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Encourage Donors to Give More Through Layering

NonProfit PRO

If you can build trust, plus expand a personal relationship with a donor while also having the knowledge of their gift capacity and areas of interest, a possible layering can occur. In my context of layering, it is securing a major gift or pledge in one area while asking them for a second gift or pledge in another or same area.

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Money talks: Why tuning into the Giving Pledge matters 

Candid

As the saying goes, “Money talks,” and there’s no better example of this than the Giving Pledge and its effect on the social sector. To date, 241 individuals with a cumulative net worth easily surpassing $1 trillion have made the pledge—a public commitment to give the majority of their fortunes to charity.

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How to Create an Effective Pledge Management System

DonorPerfect

In the dynamic world of nonprofit fundraising, donor pledges are a powerful tool for securing long-term financial stability and fostering deeper relationships with supporters. Research shows that donors who give online one year are nearly 40% more likely to give again the following year.

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How to Host a Pledge Drive: The Complete Guide

Qgiv

A pledge drive is a fundraising campaign where donors promise a gift amount to your organization based on a goal set by you or your participants. As your organization or participants meet those goals, donors increase their pledged donation. When creating your plan, start by determining your goals for the pledge drive.

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The Top 9 Text-to-Give Platforms To Boost Mobile Giving

Bloomerang

Mobile communication is a central part of nonprofit fundraising and advocacy. According to the latest M+R Benchmarks report , mobile message volume for nonprofits increased by 40% in 2023, indicating that this channel is here to stay. Text-to-give is one of the easiest and fastest ways to raise donations via SMS messaging.

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Pledges vs. Donations: Understanding the Difference

Pamela Grow

Organizations that rely on donations to continue serving their communities or participants, whether they are nonprofits, schools, or sports teams, must focus on providing high-quality donor experiences. Prioritizing donor retention will ultimately build a dedicated pool of supporters who will lend support any time you need it.

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Revenue And Characteristics Of Donors With Empathy

The NonProfit Times

Donors who have taken the Giving What We Can (GWWC) pledge to donate at least 10% of their income to charity generally are better at identifying need and detecting traits of those in trouble. The study explores factors that are unique in those who have chosen to take the GWWC pledge.

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