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When and How to Follow Up With Giving Tuesday Donors

Nonprofit Tech for Good

By Stephanie Kanak , Content Strategist at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. Did you know that 63% of Giving Tuesday donors only give on Giving Tuesday ? What if you could convert those one-time donors into engaged supporters that give again?

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Why Your Donor Will Give Again

NonProfit PRO

“I don’t understand why the donor stopped giving,” the major gift officer (MGO) said. They seemed so interested in what I had proposed last year. They gave and they have been silent ever since.” Stop and analyze each part of this statement.

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It’s OK If Monthly Donors Start With Low Gift Amounts

NonProfit PRO

Some donors may only be able to give a nickel per day. If you are patient — and thank them, steward them and engage them — you’ll be able to ask them for extra gifts, special projects and upgrade them to higher levels. Then goes to a dime, to a quarter, to a dollar.

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How to Make a Gift Chart to Reach Your Annual Giving Goals

NonProfit PRO

One of the most critical tools in an annual giving director’s toolkit is a gift chart. This chart should be based on accurate target ask amounts for each potential donor in your database. Follow this four-step process to create your own gift chart.

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Understanding the Psychology of Why Donors Give to Nonprofits

Nonprofit Tech for Good

When you think of why your nonprofit’s donors support your organizations, do you expect each of their motivations to be the same? Why is the Psychology of Giving Important? This person fears offending donors by asking at the “wrong” time. What has Research Shown About Why Donors Give?

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Donors Remain Loyal to DAFs as Overall Giving Declines

NonProfit PRO

Trends have shown both annual and major donors pulled back their charitable gifts last year due to economic uncertainty. Despite that, giving from donor-advised funds (DAFs) remained strong last year. And so far this year — or fiscal year for some DAF grantors — that remains true.

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6 Ways to Make Giving Easier With Embedded Giving

Nonprofit Tech for Good

By Allan Torres , Digital Marketing Specialist at Classy – a social enterprise that creates world-class online fundraising software for nonprofits, modernizing the giving experience to accelerate social impact around the world. Every visitor of your nonprofit website is a potential donor. What Is Embedded Giving?

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