Nonprofit Tech for Good

JUNE 23, 2020

As a general rule, donations pages should be simple, optimized for mobile giving, and ask for the minimal amount of information required to make a donation and to capture a donor’s contact information. It’s also worth sending a postcard campaign to your one-time donors asking them to become monthly donors.

Practice 342

Practice Online Fundraising Nonprofit 342

The Fundraising Authority

NOVEMBER 23, 2020

Non-profit direct mail fundraisers know that one of the worst times to send a fundraising letter for a charity is in the couple of weeks before a major election. Because the candidates and their supporters are going to be flooding mailboxes with oversized postcards, self-mailers, and every other type of direct mail communication possible.

Profit 190

Profit Mail Social Media Raise 190

Nonprofit Tech for Good

AUGUST 27, 2023

So instead of creating a costly promotional mailer, then asking supporters to fill out the form, track down a stamp, and mail it back, you simply share a link where folks can register online with a few simple, secure clicks. What’s more, when it comes time to make team pairings and hole assignments, it can all be done right in the software.

Technology 230

Technology Fundraising Sponsor Registration 230

NTEN

JUNE 29, 2011

When it comes to nonprofits – and particularly, nonprofits on Facebook – we're all looking for the answer to the question: What's the ROI? The truth is, ROI can be calculated in a variety of ways. At EDF, we wouldn't disagree with that, but we do think it has the potential to become a competitive source of donors and activists.

ROI 94

ROI Facebook Advocacy Social Media 94

Nonprofit Tech for Good

NOVEMBER 29, 2010

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. The ROI for us is measured in lives saved more than just the money raised to do so. In the sheer volume of donors, about 90% contribute online, however our largest donations still come by check.

Social Media 247

Social Media Interview Examples Media 247

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 20, 2012

The study takes a deep dive into the metrics associated with a multi-channel marketing program at CARE USA – particularly the relationship between traditional direct mail and digital channels (also referred to in the study as offline and online). The central finding from the study is that dual channel donors give the most.

Channel 105

Channel Giving Donor Offline 105

sgEngage

MARCH 22, 2022

A common misconception among newer nonprofit professionals is that every campaign or event is meant to attract new donors and donations. The longer a donor gives to your organization, the more time you have to build meaningful relationships that will reinforce their long-lasting support. . Ensure communication is a two-way street

Retention 100

Retention Communication Donor Strategy 100

Bloomerang

JUNE 21, 2022

One of the most common questions that we get about new donor acquisition is, “How can I recoup my investment?”. While there are several answers to this question, getting a return on your investment (ROI) really starts with two key things: new donor retention and second gift conversions. So, how do you set a second gift strategy?

Donor 102

Donor Strategy Create ROI 102

Nonprofit Tech for Good

MAY 29, 2012

Usually I donate to one or two nonprofits at a time, but to go through a list of 25 nonprofits in less than 90 minutes made it abundantly clear that many nonprofits still need to tweak their “Donate Now” process to maximize online donations and their social media ROI. ” What a tragic lost opportunity!

Campaign 250

Campaign Online Fundraising Social Media 250

NonProfit Hub

JUNE 22, 2021

What accounts for more donations in the nonprofit world: A) larger corporations or B) individual donors? In reality, it’s the complete opposite—over 80% of donations come from individual donors. Donors give for a variety of reasons, like a personal connection to an organization. If you answered A, you are not alone.

ROI 65

ROI Donor Fundraising Storytelling 65

TechImpact

AUGUST 19, 2014

Whether it be a phone call, email, or direct mail sent out, through a CRM, your nonprofit can track how a person responds to a certain type of communication method, know whether or not they’ve donated, how they’ve donated, and almost anything else you want to track. End users are lost, and training finds them.

Training 193

Training Train PowerPoint Tech 193

Candid

AUGUST 18, 2021

AI can completely change how nonprofits engage donors and prepare for fundraising appeals. For instance, AI can quickly rank individual donors by their likelihood to give to a direct mail appeal right now. . Can an organization raise more by contacting a smaller, more targeted group of donors?

Course 129

Course Fundraising Analysis Mail 129

Bloomerang

JANUARY 11, 2024

Today’s question comes from a nonprofit employee who wants tips to improve first-time donor retention: Dear Charity Clairity, What tips would you give to a small to medium-size shop to improve first-time donor retention? What can I do to make the ROI better? Send new donors a great thank you letter. Not a receipt.

