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No, Your Direct Mail Campaign Isn’t Relational Mid-level Fundraising

NonProfit PRO

There is some incredible work being done through direct mail, but direct response strategies are not a relational approach to your mid-level programs. Here, I break down each of the needed mid-level fundraising program elements.

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3 Ways to Manage & Grow Major Donor Relationships

Nonprofit Tech for Good

Major donors are the most valuable supporters of the nonprofit world. Follow these three steps to engage and nurture the high net worth donors who share your vision. 1) Invite major donors to be an integral part of the work they’re funding. Offer volunteer opportunities to give them hands-on experience with your team.

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Text donor love to boost your end-of-year giving

EveryAction

Something that makes you stand out and lets your donors feel like the heroes that they are? Warm your donors up with some thoughtful stewardship through a channel that will help you get through: mobile. Why text donors? What should you text your donors? Two weeks later, you get their end-of-year appeal in the mail.

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Gen Z Donors Giving In Their Own Way, New Data Shows

The NonProfit Times

The estimated 70 million Americans who belong to Generation Z show a promising commitment to the values of giving and generosity. This next generation is reshaping the giving landscape in ways predictably reflective of their status as digital natives while rallying around priority causes like social justice and climate change. “By

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Leveraging Email Automation to Enhance Donor Relationships

Get Fully Funded

While your mission is what drives your nonprofit, your relationships with donors are what sustain it. The work you do wouldn’t be possible without the generous support of your donors, so it’s vital that you work to build genuine relationships that inspire them to continue giving. Let’s dive in!

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Direct Mail Donor Acquisition: 10 Tips for Excellent Campaigns

Neon CRM

Direct mail is too often associated with the past. Some assume direct mail is ineffective today and that younger audiences don’t want to receive it. But direct mail isn’t dead —the personal touch, visibility, and open rate that comes with direct mail have made it significant in the digital age. Here’s why!

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Building Donor Relationships With Direct Mail In A Digital World

Kindful

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. Unfortunately, direct mail seems to have fallen out of favor with nonprofit communicators. Yes, direct mail can be personal!

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