Candid

OCTOBER 23, 2024

Donors are an important part of any nonprofit’s mission. Yet, according to the Fundraising Effectiveness Project , donor retention rates have been falling since 2020. Rethinking donor relationships When I started Imani Collective, it was a small nonprofit training program in Mombasa, Kenya.

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Donor Strategy Children Kenya 105

sgEngage

AUGUST 1, 2023

With the rise of mailing costs coupled with worldwide fundraising competition for every cent, your nonprofit organization can’t afford to guess when it comes to your fundraising program’s direct mail expenses. When you allow data to guide your direct mail strategy, your organization can save time and money. Direct mail?

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Mail Data Marketing Files 82

Get Fully Funded

AUGUST 4, 2023

Should you print, stuff, and mail your own fundraising letter? If you have fewer than 200 mail recipients, the answer is probably yes. When you get more than 200 donors, you may be eligible to mail at nonprofit postage rates as low as 19 cents per piece (as of July 2023). The donor can handle one lick!

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Money Tips Time Mail 98

The Fundraising Authority

DECEMBER 24, 2020

An astute reader e-mailed me after the article was published to remind me that I forgot one important piece of the puzzle: stewarding donors after they give. Now, like most non-profits, I know about stewarding donors. Before going on, let’s answer the question, “What does it mean to ‘steward’ a donor?” What is Stewarding?

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Donor Profit Participatory Relationship 177

Blue Avocado

AUGUST 20, 2024

By hook or by crook, you’ve also received access to lists of potential new donors (maybe from other nonprofits you’ve collaborated with). As a potential new donor, your solicitation letter appeals to me. My goal is to encourage organizations to look at giving from the donor’s perspective. Imagine also that I’m on your list.

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Money Giving Charity Gift 76

Get Fully Funded

JULY 30, 2023

And how to raise more money this Fall. If you want to make sure that you raise more money this Fall and have your BEST fundraising season ever, there are some things you need to do NOW to set the stage. Donors don’t love your nonprofit just because you want them to. You see, great fundraising takes planning and preparation.

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Money Raise Newsletter Donor 98

sgEngage

NOVEMBER 7, 2024

Data from recent elections shows rage donors take their candidate’s loss in a presidential bid as inspiration to donate more to causes associated with the candidate’s party, while the winning team’s incoming gifts drop off. Regardless of whether they donated before the election or in response to it, don’t treat rage donors as one-and-done.

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Donor Support Gift Advocacy 93

NonProfit PRO

SEPTEMBER 1, 2021

You’re probably working hard on your annual appeal, which will hopefully bring in lots of cash both by mail and online. But there’s a new opportunity for nonprofits to bring in that much-needed year-end money and promote the importance of the nonprofit sector: Giving Tuesday.

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Giving Campaign Mail Donor 265

Get Fully Funded

OCTOBER 9, 2023

Here’s a common question that many small and growing nonprofits ask: How do you get your Board to raise money, especially during the holidays? It’s part of a Board’s basic responsibility to help you raise money. Are you looking for Board members who Give matching money for your Fall appeal? It’s frustrating.

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Money Raise Ideas Fundraising 98

CauseVox

JUNE 7, 2022

Cultivating a major donor and setting the stage to make an ask for money doesn’t have to be a nerve-wracking experience. For context, when we talk about major donors, we’re referring to donors who make a significant gift to your org – one that’s above and beyond the typical gift that arrives in the mail.

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Money Donor Tips Technique 64

Nonprofit Tech for Good

DECEMBER 12, 2019

Major donors are the most valuable supporters of the nonprofit world. Follow these three steps to engage and nurture the high net worth donors who share your vision. 1) Invite major donors to be an integral part of the work they’re funding. The specifics of what their money would be funding.

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Relationship Donor Management Sponsor 244

Bloomerang

SEPTEMBER 27, 2024

Today’s question comes from a nonprofit employee who wants advice on creating a major donor stewardship budget: Dear Charity Clairity, We are in the beginning stages of creating a major gift program. I’m thinking impact videos (less formal – low cost), gatherings, impact mailings, cost of donor meetings, etc.

