NonProfit PRO

JULY 23, 2024

Annual campaigns and major gift fundraising both rely on building relationships with donors. Here's the distinction between the two.

Gift 263

Gift Campaign Relationship Build 263

NonProfit PRO

AUGUST 1, 2022

Many fundraisers have inquired about asking donors for gifts, and more specifically, how to get over the fear of it. Very simply, there is only one way to get over that fear.

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Gift Donor Fundraising 290

NonProfit PRO

JULY 11, 2023

We celebrate acquiring new donors, track efforts to turn one-time donors into recurring donors, and create winback strategies for lapsed donors. Here are some tips to compel first-time donors to give a second gift.

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Gift Donor Celebrate Track 189

NonProfit PRO

OCTOBER 10, 2022

Setting goals for the donors in your portfolio is important, but there’s another level of planning that successful major gifts officers do that leads to a transformational gift. Here are 6 tips on how successful major gifts officers can cultivate a transformational gift.

Gift 278

Gift Tips Donor Goal 278

NonProfit PRO

MAY 10, 2023

Historically, major gift officers solely sought donors with the capacity to make major gifts, and planned gift officers focused on prospects with the result being a planned gift. But now, blended gifts are the future of gift planning.

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Blended Gift Fundraising Results 278

NonProfit PRO

JUNE 21, 2023

Nonprofits should use events for stewardship, moving donors up the pipeline. After all, events are a great entry point where you can make a donor want to be part of the community your nonprofit is building around your cause or mission. Here’s a look at how to cultivate event attendees into major donors.

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Donor Gift Causes Build 260

NonProfit PRO

APRIL 5, 2023

Tax letters should aim to engage recurring donors and encourage them to either make an extra gift, upgrade to a higher level, switch to a higher retaining way of giving, or give the ultimate gift. Here's how you can do that.

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Gift Practice Donor Giving 262

NonProfit PRO

AUGUST 20, 2024

While every organization is different, there are some guiding practices that nonprofits should follow in order to attract and retain major donors. Here is some insight into what two nonprofits are doing to steward their major donors.

Gift 290

Gift Fundraising Donor Guide 290

Bloomerang

DECEMBER 8, 2023

A nonprofit CEO, Dorethea, asks, “ Should I send holidays gifts to donors ?” Well, Dorethea, it depends on what type of gift and which donor segment (small, mid-size, or major givers) you have in mind. It also depends on your previous conversations or donor surveys. What defines a major donor varies.

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Gift Donor Studies Donation 105

NonProfit PRO

JANUARY 30, 2023

If you’re planning a capital campaign, or perhaps in the midst of the long quiet phase slog, challenge gifts are the perfect way to reenergize your community of stakeholders and donors.

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Challenge Gift Campaign Phase 302

NonProfit PRO

SEPTEMBER 12, 2022

I believe that, over the next 10 years, major gifts fundraising will grow rapidly and become more sophisticated and donor-centered. So, here are some things to think about if you are new to major gifts fundraising.

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Gift Fundraising Donor Resource 278

NonProfit PRO

FEBRUARY 20, 2024

The value of your donors goes up when they donate a second time. Here is some insight on when and how to make your ask for a second gift.

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Gift Donation Donor Time 253

NonProfit PRO

JULY 23, 2021

Western Michigan University in Kalamazoo, Michigan, inspired the largest gift ever made to public higher education: $550 million. It’s a gift with very few restrictions, made outright over the span of 10 years to the university, its medical school and athletics.

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University Gift Public Michigan 279

NonProfit PRO

JULY 24, 2024

Nonprofits must harmonize fundraising strategies to successfully manage annual campaigns and major gifts. Here’s a practical approach.

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Gift Campaign Practice Strategy 261

Nonprofit Tech for Good

OCTOBER 11, 2024

29% of online donors say that social media is the communication tool that most inspires them to give [email 27%, website, 18%, print, 12%, TV ad 6%] (According to the Global Trends in Giving Report ). One question that I see nonprofits constantly asking, and with good reason: “Can social media really bring in new donors for our nonprofit?”

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Social Media Media Donor Social 294

NonProfit PRO

AUGUST 16, 2021

A meeting started out negatively with the finance person saying that a personal relationship with a donor doesn’t really count – it doesn’t positively affect the retention or contribution of that donor. Now, to be fair, he didn’t exactly say it that way.

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Relationship Gift Retention Mail 296

NonProfit PRO

SEPTEMBER 23, 2024

While Millennials and Gen Z donors made financial gifts, both groups also engage in a range of non-financial charitable activities.

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Gift Active Activism Activities 147

sgEngage

MAY 1, 2024

Whether your fundraising year is tracking ahead of schedule, right on track, or you’re off to a bit of a slow start, there’s no time like the present to consider what kind of experience you are delivering to both new donors and to long-time supporters. When it comes to the donor journey, a proper strategy can make all the difference.

Gift 100

Gift Support Donor Integration 100

NonProfit PRO

JANUARY 10, 2024

Register Now and join us on Wednesday, January 24th, 2024, for, "Innovate to Elevate: Breakthroughs in Donor Acquisition with Matching Gifts, Personalized Touchpoints, and Advanced Fundraising Strategies." Explore easy strategies for implementing a successful matching gift program.

