CauseVox

MARCH 1, 2024

Customer personas (like mine above) are not just for marketing professionals, they are also incredibly beneficial for nonprofits seeking to understand who their donors are, why they give, how they like to be communicated with, and what their barriers to giving are. Why Do Donor Personas Matter?

Audience 85

Audience Donor Survey Demographics 85

Qgiv

SEPTEMBER 4, 2024

Your donors are the key to your organization’s success–which is why the relationships you build with your donors are so important! To create the best donor retention strategies for your organization, understanding the donor cycle is crucial for transforming your efforts into success.

Donor 52

Donor Guide Retention History 52

Bloomerang

FEBRUARY 27, 2024

Your lapsed donors. This timeline offers a clear road map to prevent lapsed donors: What makes donors lapse? The second thing you must know is what defines a lapsed donor. The simple definition of a lapsed donor is someone who hasn’t given in a certain amount of time. Do donors realize they’ve lapsed?

Donor 86

Donor Rhode Island Gift Tennessee 86

Kindful

FEBRUARY 25, 2021

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. Unfortunately, direct mail seems to have fallen out of favor with nonprofit communicators. Yes, direct mail can be personal!

Mail 52

Mail Relationship Digital Donor 52

Bloomerang

OCTOBER 13, 2021

To make the most of this end-of-year giving season , I recommend taking the time to do a simple and inexpensive task that will inspire donors to be even more generous: calling them. . Here’s a scenario showing how calling a donor can inspire them to make an end-of-year gift. . But wait—a couple of days later, your phone rings.

Script 107

Script Phone Gift Examples 107

EveryAction

JULY 12, 2023

Whether your nonprofit organization has used an omni-channel donor engagement strategy for years or you’re just getting started, busy fundraising seasons are the most important opportunities to communicate cohesively across mediums with your supporters.

Channel 224

Channel Work Fundraising Movie 224

sgEngage

JANUARY 30, 2024

If your nonprofit is ready to dive deeper into the world of AI fundraising to boost donor engagement with your mission, this is the place to start! In this guide, we’ll review the basics of AI fundraising tools and a few strategies for using these solutions to improve donor relationships.

Tools 95

Tools Donor Fundraising Survey 95

Nonprofit Tech for Good

MAY 8, 2023

Many of the text messages we get are personal messages between friends and loved ones, but there are also many major brands that capitalize on this communication medium to help reach their customers. You can use outbound text messages to inform donors about upcoming fundraising events and campaigns.

Lesson 301

Lesson Marketing Amazon Mobile 301

Nonprofit Tech for Good

AUGUST 30, 2024

By Jessica Fox , writer at Eventgroove – a one-stop, integrated platform for events, fundraisers, and e-commerce driven to help its customers amplify their brand and reach their goals. Most nonprofits would love to have more young people join their cause as volunteers or donors. But, as you well know, new supporters are essential.

People 224

People Strategy Los Angeles Generation 224

Neon CRM

MAY 16, 2024

When was the last time you wrote a lapsed donor letter? Lapsed donors are a valuable group of supporters. Data from the Fundraising Effectiveness Project reveals that reactivating lapsed donors is a struggle for many nonprofits. Use your donor management software to identify donors that haven’t donated in the last year.

Donor 95

Donor Chicago Gift Children 95

Neon CRM

OCTOBER 31, 2023

Having solid donor engagement strategies in place is important for any nonprofit that wants to inspire generosity in their community and build a base of lifelong supporters. But the world is a noisy place: Donors are bombarded with constant messaging that can drown out a nonprofit’s attempts to reach them.

Donor 98

Donor Strategy Nonprofit Phone 98

Greater Giving

JULY 18, 2023

Donor Data Management How To Supercharge Relationships You’ve spent weeks, months, or even years collecting every bit of data your donors produce. Your donor data may include phone numbers, emails, birthdays, donation history, and even meal preferences. Here’s what you can expect in this guide: Gather relevant donor data.

Data 98

Data Donor History Demographics 98

Qgiv

MAY 10, 2022

You can accomplish more when there’s a larger group of donors backing your nonprofit and making it happen. Ensure that you’re able to do your best work by setting up a donor pipeline: a structured way to attract, cultivate, and retain your donors. Not sure what your donor pipeline should look like? The prospect stage.