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Donor Gift Guidelines ROI 100

Kindful

FEBRUARY 25, 2021

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. Unfortunately, direct mail seems to have fallen out of favor with nonprofit communicators. Yes, direct mail can be personal!

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Mail Relationship Digital Donor 52

Nonprofit Tech for Good

JUNE 22, 2023

Your donors and supporters start searching Google for “holiday gifts that benefit nonprofits” in early August, yet most nonprofits do not update their holiday tribute giving program until November or December. According to the Global Trends in Giving Report , 33% of donors worldwide give tribute gifts.

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Program Giving NGO Gift 272

The NonProfit Times

MAY 10, 2024

This might account for why less than one-third of Gen Z donors, or about 19% of Gen Z respondents overall, reported giving money directly to an organization. Still, 84% of Gen Z respondents reported supporting causes in ways that included volunteerism or advocacy even if it didn’t specifically involve money.

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Data Donor Giving Arlington 105

CauseVox

MARCH 1, 2024

Customer personas (like mine above) are not just for marketing professionals, they are also incredibly beneficial for nonprofits seeking to understand who their donors are, why they give, how they like to be communicated with, and what their barriers to giving are. Why Do Donor Personas Matter?

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Audience Donor Survey Social Media 85

The Fundraising Authority

DECEMBER 8, 2020

Almost every non-profit organization wants to find new prospects to keep their donor funnel full. Without new prospects coming into the pipeline, there won’t be anybody to cultivate, you won’t be able to make any asks, and ultimately, your events, direct mail, and fundraising campaigns will fail. Think In Terms of “Two Asks”.

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Place Profit Donor Mail 207

Neon CRM

MAY 16, 2024

When was the last time you wrote a lapsed donor letter? Lapsed donors are a valuable group of supporters. Data from the Fundraising Effectiveness Project reveals that reactivating lapsed donors is a struggle for many nonprofits. Use your donor management software to identify donors that haven’t donated in the last year.

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Donor Chicago Gift Children 95

Bloomerang

NOVEMBER 13, 2023

As in, “Will this REALLY raise me more money?” Or being a major donor who should feel known and valued and instead receives a blanket non-segmented appeal message like: Dear friend, If you gave to Sweaters for Penguins in the past, thank you. Likewise, someone who isn’t a donor is their own special segment.

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Idaho Personal Money Raise 106

Bloomerang

JULY 24, 2023

The objections shared usually involve board members not wanting to ask people they know for money. This means that getting board members to ask their personal network for money is the fastest way to hit your board fundraising goals. Keep membership data clean Board members can help you keep your donor data clean.

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Money Fundraising Reddit Storytelling 90

Bloomerang

NOVEMBER 5, 2021

Tom Iselin will show you how to increase your likability and “memorability” among donors that will deepen relationships, help you raise more money, and create greater donor loyalty. We got five excellent tactics for you that’ll help you raise more money, and improve your donor relationships through personal branding.

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Money Personal Relationship Raise 103

EveryAction

OCTOBER 12, 2022

Year-end can be understandably very focused on fundraising, but given the importance of strong donor stewardship and high inflation that may place donating out of reach for some supporters, many nonprofits are curious about how to engage their donors without asking for gifts. The holiday season is a time of joy and giving back.

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Donation Donor Advocacy Gift 159

Bloomerang

NOVEMBER 18, 2021

In a previous blog post , I wrote about how bundling your donor communications can save your nonprofit time and money. You can bundle your donor communications in two ways: going all in or bundling in batches. We recommend that you bundle a minimum of 3 months of donor communications in one batch. .

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Communication Donor Doc Mail 126

Bloomerang

APRIL 6, 2021

Your team likely spends countless hours planning events and campaigns in order to raise money for programs and projects that will further your cause. . All this fundraising definitely involves sending appeals to your donor base. This type of campaign uses a combination of various digital methods and/or direct mail. .

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Mail Channel Strategy Fundraising 64

NonProfit PRO

FEBRUARY 8, 2022

Direct response is not as sexy as taking donors to the golf course or hosting the annual major donor cruise, but I’m proud of what I do because I have seen the results of the money I have raised over the years. And if someone says to me, “Oh, you do junk mail?” that’s OK.

