The Fundraising Authority

MARCH 28, 2021

Storytelling is one of the most challenging aspects of donor cultivation. This is especially true when engaging prospective donors who are new to your cause. In today’s media-overloaded world, your message could easily be drowned out by competing emails, social posts, and direct mail. Connect with Corbit on Linkedin.

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Volunteer Donor Storytelling Causes 189

The Fundraising Authority

DECEMBER 10, 2022

As fundraisers, we need to be carrying on a constant conversation with our donors. Other times, we talk to our donors through newsletters, e-mails and snail mail letters. We need our donors emotionally involved and excited about our work… not bored. Sometimes this conversation happens in person or on the phone.

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Story Fundraising Work Storytelling 350

Nonprofit Tech for Good

SEPTEMBER 16, 2021

By Rosie Powers , a Strategist at Mission Minded —a branding firm that works exclusively with nonprofits, foundations, and independent schools. As summer fades into fall, end-of-year fundraising season is top-of-mind for nonprofits. What does donor funding make possible for your community? 5) Center Equity and Inclusion.

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Communication Fundraising Audience Donor 317

The Fundraising Authority

DECEMBER 4, 2020

In our first post , we took a look at why so many donors give during the final 4-6 weeks of the year. Why you are asking donors for money at the year-end? Second, Warm-Up Your Donors. The second phase of your year-end giving campaign is to warm-up your donors by introducing them to your theme and your need.

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Fundraising Mail Gift Social Media 201

Bloomerang

DECEMBER 11, 2021

Today’s question comes from a nonprofit employee who wants advice on what would be considered a good new donor acquisition rate. I know about donor retention rates, goals, etc., but I’m not finding much data on what is a good new donor acquisition rate or goal annually. . Donors respond in times of crisis.

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Rate Donor Retention Mail 131

Qgiv

DECEMBER 10, 2024

Donation request letters, whether sent via email or direct mail, are one of the most effective ways to reach donors and solicit gifts. With that in mind, this guide is designed to help you craft engaging, inspirational donation request letters to send to supporters. Well cover: What is a donation request letter?

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Nonprofit Tech for Good

MAY 8, 2023

Your organization likely relies on direct mail, emails, social media, and even phone calls to get the word out about your organization’s work and solicit support for your mission. You can use outbound text messages to inform donors about upcoming fundraising events and campaigns. The rules for opting in are different for nonprofits.

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Lesson Marketing Nonprofit Mobile 306

Bloomerang

FEBRUARY 13, 2023

Community Brands recently shared donor retention data that reinforced alarming trends that the nonprofit sector has been monitoring for a while. In their survey, they asked nonprofits what their current donor retention rate was: about 60% said they didn’t know and the rest had an average donor retention rate of 45%.

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Nonprofit Tech for Good

NOVEMBER 20, 2021

To maximize efforts and drive greater donations, below are some critical steps to keep in mind before jumping on this emerging trend in online fundraising. electronically or via regular mail). When finding new items, keep in mind that most businesses donate to auctions in order to convert new customers.

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Virtual Personal Fundraising Tips 280

Bloomerang

MAY 26, 2021

So you want to start up (or restart) a donor acquisition program. The reality is, whether you are trying to grow a new file or stop attrition on your existing file, there’s no better way to obtain and keep new donors than with a well-executed donor acquisition program. Options could include: Direct mail.

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The Fundraising Authority

AUGUST 6, 2021

As you plan your fundraising events large, small and in-between, there are eight fundamental concepts that you should keep in mind to ensure that you are raising as much as possible: #1: Fundraising events are still fundraising. You need to build relationships (with sponsors, auction donors, guests, etc.) Add them to your mailing list.

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TechImpact

OCTOBER 16, 2013

It is said time and time again, “donors are the lifeblood of our nonprofit.” ” Literally, they keep charity alive and help nonprofit organizations grow and flourish, so how do you keep your donors and sponsors interested in your nonprofit for years to come? email, snail mail, fax, phone, etc.).

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Support Tips Donor Database 230

Bloomerang

JUNE 23, 2021

For the last 5 or so years, there has been a trend in new donor acquisition : Response rates continue to drop while average gifts continue to rise. As we look specifically at direct mail or email strategies for new donor acquisition, the way to improve this global trend is to mail fewer people with a focus on connecting with the right people.

