Digging Into Data: 7 Key Metrics to Track + Common Data Questions
Allegiance Group
JUNE 4, 2024
They’ve just seen a report that says revenue per donor is going down, and they want you to explain why the nonprofit is losing money. But you’re not losing money — your recurring giving program is growing, which is making the revenue per donor dip. How often should I look at these metrics? A daily look isn’t necessary, though.
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