Why You Should Mail and Email Your Donors More Often and More Strategically
NonProfit PRO
JANUARY 13, 2025
Some nonprofits are under the impression that sending multiple mail and email appeals constitutes an intrusion in donors lives. Nonsense.
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NonProfit PRO
JUNE 28, 2022
Despite being a frequently debated topic, there is no "versus" between direct mail and email. Each is an indispensable partner to the other. Regardless, it's essential to approach them differently with your writing.
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NonProfit PRO
JUNE 15, 2023
When using QR codes, it’s important for nonprofit marketers to consider how they will help elevate the donor experience. Here are four ways to optimize QR codes in direct mail.
NonProfit PRO
OCTOBER 25, 2022
Given the impact of direct mail on the donor, it’s more important than ever to secure a new level of insight and operating discipline. Here are two critical decisions your nonprofit should discuss regarding direct mail. Fundraising is facing its most significant threat in years thanks to inflation.
NonProfit PRO
OCTOBER 3, 2023
There is some incredible work being done through direct mail, but direct response strategies are not a relational approach to your mid-level programs. Here, I break down each of the needed mid-level fundraising program elements.
Nonprofit Tech for Good
OCTOBER 11, 2024
By Julia Campbell, host of the Nonprofit Nation podcast and founder of the Nonprofit Social Media Summit , a free all-virtual event created to help nonprofits navigate the fast-changing social media landscape to drive more donations. Need some inspiration and specific examples of how to grow your donor base using social media?
NonProfit PRO
JANUARY 25, 2022
With the understanding that the Infectious Disease Research Institute was stopping the progress of early research, American Leprosy Missions created a direct mail piece that would target donors with a higher giving propensity.
NonProfit PRO
NOVEMBER 8, 2023
Creative design and personalized messaging can help donors visualize their impact, see themselves as part of your community, and feel inspired to make their next gift. It’s not too late to engage donors in 2023 with a custom-designed, creative holiday stewardship campaign, calendar year end or winter appeal.
Nonprofit Tech for Good
APRIL 15, 2020
This is the third post in a year-long blog and webinar series called 101 Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. of a nonprofit’s total revenue – and those numbers will continue to grow.
Nonprofit Tech for Good
OCTOBER 22, 2020
Development audit after development audit of small- to mid-sized organizations reveals that while donor retention remains a critical issue there is also another issue that is equally important. Far too many groups are not focusing their fundraising efforts on wide-scale donor acquisition efforts.
NonProfit PRO
FEBRUARY 15, 2024
Nonprofits spend most of their time trying to get donations, so make sure you follow-up every contribution with a prompt thank you, acknowledgement, and receipt that communicates your organization's story with impact. Download now to begin maximizing impact!
NonProfit PRO
SEPTEMBER 22, 2022
Nonprofits have more stories at their fingertips than any other organization. Nonprofits that create an internal storytelling culture can excite staff and volunteers, entice new supporters, strengthen relationships with donors, and raise more funds. Storytelling can entertain, educate and entice people to act.
NonProfit PRO
FEBRUARY 28, 2024
Nonprofits spend most of their time trying to get donations, so make sure you follow-up every contribution with a prompt thank you, acknowledgement, and receipt that communicates your organization's story with impact. Download now to begin maximizing impact!
NonProfit PRO
MAY 25, 2022
Love your donors wisely. And you do that by mailing and emailing them not necessarily more but smarter. When it comes to your fundraising, don’t be like Othello. He loved “not wisely.” You should do the opposite. Here’s what to do.
NonProfit PRO
JULY 17, 2023
Aside from your donors themselves (which is to say, your direct mail or email list), the offer is the single most important part of your appeal by far. Here is a rundown of what an offer is and how it motivates people to give.
NonProfit PRO
AUGUST 12, 2022
Here’s a look at how Planned Parenthood split its 55,000 mid-level program list into smaller segments to mail smarter, and effectively renew and upgrade lapsed and underperforming donors, respectively.
The Fundraising Authority
SEPTEMBER 22, 2022
This is a two part article on how to create fundraising systems for your nonprofit. One Seriously Stressed Out Nonprofit. It’s about a nonprofit I once worked with. They were worried about donor communications. Everyone at this nonprofit was constantly wringing their hands about raising money. And so on….
The Fundraising Authority
SEPTEMBER 22, 2022
An organization’s annual fundraising appeal letter is a yearly letter that gets sent out to your current donors asking for general operating funds for your nonprofit organization. While not every nonprofit organization utilizes annual appeal letters, it has been my experience that most do. Write professional drafts with A.I.
Wild Apricot
OCTOBER 28, 2024
Nonprofit direct mail fundraising is a great way to find new donors. Here are our best tips for making sure your campaign is a success.
NonProfit PRO
MAY 3, 2022
The sorry state of donor retention has been a topic of discussion for at least the past decade. Yet too many nonprofits still don’t prioritize donor retention strategies. What do you do to keep donors close? A prompt, personal, powerful thank you is the bare minimum.
Nonprofit Tech for Good
JUNE 23, 2020
This is the fourth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Related Webinar: Online Fundraising Best Practices for Nonprofits.