Donor 95

Donor Time Tips Retention 95

Nonprofit Tech for Good

MAY 7, 2012

received 93,000 visits and as traffic grows consistently from month to month so does my ROI. Still, understand that the more good, high-quality content your nonprofit blog publishes, the higher your ROI. Highlight Special Donors, Fundraisers, and Volunteers. As of last month, Nonprofit Tech 2.0 Nonprofit Tech 2.0

Content 246

Content Ideas Nonprofit Interview 246

Nonprofit Tech for Good

JULY 20, 2010

80% of my ROI (Return on Investment = webinar registrations, new clients, speaking engagements) comes from my e-Newsletter, and thanks to blogging my e-Newsletter list has jumped from 3,000 subscribers (which took 4 years to build) to almost 8,000 in 10 months! Interview experts, volunteers, donors and board members.

Content 224

Content Ideas Organization New York 224

Robert Weiner

JANUARY 11, 2009

I thought it might be useful to compile a list of all of the commercial donor databases I’m aware of. This list came from my head, my bookmarks, and lists compiled by NTEN and Idealware for their donor management software surveys (and I’m not certain all of these are actually donor databases). Donor Quest.

Database 100

Database Donor Kintera Oracle 100

Greater Giving

MAY 25, 2022

Fundamental Strategies to Maximize your Event Marketing ROI. This guide will look at four transformational fundraising strategies for increasing your nonprofit’s ROI from its event marketing outreach. When you spend time and money marketing to people who are unlikely to attend your event, your ROI will inevitably take a hit.

ROI 81

ROI Marketing Strategy Sponsor 81

Nonprofit Tech for Good

OCTOBER 22, 2012

Know that using third-party apps decreases ROI if not used carefully. Even the tiniest of changes from posting natively can result in decreased Return on Investment (ROI). Nor do I think donors will be likely to enter their contact and credit card information on two-inch, mobile-optimized “Donate Now” pages.

Social Media 247

Social Media Social Chapter Media 247

Nonprofit Tech for Good

MAY 18, 2013

Know that using third-party apps decreases ROI if not used carefully. Even the tiniest of changes from posting natively can result in decreased Return on Investment (ROI). Nor do I think donors will be likely to enter their contact and credit card information on two-inch, mobile-optimized “Donate Now” pages.

Social Media 258

Social Media Social Chapter Media 258

Nonprofit Tech for Good

FEBRUARY 1, 2011

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Email is still winning in the online donor department, and in terms of traditional communications we receive a shocking number of donations through direct mail. I foresee our members relying on traditional communications tools for a while.

Social Media 190

Social Media National Interview Media 190

Bloomerang

SEPTEMBER 27, 2024

Today’s question comes from a nonprofit employee who wants advice on creating a major donor stewardship budget: Dear Charity Clairity, We are in the beginning stages of creating a major gift program. I’m thinking impact videos (less formal – low cost), gatherings, impact mailings, cost of donor meetings, etc.

Donor 102

Donor Gift Guidelines ROI 102

Bloomerang

APRIL 6, 2021

All this fundraising definitely involves sending appeals to your donor base. Deciding on the channels through which to send your appeals can be tough—there are so many ways to reach donors these days. This type of campaign uses a combination of various digital methods and/or direct mail. . Direct Mail. Social media.

Mail 64

Mail Channel Strategy Fundraising 64

Everyaction

JANUARY 18, 2018

We’ve rounded up six ways to reach out to millennial donors to help boost your fundraising efforts. Rethink mail asks. If they are, then they’re hearing your asks there, and like other donors they don’t want to feel bombarded. First, millennials move around, a lot. You can read more about that here. Swag offers.

Donor 81

Donor Mail Laptop Contest 81

sgEngage

AUGUST 1, 2024

Long-term donors are invaluable assets for any organization, providing consistent support and creating a sustainable future. Finding long-term donors requires connecting with your community. Turning event attendees into long-term donors starts well before the fundraising event itself.

Donor 84

Donor Strategy Channel Method 84

Nonprofit Tech for Good

OCTOBER 22, 2009

I tend to lose more followers, fans and friends on weekends than during the week, and my stats show that there is very little ROI [Return on Investment] in terms of traffic, e-mail newsletter and mobile subscribers, event sign ups, etc. The good news is that I have found using Twitter, Facebook, MySpace, etc.