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Rate Donor Mail email 111

Bloomerang

JULY 5, 2021

Did you know as many as 81% percent of new donors don’t return to give again? And only 43% of all donors remain loyal? Do you know what your retention rates are or how to increase donor loyalty? Yet too many nonprofits still don’t prioritize donor retention strategies. . And, yes, your donors are consumers.

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Donor Strategy Relationship Retention 142

Nonprofit Tech for Good

AUGUST 4, 2023

By Michelle Kocin , Digital Marketing Manager at Sylogist Mission CRM – a donor management, fundraising, and volunteer management platform build for nonprofits and NGOs in the Microsoft Dataverse. Silent Generation donors value personal connections and traditional forms of communication. organizations** 11.8% organizations** 23.6%

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Giving Generation North America Social Media 246

Bloomerang

MAY 3, 2021

It covered broad brush strategies all nonprofits today should incorporate into their donor fundraising/marketing mix. These are my favorite tips to enhance what you’re already doing to attract and sustain individual donor fundraising. . ACTION: Get board members to review your donor list. Only 6 out of 10 ongoing donors renew.

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Action Donor Fundraising Tips 133

Nonprofit Tech for Good

AUGUST 6, 2023

A well-crafted year-end fundraising plan helps nonprofits define clear and specific fundraising goals, identify potential donors, and tailor their messaging better to resonate with their supporters. Traditional methods, like direct mail, are still important for reaching older or less tech-oriented supporters.

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Fundraising Practice Guide Campaign 246

CauseVox

DECEMBER 5, 2024

By using community-driven fundraising techniques, such as peer-to-peer fundraising , making phone calls, sharing the campaign online, connecting you with prospective donors, or using their community connections to broaden your campaign’s scope, your board can kickstart the fundraising efforts.

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Campaign Giving Strategy Donor 103

sgEngage

DECEMBER 12, 2024

After we made introductions, I asked about their donor CRM, jotting notes as they shared their hopes, frustrations, and data woes. As their list of frustrations grew and their unfulfilled hopes piled up, they asked me if I thought it was time to change to another donor CRM. How could your CRM improve your donor experience?

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Change Time Nonprofit Evaluation 104

Bloomerang

NOVEMBER 1, 2024

Today, you must segment donors by their passions , not by how much money they give. This is accomplished by using what donors show and tell you to uncover their identities , rather than simply grouping traits into broad-brush personas (e.g., Begin thinking of donors as beneficiaries too. Stop sending one size fits all messages.

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Tips Strategy Volunteer Donor 114

Bloomerang

AUGUST 9, 2021

Mastering personalized, customer-centered philanthropy facilitation, especially mid-level and major donors, to increase your donor lifetime value. Master personalized, customer-centered philanthropy facilitation, especially mid-level and major donors, to increase your donor lifetime value. . They actually cost you money

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The Modern Nonprofit

JUNE 1, 2021

Estimated Reading Time: 5 minutes Asking Your Donors to Give Again. Are you asking your new donors to give again? Why donor retention is a big deal. There are three big reasons why you should be asking your existing donors to give again. It costs more to attract new donors than to retain existing ones.

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CauseVox

DECEMBER 12, 2024

Donor cultivation takes a whole lot of time and resources. It is sometimes hard to keep track of your correspondence with donors when it isnt scheduled or, at the very least, documented. It is sometimes hard to keep track of your correspondence with donors when it isnt scheduled or, at the very least, documented.

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Calendar Template Fundraising Develop 85

Achieve

JUNE 2, 2021

direct mail campaigns. benefits of direct mail. direct mail and digital marketing. As you consider direct mail’s place in your marketing, remember that millennials are a diverse group, and other characteristics such as income, location, and giving history can also impact the results of your marketing campaigns.

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Mail Campaign Course Digital 94

Nonprofit Tech for Good

SEPTEMBER 29, 2019

So why can’t you convert more of your web traffic into donors? Start building your most streamlined, mobile-friendly donor experience with these steps: Make your ‘Donate’ button on your website easy to find. Want donors to give, don’t make them work to figure out how. Online and Mobile-Friendly is Giving-Friendly.