Donor 59

Donor Help Info Retention 59

The Fundraising Authority

DECEMBER 15, 2020

How are we going to shift our direct mail strategy to find more mid-level donors? Your donors (and prospective donors) will care about that mission. The best way to stay a viable, growing organization is to have donors who deeply care about and are committed to your non-profit. Tactics are important. Guess what?

Donor 258

Donor Profit Fundraising Raise 258

Nonprofit Tech for Good

MAY 16, 2024

By Stasia Hural , Digital Marketing Lead at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. These include direct mail, phone calls and messages, and in-person solicitations. It’s changing how we identify potential donors and set targets.

Donation 239

Donation Data Fundraising Analytics 239

Get Fully Funded

JUNE 14, 2023

The generosity of donors is crucial to your nonprofit organization’s success, which means that you should strategically plan your communications with them. Part of creating great donor communications is personalizing each message to its recipient, making them more engaging. Address donors by their preferred names and pronouns.

Communication 59

Communication Personal Donor Nonprofit 59

Candid

SEPTEMBER 27, 2023

We’ve curated a nonprofit reading list to help your organization make the most out of this charitable time of year. These nonprofit books provide sample messaging and practical guidance to help you write appeals that resonate with your donors and compel them to support your organization. So is almost every other nonprofit.

Free 114

Free Help Fundraising Storytelling 114

Bloomerang

DECEMBER 13, 2022

Did you know as many as 81% percent of new donors don’t return to give again? And only 43% of all donors remain loyal? . Donor attrition has gotten worse over time. Donors tell us this all the time, both with words and actions. Donors tell us this all the time, both with words and actions. Donor Negative WORDS.

Retention 114

Retention Donor Gift Nonprofit 114

Nonprofit Tech for Good

SEPTEMBER 27, 2021

By Denise Dunbar , a Digital Fundraising Strategist at MobileCause , where she helps nonprofits accelerate their fundraising and engagement efforts through giving and marketing strategies. In fact, according to the 2020 Global Trends in Giving Report , 33% of donors give tribute gifts to family and friends.

Giving 321

Giving Strategy Fundraising Gift 321

Get Fully Funded

APRIL 23, 2023

There are two parts to thanking donors: Connecting with the donor’s brain by providing a gift receipt and more importantly, touching the donor’s heart by letting them know they are heroes for giving to your organization’s cause. But there is so much more to properly thanking donors. A perfect thank-you letter does both.

Gift 119

Gift Donor Language Video 119

Qgiv

APRIL 11, 2023

Reading donor signals is a key step in deciding who to invite to your events! At Virtuous, we believe that the Responsive Fundraising Framework is foundational in helping fundraisers cultivate meaningful relationships with donors that increase generosity. But how do you know who to invite to upcoming events?

Donor 104

Donor Survey Social Media Database 104

Bloomerang

FEBRUARY 2, 2024

Today’s question comes from a nonprofit employee who wants advice on how to persuade leadership to get donor thank-you letters out sooner: Dear Charity Clairity, I just took a new job and have discovered they don’t get thank you letters out for two weeks. Especially smaller donors. Do you wait for the mail to arrive?

Donor 93

Donor Exercise Gift Charity 93

Nonprofit Tech for Good

APRIL 3, 2022

Some individual board members may want to start with “easier” tasks like thanking donors, but eventually, they should be directly helping raise thousands of dollars annually. Give in-kind support to the organization in a way that actually helps. Then help implement these tools. Is the donor renewal rate low?

Fundraising 328

Fundraising Mail Law Donation 328

The Modern Nonprofit

JUNE 27, 2024

Estimated Reading Time: 6 minutes Enhancing Donor Engagement: 6 Essential Communication Strategies Donors are the heart and soul of nonprofit organizations, making it possible for vital programs and initiatives to thrive. But it’s important to remember that strong donor relationships go beyond just financial support.

Communication 59

Communication Donor Strategy Picture 59

Allegiance Group

JANUARY 23, 2023

All nonprofits experience various amounts of donor attrition, making it essential to re-engage with lapsed donors. And, like new donor acquisition and donor retention, donor re-engagement after a lapse takes effort. Most organizations define lapsed donors as those who haven’t donated in the past 18-36 months.

