Nonprofit Tech for Good

MARCH 25, 2014

Due the rapid speed of technological advancement, from this point forward nonprofits will have to embrace multiple communications and fundraising tools if they want to reach donors and supporters of all ages. While print readership is highest among boomers, in recent years they have adopted mobile and social media at a rapid rate.

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Generation Donor Support Social Media 274

Bloomerang

JULY 7, 2022

Best Practices for Donor Acquisition and Retention Through Direct Mail. Sending a personalized, well-written appeal via direct mail can be one of the most impactful ways for schools to fundraise. But what about people who say that direct mail isn’t worth the investment? Refer to the data.

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Mail Retention Donor Practice 130

Bloomerang

DECEMBER 11, 2021

Today’s question comes from a nonprofit employee who wants advice on what would be considered a good new donor acquisition rate. I know about donor retention rates, goals, etc., but I’m not finding much data on what is a good new donor acquisition rate or goal annually. . And so forth.

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Rate Donor Retention Mail 131

Nonprofit Tech for Good

APRIL 15, 2020

Sending donors a third-party payment site, such as PayPal, is problematic if that is the only way that donors can give. According to Network for Good , one in six online donors will drop out of the donation process if they are sent to a third-party website. Monthly donors give $35.46

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Donation Practice Nonprofit Paypal 363

Bloomerang

NOVEMBER 21, 2024

Recruit a match from a single donor or group of donors. What number of donors gave at end of year? What was our retention rate year over year? How many new first-time donors did we have at end of year? Schedule in-person ask visits with donors. Filter by date. What was our average gift amount?

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Calendar Fundraising Gift Social Media 111

Bloomerang

JUNE 23, 2021

For the last 5 or so years, there has been a trend in new donor acquisition : Response rates continue to drop while average gifts continue to rise. Most of the time, people think of acquisition as casting a big net and trying to get as many fish (donors) into it as possible. M = Mail to proven donors.

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Rate Donor Mail email 111

Allegiance Group

APRIL 3, 2025

Nonprofits cant afford to overlook the power of re-engaging lapsed donorsstrengthening donor retention practices is now more critical than ever. Last year marked the fourth consecutive year that retention rates declined year over year in Q3, with only 13.8 percent of new donors retained year to date. Why do some donors lapse?

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Donor Tips Retention Mail 52

Bloomerang

JULY 26, 2024

Today’s question comes from a nonprofit employee who wants insight into what role direct mail plays in fundraising in a digital world: Dear Charity Clairity, I’m wondering what role direct mail plays in our digitally-dominant world ? But I wonder if in the long run the ROI is better for direct mail than digital?

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Mail Roles Digital Fundraising 121

The NonProfit Times

NOVEMBER 25, 2024

of atheists rate their trust in charities as 9 or 10 on a 10-point scale, as compared to 55.6% The data is from the report Give.org Donor Trust Report 2024: Trust and Giving Attitudes Across U.S. of respondents rating the importance of trusting a charity before giving as 9 or 10 (Essential) on a 10-point scale, as compared to 22.1%

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Charity Studies Ratio Attitude 104

Nonprofit Tech for Good

APRIL 3, 2022

Some individual board members may want to start with “easier” tasks like thanking donors, but eventually, they should be directly helping raise thousands of dollars annually. Be familiar with every fundraising program, event, campaign, and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.).

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Fundraising Donation Donor Social Media 359

Nonprofit Tech for Good

JULY 17, 2022

When a donor signs up for a recurring donation online, there are no checks to mail and no monthly reminders needed; much of the expense and hassle on the nonprofit’s side have been eliminated. Recurring donors are over five times more valuable to your nonprofit than one-time donors, according to The State of Modern Philanthropy.

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Donation Nonprofit Gift Donor 355

Charity Village

MAY 25, 2023

Canadian fundraising agency Good Works has released the 2023 Direct Mail Benchmarks Report – the only report of its kind in Canada. appeared first on CharityVillage.

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Nonprofit Tech for Good

JULY 31, 2020

By Christy Smaglio , Instructional Writer at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. Did you mail out an appeal at a different time? Example: Sum of Top Donor Contributions: $50,000 / Total Organization expenses $200,000 = Dependency Quotient %25.

