Bloomerang

NOVEMBER 22, 2024

With many nonprofits raising as much as 50% of their budget in December alone, there’s a lot at stake — and a lot of end-of-year fundraising problems to overcome. This is the problem your donors can solve. What are you asking donors to support? A : Response rates differ by channel, for example, direct mail vs. email.

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Problem Fundraising Mail Gift 119

The Fundraising Authority

NOVEMBER 20, 2020

I am in the middle of writing a direct mail fundraising letter for a non-profit client, and tomorrow I will be presenting the letter to them, and explaining why it will be effective. The three things are: #1 – Letters that Focus on the Donor Raise More. Donors don’t respond to letters that talk primarily about the organization.

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Money Fundraising Raise Headline 231

Bloomerang

JULY 7, 2022

Best Practices for Donor Acquisition and Retention Through Direct Mail. Sending a personalized, well-written appeal via direct mail can be one of the most impactful ways for schools to fundraise. But what about people who say that direct mail isn’t worth the investment? Refer to the data.

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Mail Retention Donor Practice 130

Nonprofit Tech for Good

JANUARY 31, 2021

Bonfire enables nonprofits to easily design and raise funds by selling t-shirts online. Ideal for virtual parties, Gifted is an event invitation platform that allows party organizers to donate up to 100% of funds raised to select nonprofits in the United States and Canada. Bonfire :: bonfire.com. Gifted :: gifted.com.

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Fundraising Tools Online United States 329

Bloomerang

NOVEMBER 21, 2024

Many organizations raise 30%, sometimes as much as 50%, of their individual giving in December. Recruit a match from a single donor or group of donors. Collect data (ideally the last two years, but at a minimum for the previous year) How much did we raise at end of year? What number of donors gave at end of year?

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Calendar Fundraising Gift Social Media 111

Nonprofit Tech for Good

SEPTEMBER 27, 2021

Tribute and honorary gifts , made in honor or in memory of someone who is not a donor, are a great way for nonprofit organizations to raise awareness and funds while honoring an individual, either in memoriam or celebration. While tribute donors are typically one-time donations, they don’t have to be.

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Giving Fundraising Strategy Nonprofit 358

Nonprofit Tech for Good

JULY 31, 2020

By Christy Smaglio , Instructional Writer at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. Raising funds for your cause takes constant dedication and focus, and nothing helps you gain focus better than setting a game plan. Did you mail out an appeal at a different time?

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Goal Fundraising Nonprofit Pledge 313

Bloomerang

OCTOBER 10, 2024

According to fundraising copywriter and author Jeff Brooks, “ Donors to political campaigns and donors to charity are mostly different people.” To be clear, that advice is for nonprofits mailing direct mail and email appeals in battleground states and only covers the 14 days before the presidential election.

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Fundraising North Carolina Guide Time 119

The Fundraising Authority

DECEMBER 15, 2020

As fundraisers, we often focus on planning and tactics: what five things are we going to do to raise $200,000 this year? How are we going to shift our direct mail strategy to find more mid-level donors? Your donors (and prospective donors) will care about that mission. What’s our social media fundraising plan

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Donor Profit Fundraising Strategy 199

The Fundraising Authority

NOVEMBER 28, 2020

The first part described why donors give during the year-end giving season. In this post, I want to talk about the strategy behind raising more money during the final 4-6 weeks of the year. or to emergency year-end campaigns that tell donors you need to raise X number of dollars just to keep the doors open next year.

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Fundraising Homeless Mail Profit 240

The Fundraising Authority

AUGUST 6, 2021

Your goal as a fundraiser is to make sure that you are maximizing your events to raise as much money as possible, without wasting valuable time and resources. You need to build relationships (with sponsors, auction donors, guests, etc.) You need to cultivate your donors. You need to make asks (even… gasp!…

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Profit Fundraising Sponsor Money 339

The Fundraising Authority

DECEMBER 3, 2020

The end of the calendar year can (and should) be a bonanza for non-profit organizations looking to raised small and medium-sized gifts to round out their fundraising numbers. Your mileage may vary, but for me, I usually stick to current donors for year-end appeals. an e-mail and a piece of direct mail) with your year-end ask.

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Fundraising Mail Calendar Gift 247

Nonprofit Tech for Good

APRIL 3, 2022

Some individual board members may want to start with “easier” tasks like thanking donors, but eventually, they should be directly helping raise thousands of dollars annually. Help maintain membership hygiene by ensuring donor records are accurate, spelled correctly, and that bouncing emails are cleaned, etc.

