Nonprofit Tech for Good

OCTOBER 11, 2024

29% of online donors say that social media is the communication tool that most inspires them to give [email 27%, website, 18%, print, 12%, TV ad 6%] (According to the Global Trends in Giving Report ). One question that I see nonprofits constantly asking, and with good reason: “Can social media really bring in new donors for our nonprofit?”

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Social Media Media Donor Social 293

The Fundraising Authority

SEPTEMBER 22, 2022

An organization’s annual fundraising appeal letter is a yearly letter that gets sent out to your current donors asking for general operating funds for your nonprofit organization. As you plan your annual appeal mailing, keep the following rules in mind: Write your appeal 10x faster. Write professional drafts with A.I. for free. #1

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Mail Fundraising Database Summary 321

Nonprofit Tech for Good

DECEMBER 12, 2019

Major donors are the most valuable supporters of the nonprofit world. Follow these three steps to engage and nurture the high net worth donors who share your vision. 1) Invite major donors to be an integral part of the work they’re funding. 2) Don’t forget about the impact of donor-advised on fundraising.

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Relationship Donor Management Sponsor 244

Nonprofit Tech for Good

SEPTEMBER 27, 2021

Tribute and honorary gifts , made in honor or in memory of someone who is not a donor, are a great way for nonprofit organizations to raise awareness and funds while honoring an individual, either in memoriam or celebration. Maximize the Impact of Tribute Gifts. MobileCause makes it easy for a donor to make a tribute gift.

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Giving Strategy Fundraising Gift 328

Nonprofit Tech for Good

APRIL 15, 2020

Sending donors a third-party payment site, such as PayPal, is problematic if that is the only way that donors can give. According to Network for Good , one in six online donors will drop out of the donation process if they are sent to a third-party website. Monthly donors give $35.46

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Practice Donation Paypal Badge 363

EveryAction

JULY 31, 2023

One way to bring any organization’s end-of-year fundraising strategy to the next level is a matching gift strategy. Understanding matching gifts Matching gifts are a type of corporate philanthropy where companies pledge to match employees’ donations to eligible nonprofits. Maximize corporate philanthropy funding.

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Gift Guide Calendar Philanthropy 201

Nonprofit Tech for Good

JUNE 22, 2023

Your donors and supporters start searching Google for “holiday gifts that benefit nonprofits” in early August, yet most nonprofits do not update their holiday tribute giving program until November or December. According to the Global Trends in Giving Report , 33% of donors worldwide give tribute gifts.

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Program Giving NGO Gift 271

Nonprofit Tech for Good

JULY 17, 2022

When a donor signs up for a recurring donation online, there are no checks to mail and no monthly reminders needed; much of the expense and hassle on the nonprofit’s side have been eliminated. Recurring donors are over five times more valuable to your nonprofit than one-time donors, according to The State of Modern Philanthropy.

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Donation Gift Retention Philanthropy 342

The Fundraising Authority

DECEMBER 3, 2020

The end of the calendar year can (and should) be a bonanza for non-profit organizations looking to raised small and medium-sized gifts to round out their fundraising numbers. For other folks, the end of the year is simply a time of gift giving, including giving gifts to charity. Advanced Strategies for Maximizing Year End Gifts.

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Fundraising Calendar Mail Gift 247

EveryAction

OCTOBER 26, 2022

Is there something you can do now to influence their end of year gift? Something that makes you stand out and lets your donors feel like the heroes that they are? Warm your donors up with some thoughtful stewardship through a channel that will help you get through: mobile. Why text donors? Think you’ll make a gift?

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Donor Giving Gift Photo 216

The Fundraising Authority

DECEMBER 8, 2020

Almost every non-profit organization wants to find new prospects to keep their donor funnel full. Without new prospects coming into the pipeline, there won’t be anybody to cultivate, you won’t be able to make any asks, and ultimately, your events, direct mail, and fundraising campaigns will fail. Think In Terms of “Two Asks”.

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Place Profit Donor Mail 207

Nonprofit Tech for Good

APRIL 3, 2022

Some individual board members may want to start with “easier” tasks like thanking donors, but eventually, they should be directly helping raise thousands of dollars annually. Make a “ stretch gift ” that is very generous and is outside your normal giving pattern. Offer to help write short updates to keep donors informed.