Nonprofit Tech for Good
JUNE 19, 2019
Your most loyal donors are your multichannel donors. Multichannel donors support you in every way possible. You should want all of your donors to interact with your organization the way multichannel donors do! How can you identify your multichannel donors? Send direct mail, too! Email them.
Nonprofit Tech for Good
JULY 17, 2022
When a donor signs up for a recurring donation online, there are no checks to mail and no monthly reminders needed; much of the expense and hassle on the nonprofit’s side have been eliminated. In light of these advances, it’s time for your nonprofit to consider developing its own online recurring giving program.
Nonprofit Tech for Good
SEPTEMBER 27, 2021
By Denise Dunbar , a Digital Fundraising Strategist at MobileCause , where she helps nonprofits accelerate their fundraising and engagement efforts through giving and marketing strategies. In fact, according to the 2020 Global Trends in Giving Report , 33% of donors give tribute gifts to family and friends.
Nonprofit Tech for Good
OCTOBER 15, 2022
Your nonprofit does incredible, life-changing work. Your year-end fundraising campaigns should show your donors what you’ve accomplished together over the past year, and invite them to give toward an even brighter future. Show your donors how their giving makes a difference for your mission. Use compelling design.
Nonprofit Tech for Good
JANUARY 12, 2023
Clair , Co-Founder & COO at B Generous – the first-ever platform allowing nonprofit donors to “Donate Now, Pay Later”. They have a charitable and philanthropic mindset, and yet, many nonprofits say millennials aren’t showing up treasure-wise in the same way as previous generations. Why Do Younger Donors Donate Less?
Nonprofit Tech for Good
JUNE 22, 2023
Your donors and supporters start searching Google for “holiday gifts that benefit nonprofits” in early August, yet most nonprofits do not update their holiday tribute giving program until November or December. Now is the time to update and launch a holiday Tribute Giving Program for your nonprofit.
Nonprofit Tech for Good
DECEMBER 12, 2019
Major donors are the most valuable supporters of the nonprofit world. The key to achieving your nonprofit’s greatest goals? The key to achieving your nonprofit’s greatest goals? Follow these three steps to engage and nurture the high net worth donors who share your vision.
Nonprofit Tech for Good
APRIL 27, 2023
When nonprofits started to experiment with digital marketing in 1990s and early 2000s, the few tools that were available were expensive and limited in their functionality. Nonprofits can use it to study past versions of their website and to monitor their progress in web design over time. See also OptInMonster. See also MXToolbox.
Nonprofit Tech for Good
JULY 31, 2020
By Christy Smaglio , Instructional Writer at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. Did you mail out an appeal at a different time? Example: Sum of Top Donor Contributions: $50,000 / Total Organization expenses $200,000 = Dependency Quotient %25.
Nonprofit Tech for Good
APRIL 26, 2021
By Beth Singer , Principal at Beth Singer Design, LLC – a design and communications firm specializing in nonprofit organizations to help them fundraise, educate, and promote membership and events through design solutions. Shown here are two brochures — one for mail and the other for in-person meetings. 1) Stay on point.
NonProfit PRO
OCTOBER 2, 2023
With the right marketing automation tools and the right approaches, you can personalize your donors' experiences. If you’re looking for ways to improve your fundraising results, one highly effective approach is to use marketing automation.
NonProfit PRO
SEPTEMBER 1, 2021
You’re probably working hard on your annual appeal, which will hopefully bring in lots of cash both by mail and online. But there’s a new opportunity for nonprofits to bring in that much-needed year-end money and promote the importance of the nonprofit sector: Giving Tuesday.
NonProfit PRO
APRIL 15, 2024
Packed with practical advice and proven best practices, the Field Guide will help you boost the performance of your direct mail and digital fundraising, and serve as a collaborative checklist of tactics for you team. Download your free copy of this celebrated resource now!
Nonprofit Tech for Good
FEBRUARY 14, 2018
” Donors are quickly learning that after a first donation is made on Facebook all other donations can be made with two taps. Nonprofits would be wise to get serious about learning how to use Facebook’s Fundraising Tools to raise money on the world’s largest social network while organic reach is still high!
Nonprofit Tech for Good
JUNE 1, 2021
The 2021 Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. To receive future updates about the Global NGO Technology Survey data, please sign up for Nonprofit Tech for Good’s email newsletter.
NonProfit PRO
JULY 19, 2024
Many nonprofits hesitate to present a specific problem to donors, resulting in ineffective fundraising appeals. Here's how to change that.
NonProfit PRO
MAY 16, 2023
A GivingUSA study revealed a significant increase in millennial gift giving from 2016 to 2022, and much of that lift is a result of direct mail. Taking advantage of empty mailboxes, in addition to understanding what really motivates millennials to give, is key to the future of most fundraising programs.
Nonprofit Tech for Good
JULY 21, 2019
54% of donors worldwide prefer to give via credit or debit card. 11% via direct mail/post. The number of new donors giving to charity declined by 7.3% The number of new retained donors dropped 14.9% ( Fundraising Effectiveness Project ). Nonprofits lose 20.18% of their email revenue ($92.8 9% via PayPal.
NonProfit PRO
MAY 26, 2022
They are also a terrific way to generate more monthly donors. Have you tried using QR codes yet in your appeals or on your postcards?
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