Strategy 260

Strategy Donor Gift Industry 260

NonProfit PRO

APRIL 28, 2023

The average age of donors is 65. If you were in a meeting with a prospective donor for a major or planned gift, what would you do if you did detect cognitive decline? An estimated one in nine people age 65 and older has Alzheimer’s disease.

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Donor Gift People Demographics 277

NonProfit PRO

JULY 5, 2023

Here are some tips to cultivate and connect with engaged gift prospects. As a nonprofit professional, you learn the importance of generating time, talent and treasure for the institution you represent.

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Gift Generation Professional Tips 277

sgEngage

MAY 28, 2024

To help you take the reins and contribute more donors and dollars, here are the top four most effective tips for prospect research. Make More Accurate Gift Capacity Estimates Gift capacity is a sensitive subject. You can’t work with major donors without having a few missed estimates. Cross-check for accuracy.

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Gift Research Donor Tips 84

Qgiv

SEPTEMBER 11, 2024

Strong relationships with donors are crucial to the success of your nonprofit organization, and that goes double for major donors! It’s essential to keep major donors engaged with your organization by showing donor appreciation. One of the best ways to recognize their generosity is with unique gifts for donors.

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Gift Relationship Ideas Donor 52

NonProfit PRO

OCTOBER 22, 2024

Imagine someone wants to donate a huge gift, but you’re not entirely sure how to accept it. Here's how a gift acceptance policy can help.

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Policy Gift Donation Nonprofit 162

EveryAction

JULY 31, 2023

One way to bring any organization’s end-of-year fundraising strategy to the next level is a matching gift strategy. Understanding matching gifts Matching gifts are a type of corporate philanthropy where companies pledge to match employees’ donations to eligible nonprofits. Maximize corporate philanthropy funding.

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Gift Guide Calendar Philanthropy 201

NonProfit PRO

FEBRUARY 21, 2022

A major gift caseload is not just a bunch of donors who meet a certain giving or capacity criteria. From this pool, you should qualify the donors who want to connect. Your caseload will have donors of different economic quality, which is why you should tier your caseload so you know where to spend your time.

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Gift Donor Difference Giving 290

Nonprofit Tech for Good

MARCH 8, 2024

Donor retention is important. All that is true, but the fact remains that donor retention is a struggle. Retaining your donors requires building relationships with them, and those relationships will rely heavily on effective communication. But how can a single fundraiser communicate effectively with an entire donor base?

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Retention Tech Tools Donor 268

NonProfit PRO

MARCH 7, 2022

But she cannot, no matter how hard she tries, reach out and access them because she actually thinks that it will offend the donor. The very funds this good CEO needs are right in front of her.

Donor 290

Donor Gift Fund Accessibility 290

NonProfit PRO

JANUARY 4, 2024

Register Now and join us on Wednesday, January 24th, 2024, for, "Innovate to Elevate: Breakthroughs in Donor Acquisition with Matching Gifts, Personalized Touchpoints, and Advanced Fundraising Strategies." Explore easy strategies for implementing a successful matching gift program.

Donor 211

Donor Impact Gift Industry 211

EveryAction

AUGUST 30, 2023

One way to meet new major donors is to steward existing donors into upgrading their gifts to your nonprofit organization. We all know it’s generally more efficient to retain an existing donor than to acquire a net new one, but how can busy fundraisers upgrade mid-level donors effectively and efficiently?

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Donor Gift History Virtual 179

NonProfit PRO

FEBRUARY 9, 2023

It's always a good thing to be as transparent as possible to your donors. So here are my top five best practices when it comes to recurring gift receipts.

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Practice Donor Gift Process 312

NonProfit PRO

AUGUST 30, 2023

Trends have shown both annual and major donors pulled back their charitable gifts last year due to economic uncertainty. Despite that, giving from donor-advised funds (DAFs) remained strong last year. And so far this year — or fiscal year for some DAF grantors — that remains true.

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Donor Giving Fund Trend 279

Bloomerang

FEBRUARY 5, 2024

Nonprofits who care about donor retention employ numerous strategies to keep their donors coming back year after year. Personal acknowledgments, impact reporting, and a strong monthly giving program are some of the cornerstones to a high donor retention rate. Savvy fundraisers have always kept donor retention top of mind.

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Retention Gift Donor Pledge 94

NonProfit PRO

JULY 18, 2022

One of the most critical tools in an annual giving director’s toolkit is a gift chart. This chart should be based on accurate target ask amounts for each potential donor in your database. Follow this four-step process to create your own gift chart.

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Chart Gift Goal Giving 278

NonProfit PRO

AUGUST 9, 2021

If you know that the typical number of people who finish a gift is only 21%, that means 79% do not give, even though they go to your organization’s page to donate. What’s preventing donors from making the gift? Is it something you do? Can you stop doing it?

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Gift Donor Donation Giving 147

NonProfit PRO

OCTOBER 6, 2022

To improve retention, you simply must get that second gift from your donor as soon as possible. Can we finally bury that myth that you can’t ask too soon? Research proves it’s just a myth. Those organizations that do that are ahead of the curve.

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Gift email Retention Research 264

Nonprofit Tech for Good

JANUARY 29, 2022

It was this experience that gave Latham the idea to launch DonateStock , modernizing these transactions making it easier for donors to give and non-profits to receive. “We We work with nonprofits to educate donors on the benefits of donating appreciated stock. A better experience for your donors.

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Gift Profit Nonprofit Donation 316