Bloomerang

NOVEMBER 22, 2024

This is the problem your donors can solve. What are you asking donors to support? A : Response rates differ by channel, for example, direct mail vs. email. Despite what you might hear, direct mail still reigns over email, but results will always vary by audience, for example, current donors vs. a cold list and audience size.

Problem 119

Problem Fundraising Mail Gift 119

Nonprofit Tech for Good

DECEMBER 12, 2019

Major donors are the most valuable supporters of the nonprofit world. The key to achieving your nonprofit’s greatest goals? Follow these three steps to engage and nurture the high net worth donors who share your vision. 1) Invite major donors to be an integral part of the work they’re funding.

Relationship 245

Relationship Donor Management Sponsor 245

Bloomerang

NOVEMBER 21, 2024

Recruit a match from a single donor or group of donors. What number of donors gave at end of year? How many new first-time donors did we have at end of year? Set campaign goals. Schedule in-person ask visits with donors. Include a short story celebrating the donor and their impact on your mission.

Calendar 111

Calendar Fundraising Gift Social Media 111

Bloomerang

DECEMBER 12, 2024

In a fiercely competitive environment in which donors make difficult decisions not between the good and the bad, but between the good and the good, the goal needs to be forging, nurturing, and sustaining lifelong friendships. Emotion is a chief ingredient of bonding donor prospects with the missions of Americas more than 1.5

Fundraising 109

Fundraising Donor Mail Professional 109

Nonprofit Tech for Good

SEPTEMBER 27, 2021

Tribute and honorary gifts , made in honor or in memory of someone who is not a donor, are a great way for nonprofit organizations to raise awareness and funds while honoring an individual, either in memoriam or celebration. In fact, according to the 2020 Global Trends in Giving Report , 33% of donors give tribute gifts to family and friends.

Giving 333

Giving Fundraising Strategy Nonprofit 333

Nonprofit Tech for Good

JULY 17, 2022

When a donor signs up for a recurring donation online, there are no checks to mail and no monthly reminders needed; much of the expense and hassle on the nonprofit’s side have been eliminated. Recurring donors are over five times more valuable to your nonprofit than one-time donors, according to The State of Modern Philanthropy.

Donation 345

Donation Nonprofit Gift Donor 345

Nonprofit Tech for Good

APRIL 3, 2022

Some individual board members may want to start with “easier” tasks like thanking donors, but eventually, they should be directly helping raise thousands of dollars annually. Be familiar with every fundraising program, event, campaign, and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.).

Fundraising 340

Fundraising Donation Donor Social Media 340

NonProfit PRO

JUNE 7, 2023

Successful direct mail campaigns help donors understand the goal, visualize their impact, and get excited about giving. Using data and segmentation, nonprofits can target donors with customized messaging that resonates on a personal level. And while managing segmented data can be complex, it does not have to be difficult.

Data 237

Data Giving Mail Donor 237

The Fundraising Authority

DECEMBER 3, 2020

Generally, you’ll want to stick with your current donors at the end of the year – meaning that, for most organizations, your year-end appeals should be going to current donors, asking them to up their gift or to give again one last time before the year is out. an e-mail and a piece of direct mail) with your year-end ask.

Fundraising 247

Fundraising Mail Calendar Gift 247

Nonprofit Tech for Good

JANUARY 13, 2020

Many nonprofits fear that asking a donor for additional support, after they’ve already made a donation, will turn them off from making future gifts. The truth is, immediately following a donation is one of the best times for another call-to-action (CTA) of ways donors can continue to support your organization. 4) Add to Mailing List.

Action 337

Action Donation Social Media Donor 337

CauseVox

DECEMBER 5, 2024

Since you probably raise a good percentage of your fundraising goal during the month of December, you have to make the time count! The same goes for your major donors, long-time volunteers, and others who’ve shown commitment to your cause over the years. These are your most vulnerable donor segments that need nurturing.

Campaign 101

Campaign Giving Strategy Donor 101

Bloomerang

JULY 26, 2024

Today’s question comes from a nonprofit employee who wants insight into what role direct mail plays in fundraising in a digital world: Dear Charity Clairity, I’m wondering what role direct mail plays in our digitally-dominant world ? But I wonder if in the long run the ROI is better for direct mail than digital?

