Nonprofit Tech for Good

OCTOBER 22, 2020

Development audit after development audit of small- to mid-sized organizations reveals that while donor retention remains a critical issue there is also another issue that is equally important. Far too many groups are not focusing their fundraising efforts on wide-scale donor acquisition efforts.

Social Media 354

Social Media Donor Social Media 354

Nonprofit Tech for Good

OCTOBER 11, 2024

29% of online donors say that social media is the communication tool that most inspires them to give [email 27%, website, 18%, print, 12%, TV ad 6%] (According to the Global Trends in Giving Report ). Need some inspiration and specific examples of how to grow your donor base using social media? 1) Make it compelling.

Social Media 300

Social Media Donor Media Social 300

The Fundraising Authority

DECEMBER 5, 2020

It’s almost the year-end giving season, and most non-profits I know are getting ready to reach out to their donors to ask for one more donation before the end of the year. Today, I want to present a sample year-end fundraising e-mail for a fictional non-profit organization. The rule online is less, less, less.

Mail 199

Mail Sample Profit Fundraising 199

Pamela Grow

DECEMBER 11, 2024

Your donors arent just names in your nonprofits CRM. In an age dominated by digital outreach, direct mail fundraising remains a powerful tool for nonprofits to connect with donors. In an age dominated by digital outreach, direct mail fundraising remains a powerful tool for nonprofits to connect with donors.

Mail 59

Mail Fundraising Strategy Nonprofit 59

sgEngage

NOVEMBER 7, 2024

Data from recent elections shows rage donors take their candidate’s loss in a presidential bid as inspiration to donate more to causes associated with the candidate’s party, while the winning team’s incoming gifts drop off. Regardless of whether they donated before the election or in response to it, don’t treat rage donors as one-and-done.

Donor 105

Donor Support Gift Advocacy 105

Nonprofit Tech for Good

JUNE 19, 2019

Your most loyal donors are your multichannel donors. Multichannel donors support you in every way possible. You should want all of your donors to interact with your organization the way multichannel donors do! How can you identify your multichannel donors? Send direct mail, too! Email them.

Donor 277

Donor Social Media Offline Gift 277

Nonprofit Tech for Good

MARCH 20, 2024

A supplemental post to 101 Digital Marketing & Fundraising Best Practices for Nonprofits , the statistics listed below can guide your nonprofit in creating and maintaining a successful online fundraising strategy. Online Fundraising Strategy 93% of nonprofits believe that a strong brand identity has a positive impact on donor engagement.

Statistics 246

Statistics Fundraising Online Nonprofit 246

The Fundraising Authority

DECEMBER 11, 2020

In Mastering Online Fundraising , our class for non-profit fundraisers, we talk a lot about how small changes to your online fundraising strategy can result in major returns, including new prospects, new event attendees, and of course, new donors. You are collecting e-mail addresses on your website, aren’t you?

Fundraising 243

Fundraising Online Social Media Mail 243

Nonprofit Tech for Good

AUGUST 19, 2023

By Meredith Gray , Head of Marketing at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. As the world becomes increasingly more digital, nonprofits around the globe are recognizing the importance of accepting online donations as a form of giving.

Donation 239

Donation Online Giving Digital 239

sgEngage

NOVEMBER 13, 2024

By repurposing the content of your report, you can continue to present that evidence in new ways, tailoring it to the diverse fashions in which your donors prefer to receive communications and amplifying its reach. Content from your digital report can inform your direct mail pieces, and in turn, they can act as a teaser for your full report.

Digital 111

Digital Impact Report Marketing 111

Nonprofit Tech for Good

SEPTEMBER 29, 2019

By Christy Noel , Vice President of Digital Marketing Services at MobileCause – a company that pioneered text-to-donate and also offers an extensive suite of online, mobile and event fundraising solutions. So why can’t you convert more of your web traffic into donors? Online and Mobile-Friendly is Giving-Friendly.

Conversation 262

Conversation Online Giving Tips 262

Bloomerang

NOVEMBER 21, 2024

Recruit a match from a single donor or group of donors. What number of donors gave at end of year? How many new first-time donors did we have at end of year? Schedule in-person ask visits with donors. Include a short story celebrating the donor and their impact on your mission. Filter by date.

Calendar 111

Calendar Fundraising Gift Social Media 111

Bloomerang

JULY 7, 2022

Best Practices for Donor Acquisition and Retention Through Direct Mail. Sending a personalized, well-written appeal via direct mail can be one of the most impactful ways for schools to fundraise. But what about people who say that direct mail isn’t worth the investment? Refer to the data.