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Goal Fundraising Nonprofit Pledge 312

Bloomerang

JANUARY 14, 2025

Regardless of what you call it, mobile giving is one of the most popular ways for nonprofits to raise moneyand retain more donors on the go. Donors can text a unique keyword or donation amount to your nonprofits dedicated phone number. Alternatively, you can use an app that allows donors to give with just a few clicks.

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Mobile Giving Guide Nonprofit 105

Nonprofit Tech for Good

NOVEMBER 8, 2018

6,057 donors completed the 2018 Global Trends in Giving Survey and based on their responses, the donor community worldwide is made up of primarily women (65%) who have a liberal ideology (53%) , characterize themselves as religious (72%), and give between ($101-$1,000 USD) annually (43%). 20% say Instagram, and 13% say Twitter.

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Trend Global South America Giving 270

Nonprofit Tech for Good

MAY 8, 2023

Your organization likely relies on direct mail, emails, social media, and even phone calls to get the word out about your organization’s work and solicit support for your mission. Big brands know that texts have an incredibly high open rate—that’s why many of our favorite retailers have adopted a text marketing strategy.

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Lesson Marketing Nonprofit Mobile 306

Bloomerang

FEBRUARY 13, 2023

Community Brands recently shared donor retention data that reinforced alarming trends that the nonprofit sector has been monitoring for a while. In their survey, they asked nonprofits what their current donor retention rate was: about 60% said they didn’t know and the rest had an average donor retention rate of 45%.

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Donor Strategy Retention Help 134

Nonprofit Tech for Good

NOVEMBER 9, 2020

With average email open rates at 20% for nonprofits , many organizations struggle to grab the attention of supporters, volunteers, and donors. In order to truly connect with a donor, organizations must incorporate text messaging into their communications. Spamming is illegal, and often goes straight to a junk mail folder.

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Communication Donation Tools Tech 312

NonProfit PRO

MARCH 18, 2022

You can increase the response rate of your fundraising direct mail campaigns by designing your envelope to stand out. These five ideas will instantly help your donor want to open your mail piece and review your carefully-crafted message inside.

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Design Mail Tips Review 173

Nonprofit Tech for Good

OCTOBER 25, 2023

M+R Benchmarks ] 74% of nonprofits send an automated welcome email after joining a newsletter and these messages have an average open rate of 202% higher than traditional email campaigns. Nonprofit Communications Trends Report ] 95% of marketers who use generative AI for email creation rate it effective” with 54% rating it very effective.

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email Statistics Marketing Nonprofit 238

Bloomerang

DECEMBER 12, 2024

In fact, a recent Global Trends in Giving report reveals that 33% of donors in the U.S. In this article, we explain why email campaigns are a perfect place to begin engaging your donors and how your nonprofit can use email to its advantage starting today. Well cover: Why is investing in email marketing for nonprofits worth it?

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email Marketing Guide Nonprofit 94

Nonprofit Tech for Good

JUNE 1, 2021

Odds are your emails are going to spam folders and are in violation of email compliance laws that require opt-out information and a mailing address to be prominently featured in all email campaigns. If they can not, then those subscribers should be deleted to improve your open rate, thus email deliverability.

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email Fundraising Stats Marketing 338

CauseVox

DECEMBER 2, 2024

It’s a day when donors, businesses, and communities come together to create positive change—and it’s also the perfect launchpad for your year-end fundraising efforts. Maybe a volunteer noticed that donors seemed most engaged with a particular theme, or your social media manager saw more traction from one platform over another.

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Campaign Fundraising Donor Social Media 97

Nonprofit Tech for Good

MARCH 20, 2024

Online Fundraising Strategy 93% of nonprofits believe that a strong brand identity has a positive impact on donor engagement. 99designs ] 75% of donors look for concrete information about a nonprofit’s achievements before making a decision to give. Double the Donation ] The current donor retention rate is 41.9%.

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Statistics Fundraising Online Nonprofit 245

Qgiv

DECEMBER 10, 2024

Donation request letters, whether sent via email or direct mail, are one of the most effective ways to reach donors and solicit gifts. Donation letters are used to request financial contributions or solicit in-kind donations through traditional channels, like direct mail, or using digital channels, like email.