Mail 120

Mail Roles Digital Fundraising 120

Nonprofit Tech for Good

SEPTEMBER 16, 2021

What are the strategies and tactics that best helped you achieve your goals last year? 2) Review Your Goals. 2) Review Your Goals. Review your end-of-year fundraising goals, but think deeper. Your brand strategy and key messages should form the foundation for all of your donor communications, new and old.

Communication 296

Communication Fundraising Audience Donor 296

The Fundraising Authority

NOVEMBER 28, 2020

The first part described why donors give during the year-end giving season. If you’re a homeless shelter and have spent all year talking to donors about how you want to serve more homeless and thus need more money to add beds to your facility, talk about that at the year-end as well. communicate) through direct mail.

Fundraising 240

Fundraising Homeless Mail Profit 240

Nonprofit Tech for Good

APRIL 26, 2021

As passionate as we all are about our causes and their corresponding missions, from the inside looking out, sometimes we lose sight of the actual goal of our communications. A good place to start is by making sure that our communications and branding fulfill one or more of the following goals: Move people to a specific action.

Strategy 345

Strategy North America Nonprofit Israel 345

The Fundraising Authority

SEPTEMBER 22, 2022

They had one full-time development director on staff, but everyone – including the staff, the board, the volunteers, even the donors – was constantly worried about fundraising. They were worried about donor communications. The letter will be sent out in the mail on the following day. #4 So they tried everything in the book.

System 354

System Fundraising Create Nonprofit 354

CauseVox

DECEMBER 2, 2024

It’s a day when donors, businesses, and communities come together to create positive change—and it’s also the perfect launchpad for your year-end fundraising efforts. Maybe a volunteer noticed that donors seemed most engaged with a particular theme, or your social media manager saw more traction from one platform over another.

Campaign 84

Campaign Fundraising Social Media Gift 84

The Fundraising Authority

AUGUST 6, 2021

Your goal as a fundraiser is to make sure that you are maximizing your events to raise as much money as possible, without wasting valuable time and resources. You need to build relationships (with sponsors, auction donors, guests, etc.) You need to cultivate your donors. Add them to your mailing list. Thank them.

Profit 339

Profit Fundraising Sponsor Money 339

Bloomerang

DECEMBER 11, 2021

Today’s question comes from a nonprofit employee who wants advice on what would be considered a good new donor acquisition rate. I know about donor retention rates, goals, etc., but I’m not finding much data on what is a good new donor acquisition rate or goal annually. . Donors respond in times of crisis.

Rate 131

Rate Donor Retention Mail 131

Nonprofit Tech for Good

AUGUST 6, 2023

A well-crafted year-end fundraising plan helps nonprofits define clear and specific fundraising goals, identify potential donors, and tailor their messaging better to resonate with their supporters. Traditional methods, like direct mail, are still important for reaching older or less tech-oriented supporters.

Fundraising 238

Fundraising Practice Guide Campaign 238

Bloomerang

NOVEMBER 18, 2021

In a previous blog post , I wrote about how bundling your donor communications can save your nonprofit time and money. You can bundle your donor communications in two ways: going all in or bundling in batches. We recommend that you bundle a minimum of 3 months of donor communications in one batch. . Create your bundling plan. .

Communication 131

Communication Donor Mail Doc 131

sgEngage

MARCH 22, 2022

A common misconception among newer nonprofit professionals is that every campaign or event is meant to attract new donors and donations. The longer a donor gives to your organization, the more time you have to build meaningful relationships that will reinforce their long-lasting support. . Ensure communication is a two-way street

Retention 119

Retention Communication Donor Strategy 119

Bloomerang

APRIL 5, 2021

Think fast: do you know where you get your best donors? Ask any fundraiser if they want more donors and you’ll get a resounding “YES” but ask what source yielded them their very BEST donors and you might see some puzzled faces. . Before you rush out to find new donors you’re wise to consider where you’ve found your best donors.

Donor 130

Donor Gift Mail Files 130

Bloomerang

MAY 24, 2024

Today’s question comes from a nonprofit employee who wants advice on how to build a nonprofit mailing list: Dear Charity Clairity, We’ve relied in the past on government and foundation grants, but since many of these sources are drying up we need to develop an individual fundraising program. Scour lists of donors to similar causes.

Mail 111

Mail Build Nonprofit Charity 111

Bloomerang

MAY 26, 2021

So you want to start up (or restart) a donor acquisition program. The reality is, whether you are trying to grow a new file or stop attrition on your existing file, there’s no better way to obtain and keep new donors than with a well-executed donor acquisition program. Options could include: Direct mail.

