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By Rob Leighton , Executive Director at iMission a full-service digital-first marketing agency working exclusively with nonprofits and social sector organizations. Successful nonprofitfundraisers have always understood the power of personalization in effective communications. Salesforce is the great equalizer.
As a nonprofit, you’re always looking for creative and effective ways to raise funds and awareness for your cause. In today’s digital world, online fundraising is essential, and merchandise offers a fantastic opportunity to engage your supporters and generate revenue. Need merch ideas ?
By Simon Yost , Founder of Glued Network — an AI fundraising leader who uses software to automatically identify your top donors and AI to find similar new ones. In the evolving fundraising landscape, nonprofits have more tools than ever to engage donors, grow their base, and achieve their missions.
By Shannon Whitehead , Content Strategist at Neon One a software that connects nonprofits with the technology and resources that empower them to build a community of generosity. 2) Dig Into the Details As with any fundraising campaign, there are logistics to consider with a P2P campaign. How will you keep track of results?
By Sarah Suarez , Founder and Social Media Strategist for The Social Puzzle – a boutique social media marketing agency which solely focuses on nonprofits so they can concentrate on what really matters, their mission. Every nonprofit strives to make the world a better place, and a strong community is essential to achieving that goal.
By Jennifer Wemhoff , Communications Manager at GolfStatus the leading event management platform for golf fundraisers. As golf grows in popularity, it has become a vital fundraising tool for nonprofits of all sizes. Here are seven tech trends nonprofit golf tournament planners should watch for their 2025 events.
The 2024 Certificate in Digital Marketing & Fundraising program covers the fundamentals of website and email marketing, online fundraising, and social media for nonprofits.
By Heather Mansfield , founder and editor-in-chief of Nonprofit Tech for Good According to the Nonprofit Tech for Good Report , 27% of nonprofits worldwide have experienced a cyberattack (email phishing, website hacking, ransomware, social media attack, etc.). Cybersecurity at your nonprofit must be a priority in 2024.
Donor retention can feel like a never-ending cycle. But some nonprofits have cracked the codenot by chasing endless new donors, but by inspiring loyalty in those they’ve already reached. But somehow, nonprofit giving still often feels more complicated than it should be. Your donors feel the same way about giving.
By Jessica Fox , writer at Eventgroove a one-stop, integrated platform for events, fundraisers, and e-commerce driven to help its customers amplify their brand and reach their goals. Imagine a potential donor who happens to pass by a poster for your organization’s annual festival. How do you turn good intentions into action?
With so many CRMs on the market, how do you choose which one best aligns with your mission, enhances donor engagement, eliminates duplicate data entry, and supports capacity building? With the right CRM your organization can leverage data for actionable insights, personalized donor communications, and increased fundraising success.
Donor retention isnt just a numberits the pulse of a nonprofits long-term impact. Yet every year, fundraisers face the same uphill challenge: keeping donors engaged, committed, and connected to their mission. More importantly, how can nonprofits close it? Whats driving this retention gap?
A supplemental post to 101 Digital Marketing & Fundraising Best Practices for Nonprofits , the statistics listed below can guide your nonprofit in creating and maintaining a successful social media strategy. Statista ] 96% of nonprofits use Facebook Pages. Nonprofit Tech for Good Report ] On average, posts reach 1.4%
Quick Definition Online fundraising is the process of raising donations for a cause, project, or organization through digital platforms such as websites, social media apps, and email campaigns. In this article, we will cover online fundraising methods, tools, and some quick tips to get your nonprofit started!
Grants are an integral lifeline for many nonprofits, providing the necessary funding to launch new initiatives, sustain critical programs, and ensure operational stability. What if that major grant your nonprofit counts on suddenly disappears: How would you continue your mission?
Nonprofits thrive or fail based largely on the success of their fundraising efforts, but fundraising alone cannot ensure sustainability. Research shows the impact of prioritizing grassroots engagement and localized impact on nonprofit sustainability. What better way to break through all the digital noise?
By Julia Campbell, host of the Nonprofit Nation podcast and founder of the Nonprofit Social Media Summit , a free all-virtual event created to help nonprofits navigate the fast-changing social media landscape to drive more donations. Need some inspiration and specific examples of how to grow your donor base using social media?
Not having a plan is planning to fail; the same is true for your fundraising. A year-round fundraising calendar is a must to ensure that youve coordinated all your messages, asks, campaigns, events, and stewardship to optimize revenue and your sanity. Owner: Development Director. Owner: Annual Fund Manager.
As the leader of a nonprofit, safeguarding donor data and trust is not just a priority—it’s essential for your organization’s long-term sustainability. With increasing threats from fraud and cyberattacks, your leadership is critical to protecting the reputation and trust you’ve built with your community.