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Fundraising Mail Law Donation 335

Nonprofit Tech for Good

JUNE 23, 2020

As a general rule, donations pages should be simple, optimized for mobile giving, and ask for the minimal amount of information required to make a donation and to capture a donor’s contact information. It’s also worth sending a postcard campaign to your one-time donors asking them to become monthly donors.

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Practice Online Fundraising Nonprofit 342

NonProfit PRO

MAY 16, 2023

A GivingUSA study revealed a significant increase in millennial gift giving from 2016 to 2022, and much of that lift is a result of direct mail. Taking advantage of empty mailboxes, in addition to understanding what really motivates millennials to give, is key to the future of most fundraising programs.

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Giving Mail Gift Studies 298

Bloomerang

JULY 7, 2022

Best Practices for Donor Acquisition and Retention Through Direct Mail. Sending a personalized, well-written appeal via direct mail can be one of the most impactful ways for schools to fundraise. But what about people who say that direct mail isn’t worth the investment? Refer to the data.

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Mail Retention Practice Donor 116

Nonprofit Tech for Good

JANUARY 12, 2023

Clair , Co-Founder & COO at B Generous – the first-ever platform allowing nonprofit donors to “Donate Now, Pay Later”. According to Nonprofit Pro , “Millennials represent 33 million annual donors, have a $481 annual gift, and contribute to three charities annually.” Why Do Younger Donors Donate Less? more on average.

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Donation Giving Nonprofit Massachusetts 342

The Fundraising Authority

DECEMBER 24, 2020

An astute reader e-mailed me after the article was published to remind me that I forgot one important piece of the puzzle: stewarding donors after they give. Now, like most non-profits, I know about stewarding donors. Before going on, let’s answer the question, “What does it mean to ‘steward’ a donor?” What is Stewarding?

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Donor Profit Participatory Relationship 177

Nonprofit Tech for Good

AUGUST 3, 2022

Tribute giving is when a donor makes a donation in someone else’s name to honor that person or to celebrate a special occasion. Tribute gifts are most often made by supporters with a strong belief in your mission who prefer to donate to a good cause rather than spend money on traditional gifts.

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Program Giving NGO Gift 231

NonProfit PRO

SEPTEMBER 20, 2021

I’m an avid scanner of mail samples. I’m particularly intrigued by how organizations approach the monthly gift option on their reply forms. If you’re at all interested in growing your number of monthly donors, planting the monthly giving seeds on your appeals has become a best practice.

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Donor Giving Sample Mail 162

The Fundraising Authority

NOVEMBER 28, 2020

The first part described why donors give during the year-end giving season. If you’re a homeless shelter and have spent all year talking to donors about how you want to serve more homeless and thus need more money to add beds to your facility, talk about that at the year-end as well. communicate) through direct mail.

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Fundraising Homeless Mail Hype 240

The Fundraising Authority

MARCH 28, 2021

Storytelling is one of the most challenging aspects of donor cultivation. This is especially true when engaging prospective donors who are new to your cause. In today’s media-overloaded world, your message could easily be drowned out by competing emails, social posts, and direct mail. Connect with Corbit on Linkedin.

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Volunteer Donor Storytelling Linkedin 189

The Fundraising Authority

DECEMBER 4, 2020

In our first post , we took a look at why so many donors give during the final 4-6 weeks of the year. Why you are asking donors for money at the year-end? Second, Warm-Up Your Donors. The second phase of your year-end giving campaign is to warm-up your donors by introducing them to your theme and your need.

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Fundraising Phase Mail Gift 201

Nonprofit Tech for Good

JANUARY 13, 2020

Many nonprofits fear that asking a donor for additional support, after they’ve already made a donation, will turn them off from making future gifts. The truth is, immediately following a donation is one of the best times for another call-to-action (CTA) of ways donors can continue to support your organization.

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Action Donation Mobile Social Media 334

Nonprofit Tech for Good

DECEMBER 20, 2023

2017 Population Matters Infographics Series 2) Postcards [with QR codes] Gen Z rarely receives print mail, so it makes an impact when it arrives. Millennials and Gen X appreciate snail mail that isn’t a bill or a notice of a bill to come. The problem is that most print mail from nonprofits is boring. E-cards circa 2005!

