Bloomerang

SEPTEMBER 14, 2022

Year-end Appeal Creative (inclusive of email and direct mail): 96% were writing their own appeals and not using a copywriter. 34% were only sending out 2-3 appeals (direct mail and email). Don’t feel obligated to overemphasize it – donors understand that even though you’re talking about one thing (i.e.

Question 123

Question Fundraising Mail Org 123

Care2

MARCH 17, 2014

Is your nonprofit effectively engaging donors? Are you moving donors up the ladder of engagement? And, if you were surveyed on your donor engagement, would your org fall under the good, the bad, or the ugly? How quickly and how frequently were subsequent direct mail appeals received? Make them special and valued.

Donor 72

Donor Effective Mail Channel 72

M+R

APRIL 8, 2022

The result for participating organizations is a deeper understanding of donor and prospect behavior that allows them to better target — and reactivate — important segments of their list. . Use the “clicked for other orgs but not you” file for reactivation. Develop mid-level prospecting for subscribers with high previous contributions.

Data 98

Data Org Files Donor 98

Bloomerang

MAY 7, 2021

We are here to talk about where to find potential donors to support your cause. We’ve got a good old-fashioned donor acquisition webinar for you today. But if you’ve never heard of Bloomerang beyond these webinars or if you’re a first-timer, Bloomerang is also a provider of donor management software.

Donor 124

Donor Causes Support Chad 124

Get Fully Funded

MARCH 16, 2021

Direct mail is a valuable fundraising strategy, but figuring out how to send a nonprofit appeal can be confusing. You’re just mailing a letter asking for a donation, right? If you’re a beginner at mailing fundraising appeals , it’s really important that you understand the strategy and psychology behind what makes a good letter.

Results 98

Results Nonprofit Mail Money 98

Have Fun - Do Good

JULY 29, 2010

also has a list of post topics in their post 10 Blog Content Ideas for Nonprofit Organizations which includes, " interview experts, volunteers, donors and board members." • Sandra Sims of Cause Blogger says to have a juicy blog you need to have an attitude of gratitude. Nonprofit 2.0 Include a photo in the post if at all possible.

Create 90

Create Nonprofit Org Blogger 90

CauseVox

NOVEMBER 19, 2021

It’s no secret that donor behavior and event hosting options have changed in 2021. It will also give you a plan for the best times to send out those important acknowledgment messages so that your donors feel appreciated! In 2020, donors gave over $2.47 Leverage Direct Mail To Encourage Donors To Give This Year-End.

Resource 98

Resource Fundraising Mail Template 98

John Kenyon

DECEMBER 13, 2017

Example: Donor loves our organization but we only had her old work email address and when that changes, we lose touch with her, costing us a lifetime of giving. The new email address is known by a board member who is a good friend of the donor. Bye bye long term donor. Bye bye loyal donor family.

Donor 52

Donor Data Info Gift 52

CauseVox

JUNE 7, 2022

Cultivating a major donor and setting the stage to make an ask for money doesn’t have to be a nerve-wracking experience. For context, when we talk about major donors, we’re referring to donors who make a significant gift to your org – one that’s above and beyond the typical gift that arrives in the mail.

Donor 64

Donor Money Tips Technique 64

M+R

JUNE 22, 2023

That’s how I felt the first time I got a demo for Scout Quest, the dashboard my M+R colleagues developed to leverage data to enhance mail programs and help with things like deliverability , reactivation, and mid-level donor upgrades. Super useful email applications. A lovely interface. Run specialized cultivation ads to inactives.

Los Angeles 105

Los Angeles Audience Donor email 105

Tech Soup

MARCH 18, 2013

A tool to influence elected officials’ opinions has been the petition, initially door to door, then in direct mail packages, and now online. org, causes.org, and change.com. There are three channels that work well for converting advocates to donors: email, direct mail, and telemarketing. Convert to Donor.

Donor 57

Donor Channel email Database 57

DNL OmniMedia

MAY 25, 2022

Fundraising and Donor Analytics. The ultimate goal is to uncover trends, understand performance, and discover useful next actions to help nonprofits achieve their fundraising and donor stewardship goals. The answer to this question can provide insight into how you appeal to prospective donors and market your nonprofit.

Analytics 52

Analytics Org Nonprofit Adwords 52

sgEngage

DECEMBER 30, 2011

Here’s the reality: Donors are multichannel. They don’t care about your org chart or who gets credit for the donation. The problem is that many nonprofits are still organized around single channels — each doing their own thing, with their own strategies, their own data, their own donors, and their own systems. Always be testing.

