Connection Cafe

JUNE 26, 2018

Do you know why your donors give? Unless you ask your donors directly, your gut instincts are merely opinions. A well-crafted donor survey delivered in a savvy way can provide the facts you need to make smarter fundraising and marketing decisions going forward. You know all those small and mid-level donors on your list?

Survey 29

Survey Donor Effective Audience 29

Connection Cafe

FEBRUARY 6, 2014

Set shorter-term goals for online engagement, email open and click rates, and conversion rates. It goes without saying that donors need to know, like and trust your organization before they will give you money. Set shorter-term goals to grow engagement rate, retweets, repins, blog comments, etc. Build community.

Report 41

Report Giving Fundraising Lesson 41

Connection Cafe

NOVEMBER 26, 2013

You invest heavily in the planning phase, often (err, hopefully) as early as August, but by the time January arrives you want to count the dollars, share the stories, and congratulate donors on another successful year. And, as a fundraiser, you seize the opportunity to build donor loyalty. Determine the ask. Choose your channels.

Build 38

Build Donor Channel Sound 38

NTEN

MARCH 16, 2010

Anecdotally and intuitively, you know that changing demographics and technology are driving a shift in your engagement with donors, volunteers, event participants and other people your organization relies on to fulfill your mission. Chart 1 below shows that the next generation of donors, Gen X and Boomers are truly multi-channel.

Generation 56

Generation NTEN Chart Donor 56

Connection Cafe

JANUARY 30, 2017

Here are 5 Lessons We Should All Take from the ACLU’s Response over the Weekend: 1. Do your donors and supporters understand the unique, specific value that your organization brings and the specific actions you take to respond to issues? We then tweeted at them and got their e-mail addresses. They Amplified their Voice.

Headline 20

Headline Lesson Time Influence 20

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 11, 2010

They found that: “Personal solicitations to pre-existing networks of donors and friends through multiple channels were rated as the most effective methods for fundraising. In light of that, I personally met only 4 of the 12 donors (excluding myself). Two donors were former colleagues who also have Twitter accounts.

Nashville 97

Nashville Twitter Blogger Contest 97

NonProfit Hub

DECEMBER 2, 2014

To reserve your free copy of our January/February issue on donor retention, sign up today. ————————————————. If a millionaire came to your organization and asked how much the average donor gives, what would you tell them? If you don’t do donor segmentation, this scenario presents a problem. The lesson here?

Sound 53

Sound Marketing NPO Retention 53

NTEN

JULY 19, 2012

The first was driving donor acquisition and fundraising with minimal direct mail and email marketing, the second is that their only previous mobile campaign happened during a large museum exhibition, and had poor results. With the $10 campaign, they saw an 82% conversion rate.

Mobile 61

Mobile Create Strategy National 61

Tech Soup

MAY 25, 2012

None of this would be possible, however, without our donor partners. This fiscal year ten new donor partners have joined with TechSoup to make their product donations available to nonprofits and libraries. The Donor Class of (TechSoup Fiscal Year) 2012. Also available soon: subscriptions to PBSmartPostage.

Program 47

Program Donation Library Cisco 47

ASU Lodestar Center

MARCH 5, 2014

Online fundraising platforms are making it easier than ever for donors to contribute when and how they want to, and they eliminate some of the costs of direct mail solicitations and in-person events. The lesson? In other words: they assume they have persuaded a potential donor, and they abandon their messaging.

Online 56

Online Fundraising Test Arizona 56

NTEN

NOVEMBER 11, 2011

With that experience in hand, along with previous training in direct mail and telemarketing programs for nonprofits, we've developed a handy list of twelve ingredients for successful multi-channel or integrated fundraising campaigns. Look for ways to hook your work into news that your donors and wider community may have heard about.

Campaign 66

Campaign New York City Calendar New York 66

NTEN

NOVEMBER 2, 2009

Despite the facts and the data, organizations small and large that are spending huge amounts on direct mail and telemarketing are reluctant to move spending to the online channel — even when the data clearly shows that integrating online with offline campaigns makes the overall program more successful. 8 percent of file are donors.

Convio 76

Convio Mail Newsletter Game 76

Connection Cafe

OCTOBER 23, 2013

The first step to improving registration rates is understanding the roadblocks. With no pictures or graphics employed and phrases like “User Login” and “Returning Participant” dominating the screen, the experience stopped being about the donor and their goals for the event and became all about the computer program. Next Steps.

Registration 35

Registration Benchmark Photography Stats 35

Connection Cafe

NOVEMBER 8, 2011

Reduced direct mail quantities by 24.5% Boosted direct mail response rates by 117.1% (from 4.94% to 10.72%). Lessons Learned. So what are the lessons here? Rule #2 : Know your donors. I’d guess that average age of TPL donors is 55+, so they respond well to both email and direct mail.

Convio 26

Convio Mail Lesson Channel 26

Connection Cafe

NOVEMBER 2, 2015

You’ve no doubt labored over the perfect end-of-year plan that falls in line with the continuing trend of covering all of your multi-touch, multichannel donor experiences. For instance, high donors get Variant 1, active donors get Variant 2, lapsed donors get Variant 3, etc. Snail Mail, Phones, Website, Social and Beyond.

Report 20

Report Channel Analytics Track 20

Neon CRM

MAY 18, 2023

Donor Data is a Top Priority Track Performance Using KPIs Prioritize Donor Stewardship Use Technology to Automate Processes Set S.M.A.R.T. Donor Data is a Top Priority When conducting any sort of fundraising campaign, you need to make sure you are working with data about your donors.

