The Fundraising Authority

AUGUST 6, 2021

Your goal as a fundraiser is to make sure that you are maximizing your events to raise as much money as possible, without wasting valuable time and resources. You need to build relationships (with sponsors, auction donors, guests, etc.) You need to cultivate your donors. You need to make asks (even… gasp!…

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The Fundraising Authority

NOVEMBER 28, 2020

The first part described why donors give during the year-end giving season. In this post, I want to talk about the strategy behind raising more money during the final 4-6 weeks of the year. or to emergency year-end campaigns that tell donors you need to raise X number of dollars just to keep the doors open next year.

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Nonprofit Tech for Good

JUNE 1, 2021

Odds are your emails are going to spam folders and are in violation of email compliance laws that require opt-out information and a mailing address to be prominently featured in all email campaigns. 5) 41% of nonprofits worldwide send email newsletters to their supporters and donors monthly.

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The Fundraising Authority

DECEMBER 15, 2020

As fundraisers, we often focus on planning and tactics: what five things are we going to do to raise $200,000 this year? How are we going to shift our direct mail strategy to find more mid-level donors? Your donors (and prospective donors) will care about that mission. What’s our social media fundraising plan

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Nonprofit Tech for Good

SEPTEMBER 27, 2021

Tribute and honorary gifts , made in honor or in memory of someone who is not a donor, are a great way for nonprofit organizations to raise awareness and funds while honoring an individual, either in memoriam or celebration. While tribute donors are typically one-time donations, they don’t have to be.

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EveryAction

OCTOBER 26, 2022

Something that makes you stand out and lets your donors feel like the heroes that they are? Warm your donors up with some thoughtful stewardship through a channel that will help you get through: mobile. Why text donors? What should you text your donors? Two weeks later, you get their end-of-year appeal in the mail.

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The Fundraising Authority

SEPTEMBER 22, 2022

They had one full-time development director on staff, but everyone – including the staff, the board, the volunteers, even the donors – was constantly worried about fundraising. They were worried about donor communications. Everyone at this nonprofit was constantly wringing their hands about raising money.

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Nonprofit Tech for Good

JUNE 23, 2020

Even though billions of dollars have been raised online since 1999, it’s surprising how many nonprofits make the donation process more complicated than it should be. Launched in 2002, GlobalGiving.org is a crowdfunding platform for NGOs, charities, and nonprofits worldwide which has raised nearly $500 million online.

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The Fundraising Authority

DECEMBER 3, 2020

The end of the calendar year can (and should) be a bonanza for non-profit organizations looking to raised small and medium-sized gifts to round out their fundraising numbers. Your mileage may vary, but for me, I usually stick to current donors for year-end appeals. an e-mail and a piece of direct mail) with your year-end ask.

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NonProfit PRO

FEBRUARY 8, 2022

Direct response is not as sexy as taking donors to the golf course or hosting the annual major donor cruise, but I’m proud of what I do because I have seen the results of the money I have raised over the years. And if someone says to me, “Oh, you do junk mail?” that’s OK.

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Nonprofit Tech for Good

APRIL 3, 2022

Some individual board members may want to start with “easier” tasks like thanking donors, but eventually, they should be directly helping raise thousands of dollars annually. Help maintain membership hygiene by ensuring donor records are accurate, spelled correctly, and that bouncing emails are cleaned, etc.

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Nonprofit Tech for Good

FEBRUARY 14, 2018

” Donors are quickly learning that after a first donation is made on Facebook all other donations can be made with two taps. Nonprofits would be wise to get serious about learning how to use Facebook’s Fundraising Tools to raise money on the world’s largest social network while organic reach is still high!

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Nonprofit Tech for Good

JANUARY 12, 2023

Clair , Co-Founder & COO at B Generous – the first-ever platform allowing nonprofit donors to “Donate Now, Pay Later”. According to Nonprofit Pro , “Millennials represent 33 million annual donors, have a $481 annual gift, and contribute to three charities annually.” Why Do Younger Donors Donate Less? more on average.

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Nonprofit Tech for Good

JANUARY 13, 2020

Many nonprofits fear that asking a donor for additional support, after they’ve already made a donation, will turn them off from making future gifts. The truth is, immediately following a donation is one of the best times for another call-to-action (CTA) of ways donors can continue to support your organization. 4) Add to Mailing List.

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The Fundraising Authority

JANUARY 2, 2021

Put your list on paper, or into a spreadsheet, or on a donor database system , and it will grow much, much faster. Your board likely has a great network… now is the time to start using it! ( Be sure to read: How to Motivate Your Board to Raise More Money ) 3. Your donors support you and feel like part of your team.

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The Fundraising Authority

DECEMBER 10, 2020

For example, at a small organization, your tactical calendar may look something like this: January – Prospecting mailing. February – E-mail fundraising letter. March – Housefile mailing. May – E-mail fundraising letter. Prospecting mailing. October – E-mail fundraising letter. December – Housefile mailing.

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The Fundraising Authority

NOVEMBER 23, 2020

Non-profit direct mail fundraisers know that one of the worst times to send a fundraising letter for a charity is in the couple of weeks before a major election. Because the candidates and their supporters are going to be flooding mailboxes with oversized postcards, self-mailers, and every other type of direct mail communication possible.

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Nonprofit Tech for Good

MAY 16, 2024

By Stasia Hural , Digital Marketing Lead at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. These include direct mail, phone calls and messages, and in-person solicitations. It’s changing how we identify potential donors and set targets.

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Qgiv

AUGUST 23, 2024

And one of the most powerful ways to achieve this is by using donor segmentation to communicate more directly with your supporters. A message that resonates with long-term, repeat donors will fall flat with a lapsed donor. Where are your donors located? But geographic donor segmentation isn’t just for large organizations.

