clicks. What’s more, when it comes time to make team pairings and hole assignments, it can all be done right in the software.

Fundraising 231

Fundraising Technology Sponsor Registration 231

Bloomerang

SEPTEMBER 27, 2024

Today’s question comes from a nonprofit employee who wants advice on creating a major donor stewardship budget: Dear Charity Clairity, We are in the beginning stages of creating a major gift program. I’m thinking impact videos (less formal – low cost), gatherings, impact mailings, cost of donor meetings, etc.

Donor 125

Donor Gift Charity ROI 125

sgEngage

AUGUST 1, 2024

Long-term donors are invaluable assets for any organization, providing consistent support and creating a sustainable future. Finding long-term donors requires connecting with your community. Turning event attendees into long-term donors starts well before the fundraising event itself.

Donor 104

Donor Strategy Channel Social Media 104

NTEN

JUNE 29, 2011

When it comes to nonprofits – and particularly, nonprofits on Facebook – we're all looking for the answer to the question: What's the ROI? The truth is, ROI can be calculated in a variety of ways. At EDF, we wouldn't disagree with that, but we do think it has the potential to become a competitive source of donors and activists.

ROI 94

ROI Facebook Social Media Advocacy 94

Nonprofit Tech for Good

MAY 29, 2012

Usually I donate to one or two nonprofits at a time, but to go through a list of 25 nonprofits in less than 90 minutes made it abundantly clear that many nonprofits still need to tweak their “Donate Now” process to maximize online donations and their social media ROI. ” What a tragic lost opportunity!

Campaign 250

Campaign Online Fundraising Nonprofit 250

Candid

AUGUST 18, 2021

AI can completely change how nonprofits engage donors and prepare for fundraising appeals. For instance, AI can quickly rank individual donors by their likelihood to give to a direct mail appeal right now. . Can an organization raise more by contacting a smaller, more targeted group of donors?

Course 130

Course Fundraising Mail Analysis 130

Bloomerang

APRIL 6, 2021

All this fundraising definitely involves sending appeals to your donor base. Deciding on the channels through which to send your appeals can be tough—there are so many ways to reach donors these days. This type of campaign uses a combination of various digital methods and/or direct mail. . Direct Mail. Social media.

Mail 77

Mail Channel Strategy Fundraising 77

Nonprofit Tech for Good

NOVEMBER 29, 2010

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. The ROI for us is measured in lives saved more than just the money raised to do so. In the sheer volume of donors, about 90% contribute online, however our largest donations still come by check.

Social Media 248

Social Media Interview Media Examples 248

Robert Weiner

JANUARY 11, 2009

I thought it might be useful to compile a list of all of the commercial donor databases I’m aware of. This list came from my head, my bookmarks, and lists compiled by NTEN and Idealware for their donor management software surveys (and I’m not certain all of these are actually donor databases). Donor Quest.

Database 100

Database Donor Kintera Blackbaud 100

TechImpact

AUGUST 19, 2014

Whether it be a phone call, email, or direct mail sent out, through a CRM, your nonprofit can track how a person responds to a certain type of communication method, know whether or not they’ve donated, how they’ve donated, and almost anything else you want to track. End users are lost, and training finds them.

Training 193

Training Train PowerPoint Donation 193

Nonprofit Tech for Good

MAY 7, 2012

received 93,000 visits and as traffic grows consistently from month to month so does my ROI. Still, understand that the more good, high-quality content your nonprofit blog publishes, the higher your ROI. Highlight Special Donors, Fundraisers, and Volunteers. As of last month, Nonprofit Tech 2.0 Nonprofit Tech 2.0

Content 247

Content Ideas Nonprofit Social Media 247

Everyaction

JANUARY 18, 2018

We’ve rounded up six ways to reach out to millennial donors to help boost your fundraising efforts. Rethink mail asks. If they are, then they’re hearing your asks there, and like other donors they don’t want to feel bombarded. First, millennials move around, a lot. You can read more about that here. Swag offers.

Donor 81

Donor Mail Donation email 81

Greater Giving

MAY 25, 2022

Fundamental Strategies to Maximize your Event Marketing ROI. This guide will look at four transformational fundraising strategies for increasing your nonprofit’s ROI from its event marketing outreach. When you spend time and money marketing to people who are unlikely to attend your event, your ROI will inevitably take a hit.

ROI 81

ROI Strategy Marketing Social Media 81

Nonprofit Tech for Good

JULY 20, 2010

80% of my ROI (Return on Investment = webinar registrations, new clients, speaking engagements) comes from my e-Newsletter, and thanks to blogging my e-Newsletter list has jumped from 3,000 subscribers (which took 4 years to build) to almost 8,000 in 10 months! Interview experts, volunteers, donors and board members.

