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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

I think there are many timeless lessons that still apply to current strategy that can be gleaned from looking backward. Decades before the dawn of digital ads and social media, advertising legend David Ogilvy penned his seminal book “Ogilvy on Advertising” sharing hard-won lessons on how to effectively persuade consumers.

Lesson 59
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How to Convert Peer-to-Peer Event Participants into Monthly Donors

sgEngage

If your nonprofit organization hosts a peer-to-peer event with thousands of happy participants and supporters, but you don’t have a plan to convert those bikers, gamers, walkers, golfers, dancers, scavenger hunters, or pub crawlers into monthly donors, you’re missing out on the point of putting on an awesome P2P event.

Donor 81
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Why and how to rewrite your nonprofit’s email Welcome message

Pamela Grow

I do so many things in this job (grants, donor comms, events, etc.) Welcome emails have a 91.43% open rate. Welcome emails can create an 86% lift in unique open rate. Welcome email read rates are 42% higher than the average email. Welcome email read rates are 42% higher than the average email.

email 78
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Lessons from a Fundraising Insider: How our Donor Retention Rates grew to 43%

Connection Cafe

I work as the Donor Relations Coordinator at Lena Pope , an agency that serves children and families through counseling and education. We impact over 10,000 lives each year, and in 2013 we had a donor retention rate of 43% ( compared to 27% ). Over a 5 year period, we’ve gone from retaining 29% of our donors to 43%.

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The Numbers Are in and They Ain’t Good. Will Nonprofits Continue to Turn a Blind Eye?

Pamela Grow

According to the latest data from the Fundraising Effectiveness Project , nonprofits continue to face a concerning decline in donors and donations. Their latest report showed the number of donors dropping by full 10% in 2022. And new donor contributions decreased by 8.7% Nonprofits struggled to acquire new donors as well.

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Can Recurring Giving Save Nonprofits?

Allegiance Group

Drawing on her experience as a successful businesswoman, Greer is now out to “save giving” by teaching nonprofits how to improve the ways they interact with donors. She’s the author of the bestseller Philanthropy Revolution and is ready to guide charities to a new mindset that sees donors as people, not sources of revenue.

Giving 52
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Will Nonprofits Move Away from One Big Gala Every Year?

Greater Giving

We’ve detailed many of these shifts, and the lessons learned from them, in the recently-published The State of Nonprofit Fundraising report. This wasn’t surprising, given the rapid rate at which nonprofit organizations were forced to learn brand new technology. And virtual events offer a good bang for your buck!

Virtual 91