Offline 67

Offline Channel Donor Org 67

M+R

APRIL 5, 2022

The result for participating organizations is a deeper understanding of donor and prospect behavior that allows them to better target — and reactivate — important segments of their list. . Use the “clicked for other orgs but not you” file for reactivation. Develop mid-level prospecting for subscribers with high previous contributions.

Question 52

Question Data Org Files 52

Have Fun - Do Good

JULY 28, 2011

Recruit a volunteer or get an intern to help you" Effective Time Management for Nonprofit Managers by Joe Garecht of The Fundraising Authority " Cut Back on E-Mail, Voicemail, and Social Media. Save Time and Energy When Turning Interviews Into Content by Joanne Fritz on the About.com Nonprofit Charitable Orgs blog.

Tips 95

Tips Management Time Nonprofit 95

Judi Sohn

SEPTEMBER 25, 2010

Yes, I still set aside time each month or so (particularly before we do a large mailing) to do mass clean-ups of our data. Each segment you build can be assigned a priority, so in the end you're not sending the same letter to John Smith because he's a Board Member but then another to him in the same appeal because he's a donor.

Convio 100

Convio Contact Pledge Gift 100

Beth's Blog: How Nonprofits Can Use Social Media

JULY 12, 2009

Then we just received a full-color 16-page annual report, printed on heavy paper, featuring 10 pages of donors names. Expensive to produce and mail, but it has no value to me. Even though we can assume every org has a range of target audiences, members have to be a priority for every arts and culture organization.

Social Media 81

Social Media News Site Web 81

NTEN

JULY 19, 2012

The first was driving donor acquisition and fundraising with minimal direct mail and email marketing, the second is that their only previous mobile campaign happened during a large museum exhibition, and had poor results. Both campaigns saw 25% of mobile donors sign up for email updates.

Mobile 61

Mobile Create Strategy Campaign 61

CauseVox

OCTOBER 11, 2021

Second, year-end giving gives nonprofits an opportunity to use a big chunk of their resources to meet their annual fundraising goals, and it gives donors a last chance to get a tax-deductible gift out the door. At CauseVox, we’re all about helping everyone to meet their goals – donors and the causes they support.

Giving 94

Giving Guide Campaign Fundraising 94

Cloud 4 Good

DECEMBER 2, 2021

Tis the season of snail mail! returned mail). To exclude undeliverable addresses in your mailing lists, you can add a filter on the field Undeliverable Mailing Address equals false. As with all changes, we recommend installing and testing in a sandbox environment before installing into a production org.

Nonprofit 59

Nonprofit Template Gift Mail 59

Care2

OCTOBER 4, 2009

Converting Fresh Leads Into Donors&# and featured Heidi Hess of Children’s Defense Fund and Greg Zelder of the California State Parks Foundation , with Holly Ross of the Nonprofit Technology Enterprise Network (NTEN) moderating. This goes beyond mail merge: reference past actions (i.e., • Strike while the iron is hot!

Donor 45

Donor Advocacy Facebook email 45

Bloomerang

JULY 2, 2021

But if you’ve never heard of Bloomerang beyond the webinars, we are also a provider of donor-management software. That’s what Bloomerang is, it’s a donor database. Their donor database, it’s fantastic. You want to have a connection with the donor, with the volunteer. We love doing these webinars.

Virtual 119

Virtual Communication Video Newsletter 119

Connection Cafe

AUGUST 13, 2013

— As most e-mail marketers are very much aware of by now, on July 22 Gmail released a new tab structure to its inbox. Primary is meant for your personal e-mails. Social is for e-mail from social networking sites. Orgs 4 and 5 saw a bit more variance. New Gmail tabs, good news or bad? A quick look at the numbers.

gMail 40

gMail Org Mail Stats 40

Get Fully Funded

FEBRUARY 1, 2022

Your vision for your new organization probably includes vibrant programs, happy donors, tons of community support, and the opportunity to change lives. Will donors give money to sustain the program? Box so you have a mailing address for donors who want to send you checks. Next, donor management.

Nonprofit 111

Nonprofit Foundation Organization Donor 111

Michael Stein's Non-profit Technology Blog

JULY 13, 2008

They did this by creating a Cause and a Fan Page for the org, and by forming a relationship with an ecology oriented game on Facebook, (lil) Green Patch. Using tools readily available on Facebook, the organization has raised almost $48,000 in the first six months of their social-networking effort.

