TechImpact

MARCH 13, 2014

Future prospective donors can be predicted with surprising accuracy based on a handful of factors. Considering a study done of $5 billion given to 400 nonprofit organizations, these are the 5 factors that can help your nonprofit predict which donors will be giving to your nonprofit. Previous giving to other nonprofits.

Donor 184

Donor Giving Help Donation 184

Nonprofit Tech for Good

SEPTEMBER 20, 2018

The first area we analyzed was how organizations are getting donors on their homepage to the donation page. Many donors who come to your site with the intention of donating land on your homepage, so it’s essential to make it abundantly clear where they need to click. A 64% increase in recurring donors. The result?

Stats 277

Stats Giving Fundraising Nonprofit 277

Pamela Grow

FEBRUARY 11, 2025

These include: Donation receipts and tax acknowledgments: Promptly sending these essential documents shows your professionalism and gratitude while giving donors the information they need for tax purposes. How to Keep Donors Engaged Post-Event Your post-event messages are just the beginning of building stronger relationships with your donors.

Relationship 59

Relationship Donor Metrics Fundraising 59

Nonprofit Tech for Good

JANUARY 16, 2022

Imagine what your organization could accomplish in 2022 if you began each initiative with clean, streamlined donor records that record donations from your online forms and update automatically , an arsenal of canned reports to track key metrics, and a solid plan to prioritize each donor segment individually. Winter 2022.

Fundraising 308

Fundraising Strategy Nonprofit Social Media 308

Nonprofit Tech for Good

APRIL 23, 2019

But due to many common challenges to constantly reach new donors, retain existing donors, and increase operational efficiency the amount of effort to impact lives doesn’t always result in the high return it should. So what is at the core of reaching new donors, retain existing donors, increase efficiency to support a cause?

Nonprofit 263

Nonprofit Donor Social Media Causes 263

Qgiv

DECEMBER 10, 2024

Donation request letters, whether sent via email or direct mail, are one of the most effective ways to reach donors and solicit gifts. Donation request letters are an essential tool for nonprofits seeking to connect with potential donors and inspire them to contribute to their cause. Key steps 1.

Template 98

Template Donation Help Raise 98

Bloomerang

JANUARY 3, 2022

In this post, I’ll walk you through why that’s important and what metrics you should measure. . This will help you understand donor trends, such as if you reached a new audience, if the average gift amount increased, etc. . Goals and metrics . 11 metrics to evaluate your end-of-year fundraising campaign .

Evaluation 132

Evaluation Metrics Campaign Fundraising 132

Bloomerang

DECEMBER 12, 2024

In fact, a recent Global Trends in Giving report reveals that 33% of donors in the U.S. In this article, we explain why email campaigns are a perfect place to begin engaging your donors and how your nonprofit can use email to its advantage starting today. Well cover: Why is investing in email marketing for nonprofits worth it?

email 94

email Marketing Guide Nonprofit 94

Allegiance Group

APRIL 3, 2025

Nonprofits cant afford to overlook the power of re-engaging lapsed donorsstrengthening donor retention practices is now more critical than ever. percent of new donors retained year to date. Part of this process is identifying and re-engaging lapsed donors to improve your donor capture rate. Why do some donors lapse?

Donor 52

Donor Tips Retention Mail 52

Bloomerang

JANUARY 14, 2025

Regardless of what you call it, mobile giving is one of the most popular ways for nonprofits to raise moneyand retain more donors on the go. Donors can text a unique keyword or donation amount to your nonprofits dedicated phone number. Alternatively, you can use an app that allows donors to give with just a few clicks.

Mobile 105

Mobile Giving Guide Nonprofit 105

Nonprofit Tech for Good

APRIL 3, 2022

Some individual board members may want to start with “easier” tasks like thanking donors, but eventually, they should be directly helping raise thousands of dollars annually. Make a “ stretch gift ” that is very generous and is outside your normal giving pattern. Be aware of key accomplishments, metrics, testimonials, and milestones.

Fundraising 362

Fundraising Donation Donor Social Media 362

sgEngage

OCTOBER 4, 2024

For many years, the overarching narrative for annual giving in higher education fundraising has been the same: We’re getting bigger gifts from fewer donors. And it seems that no matter what we do, there are fewer donors year over year. Maybe we need to focus our attention on narrower metrics. Here are two explanations.