Ideas 225

Ideas Content Organization Nonprofit 225

Allegiance Group

MARCH 20, 2025

One answer to this critical question is: Evaluate the strength of your appeal copy, specifically the direct mail and email appeals targeted to individual donors. Direct mail fundraising letters are more personal than other methods. Write directly to the donor and share a human story behind the mission. Say thank you.

Mail 52

Mail Fundraising Donor email 52

Nonprofit Tech for Good

JUNE 29, 2011

Many of us just assumed that donors, especially younger ones, would automatically convert their giving from using checkbooks to credit cards. We discovered almost immediately that donors were going to need some time to get accustomed to giving online. It took almost a decade for donors to trust Donate Now technology.

Social Media 197

Social Media Donation Results Online 197

Bloomerang

SEPTEMBER 7, 2021

I love them as a major donor cultivation tool, but I hate them for everything else! Attendees often don’t convert to donors. Here are the positives (potentially transformational): Major donor prospects are often inspired to give or give more if proper attention is paid to them. Donor conversions.

Analysis 144

Analysis Benefit Fundraising Ratio 144

Nonprofit Tech for Good

OCTOBER 22, 2012

Know that using third-party apps decreases ROI if not used carefully. Even the tiniest of changes from posting natively can result in decreased Return on Investment (ROI). Nor do I think donors will be likely to enter their contact and credit card information on two-inch, mobile-optimized “Donate Now” pages.

Social Media 247

Social Media Social Media Chapter 247

Nonprofit Tech for Good

MAY 18, 2013

Know that using third-party apps decreases ROI if not used carefully. Even the tiniest of changes from posting natively can result in decreased Return on Investment (ROI). Nor do I think donors will be likely to enter their contact and credit card information on two-inch, mobile-optimized “Donate Now” pages.

Social Media 258

Social Media Social Media Chapter 258

Nonprofit Tech for Good

FEBRUARY 1, 2011

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Email is still winning in the online donor department, and in terms of traditional communications we receive a shocking number of donations through direct mail. I foresee our members relying on traditional communications tools for a while.

Social Media 190

Social Media National Media Interview 190

Bloomerang

MAY 30, 2022

How well are we engaging with our donors? What were our donor retention and new donor acquisition rates? Who are our most loyal donors ? We will engage at least 100 donors in the program. We will grow our donor base by 10% by June using direct mail appeals, social media posts, and our giving day campaign.

Guide 140

Guide Fundraising Social Media Donor 140

Allegiance Group

JANUARY 14, 2025

The good (or not-so-good) news is that your donors are likely just as addicted to their devices as you are. Its no wonder that SMS, or text messaging, has emerged as a powerful tool for organizations to connect with and communicate with donors and supporters. Show your appreciation to donors with personalized thank-you texts.

Fundraising 52

Fundraising Tips Donor Broadcast 52

3rd Sector Labs

AUGUST 15, 2014

While we use terms like “donor” and “constituent”, they are “consumers” too. We can learn a lot about reaching donors more effectively by keeping an eye on what our corporate retailing counter parts are doing to reach consumers. Everyone wants to see their ROI. Use small data (i.e. and again.

Digital 138

Digital Data Marketing Nonprofit 138

Care2

JUNE 21, 2010

A couple of years ago I put together the "social network" calculator as a free resource to assess the opportunity cost of recruiting email subscribers and donors online. ROI (Return on Investment) in its simplest form has has a very specific mathematical definition. link] or [link] if you want to tweet it. (Ha! The irony).

Social Network 58

Social Network ROI Network Social 58

Allegiance Group

APRIL 15, 2024

Direct mail fundraising should be an integral part of your nonprofit’s direct response strategy. When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. Allegiance Group makes achieving direct mail success simple. Does direct mail work?

Mail 52

Mail Fundraising Nonprofit Campaign 52

Nonprofit Tech for Good

OCTOBER 22, 2009

I tend to lose more followers, fans and friends on weekends than during the week, and my stats show that there is very little ROI [Return on Investment] in terms of traffic, e-mail newsletter and mobile subscribers, event sign ups, etc. The good news is that I have found using Twitter, Facebook, MySpace, etc.

Social Media 246

Social Media Media Social Tips 246

Nonprofit Tech for Good

NOVEMBER 28, 2011

And almost all executives were resisting letting go of control and embracing the new concept of empowering supporters and donors to be content creators and fundraisers for their nonprofits online. Get social and mobile media buzz in their e-mail inboxes regularly! Flash forward four and a half years. Get training.

Social Media 237

Social Media Media Social Stats 237

Allegiance Group

OCTOBER 10, 2024

We explore the challenges of channel attribution and offer tips for communicating how an omnichannel approach builds brand awareness and drives ROI. Say you email a donor, but they don’t act on it then. But all three models enable you to follow your donors from channel to channel and see the many different ways they support you.

ROI 52

ROI Channel Campaign Gift 52