Mail 130

Mail Retention Donor Practice 130

Nonprofit Tech for Good

NOVEMBER 20, 2021

By Bryna Dilman , Director of Marketing at FrontStream , who offers expert tips to nonprofit organizations planning to move their in-person auctions online. . As nonprofits navigate a new fundraising landscape that has completely changed in just a few short months, one tactic that is gaining momentum is hosting an online auction.

Virtual 288

Virtual Personal Fundraising Tips 288

NonProfit PRO

SEPTEMBER 1, 2021

You’re probably working hard on your annual appeal, which will hopefully bring in lots of cash both by mail and online. Believe it or not, the holidays and year-end are rapidly approaching.

Giving 265

Giving Campaign Donor Mail 265

Nonprofit Tech for Good

APRIL 15, 2020

According to the 2019 Blackbaud Charitable Giving Report , online giving grew 6.8% Also important to be aware of is that 26% of online donations made in 2019 occurred on a mobile device. Sending donors a third-party payment site, such as PayPal, is problematic if that is the only way that donors can give.

Donation 363

Donation Practice Nonprofit Paypal 363

Nonprofit Tech for Good

APRIL 3, 2022

Some individual board members may want to start with “easier” tasks like thanking donors, but eventually, they should be directly helping raise thousands of dollars annually. Be familiar with every fundraising program, event, campaign, and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.).

Fundraising 362

Fundraising Donation Donor Social Media 362

Nonprofit Tech for Good

SEPTEMBER 14, 2020

Now in its third edition, the 2020 Global Trends in Giving Report provides 100+ donor benchmarks for NPOs, NGOs, and charities worldwide. The data reveal how donors prefer to give and engage with their favorite causes and charitable organizations. 13,468 donors from 133 countries participated in the survey! <

Trend 322

Trend Global Report Giving 322

Nonprofit Tech for Good

JANUARY 13, 2020

By Christy Noel , Vice President of Digital Marketing Services at MobileCause – a company that pioneered text-to-donate and also offers an extensive suite of online, mobile and event fundraising solutions. This is an excellent time to ensure donors have seen all the great content on your website. 4) Add to Mailing List.

Action 344

Action Donation Social Media Donor 344

Nonprofit Tech for Good

JULY 17, 2022

When a donor signs up for a recurring donation online, there are no checks to mail and no monthly reminders needed; much of the expense and hassle on the nonprofit’s side have been eliminated. In light of these advances, it’s time for your nonprofit to consider developing its own online recurring giving program.

Donation 356

Donation Nonprofit Gift Donor 356

Nonprofit Tech for Good

APRIL 13, 2018

The number of low-cost or free apps and online tools available to nonprofits today is astounding. Create Market is an online marketplace of graphics design assets. Knowing basic HTML is a must-have skill for online marketers. Issuu is an online platform for publishing online magazine and reports. Social Media.

Mobile 276

Mobile Tools Online Free 276

Nonprofit Tech for Good

FEBRUARY 20, 2019

Loomly is an online social media calendar that allows multiple users to collaborate from one master calendar. Knowing basic HTML is a must-have skill for online marketers. Iconfinder is an online database of almost one million icons and many of the social media icons sets are available to download for free. Wix :: wix.com.

Resource 280

Resource Tools Online Free 280

Nonprofit Tech for Good

AUGUST 3, 2022

Tribute giving is when a donor makes a donation in someone else’s name to honor that person or to celebrate a special occasion. According to the Global Trends in Giving Report , 33% of donors worldwide give tribute gifts. According to the Global Trends in Giving Report , 33% of donors worldwide give tribute gifts.

Program 279

Program Giving Nonprofit Gift 279

Nonprofit Tech for Good

JUNE 22, 2023

Your donors and supporters start searching Google for “holiday gifts that benefit nonprofits” in early August, yet most nonprofits do not update their holiday tribute giving program until November or December. According to the Global Trends in Giving Report , 33% of donors worldwide give tribute gifts.

Program 279

Program Giving Nonprofit Gift 279

Allegiance Group

APRIL 3, 2025

Nonprofits cant afford to overlook the power of re-engaging lapsed donorsstrengthening donor retention practices is now more critical than ever. percent of new donors retained year to date. Part of this process is identifying and re-engaging lapsed donors to improve your donor capture rate. Why do some donors lapse?