Social Media 246

Social Media Media Management Tips 246

EveryAction

NOVEMBER 9, 2022

If email or mail appeals are a part of your GivingTuesday strategy, segmenting your audience could make a big difference for return on investment (ROI.) Donors want to know what your organization is accomplishing with their donation dollars. Perhaps it mentioned a specific initiative that donors really liked!

Gift 207

Gift Consultant Audience email 207

Nonprofit Tech for Good

NOVEMBER 28, 2011

And almost all executives were resisting letting go of control and embracing the new concept of empowering supporters and donors to be content creators and fundraisers for their nonprofits online. Get social and mobile media buzz in their e-mail inboxes regularly! Flash forward four and a half years. Get training.

Social Media 236

Social Media Media Social Stats 236

Nonprofit Tech for Good

JUNE 29, 2011

Many of us just assumed that donors, especially younger ones, would automatically convert their giving from using checkbooks to credit cards. We discovered almost immediately that donors were going to need some time to get accustomed to giving online. It took almost a decade for donors to trust Donate Now technology.

Social Media 197

Social Media Results Donation Online 197

Bloomerang

SEPTEMBER 7, 2021

I love them as a major donor cultivation tool, but I hate them for everything else! Attendees often don’t convert to donors. Here are the positives (potentially transformational): Major donor prospects are often inspired to give or give more if proper attention is paid to them. Donor conversions.

Analysis 140

Analysis Benefit Ratio Fundraising 140

Care2

JUNE 21, 2010

A couple of years ago I put together the "social network" calculator as a free resource to assess the opportunity cost of recruiting email subscribers and donors online. ROI (Return on Investment) in its simplest form has has a very specific mathematical definition. link] or [link] if you want to tweet it. (Ha! The irony).

Social Network 58

Social Network ROI Network Social 58

Nonprofit Tech for Good

MARCH 6, 2013

Still, understand that the content your nonprofit blog publishes, the higher your ROI. The easiest way to conduct these interviews is through e-mail or over the phone, but for the enterprising blogger with a penchant for journalism, in-person interviews provide the opportunity to get action photos and video interviews.

Content 224

Content Ideas Nonprofit Interview 224

3rd Sector Labs

AUGUST 15, 2014

While we use terms like “donor” and “constituent”, they are “consumers” too. We can learn a lot about reaching donors more effectively by keeping an eye on what our corporate retailing counter parts are doing to reach consumers. Everyone wants to see their ROI. Use small data (i.e. and again.

Digital 138

Digital Data Marketing Org 138

Allegiance Group

APRIL 15, 2024

Direct mail fundraising should be an integral part of your nonprofit’s direct response strategy. When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. Allegiance Group makes achieving direct mail success simple. Does direct mail work?

Mail 52

Mail Fundraising Nonprofit Channel 52

Nonprofit Tech for Good

MAY 18, 2013

Know that using third-party apps decreases ROI if not used carefully. Even the tiniest of changes from posting natively can result in decreased Return on Investment (ROI). Nor do I think donors will be likely to enter their contact and credit card information on two-inch, mobile-optimized “Donate Now” pages.

Social Media 207

Social Media Social Chapter Media 207

Allegiance Group

OCTOBER 10, 2024

We explore the challenges of channel attribution and offer tips for communicating how an omnichannel approach builds brand awareness and drives ROI. Say you email a donor, but they don’t act on it then. But all three models enable you to follow your donors from channel to channel and see the many different ways they support you.

ROI 52

ROI Channel Model Picture 52

Bloomerang

MAY 30, 2022

How well are we engaging with our donors? What were our donor retention and new donor acquisition rates? Who are our most loyal donors ? We will engage at least 100 donors in the program. We will grow our donor base by 10% by June using direct mail appeals, social media posts, and our giving day campaign.

Guide 133

Guide Fundraising Social Media Channel 133

Nonprofit Tech for Good

DECEMBER 27, 2012

Nonprofits could use Bravo to capture testimonials from donors and supporters or position statements from advocates and activists – and they do offer discounts for nonprofits. Formstack allows nonprofits to easily create online forms to capture contact information of new supporters, volunteers, and donors. Bravo :: getbravo.com.

Web 276

Web Tools Free Mobile 276