Candid

DECEMBER 11, 2024

Reactive donors respond based on emotion, giving less than donors who give regularly, and historically have been fleeting supporters. For nearly all nonprofits, converting one-time donors into long-term partners is a struggle. With memorable messaging, you can inspire new donors and cultivate long-term engagement.

Donor 105

Donor Giving Time Donation 105

NonProfit PRO

SEPTEMBER 6, 2022

Using data in the form of stories, not statistics, is a powerful idea that is important to apply in major gifts as it relates to the use of wealth data to determine the inclination of a donor to give to your organization.

Rate 258

Rate Statistics Gift Donor 258

Candid

JANUARY 6, 2025

What can we learn from last years largest gifts from individuals about the latest giving trends and what to expect in 2025? Candids Philanthropy News Digest and the Chronicle of Philanthropy covered 24 nine- and 10-figure gifts from U.S.-based based donors in 2024, down just one from 2023. billion from $5.4

Gift 98

Gift Giving Florida Award 98

Bloomerang

NOVEMBER 22, 2024

Open your email platform and tell me what your open rate is. This is the problem your donors can solve. What are you asking donors to support? If you suggest that my $100 gift will end hunger, I won’t believe you. Q: What is a reasonable response rate? They aren’t! Don’t believe me? The solution? Send more emails.

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Problem Fundraising Mail Gift 118

Nonprofit Tech for Good

OCTOBER 11, 2024

29% of online donors say that social media is the communication tool that most inspires them to give [email 27%, website, 18%, print, 12%, TV ad 6%] (According to the Global Trends in Giving Report ). One question that I see nonprofits constantly asking, and with good reason: “Can social media really bring in new donors for our nonprofit?”

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Social Media Donor Media Social 294

sgEngage

OCTOBER 21, 2024

It’s every major gift officer’s nightmare scenario:You’re at a donor event, making small talk with an attendee you have never met before, and you’re struggling to come up with something to talk about. Uncomfortably, you glance at your watch, then look up to see a long-time major donor walking your way.

Donor 98

Donor Research Gift Relationship 98

Bloomerang

JANUARY 6, 2025

First-time donor conversion rate If you can get a first-time donor to make a second and even a third gift, youre well on your way to keeping them! But first-time donors are fickleonly 19% give again. But convert them to repeat donors, and a whopping 63% stick around. Measure your retention in three ways: 1.

Metrics 105

Metrics Fundraising Retention Gift 105

Nonprofit Tech for Good

APRIL 15, 2020

Sending donors a third-party payment site, such as PayPal, is problematic if that is the only way that donors can give. According to Network for Good , one in six online donors will drop out of the donation process if they are sent to a third-party website. Monthly donors give $35.46

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Donation Practice Nonprofit Paypal 363

sgEngage

NOVEMBER 18, 2024

Before exploring specifics about planned giving prospects, you must understand something much more fundamental—why donors choose to give through bequests and other planned gifts in the first place. Understanding donor motivations will inform your entire fundraising approach, from research to segmentation, outreach to stewardship.

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Program Giving Gift Donor 104

Bloomerang

FEBRUARY 18, 2025

Many nonprofits struggle with low donor retention rates, yet the reasons supporters lapse arent always obvious. While financial constraints are often blamed, our research found that many donors stop giving for reasons nonprofits can fix. Why donors quietly disengage 1. Frame impact updates around the donors role.

Retention 77

Retention Donor Challenge Indianapolis 77

Bloomerang

DECEMBER 27, 2024

Or theyre told they must bring in X number of new donors at the organizations major gift level. Mid-level, major, and legacy gifts are a long game. The number of current major donors. The number of current mid-level donors. The number of repeat donors. a high wealth capacity rating) wont do the trick.

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Fundraising Generation Metrics Gift 114

NonProfit PRO

MAY 3, 2021

For organizations that picked those strategies back up again in late 2020, the good news is the number of sustainers is up and retention rates are also up. . Face-to-face/door-to-door fundraising, also known as canvassing, came to a screeching halt during COVID-19.

Gift 279

Gift Digital Retention Rate 279

Nonprofit Tech for Good

JULY 17, 2022

When a donor signs up for a recurring donation online, there are no checks to mail and no monthly reminders needed; much of the expense and hassle on the nonprofit’s side have been eliminated. Recurring donors are over five times more valuable to your nonprofit than one-time donors, according to The State of Modern Philanthropy.