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Nonprofit Tech for Good

MARCH 20, 2024

Online Fundraising Strategy 93% of nonprofits believe that a strong brand identity has a positive impact on donor engagement. 99designs ] 75% of donors look for concrete information about a nonprofit’s achievements before making a decision to give. Double the Donation ] The current donor retention rate is 41.9%. billion—only 0.6%

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Nonprofit Tech for Good

JULY 21, 2019

54% of donors worldwide prefer to give via credit or debit card. 11% via direct mail/post. The number of new donors giving to charity declined by 7.3% The number of new retained donors dropped 14.9% ( Fundraising Effectiveness Project ). For every 1,000 fundraising messages delivered, nonprofits raise $45 USD.

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EveryAction

JULY 12, 2023

Whether your nonprofit organization has used an omni-channel donor engagement strategy for years or you’re just getting started, busy fundraising seasons are the most important opportunities to communicate cohesively across mediums with your supporters.

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Nonprofit Tech for Good

SEPTEMBER 29, 2019

So why can’t you convert more of your web traffic into donors? 5% of 2018’s overall fundraising revenue was raised online, a record high 1. 26% of funds raised were donated through a website 2. Want donors to give, don’t make them work to figure out how. Online and Mobile-Friendly is Giving-Friendly.

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Nonprofit Tech for Good

MAY 8, 2023

By Shay Lessman , Content Writer and Editor for Qgiv — an online fundraising platform empowering 20,000+ nonprofit fundraisers to raise money for their causes while keeping costs low. You can use outbound text messages to inform donors about upcoming fundraising events and campaigns.

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Nonprofit Tech for Good

NOVEMBER 8, 2018

6,057 donors completed the 2018 Global Trends in Giving Survey and based on their responses, the donor community worldwide is made up of primarily women (65%) who have a liberal ideology (53%) , characterize themselves as religious (72%), and give between ($101-$1,000 USD) annually (43%). 20% say Instagram, and 13% say Twitter.

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Bloomerang

MAY 3, 2021

It covered broad brush strategies all nonprofits today should incorporate into their donor fundraising/marketing mix. These are my favorite tips to enhance what you’re already doing to attract and sustain individual donor fundraising. . ACTION: Get board members to review your donor list. Only 6 out of 10 ongoing donors renew.

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EveryAction

OCTOBER 12, 2022

Year-end can be understandably very focused on fundraising, but given the importance of strong donor stewardship and high inflation that may place donating out of reach for some supporters, many nonprofits are curious about how to engage their donors without asking for gifts. The holiday season is a time of joy and giving back.

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Bloomerang

JULY 26, 2024

Today’s question comes from a nonprofit employee who wants insight into what role direct mail plays in fundraising in a digital world: Dear Charity Clairity, I’m wondering what role direct mail plays in our digitally-dominant world ? But I wonder if in the long run the ROI is better for direct mail than digital?

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Bloomerang

MAY 24, 2024

Today’s question comes from a nonprofit employee who wants advice on how to build a nonprofit mailing list: Dear Charity Clairity, We’ve relied in the past on government and foundation grants, but since many of these sources are drying up we need to develop an individual fundraising program. Scour lists of donors to similar causes.

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Bloomerang

JULY 5, 2021

Did you know as many as 81% percent of new donors don’t return to give again? And only 43% of all donors remain loyal? Do you know what your retention rates are or how to increase donor loyalty? Yet too many nonprofits still don’t prioritize donor retention strategies. . And, yes, your donors are consumers.

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The Fundraising Authority

DECEMBER 30, 2020

Perhaps your organization may be hoping to raise money at the charity event, but the main function of the event is to gain publicity, or reach out to a new network. Are you focused on a large crowd of friends who don’t know much about your cause or a smaller group of familiar supporters and likely donors?

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Nonprofit Tech for Good

AUGUST 4, 2023

By Michelle Kocin , Digital Marketing Manager at Sylogist Mission CRM – a donor management, fundraising, and volunteer management platform build for nonprofits and NGOs in the Microsoft Dataverse. Silent Generation donors value personal connections and traditional forms of communication. organizations** 11.8% organizations** 23.6%

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The Modern Nonprofit

JUNE 1, 2021

Estimated Reading Time: 5 minutes Asking Your Donors to Give Again. Are you asking your new donors to give again? Why donor retention is a big deal. There are three big reasons why you should be asking your existing donors to give again. And—surprise—they all have to do with raising more money: 1.

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Nonprofit Tech for Good

AUGUST 6, 2023

A well-crafted year-end fundraising plan helps nonprofits define clear and specific fundraising goals, identify potential donors, and tailor their messaging better to resonate with their supporters. Traditional methods, like direct mail, are still important for reaching older or less tech-oriented supporters.

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Nonprofit Tech for Good

JULY 25, 2019

Nonprofit fundraising events can be a great opportunity to bring the support of donors, volunteers, and fundraisers together in real life to rally around your cause, whether it’s through a nationwide 5k or a local bowl-a-thon. For example, are you looking to target volunteers, fundraisers, or even VIP donors? .

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The Fundraising Authority

DECEMBER 22, 2020

When they need to get in touch with a donor or prospect, they don’t send an e-mail first… they pick up the phone and make a call. Then they follow up with an e-mail. Great fundraisers know this, and make it a point to ask board members and donors for referrals at least once per year. They Ask for Referrals.

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Bloomerang

NOVEMBER 5, 2021

Tom Iselin will show you how to increase your likability and “memorability” among donors that will deepen relationships, help you raise more money, and create greater donor loyalty. We got five excellent tactics for you that’ll help you raise more money, and improve your donor relationships through personal branding.

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