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HOW TO: Engage 5 Generations of Donors and Supporters

Nonprofit Tech for Good

The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. Gen X and gen Y both came of age during the rise mass Internet communications and increasingly shun print communications and fundraising while adapting quickly to new trends in mobile and social giving.

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10 Online Fundraising Best Practices for Nonprofits

Nonprofit Tech for Good

Innovation in online fundraising was driven by the release of new technology, such as email marketing services like MailChimp in 2001, the launch of WordPress ( a content management system now used by 44% of nonprofits worldwide ) in 2003, and social networking websites beginning with Myspace in 2005.

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How to Build Your Nonprofit’s Email List

Nonprofit Tech for Good

The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. You may have an e-newsletter list that includes all donors and supporters, another list specifically for repeat donors, and another list for supporters who have not yet donated. Not all email lists are the same. Host free webinars.

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A Short, Recent History of Nonprofit Website Design and Online Fundraising

Nonprofit Tech for Good

Nonprofit website design and online fundraising have dramatically changed in recent years due to the rapid rise of social media and mobile communications. Today, this font size and large quantity of content would visually overwhelm supporters and donors. World Wildlife Fund :: March 15, 2010.

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Web 1.0, Web 2.0 and Web 3.0 Simplified for Nonprofits

Nonprofit Tech for Good

as follows: Web 1.0 = Websites, e-mail newsletters and “Donate Now” buttons. is one person or organization pushing content out to many people via websites and e-mail newsletters. Web 2.0 = Blogs, wikis, and social networking sites. Web 3.0 = Mobile Websites, Text Campaigns and Smartphone Apps. and Web 3.0

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Seeking Feedback from Nonprofits: Does This “Donate Now” Service Provider Exist?

Nonprofit Tech for Good

A custom-branded “Thank You” Landing Page that can be easily set-up, designed, and modified to include social networking icons and pitches as well as videos and images and slideshows. Online donor database. Usually what you see on “Thank You” Landing Pages is a lot of text or white space. Soooo 2004.

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Fundraising Best Practices: Sharing the Results of Donating Online to 31 Nonprofits

Nonprofit Tech for Good

Part of the reason is a commitment to altruism, but I also use (for lack of a better word) these 31 nonprofits to study how nonprofits are progressing in online fundraising, social media and mobile communications. 10 of the 31 nonprofits enabled donors to complete the donation process in two pages.

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