Donor 52

Donor Mail Retention History 52

The Modern Nonprofit

MARCH 26, 2024

Estimated Reading Time: 5 minutes Turning Crisis into Community: How to Make Emergency Donors Lifelong Supporters As nonprofit professionals, we are all too familiar with the cycle of emergency fundraising. Preparation is key To effectively retain emergency donors, you must have a solid foundation in place.

Support 52

Support Donor Community Retention 52

Bloomerang

JULY 5, 2021

Did you know as many as 81% percent of new donors don’t return to give again? And only 43% of all donors remain loyal? Do you know what your retention rates are or how to increase donor loyalty? Yet too many nonprofits still don’t prioritize donor retention strategies. . And, yes, your donors are consumers.

Donor 142

Donor Strategy Retention Relationship 142

Nonprofit Tech for Good

APRIL 15, 2020

Sending donors a third-party payment site, such as PayPal, is problematic if that is the only way that donors can give. According to Network for Good , one in six online donors will drop out of the donation process if they are sent to a third-party website. Monthly donors give $35.46

Practice 363

Practice Donation Paypal Badge 363

Bloomerang

SEPTEMBER 25, 2023

“I don’t give to people who can’t even tell if they’re boys or girls,” an irate long-time donor said before slamming down the phone. When Juliette Gordon Low sold her familial pearls to help fundraise for Girl Scouts , she showed others what feminist fundraising could look like. Pearls are not purse strings.

Donor 110

Donor Lesson Comment Sound 110

Qgiv

OCTOBER 15, 2021

He has worked in capital campaigns, major and planned giving (including charitable gift annuities) grant writing and donor research. This phenomenon demonstrates a long-term concern regarding the loss of donors fundraising professionals have seen across the country. So, who will be the future donors to nonprofits?

Research 98

Research Donor Difference Omaha 98

Greater Giving

DECEMBER 15, 2022

How do you keep up with the ever-increasing need for digital donor engagement ? As a nonprofit, you should also use your marketing strategy to increase donor acquisition, spread awareness of your organization’s mission, and steward your existing donors for lasting engagement. Donor Profiles and Records .

Digital 75

Digital Marketing Donor Channel 75

Bloomerang

AUGUST 7, 2023

For years we’ve talked about donors from the perspective of a “pyramid” or “ladder.” Which is why I advocate retiring the old donor pyramid in favor of a dynamic energy vortex. It’s the reason so many donor programs have retention rates representing three steps forward, two steps back. I prefer a different donor paradigm.

Gift 73

Gift Donor Time Mail 73

Allegiance Group

OCTOBER 3, 2022

But now organizations are left with one question: How can you keep donors acquired during the Covid crisis? Donor retention is the second-highest concern for nonprofits, according to the 2022 CCS Philanthropy Pulse survey. What is donor retention? Donor retention measures how many donors continue to give to your organization.

Retention 52

Retention Donor Rate Mail 52

Bloomerang

MAY 10, 2022

Magic happens when you build those kinds of relationships with your prospects and donors. This is where donor stewardship comes into play. What is donor stewardship? Donor stewardship—also known as stewarding your donors—is the act of building relationships with supporters after they make a donation to your nonprofit.

Relationship 99

Relationship Donor Build Tips 99

Bloomerang

JUNE 9, 2022

As a nonprofit fundraiser, you’ve probably heard some variation of the phrase, “treat every donor like a major donor.” If you treat every donor like a major donor, you’d probably run out of team member time. Plus, not all of your supporters want to be wined and dined like a major donor. Who are your major donors?

Donor 108

Donor Gift Database Causes 108

Get Fully Funded

OCTOBER 19, 2021

The season of gratitude is upon us and there is nothing more important you can do than thank donors for their support this year. Actually, from a donor’s perspective, it’s annoying. To build a relationship on purpose with a donor, you must communicate with them often without asking for anything. I thought so. That would be me!).

Donor 130

Donor Ideas Gift Social Media 130

Bloomerang

JANUARY 20, 2023

Today’s question come from a fundraiser and donor who wants advice on how to handle poor donor engagement: Dear Charity Clairity, I’m a fundraiser, but also a donor. Because when a nonprofit doesn’t treat me as if I matter, as I carefully and consciously treat donors to my organization, I get a little peeved.

Donor 105

Donor Philanthropy Charity Gift 105