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Donation Nonprofit Gift Donor 342

Bloomerang

OCTOBER 21, 2024

Step 1: Show your donors the impact of their last gift! According to author Penelope Burk, over-solicitation is the number one reason donors give for not making a repeat donation. This doesn’t mean you’re asking too often—it means asking again before showing their first gift had an impact. Don’t believe me?

Donation 102

Donation Gift email Donor 102

Bloomerang

NOVEMBER 21, 2024

Recruit a match from a single donor or group of donors. What number of donors gave at end of year? What was our average gift amount? What was our retention rate year over year? How many new first-time donors did we have at end of year? Schedule in-person ask visits with donors. Filter by date.

Calendar 110

Calendar Fundraising Gift Social Media 110

NonProfit PRO

FEBRUARY 23, 2022

We do not need any further proof of this than the lousy retention rates that nonprofit organizations suffer year after year. The motivation that gets someone to take the first step to support an organization (donating or volunteering) is quite different from their motivation to continue to be engaged.

Gift 279

Gift Retention Volunteer Rate 279

Get Fully Funded

FEBRUARY 27, 2025

With the help of generous donors, youve secured funding, rented retail space, and sourced inventory. Although youve done a lot of work to establish your store, none of it would be possible without the donors who have gotten you to this point. Donors want to know that you recognize their previous relationship with your organization.

Gift 52

Gift Donation Difference Issue 52

Nonprofit Tech for Good

OCTOBER 29, 2022

Every visitor of your nonprofit website is a potential donor. A good donor experience provides a great first impression. Delight new donors with embedded giving, and offer a reliable process that long-term supporters are happy to come back to. Empower Donors to Use the Device of Their Choice. Make Payments a Breeze.

Giving 324

Giving Donation Donor Gift 324

Bloomerang

DECEMBER 8, 2023

A nonprofit CEO, Dorethea, asks, “ Should I send holidays gifts to donors ?” Well, Dorethea, it depends on what type of gift and which donor segment (small, mid-size, or major givers) you have in mind. It also depends on your previous conversations or donor surveys. What defines a major donor varies.

Donor 118

Donor Gift Donation Studies 118

NonProfit Hub

FEBRUARY 27, 2025

5 Effective Donor Retention Strategies for Small Nonprofits Its tempting for small nonprofits to focus heavily on donor acquisition. After all, the more donors who give, the more funds you get, and the larger your nonprofit becomes. Therefore, your nonprofit must first master the art of effective donor retention.

Retention 52

Retention Donor Effective Strategy 52

Nonprofit Tech for Good

JUNE 22, 2021

A large part of that is examining what actions define fundraising strategies that bring in more online donations and keep donors engaged each year. Reviewing their activity wall of donations to personally thank donors. Finding new opportunities to build donor relationships. Adding donor support contacts to each campaign.

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Action Fundraising Nonprofit Gift 292

Bloomerang

DECEMBER 11, 2021

Today’s question comes from a nonprofit employee who wants advice on what would be considered a good new donor acquisition rate. I know about donor retention rates, goals, etc., but I’m not finding much data on what is a good new donor acquisition rate or goal annually. . And so forth.

Rate 130

Rate Donor Retention Mail 130

Bloomerang

FEBRUARY 5, 2024

Nonprofits who care about donor retention employ numerous strategies to keep their donors coming back year after year. Personal acknowledgments, impact reporting, and a strong monthly giving program are some of the cornerstones to a high donor retention rate. Savvy fundraisers have always kept donor retention top of mind.

Retention 118

Retention Gift Donor Pledge 118

sgEngage

MAY 1, 2024

Whether your fundraising year is tracking ahead of schedule, right on track, or you’re off to a bit of a slow start, there’s no time like the present to consider what kind of experience you are delivering to both new donors and to long-time supporters. When it comes to the donor journey, a proper strategy can make all the difference.

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Gift Donor Support Donation 115

Nonprofit Tech for Good

MAY 27, 2023

Recurring giving is when a donor makes regular, ongoing donations to your nonprofit. These consistent gifts, known as recurring donations, help your organization’s long-term fundraising success and retention goals. More Donors Often, if donors feel like they can’t give enough to make a difference, they may not give at all.