Metrics 98

Metrics Giving Donor Gift 98

Nonprofit Tech for Good

AUGUST 6, 2023

According to DonorBox nearly one-third of all annual gifts come in December, and nearly half of all online donations come in the last week of the year. Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors.

Fundraising 246

Fundraising Practice Guide Campaign 246

Bloomerang

JULY 5, 2021

Did you know as many as 81% percent of new donors don’t return to give again? And only 43% of all donors remain loyal? Do you know what your retention rates are or how to increase donor loyalty? Yet too many nonprofits still don’t prioritize donor retention strategies. . And, yes, your donors are consumers.

Donor 142

Donor Strategy Relationship Retention 142

Bloomerang

OCTOBER 1, 2021

Your donors fuel your organization’s work, so it’s crucial to maintain a healthy, thriving base of supporters. Luckily, ongoing advancements in fundraising software mean the vast majority of your engagement touchpoints are online, allowing you to seamlessly collect the donor data you need. Donor data to exclude from your report.

Donor 132

Donor Data Report Metrics 132

sgEngage

NOVEMBER 20, 2024

If a major donor decides to pull back or a grant isn’t renewed, it could jeopardize your programs. This could include event sponsorship, volunteer opportunities for employees, or matching gift campaigns. How to Measure: Evaluate cost per dollar raised, donor acquisition costs, and conversion rates.

Professional 98

Professional Fund Model Build 98

Bloomerang

NOVEMBER 10, 2023

Did you know that, on average, 88% of total nonprofit donations comes from just 12% of donors? This small portion of your nonprofit’s supporter base is known as your major donors. To secure the support of these crucial donors, your nonprofit needs to build a robust major gifts fundraising strategy. What is a major gift?

Gift 111

Gift Guide Raise Donor 111

sgEngage

JUNE 30, 2021

Without a concrete item or service to offer donors in exchange for their support, what can you do to ensure they feel satisfied with their experience and continuously return to support your programs? Over the years, we’ve learned just how much gestures of appreciation can: Strengthen donor relationships. Increase donor retention.

Donor 124

Donor Gift Relationship Retention 124

sgEngage

OCTOBER 12, 2021

As you work to implement your fundraising vision, its likely gift officers play a vital role. In this dynamic work environment, how are you keeping gift officers motivated and connected to their outcomes? I have worked with a lot of leaders to develop plans for keeping gift officers excited and on track. It isn’t a one-time fix.

Gift 103

Gift Tips Metrics Fundraising 103

Whole Whale

APRIL 1, 2025

At Whole Whale, we see too many nonprofits apply urgent appeals and one-time campaigns that activate new donors without the infrastructure to nurture long-term donor relationships. We use the Funnel of Engagement to map how someone goes from hearing about your work to becoming a loyal, long-term donor. The result? Or volunteer.

Strategy 52

Strategy Fundraising Guide Nonprofit 52

Candid

OCTOBER 16, 2024

In order to successfully scale, a nonprofit must build and inspire confidence among its potential donors that it can effectively deploy their money to address a social issue. Using language that can be off-putting to potential donors According to the Better Business Bureau , only one in five Americans “highly trusts” charities.

Fundraising 98

Fundraising Nonprofit Grant Language 98

NonProfit Hub

FEBRUARY 18, 2021

You might answer this question with metrics like the number of new donors or the number of donations. While these basic figures can be informative from a year-over-year trend perspective, they do a poor job answering questions like: Why did these metrics change? I consider those basic metrics to be “rearview mirror” metrics.

Metrics 87

Metrics Fundraising Retention ROI 87

NonProfit Hub

APRIL 8, 2025

Big Results for Small Nonprofits: 5 Fundraising Strategies Your nonprofit may not have the same resources, well-established donor base, or strong brand recognition as many larger, more long-standing organizations. Thank your donors. Send a prompt, personalized follow-up that addresses each donor by name. Promote your campaign.

Results 60

Results Strategy Fundraising Nonprofit 60

Kindful

MARCH 25, 2021

Nonprofit marketing leaders are always thinking about how to best communicate with their donors. Personalized and valuable communication is what builds relationships, and long-lasting donor relationships are what set the foundation for nonprofit growth. You’ll be exploring: What type of donor data should you collect?