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Fundraising Donation Donor Social Media 362

NonProfit PRO

FEBRUARY 8, 2022

Direct response is not as sexy as taking donors to the golf course or hosting the annual major donor cruise, but I’m proud of what I do because I have seen the results of the money I have raised over the years. And if someone says to me, “Oh, you do junk mail?” that’s OK.

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Mail Donor Hosting Course 233

Nonprofit Tech for Good

FEBRUARY 14, 2018

” Donors are quickly learning that after a first donation is made on Facebook all other donations can be made with two taps. Nonprofits would be wise to get serious about learning how to use Facebook’s Fundraising Tools to raise money on the world’s largest social network while organic reach is still high!

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Tools Fundraising NGO Nonprofit 279

Nonprofit Tech for Good

JANUARY 12, 2023

Clair , Co-Founder & COO at B Generous – the first-ever platform allowing nonprofit donors to “Donate Now, Pay Later”. According to Nonprofit Pro , “Millennials represent 33 million annual donors, have a $481 annual gift, and contribute to three charities annually.” Why Do Younger Donors Donate Less? more on average.

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Donation Giving Nonprofit Donor 354

Nonprofit Tech for Good

JANUARY 13, 2020

Many nonprofits fear that asking a donor for additional support, after they’ve already made a donation, will turn them off from making future gifts. The truth is, immediately following a donation is one of the best times for another call-to-action (CTA) of ways donors can continue to support your organization. 4) Add to Mailing List.

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Action Donation Social Media Donor 344

Nonprofit Tech for Good

JUNE 1, 2021

Odds are your emails are going to spam folders and are in violation of email compliance laws that require opt-out information and a mailing address to be prominently featured in all email campaigns. 5) 41% of nonprofits worldwide send email newsletters to their supporters and donors monthly.

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email Fundraising Stats Marketing 339

The Fundraising Authority

SEPTEMBER 22, 2022

They had one full-time development director on staff, but everyone – including the staff, the board, the volunteers, even the donors – was constantly worried about fundraising. They were worried about donor communications. Everyone at this nonprofit was constantly wringing their hands about raising money.

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System Fundraising Create Nonprofit 354

Nonprofit Tech for Good

MAY 16, 2024

By Stasia Hural , Digital Marketing Lead at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. These include direct mail, phone calls and messages, and in-person solicitations. It’s changing how we identify potential donors and set targets.

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Donation Fundraising Data Donor 278

Bloomerang

JULY 26, 2024

Today’s question comes from a nonprofit employee who wants insight into what role direct mail plays in fundraising in a digital world: Dear Charity Clairity, I’m wondering what role direct mail plays in our digitally-dominant world ? But I wonder if in the long run the ROI is better for direct mail than digital?

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Mail Roles Digital Fundraising 121

CauseVox

DECEMBER 5, 2024

Since you probably raise a good percentage of your fundraising goal during the month of December, you have to make the time count! Try these 13 successful, yet underutilized strategies to help you raise more money and create stronger relationships this year-end. These are your most vulnerable donor segments that need nurturing.

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Campaign Giving Strategy Donor 105

The Fundraising Authority

JANUARY 2, 2021

Put your list on paper, or into a spreadsheet, or on a donor database system , and it will grow much, much faster. Your board likely has a great network… now is the time to start using it! ( Be sure to read: How to Motivate Your Board to Raise More Money ) 3. Your donors support you and feel like part of your team.

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Donor Contact Volunteer Group 321

Bloomerang

JANUARY 14, 2025

Mobile giving trends Best practices for raising more through mobile giving How mobile giving technology can help What is mobile giving? Mobile giving is raising funds through a mobile device, whether via text, the Internet, an app, or email. Donors can text a unique keyword or donation amount to your nonprofits dedicated phone number.

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Mobile Giving Guide Nonprofit 105

Nonprofit Tech for Good

NOVEMBER 8, 2018

6,057 donors completed the 2018 Global Trends in Giving Survey and based on their responses, the donor community worldwide is made up of primarily women (65%) who have a liberal ideology (53%) , characterize themselves as religious (72%), and give between ($101-$1,000 USD) annually (43%). 20% say Instagram, and 13% say Twitter.