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Donation Guide Nonprofit Retention 249

Nonprofit Tech for Good

NOVEMBER 8, 2019

A monthly giving program is the most effective and effortless way to retain #GivingTuesday donor support beyond the 24-hour social media buzz. Monthly Gifts: A Perfect Way For Millennials To Pitch In . And don’t forget that as they move up in their careers, millennials will increase their gift amounts to you substantially.

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Program Giving Pledge Gift 263

Nonprofit Tech for Good

JUNE 23, 2020

As a general rule, donations pages should be simple, optimized for mobile giving, and ask for the minimal amount of information required to make a donation and to capture a donor’s contact information. It’s also worth sending a postcard campaign to your one-time donors asking them to become monthly donors.

Practice 342

Practice Fundraising Online Nonprofit 342

Candid

NOVEMBER 13, 2024

Your nonprofit’s mission may be the first thing to catch a donor’s eye, but it’s the experience you offer that not only converts them into a donor but keeps them coming back. It’s about how it makes donors feel. If the donor experience isn’t seamless, engaging, and empowering, your nonprofit will lose out.

Donor 66

Donor Experiment Donation Causes 66

Pamela Grow

FEBRUARY 11, 2025

These include: Donation receipts and tax acknowledgments: Promptly sending these essential documents shows your professionalism and gratitude while giving donors the information they need for tax purposes. How to Keep Donors Engaged Post-Event Your post-event messages are just the beginning of building stronger relationships with your donors.

Relationship 59

Relationship Donor Metrics Fundraising 59

Bloomerang

JANUARY 14, 2025

Regardless of what you call it, mobile giving is one of the most popular ways for nonprofits to raise moneyand retain more donors on the go. Donors can text a unique keyword or donation amount to your nonprofits dedicated phone number. Alternatively, you can use an app that allows donors to give with just a few clicks.

Mobile 105

Mobile Giving Guide Nonprofit 105

Nonprofit Tech for Good

JULY 4, 2021

By Emily Rose Patz , Senior Copywriter at DonorPerfect – a top-rated donor management system and fundraising platform for nonprofits. The good news is that once you embrace digital donor engagement tools, most of the grunt work – like donation forms and gift acknowledgements – is done for you through automation.

Fundraising 350

Fundraising Ideas Online Nonprofit 350

NonProfit PRO

SEPTEMBER 4, 2024

Is your donor pool shrinking? Average gift size down? Retention rates declining? The Nonprofit’s Guide to Donor Science will challenge everything you thought you knew about effective donor acquisition and fundraising by showing you how to revolutionize your process with our new-world approach.

Fundraising 214

Fundraising Data Retention Donor 214

Nonprofit Tech for Good

MARCH 20, 2024

Online Fundraising Strategy 93% of nonprofits believe that a strong brand identity has a positive impact on donor engagement. 99designs ] 75% of donors look for concrete information about a nonprofit’s achievements before making a decision to give. Double the Donation ] The current donor retention rate is 41.9%.

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Statistics Fundraising Online Nonprofit 226

Nonprofit Tech for Good

SEPTEMBER 20, 2018

The first area we analyzed was how organizations are getting donors on their homepage to the donation page. Many donors who come to your site with the intention of donating land on your homepage, so it’s essential to make it abundantly clear where they need to click. A 64% increase in recurring donors. The result?

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Stats Giving Fundraising Gift 250

Nonprofit Tech for Good

JANUARY 16, 2022

Imagine what your organization could accomplish in 2022 if you began each initiative with clean, streamlined donor records that record donations from your online forms and update automatically , an arsenal of canned reports to track key metrics, and a solid plan to prioritize each donor segment individually. Winter 2022.

Fundraising 269

Fundraising Strategy Nonprofit Social Media 269

Bloomerang

FEBRUARY 13, 2023

Community Brands recently shared donor retention data that reinforced alarming trends that the nonprofit sector has been monitoring for a while. In their survey, they asked nonprofits what their current donor retention rate was: about 60% said they didn’t know and the rest had an average donor retention rate of 45%.

Donor 133

Donor Strategy Retention Help 133

sgEngage

NOVEMBER 4, 2024

Donors share their good fortune with those in need. In that same spirit, we asked some of our favorite fundraisers to share their best piece of fundraising advice, as a way of paying it forward to other gift officers. Best Fundraising Tips for Donor Engagement What works for one supporter does not necessarily resonate with another.

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Tips Ideas Fundraising Share 105