Conservancy 49

Conservancy Facebook Experiment Build 49

Qgiv

SEPTEMBER 1, 2021

If you’re thinking about taking a one-channel marketing approach, there’s a good chance some donors will miss your messaging. There’s no point in spending money to send a massive email appeal to donors who haven’t given in years. You can accomplish this by giving donors a call to let them know you’re counting on them.

Channel 52

Channel Donation Giving Marketing 52

CauseVox

JULY 18, 2022

Also known as social fundraising, personal and/or team fundraising, or p2p fundraising, peer-to-peer fundraising enables nonprofits to increase their reach, find new donors, and build deeper connections with their existing supporters. They received donations from 419 new donors: that was 75% of all their new donors in 2020. “We

Fundraising 96

Fundraising Campaign Donation Donor 96

ASU Lodestar Center

APRIL 1, 2011

As a charitable donor, Ive become so fickle its almost embarrassing. I like to be informed of what the organization is doing, but I dont want mail solicitations. So, should we send them more e-mails? Donors dont just write a check — they get out there and build a house. We welcome your comments and feedback.

Research 61

Research People Giving Arizona 61

CauseVox

JULY 31, 2022

Also known as social fundraising, personal and/or team fundraising, or p2p fundraising, peer-to-peer fundraising enables nonprofits to increase their reach, find new donors, and build deeper connections with their existing supporters. They received donations from 419 new donors: that was 75% of all their new donors in 2020. “We

Fundraising 90

Fundraising Campaign Donation Donor 90

Connection Cafe

APRIL 26, 2011

Poor donor appreciation has serious financial consequences because failing to properly steward your small gifts ensures they can’t grow into major gifts. I recently read this story about Gail, a donor who has been giving consistently for over 30 years to the same organizations and has never had her cumulative gifts recognized.

Gift 40

Gift Donor Student Mail 40

Connection Cafe

MAY 10, 2011

While donors may be inspired to give because of a direct mail piece or phone conversation, more and more want to be able to take the final step in making a gift via the web. Historically, it was fairly easy to track donations via a single channel like direct mail. Do you do a lot of mailings?

Gift 36

Gift Online Mail Channel 36

Connection Cafe

AUGUST 1, 2017

December donors are always suppressed from receiving additional appeals after they’ve donated. All of this is tied to a direct mail appeal, that can go out as early as mid-November or the beginning of December. What is the ideal length of a year-end campaign to avoid donor fatigue? I don’t believe in donor fatigue.

FAQ 49

FAQ Fundraising Giving Campaign 49

Care2

MAY 29, 2007

Converting Subscribers to Donors Tuesday, May 29, 2007 at 09:00AM | by Karen Taggart [originally published DMAW AdVents , June 2007] It is no secret in direct mail (DM) that recency is key to successful fundraising. Perhaps the optimum combination is an online welcome, followed by a mail solicitation coupled with a phone call.

Social Media 28

Social Media Advocacy Donor Education 28

Care2

MAY 27, 2009

60) Search « Is Direct Mail Really Headed for the Exit? 60) Search « Is Direct Mail Really Headed for the Exit? 60) Search « Is Direct Mail Really Headed for the Exit? We know that lots of orgs have heard some variation of this from their bosses—“We need to get on the Twitter!”

Social Media 59

Social Media ROI Media Social 59

Connection Cafe

MAY 13, 2011

After years as a donor, she started getting every mailing with her husband’s name spelled wrong. It was certainly embarrassing to the donor who told me he finally called – weeks after mailing – to see why it hadn’t been cashed. A one-letter typo nearly cost an organization a dedicated supporter.

Story 50

Story Support Volunteer Brain 50

Care2

MAY 31, 2007

Converting Subscribers to Donors Tuesday, May 29, 2007 at 09:00AM | by Karen Taggart [originally published DMAW AdVents , June 2007] It is no secret in direct mail (DM) that recency is key to successful fundraising. Perhaps the optimum combination is an online welcome, followed by a mail solicitation coupled with a phone call.

Social Media 28

Social Media Advocacy Online Education 28

Connection Cafe

NOVEMBER 14, 2011

I follow several nonprofit fundraising blogs, one of which is The Agitator, and this recent post about "ask amounts" on direct mail and fundraising forms caught my eye. What if they're an existing donor, or lapsed? Should we jettison ask amounts entirely and allow donors to fill in the "Other Amount" field?

Convio 28

Convio Org DC Discussion 28