Yet, as a lifelong advancement professional for three institutions of higher education, and now as a fundraising consultant/trainer, I have serious questions about the potential of artificial intelligence, or the ubiquitous AI, in the profoundly unique discipline of resource development. Nothing is as personal as fundraising.
By Meredith Gray , Head of Marketing at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. While ChatGPT may be all the buzz, have you considered how it and other artificial intelligence tools could enhance your fundraising efforts ?
Now is the time to make sure that your organization has donor retention strategies in place to bring those year-end supporters with you into 2025. You might be asking why you need to put a ton of time and energy into bringing your donors back for a second donation. Youre saving money by improving your donor retention.
The same spirit can and should apply to nonprofits in carrying out essential resource development responsibilities that empower them to more robustly fulfill noble missions to touch, improve, and save more lives, especially helping those who are struggling. Not every nonprofit leader has 525,600 minutes to make resolutions come true.
As many wealthy individuals and families now prefer working through intermediaries, such as lawyers, DAFs, and donor advisories to handle their giving activities, nonprofits are finding this increased distance to be challenging. Here are some tips to help your organization adjust.
Donors are an important part of any nonprofit’s mission. Yet, according to the Fundraising Effectiveness Project , donor retention rates have been falling since 2020. Such meaningful relationships can expand nonprofits’ networks, ensure funding for critical initiatives, and strengthen bonds with longtime supporters.
Nonprofitfundraisers, meet your new best friend in donor data analysis: the Median average. When it comes to understanding your donor base, using the right type of average is crucial. Outlier donations can skew your results, making your donor base appear more or less stable than it actually is. Heres an example.
A golf fundraiser should be a hole-in-one for your nonprofit, but often, hidden mistakes can make you lose revenue, limit participation, and frustrate donors & guests. Are you missing out on big sponsorship deals? Struggling with low player turnout? Losing revenue at check-in and checkout?
The donor pyramid and donor funnel have long been the ultimate fundraising strategy. Though the nonprofit sector may desire a better method, these relied upon tactics are still used today. Here’s a look at what another method, the loyalty loop, entails.
By Abby Jarvise , writer, marketer, and speaker at Neon One – software built for small and midsize nonprofits to help them manage fundraising, communications, events, volunteers, and more. Donor retention is important. All that is true, but the fact remains that donor retention is a struggle. The short answer is “no.”
By Heather Mansfield , founder and editor-in-chief of Nonprofit Tech for Good The average growth rate for social media pages and profiles ranges from 0.% To grow your following on social media, you need to make a concerted effort to let your supporters and donors know how to find your nonprofit on social media.
Dive into all the research to learn how successful nonprofits weather any challenge. You will gain insights into how development professionals increased their new donor acquisition, leveraged early tech adoption for higher revenue, and enjoyed income growth in giving days and awareness months. Read the full (and free!)
It takes more than thank-you letters to retain donors for your nonprofit long-term. To effectively steward donor relationships and inspire higher levels of giving, you must strategically engage donors in various ways that deepen their connections to your nonprofit. The answer is a donor stewardship matrix.
We’re heading into the busiest, most lucrative time of the year for nonprofits— end-of-year fundraising. A time when many nonprofits raise 25-50% of their entire budget. My fundraising bestie, copywriting dynamo Julie Cooper , shared this little gem. Did someone say “donate now?” s t r e t c h goal for koalas!
Despite the importance of raising money well, the majority of small to midsize nonprofits use suboptimal strategies—methods that are expensive, time-consuming, and yield only minimal returns on a lot of hard work. These are the kinds of revenue strategies that keep nonprofits just surviving instead of scaling. Fundraising mistake #2.
CFRE, our very own Fundraising Coach , also known as Charity Clairity. Todays question comes from a nonprofit leader who wants metrics and advice on how to justify and calculate fundraiser salaries: Dear Charity Clairity, I am looking for some updated industry standards for fundraising metrics around staff positions.
Fundraisers are worried because the number of Americans giving to nonprofit causes has declined. Unfortunately, at the same time, the need in our communities continues to increase.
By Wendy Mercurio , Content & Education Specialist at Qgiv — an online fundraising platform empowering 20,000+ nonprofitfundraisers to raise money for their causes while keeping costs low. December is an important month for nonprofitfundraisers.
As a prospect researcher in Canada, you play a pivotal role in advancing the fundraising efforts of universities, charities, and nonprofit organizations. By identifying, researching, and qualifying potential donors, you help secure the critical resources necessary for these organizations to fulfill their missions.
Fundraising Fuels Your Nonprofit’s Mission Fundraising is the lifeblood of nonprofits. This comprehensive nonprofitfundraising guide provides essential information and practical strategies to help nonprofits secure the funding they need to thrive.
Gaining new donors and maintaining those relationships long term is essential to the success of your nonprofit and its projects. It’s important to recognize that the next generation of donors has arrived with their own set of expectations, values, and perspectives. Millennials and Gen Z are both nuanced demographics.
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