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Template Donation Help Raise 98

sgEngage

NOVEMBER 7, 2023

A recent survey by The Nonprofit Alliance found that nearly half of direct response consultants said their clients lowered expectations from 2022 to 2023, while less than 10% said they expected their clients to do more direct mail fundraising this year compared to last year. Vary your frequency. Anything is better than nothing.

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Rate Data Demographics Mail 116

NonProfit Hub

JANUARY 5, 2021

The two most prominent fundraising channels for nonprofits are direct mail and email. Here are the pros and cons of mail vs. email. . Direct Mail. Direct mail has been around for a long time, and it’s been the biggest fundraising channel since it’s inception. Highest Response Rates. Ease of Use. Initial Price.

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Mail Channel email Fundraising 94

Bloomerang

MAY 3, 2021

It covered broad brush strategies all nonprofits today should incorporate into their donor fundraising/marketing mix. These are my favorite tips to enhance what you’re already doing to attract and sustain individual donor fundraising. . ACTION: Get board members to review your donor list. Only 6 out of 10 ongoing donors renew.

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Action Donor Fundraising Tips 133

Bloomerang

JULY 5, 2021

Did you know as many as 81% percent of new donors don’t return to give again? And only 43% of all donors remain loyal? Do you know what your retention rates are or how to increase donor loyalty? Yet too many nonprofits still don’t prioritize donor retention strategies. . And, yes, your donors are consumers.

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Donor Strategy Relationship Retention 142

Nonprofit Tech for Good

SEPTEMBER 29, 2019

So why can’t you convert more of your web traffic into donors? According to NP Engage, nonprofits see abandonment rates of 50% – 70% on their donation pages. Start building your most streamlined, mobile-friendly donor experience with these steps: Make your ‘Donate’ button on your website easy to find.

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Conversation Online Giving Tips 262

Nonprofit Tech for Good

MAY 16, 2024

By Stasia Hural , Digital Marketing Lead at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. These include direct mail, phone calls and messages, and in-person solicitations. It’s changing how we identify potential donors and set targets.

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Donation Fundraising Data Donor 273

Nonprofit Tech for Good

NOVEMBER 22, 2017

Based upon the survey results of 4,084 donors worldwide, the 2017 Global Trends in Giving Report is an annual research project that examines how donors prefer to give and engage with their favorite causes and charitable organizations. 42% of online donors worldwide cite social media as the tool that inspires them most often to give.

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Trend Global Giving South America 266

Bloomerang

JANUARY 11, 2024

Today’s question comes from a nonprofit employee who wants tips to improve first-time donor retention: Dear Charity Clairity, What tips would you give to a small to medium-size shop to improve first-time donor retention? Send new donors a great thank you letter. I believe every donor deserves a real letter. Not a receipt.

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Donor Tips Time Retention 122

Nonprofit Tech for Good

AUGUST 6, 2023

A well-crafted year-end fundraising plan helps nonprofits define clear and specific fundraising goals, identify potential donors, and tailor their messaging better to resonate with their supporters. Traditional methods, like direct mail, are still important for reaching older or less tech-oriented supporters.

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Fundraising Practice Guide Campaign 246

Nonprofit Tech for Good

JULY 7, 2022

And unfortunately, according to this 2019 study , it’s estimated that nonprofits lost out on almost $93M due to low deliverability rates in 2018. DKIM (DomainKeys Identified Mail) is a type of digital signature to verify that the domain you are sending from is legitimate.

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email Nonprofit NPO Content 336

Bloomerang

JUNE 21, 2022

One of the most common questions that we get about new donor acquisition is, “How can I recoup my investment?”. While there are several answers to this question, getting a return on your investment (ROI) really starts with two key things: new donor retention and second gift conversions. If not, how can I do so?”.

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Donor Strategy Create Gift 122

Allegiance Group

APRIL 14, 2025

Start by reviewing trending reports such as AGP’s Donor Performance Analysis. This is particularly beneficial for goals around: Number of new donors Increasing the number of gifts per donor Increasing the average gift This isnt the time to delve into tactics. Direct mail still a top performer? That will come next.

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