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Conversation Online Giving Tips 262

CauseVox

SEPTEMBER 20, 2024

Have you had trouble coming up with the perfect thanksgiving messages to donors this Thanksgiving? During this season of gratitude, don’t put Thanksgiving messages to donors on the backburner. Why Thanksgiving Messages To Donors Matter Regularly expressing gratitude and thanking your donors is more than just good manners.

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Bloomerang

OCTOBER 6, 2021

I’ve also seen how this relates to times when donors, volunteers, and colleagues are dealing with a disaster in their region. . Over the days immediately following a disaster like this storm, keep in mind that even if donors, volunteers, and colleagues have safely left the area, they’re still consumed with what is going on back home.

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Nonprofit Tech for Good

OCTOBER 4, 2019

While someone traveling to the future from the 1950s might be disappointed to realize we don’t send mail by rocket or have flying houses , what I am sure they’d be impressed by is the degree of social impact we’ve driven as a collective society and the steps we’re taking to continue to evolve. Donor-Advised Funds. Their common thread?

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Trend Fundraising Philanthropy Donor 272

Allegiance Group

APRIL 14, 2025

Start by reviewing trending reports such as AGP’s Donor Performance Analysis. This is particularly beneficial for goals around: Number of new donors Increasing the number of gifts per donor Increasing the average gift This isnt the time to delve into tactics. Direct mail still a top performer? That will come next.

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Public Media Channel Mail 52

Bloomerang

JULY 21, 2023

Today’s question comes from a nonprofit employee who wants advice on how to handle complaints from donors: Dear Charity Clairity, I’m really uncomfortable handling donor complaints. Begin with learning where the donor thinks you went astray. A donor complaint is a terrible thing to waste. You mail too often.

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Donor Mail Charity Tips 98

Bloomerang

DECEMBER 12, 2024

In fact, a recent Global Trends in Giving report reveals that 33% of donors in the U.S. In this article, we explain why email campaigns are a perfect place to begin engaging your donors and how your nonprofit can use email to its advantage starting today. Well cover: Why is investing in email marketing for nonprofits worth it?

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email Marketing Guide Nonprofit 94

Bloomerang

MAY 9, 2021

Your donors are the ones who make your organization’s mission possible. Here at Bloomerang, we specialize in donor retention. Our team has studied the effectiveness of retaining donors rather than acquiring new ones, and that research guides our entire approach. Why Does Donor Appreciation Matter? . Ideas for New Donors.

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Donor Ideas Strategy Create 135

Bloomerang

MAY 9, 2021

Your donors are the ones who make your organization’s mission possible. Here at Bloomerang, we specialize in donor retention. Our team has studied the effectiveness of retaining donors rather than acquiring new ones, and that research guides our entire approach. Why Does Donor Appreciation Matter? . Ideas for New Donors.

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Donor Ideas Strategy Create 135

Nonprofit Tech for Good

FEBRUARY 17, 2022

You may be surprised to learn how easy it is to find out important participant and donor characteristics through the right tools and data. Your most passionate volunteers have a lot of useful data floating around in spreadsheets, e-mails, texts, and minds. Understand Your Audience.

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Fundraising Tips Management Nonprofit 352

Get Fully Funded

JANUARY 30, 2023

It’s a great time of the year for some hot donor retention strategies! That includes donors, too. It’s one of my favorite holidays to spread a little love to my donors. As a Development Director, I used to get kids’ Valentine cards and send them to my best donors. It shows that you care about more than just their wallet.

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Retention Donor Strategy Newsletter 98

Bloomerang

SEPTEMBER 27, 2024

Today’s question comes from a nonprofit employee who wants advice on creating a major donor stewardship budget: Dear Charity Clairity, We are in the beginning stages of creating a major gift program. I’m thinking impact videos (less formal – low cost), gatherings, impact mailings, cost of donor meetings, etc.

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Donor Gift Charity ROI 126

Qgiv

OCTOBER 15, 2021

He has worked in capital campaigns, major and planned giving (including charitable gift annuities) grant writing and donor research. This phenomenon demonstrates a long-term concern regarding the loss of donors fundraising professionals have seen across the country. So, who will be the future donors to nonprofits?

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