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Trend Marketing Digital Fundraising 237

Bloomerang

JUNE 30, 2023

Today’s question comes from a nonprofit employee who wants advice on how to credit and acknowledge donor advised fund gifts in their donor database: Dear Charity Clairity, I’m unsure how to enter donor advised fund gifts in our database so they’re credited and acknowledged appropriately.

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Database Gift Fund Donor 122

Nonprofit Tech for Good

JULY 21, 2019

The average online gift in 2018 was $96.40 54% of donors worldwide prefer to give via credit or debit card. 11% via direct mail/post. The average online gift in 2018 was $96.40 54% of donors worldwide prefer to give via credit or debit card. 11% via direct mail/post. Monthly donors give $35.46

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Stats Social Media NGO Media 279

Bloomerang

OCTOBER 20, 2021

Believe it or not, I’ve found that there are parallels between one of the greatest Halloween movies ever made and major gift fundraising. Steward donors and encourage them to become loyal to your organization. . Well, donor loyalty is the biggest factor in determining and stewarding potential major donors.

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Gift Teach Fundraising Donor 136

Nonprofit Tech for Good

MARCH 20, 2024

Online Fundraising Strategy 93% of nonprofits believe that a strong brand identity has a positive impact on donor engagement. 99designs ] 75% of donors look for concrete information about a nonprofit’s achievements before making a decision to give. Double the Donation ] The current donor retention rate is 41.9%. billion—only 0.6%

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Statistics Online Fundraising Benchmark 225

The Fundraising Authority

SEPTEMBER 22, 2022

They had one full-time development director on staff, but everyone – including the staff, the board, the volunteers, even the donors – was constantly worried about fundraising. They were worried about donor communications. The letter will be sent out in the mail on the following day. #4 So they tried everything in the book.

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System Create Fundraising Nonprofit 354

The Fundraising Authority

DECEMBER 10, 2020

For example, at a small organization, your tactical calendar may look something like this: January – Prospecting mailing. February – E-mail fundraising letter. March – Housefile mailing. May – E-mail fundraising letter. Prospecting mailing. October – E-mail fundraising letter. December – Housefile mailing.

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Calendar Develop Organization Fundraising 220

Get Fully Funded

APRIL 23, 2023

There are two parts to thanking donors: Connecting with the donor’s brain by providing a gift receipt and more importantly, touching the donor’s heart by letting them know they are heroes for giving to your organization’s cause. But there is so much more to properly thanking donors. Send your thank-you quickly.

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Gift Donor Language Video 119

EveryAction

OCTOBER 12, 2022

Year-end can be understandably very focused on fundraising, but given the importance of strong donor stewardship and high inflation that may place donating out of reach for some supporters, many nonprofits are curious about how to engage their donors without asking for gifts. The holiday season is a time of joy and giving back.

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Donation Donor Advocacy Gift 159

Bloomerang

FEBRUARY 9, 2022

Have you ever worried about offending a donor? The important thing is to be prepared to respond to your donors’ feelings. The important thing is to be prepared to respond to your donors’ feelings. What do you do if you upset a donor? Let’s say you had a mail merge snafu that messed up your donors’ names and addresses.

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Donor Mail Gift Language 135

EveryAction

JULY 12, 2023

Whether your nonprofit organization has used an omni-channel donor engagement strategy for years or you’re just getting started, busy fundraising seasons are the most important opportunities to communicate cohesively across mediums with your supporters.

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Channel Work Fundraising Movie 224

Bloomerang

MAY 3, 2021

It covered broad brush strategies all nonprofits today should incorporate into their donor fundraising/marketing mix. These are my favorite tips to enhance what you’re already doing to attract and sustain individual donor fundraising. . ACTION: Get board members to review your donor list. Only 6 out of 10 ongoing donors renew.

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Action Donor Tips Fundraising 131

Nonprofit Tech for Good

AUGUST 6, 2023

According to DonorBox nearly one-third of all annual gifts come in December, and nearly half of all online donations come in the last week of the year. Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors.

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Practice Fundraising Guide Channel 235

Bloomerang

JULY 5, 2021

Did you know as many as 81% percent of new donors don’t return to give again? And only 43% of all donors remain loyal? Do you know what your retention rates are or how to increase donor loyalty? Yet too many nonprofits still don’t prioritize donor retention strategies. . And, yes, your donors are consumers.

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Donor Strategy Retention Relationship 142