Raise 98

Raise Strategy Help Fundraising 98

NTEN

FEBRUARY 17, 2010

Some of the key trends supporting rapid adoption of technology by nonprofits are: 1) Online lifestyle, behavior and giving of consumers and donors leading to success. Nonprofits, Donors and Consumers Adopting Online Lifestyle. A webinar on lessons learned will be held in Q2 to share some of the key findings with NTEN members.

Online 74

Online Giving Convio Haiti 74

CauseVox

DECEMBER 8, 2023

Understanding Your Donors To strengthen ties with supporters and build lasting relationships, consider starting with two key strategies: crafting donor personas and leveraging data analytics. Donor Personas Begin by creating detailed donor personas that represent different segments of your supporter base.

Develop 75

Develop Calendar Nonprofit Retention 75

Care2

MAY 29, 2007

Converting Subscribers to Donors Tuesday, May 29, 2007 at 09:00AM | by Karen Taggart [originally published DMAW AdVents , June 2007] It is no secret in direct mail (DM) that recency is key to successful fundraising. So how to do we take this long-standing DM lesson and apply it to our growing email lists? What is the answer?

Social Media 28

Social Media Advocacy Activities Active 28

NTEN

MARCH 26, 2009

Here's how it worked: Step 1: Develop script for inbound call center representatives; compile a list of frequently asked questions; and create an online form through GetActive to take donor information. Step 2: Suppress donors who had already given to year-end fundraising emails from the 12k mobile subscriber list. THE RESULTS.

United States 44

United States Mobile Advocacy Test 44

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 26, 2009

Marlow looked at the size of one’s network on Facebook (in terms of number of friends) and then analyzed the rate of communication and interaction between those friends - based on comments, status updates, wall messages, etc. Now, before sharing some of those numbers – here’s a quick lesson to help set some context.

Broadcast 51

Broadcast Social Network Facebook Social Media 51

Care2

MAY 31, 2007

Converting Subscribers to Donors Tuesday, May 29, 2007 at 09:00AM | by Karen Taggart [originally published DMAW AdVents , June 2007] It is no secret in direct mail (DM) that recency is key to successful fundraising. So how to do we take this long-standing DM lesson and apply it to our growing email lists? What is the answer?

Social Media 28

Social Media Advocacy Activities Active 28

Neon CRM

JUNE 23, 2023

You can apply that same lesson to your membership program by using every contact as an opportunity to improve your relationship with your supporters. Don’t Overlook Direct Mail Email is the obvious communication choice for many nonprofits because it’s fast, relatively easy, and simple to automate. 8 min read Read Now 4.

Retention 52

Retention Strategy Nonprofit Mail 52

Bloomerang

OCTOBER 8, 2021

But if you’ve never heard of Bloomerang beyond this webinar series, we are first and foremost a provider of donor management software. Is “win rate” the right term to use there, Rachel? Rachel: Yeah, you can say win rate. Steven: I’ll say win rate. So check that out if you are interested.

Grant 76

Grant Lesson Tips Video 76

Neon CRM

AUGUST 11, 2023

As nonprofits and donors alike make a mad dash towards the December 31 finish line, your nonprofit’s giving season campaign can stand apart by implementing these ten tips and strategies. The giving season is the period during the end of the year when donors are most likely to give. And don’t forget to segment your donor lists !

Help 52

Help Giving Tips Storytelling 52

Care2

JUNE 1, 2009

60) Search « Social Media Webinar on June 10th | Main | Is Direct Mail Really Headed for the Exit? 60) Search « Social Media Webinar on June 10th | Main | Is Direct Mail Really Headed for the Exit? 60) Search « Social Media Webinar on June 10th | Main | Is Direct Mail Really Headed for the Exit?

Mail 47

Mail Social Media Online Advocacy 47

Bloomerang

APRIL 16, 2021

But, if you’ve never heard of Bloomerang beyond the webinars, we are also a provider, primarily a provider, of donor-management software. You could say, “We want to reach,” you know, “major donors and get them to make a gift of $5,000 or more.” We’re getting close to 1,000 sessions actually.

Build 124

Build Video New York City Communication 124

Connection Cafe

DECEMBER 22, 2013

From #batkid to #GivingTuesday, the Next Generation of American Giving to Content Marketing for Nonprofits , storytelling to social fundraising, retention rates to relationship building, the roundup below covers it all (and everything in between). More and more donors are giving online, especially towards the end of year.

Story 54

Story Social Media Nonprofit Content 54

Care2

APRIL 21, 2008

60) Search « M+R and NTEN CMS, Email, Fundraising Benchmarks Study | Main | 51% of Donors Not At All Interested in Social Networks » Monday Apr 21 2008 EENs Avatars Campaign Brings Online Marketing to Life Monday, April 21, 2008 at 02:56PM | by Caitlin Ochs Imagine having the ability to translate virtual reality into actual reality.

Avatar 42

Avatar Life Social Media Online 42

Care2

APRIL 21, 2008

60) Search « M+R and NTEN CMS, Email, Fundraising Benchmarks Study | Main | 51% of Donors Not At All Interested in Social Networks » Monday Apr 21 2008 EENs Avatars Campaign Brings Online Marketing to Life Monday, April 21, 2008 at 02:56PM | by Caitlin Ochs Imagine having the ability to translate virtual reality into actual reality.

Avatar 37

Avatar Life Campaign Social Media 37

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 18, 2009

Green talked about the audience they reach through Causes is typically younger and are often first time donors. I wanted to know what they knew or have about these donors philanthropic behavior. Causes is less organizationally siloed compared to direct mail. A lot of people are new donors and haven't been engaged before.

Green 85

Green Causes NTEN Los Angeles 85