Donor Homeless Hunger Language 
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OCTOBER 31, 2022
The holidays are coming soon and that means you need to be ready to make the most of it, starting with getting your nonprofit website spiffed up, donor friendly, and ready to receive donations. You see, many donor prospects will check out your nonprofit online before they donate to see who you are, what you do, and how you make a difference.
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OCTOBER 3, 2022
You must be purposeful about the stories you share and the way you Ask for donations because the combination of the two can make a big difference in how donors feel and whether or not they give. Plus, you should be loving on donors in between the Asks so they don’t feel like you only value them for their money. That’s a yucky feeling!
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DECEMBER 4, 2022
Sometimes it’s a matter of zeroing in on a single aspect of your organization’s work or an unexpected story, such as two volunteers falling in love while serving soup side-by-side in the homeless shelter’s kitchen. It’s okay if the donor wants to remain anonymous. Their fifth wedding anniversary would be a fun news story. .
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SEPTEMBER 20, 2022
You need an Ask that is compelling and inspires your donors to give. With an integrated campaign, your donors and prospects will connect with your Ask as they see the same message in their inbox, their mailbox, and their social media feed. Your donors. And you need lots of warm touches in between the Asks. Trust me on that.
Achieve
APRIL 6, 2017
It gets worse: Sounding similar to other organizations doesn’t just make it hard for prospective donors to tell you apart – it makes it hard for people to even understand what it is your organization does. In fact, within an organization and with others in the sector, it can make language more effective and create a sense of unity.
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