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Mail Hosting Course Raise 233

The Fundraising Authority

DECEMBER 10, 2020

For example, at a small organization, your tactical calendar may look something like this: January – Prospecting mailing. February – E-mail fundraising letter. March – Housefile mailing. May – E-mail fundraising letter. Prospecting mailing. October – E-mail fundraising letter. December – Housefile mailing.

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Calendar Develop Organization Fundraising 220

sgEngage

JULY 18, 2024

Donor profiles are not reserved only for large nonprofits with thousands of donors and prospects. In five easy steps, even small shops can make a donor profile that provides powerful insights using data from just a few donors. A donor profile is a description of the type of person most likely to donate to your nonprofit.

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Profile Donor Gift Database 86

Get Fully Funded

JUNE 11, 2023

Writing and mailing a fundraising letter to your donors is a popular fundraising strategy for nonprofit organizations. Your purpose in raising money through the mail is two-fold: generate dollars for immediate needs and build relationships with individual donors for long-term success. In 2021, over $484.85

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Fundraising Guide Mail Gift 111

The Modern Nonprofit

JUNE 1, 2021

Estimated Reading Time: 5 minutes Asking Your Donors to Give Again. Are you asking your new donors to give again? Why donor retention is a big deal. There are three big reasons why you should be asking your existing donors to give again. And—surprise—they all have to do with raising more money: 1.

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Donor Giving Retention Gift 111

Bloomerang

JULY 17, 2023

Securing donors only to lose them is just silly business. If you want to move away from transactional one-time gifts, and towards longer-term, transformational giving, here is the single most important thing you need to know to keep nonprofit donors: RESOLVE to rock the power of thank you! Begin by making donor retention a priority.

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Donor Nonprofit Mail Gift 86

Bloomerang

DECEMBER 13, 2022

Did you know as many as 81% percent of new donors don’t return to give again? And only 43% of all donors remain loyal? . Donor attrition has gotten worse over time. It’s also the number one reason you’re raising less money than you could. You’re Leaving Money on the Table. Donor Negative WORDS. People give.

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Retention Donor Gift Nonprofit 114

Greater Giving

JULY 20, 2022

Nonprofits are struggling to connect donors with the cause—but these four donor engagement best practices can open up new communication channels. At the start of the pandemic, donors came through for the organizations they care about in record numbers. Donor Engagement Through New Communication Channels.

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Action Money Raise Donor 52

Nonprofit Tech for Good

APRIL 3, 2022

Many nonprofit organizations struggle to engage their board members with fundraising, especially the act of asking another person for money. Some individual board members may want to start with “easier” tasks like thanking donors, but eventually, they should be directly helping raise thousands of dollars annually.

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Fundraising Mail Law Donation 335

The Fundraising Authority

DECEMBER 15, 2020

How are we going to shift our direct mail strategy to find more mid-level donors? Your donors (and prospective donors) will care about that mission. The best way to stay a viable, growing organization is to have donors who deeply care about and are committed to your non-profit. Tactics are important. Guess what?

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Donor Profit Fundraising Raise 258

Nonprofit Tech for Good

AUGUST 3, 2022

Tribute giving is when a donor makes a donation in someone else’s name to honor that person or to celebrate a special occasion. Tribute gifts are most often made by supporters with a strong belief in your mission who prefer to donate to a good cause rather than spend money on traditional gifts.

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Program Giving NGO Gift 232

Greater Giving

APRIL 8, 2021

“What if you have just 2 minutes with a prospective donor. Packets are perfect to hand over to gatekeepers who vet what big donors see or don’t see. Provide just enough to get a potential donor or sponsor interested, but not overwhelm them. Are you prepared to #NailYourPitch?” What It Should Contain.

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Sponsor Money Create Green 105

Qgiv

SEPTEMBER 4, 2024

Your donors are the key to your organization’s success–which is why the relationships you build with your donors are so important! To create the best donor retention strategies for your organization, understanding the donor cycle is crucial for transforming your efforts into success.

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Donor Guide Retention History 52