Donor 52

Donor Tips Retention Mail 52

Bloomerang

JULY 26, 2024

Today’s question comes from a nonprofit employee who wants insight into what role direct mail plays in fundraising in a digital world: Dear Charity Clairity, I’m wondering what role direct mail plays in our digitally-dominant world ? But I wonder if in the long run the ROI is better for direct mail than digital?

Mail 121

Mail Roles Digital Fundraising 121

Nonprofit Tech for Good

NOVEMBER 8, 2018

6,057 donors completed the 2018 Global Trends in Giving Survey and based on their responses, the donor community worldwide is made up of primarily women (65%) who have a liberal ideology (53%) , characterize themselves as religious (72%), and give between ($101-$1,000 USD) annually (43%). 20% say Instagram, and 13% say Twitter.

Trend 275

Trend Global South America Giving 275

Nonprofit Tech for Good

FEBRUARY 14, 2018

” Donors are quickly learning that after a first donation is made on Facebook all other donations can be made with two taps. A lot of nonprofits are reluctant to use Facebook’s Fundraising Tools because a donor can opt-out of providing their email address and Facebook will not provide the mailing address of donors.

Tools 279

Tools Fundraising NGO Nonprofit 279

Nonprofit Tech for Good

JANUARY 12, 2023

Clair , Co-Founder & COO at B Generous – the first-ever platform allowing nonprofit donors to “Donate Now, Pay Later”. According to Nonprofit Pro , “Millennials represent 33 million annual donors, have a $481 annual gift, and contribute to three charities annually.” Why Do Younger Donors Donate Less? more on average.

Donation 354

Donation Giving Nonprofit Donor 354

Nonprofit Tech for Good

AUGUST 4, 2023

By Michelle Kocin , Digital Marketing Manager at Sylogist Mission CRM – a donor management, fundraising, and volunteer management platform build for nonprofits and NGOs in the Microsoft Dataverse. Silent Generation donors value personal connections and traditional forms of communication. organizations** 11.8% organizations** 23.6%

Giving 246

Giving Generation North America Social Media 246

CauseVox

DECEMBER 5, 2024

By using community-driven fundraising techniques, such as peer-to-peer fundraising , making phone calls, sharing the campaign online, connecting you with prospective donors, or using their community connections to broaden your campaign’s scope, your board can kickstart the fundraising efforts. Plus, it’s as easy as pie to get started!

Campaign 105

Campaign Giving Strategy Donor 105

Nonprofit Tech for Good

NOVEMBER 22, 2017

Based upon the survey results of 4,084 donors worldwide, the 2017 Global Trends in Giving Report is an annual research project that examines how donors prefer to give and engage with their favorite causes and charitable organizations. 2) The rise in online giving is directly correlated to the rise in social media.

Trend 273

Trend Global Giving South America 273

The Fundraising Authority

SEPTEMBER 22, 2022

They had one full-time development director on staff, but everyone – including the staff, the board, the volunteers, even the donors – was constantly worried about fundraising. They were worried about donor communications. The letter will be sent out in the mail on the following day. #4 So they tried everything in the book.

System 354

System Fundraising Create Nonprofit 354

Nonprofit Tech for Good

APRIL 27, 2023

Google Campaign URL Builder :: ga-dev-tools/campaign-url-builder This a free tool from Google that allows you to easily create UTMs to track your website performance, such as referral traffic from social media campaigns and conversions from online ads. Ideal for thanking donors, volunteers, and supporters. See also OptInMonster.

Resource 361

Resource Tools Digital Marketing 361

Bloomerang

JANUARY 14, 2025

Regardless of what you call it, mobile giving is one of the most popular ways for nonprofits to raise moneyand retain more donors on the go. Donors can text a unique keyword or donation amount to your nonprofits dedicated phone number. Alternatively, you can use an app that allows donors to give with just a few clicks.

Mobile 105

Mobile Giving Guide Nonprofit 105

Nonprofit Tech for Good

JULY 21, 2019

The average online gift in 2018 was $96.40 USD ( Blackbaud Luminate Online Report ). of overall fundraising in 2018 came from online giving ( Charitable Giving Report ). 54% of donors worldwide prefer to give via credit or debit card. 11% via direct mail/post. The average online gift in 2018 was $96.40

Social Media 279

Social Media Stats Fundraising Media 279

Qgiv

DECEMBER 10, 2024

Donation request letters, whether sent via email or direct mail, are one of the most effective ways to reach donors and solicit gifts. Donation letters are used to request financial contributions or solicit in-kind donations through traditional channels, like direct mail, or using digital channels, like email.

Template 98

Template Donation Help Raise 98