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Trend Global South America Giving 275

The Fundraising Authority

NOVEMBER 23, 2020

Non-profit direct mail fundraisers know that one of the worst times to send a fundraising letter for a charity is in the couple of weeks before a major election. Because the candidates and their supporters are going to be flooding mailboxes with oversized postcards, self-mailers, and every other type of direct mail communication possible.

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Profit Social Media Mail Fundraising 190

Bloomerang

MAY 24, 2024

Today’s question comes from a nonprofit employee who wants advice on how to build a nonprofit mailing list: Dear Charity Clairity, We’ve relied in the past on government and foundation grants, but since many of these sources are drying up we need to develop an individual fundraising program. Scour lists of donors to similar causes.

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Mail Build Nonprofit Charity 111

CauseVox

DECEMBER 2, 2024

It’s a day when donors, businesses, and communities come together to create positive change—and it’s also the perfect launchpad for your year-end fundraising efforts. Maybe a volunteer noticed that donors seemed most engaged with a particular theme, or your social media manager saw more traction from one platform over another.

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Campaign Fundraising Donor Social Media 97

Nonprofit Tech for Good

MARCH 20, 2024

Online Fundraising Strategy 93% of nonprofits believe that a strong brand identity has a positive impact on donor engagement. 99designs ] 75% of donors look for concrete information about a nonprofit’s achievements before making a decision to give. Double the Donation ] The current donor retention rate is 41.9%. billion—only 0.6%

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Statistics Fundraising Online Nonprofit 246

Bloomerang

APRIL 5, 2021

Think fast: do you know where you get your best donors? Ask any fundraiser if they want more donors and you’ll get a resounding “YES” but ask what source yielded them their very BEST donors and you might see some puzzled faces. . Before you rush out to find new donors you’re wise to consider where you’ve found your best donors.

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Donor Gift Mail Files 130

Nonprofit Tech for Good

JULY 21, 2019

54% of donors worldwide prefer to give via credit or debit card. 11% via direct mail/post. The number of new donors giving to charity declined by 7.3% The number of new retained donors dropped 14.9% ( Fundraising Effectiveness Project ). For every 1,000 fundraising messages delivered, nonprofits raise $45 USD.

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Social Media Stats Fundraising Media 279

Bloomerang

MAY 3, 2021

It covered broad brush strategies all nonprofits today should incorporate into their donor fundraising/marketing mix. These are my favorite tips to enhance what you’re already doing to attract and sustain individual donor fundraising. . ACTION: Get board members to review your donor list. Only 6 out of 10 ongoing donors renew.

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Action Donor Fundraising Tips 133

Bloomerang

DECEMBER 11, 2021

Today’s question comes from a nonprofit employee who wants advice on what would be considered a good new donor acquisition rate. I know about donor retention rates, goals, etc., but I’m not finding much data on what is a good new donor acquisition rate or goal annually. . Donors respond in times of crisis.

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Rate Donor Retention Mail 131

Bloomerang

DECEMBER 20, 2024

Wearing the donor hat I feel your pain! The most successful charities tap into donor motivations for giving , of which there are many. We know this from researchers like Penelope Burk (author of Donor-Centered Fundraising ), who found in study after study across the U.S. — Very Frustrated. Why is This Happening?

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Charity Gift Donor Roles 110

Nonprofit Tech for Good

SEPTEMBER 29, 2019

So why can’t you convert more of your web traffic into donors? 5% of 2018’s overall fundraising revenue was raised online, a record high 1. 26% of funds raised were donated through a website 2. Want donors to give, don’t make them work to figure out how. Online and Mobile-Friendly is Giving-Friendly.

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Conversation Online Giving Tips 262

Bloomerang

JULY 5, 2021

Did you know as many as 81% percent of new donors don’t return to give again? And only 43% of all donors remain loyal? Do you know what your retention rates are or how to increase donor loyalty? Yet too many nonprofits still don’t prioritize donor retention strategies. . And, yes, your donors are consumers.

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Donor Strategy Relationship Retention 142

Nonprofit Tech for Good

OCTOBER 25, 2023

Nonprofit Tech for Good Report ] Email Fundraising 26% of donors say that email is the tool that most inspires them to give (25% social media, website 17%, print 13%). Nonprofit Tech for Good Report ] 48% of donors cite email as their preferred method of hearing updates and appeals from the organization.

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email Statistics Marketing Nonprofit 243