Donor 130

Donor Program Tips Channel 130

Nonprofit Tech for Good

MAY 16, 2024

By Stasia Hural , Digital Marketing Lead at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. These include direct mail, phone calls and messages, and in-person solicitations. It’s changing how we identify potential donors and set targets.

Donation 251

Donation Fundraising Data Donor 251

Nonprofit Tech for Good

JUNE 23, 2020

As a general rule, donations pages should be simple, optimized for mobile giving, and ask for the minimal amount of information required to make a donation and to capture a donor’s contact information. It’s also worth sending a postcard campaign to your one-time donors asking them to become monthly donors.

Practice 342

Practice Fundraising Online Nonprofit 342

The Fundraising Authority

JANUARY 15, 2021

Thank you letters have long been seen by many fundraisers as “gottados” – one of those things you just “gotta do” to get to the real work of fundraising, like writing newsletters and having lunches with major donors at great restaurants downtown. As I sat here this morning opening the mail, I came across your generous donation.

Sample 169

Sample Profit Donor Children 169

sgEngage

DECEMBER 12, 2024

After we made introductions, I asked about their donor CRM, jotting notes as they shared their hopes, frustrations, and data woes. As their list of frustrations grew and their unfulfilled hopes piled up, they asked me if I thought it was time to change to another donor CRM. How could your CRM improve your donor experience?

Change 105

Change Time Nonprofit Evaluation 105

Bloomerang

NOVEMBER 1, 2024

Today, you must segment donors by their passions , not by how much money they give. This is accomplished by using what donors show and tell you to uncover their identities , rather than simply grouping traits into broad-brush personas (e.g., Begin thinking of donors as beneficiaries too. Stop sending one size fits all messages.

Tips 114

Tips Strategy Volunteer Donor 114

The Fundraising Authority

DECEMBER 30, 2020

Or does it have other goals? Are you focused on a large crowd of friends who don’t know much about your cause or a smaller group of familiar supporters and likely donors? Many charitable events have more than one goal. You should develop a goal based on the team members and tools available to you.

Fundraising 247

Fundraising Guide Hosting Charity 247

Bloomerang

JUNE 21, 2022

One of the most common questions that we get about new donor acquisition is, “How can I recoup my investment?”. While there are several answers to this question, getting a return on your investment (ROI) really starts with two key things: new donor retention and second gift conversions. If not, how can I do so?”.

Donor 122

Donor Strategy Create Gift 122

Nonprofit Tech for Good

JULY 25, 2019

Nonprofit fundraising events can be a great opportunity to bring the support of donors, volunteers, and fundraisers together in real life to rally around your cause, whether it’s through a nationwide 5k or a local bowl-a-thon. 1) Start with a clear goal. We’re at 90% of our goal. 2) Choose the audience for your event.

Fundraising 278

Fundraising Practice Nonprofit Registration 278

Bloomerang

APRIL 19, 2021

In “ Who Gets to Be in Your Nonprofit’s Major Donor Portfolio ” we looked at how to qualify a major donor prospect to be in your portfolio. Who has the ability to represent your organization and make fruitful connections with donors? Who would donors enjoy meeting with? How to Tier Your Donors.

Donor 130

Donor Gift Fundraising Job 130

Bloomerang

AUGUST 9, 2021

Mastering personalized, customer-centered philanthropy facilitation, especially mid-level and major donors, to increase your donor lifetime value. Master personalized, customer-centered philanthropy facilitation, especially mid-level and major donors, to increase your donor lifetime value. . They actually cost you money

Donor 134

Donor Strategy Fundraising Gift 134

Bloomerang

JANUARY 14, 2025

Regardless of what you call it, mobile giving is one of the most popular ways for nonprofits to raise moneyand retain more donors on the go. Donors can text a unique keyword or donation amount to your nonprofits dedicated phone number. Alternatively, you can use an app that allows donors to give with just a few clicks.

Mobile 105

Mobile Giving Guide Nonprofit 105

The Fundraising Authority

DECEMBER 22, 2020

What I have noticed, however, is that there are seven key traits that are shared by the most effective development professionals… those who are most likely to meet or exceed the goals laid out by their organizations. Then they follow up with an e-mail. How many of these habits do you share with them? They Pick Up the Phone.

Effective 208

Effective Fundraising Profit Donor 208