Donor 98

Donor Communication Data Guide 98

Greater Giving

DECEMBER 2, 2024

Major Gifts Officer A major gifts officer manages all activities related to major gifts, generally focusing on major gift solicitation and stewarding major donor relationships. Individuals who excel in this role have great communication skills and can leverage your nonprofit’s network to find new donors.

Team 52

Team Fundraising Grant Gift 52

Greater Giving

DECEMBER 19, 2022

These key event metrics quantify the success of your events, and can show you how to improve them. Tracking these key event metrics can deliver critical insight into what you’re doing well, and where your events need improvement. So what are those metrics, and what data do you need to track to analyze them? Average Gift Size.

Metrics 98

Metrics Ratio ROI Sponsor 98

CauseVox

MAY 29, 2024

You’ve worked hard to build up relationships with corporate sponsors, a major donor, or compiled a matching grant application, and now you have successfully secured a matching grant for your campaign. There’s a few more things you can do to ensure your matching grant gets the attention of your donors.

Audience 90

Audience Gift Gambia Practice 90

Bloomerang

NOVEMBER 1, 2024

Today, you must segment donors by their passions , not by how much money they give. This is accomplished by using what donors show and tell you to uncover their identities , rather than simply grouping traits into broad-brush personas (e.g., Begin thinking of donors as beneficiaries too. Stop sending one size fits all messages.

Tips 114

Tips Strategy Volunteer Donor 114

Neon CRM

MAY 22, 2023

By extension, it’s also one of the most impactful ways that an organization can promote matching gift opportunities to its audience. The same is true for matching gift emails⁠. In fact, matching gift emails sent in the first 24 hours after a donation result in 2-3 times higher than the average nonprofit email open rate !

Gift 97

Gift email Results Donor 97

sgEngage

JANUARY 17, 2023

Stepping into 2023, organizations and their donors are likely going to navigate a recession together­–impacting giving and the philanthropic landscape. In fact, setting your sights on major gifts this year may be more important than ever. raise $100,000 via major gifts; volume-based—e.g., The good news?

Gift 97

Gift Develop Donor Measure 97

Candid

JUNE 28, 2022

Donor retention is the measurement of how many donors continue giving to your nonprofit year after year. You can calculate this metric for your organization by dividing the number of donors who gave again this year by the total number of donors who gave last year. . The donor retention formula.

Donor 111

Donor Retention Gift Database 111

CauseVox

FEBRUARY 11, 2025

A free fundraising platform takes care of all that for you, so you can focus on what matters most: connecting with donors and raising funds. In fact, we found that 75% of donors are more likely to donate to a branded donation page than a generic design.

Donation 68

Donation Create Free Donor 68

Nimble AMS

DECEMBER 2, 2024

Because of the high-profile nature of #GivingTuesday, member donors are more likely to give to causes on the day. Deciding on a social media strategy before the event will help you appropriately prime your member donors for your fundraising campaign. On GivingTuesday 2023, donations totaled $3.1 billion in 2021 and 2022.

Celebrate 101

Celebrate Associations Social Media Campaign 101

Nonprofit Tech for Good

SEPTEMBER 29, 2019

So why can’t you convert more of your web traffic into donors? Start building your most streamlined, mobile-friendly donor experience with these steps: Make your ‘Donate’ button on your website easy to find. Want donors to give, don’t make them work to figure out how. Online and Mobile-Friendly is Giving-Friendly.

Conversation 262

Conversation Online Giving Tips 262

Bloomerang

APRIL 12, 2022

At one of the first auction events she worked, she was reprimanded for showing a donor a seat a the far end of the room. Another coworker quickly took over and showed that donor to another seat right up front. Nonprofits use donor management software or a donor database to organize their donor data and ensure its accuracy.

Donor 119

Donor Software Management Guide 119

The Fundraising Authority

DECEMBER 22, 2020

When they need to get in touch with a donor or prospect, they don’t send an e-mail first… they pick up the phone and make a call. They Focus on Metrics. The only way to know what works, and what doesn’t is to track metrics and return on investment (ROI) for all fundraising tactics. Then they follow up with an e-mail.

Effective 208

Effective Fundraising Profit Donor 208

CauseVox

OCTOBER 1, 2024

As nonprofit professionals, we spend a lot of time focused on major donors or on crowdfunding campaigns that target smaller donors. As a result, we can often miss the hidden gems of our donor base, the passionate, engaged, and consistently generous mid-level donors.

Donor 107

Donor Strategy Create Relationship 107