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12 Fundraising Metrics Your Nonprofit Needs to Track

Wild Apricot

Discover essential fundraising metrics your nonprofit must monitor for success. Explore key performance indicators (KPIs) that drive donor engagement, revenue growth and organizational impact in our comprehensive guide.

Metrics 116
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Digging Into Data: 7 Key Metrics to Track + Common Data Questions

Allegiance Group

They’ve just seen a report that says revenue per donor is going down, and they want you to explain why the nonprofit is losing money. But you’re not losing money — your recurring giving program is growing, which is making the revenue per donor dip. How often should I look at these metrics? A daily look isn’t necessary, though.

Metrics 52
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5 More-Important-Than-Ever Digital Marketing Metrics for Nonprofits

Nonprofit Tech for Good

They also have a responsibility to their donors to spend their resources wisely – especially when it comes to things like marketing and communications that often get put on the back burner. Traffic has been called a vanity metric by some, because it is relatively easy to generate new traffic if you are not concerned about the quality.

Metrics 297
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Thursday Thoughts: transforming mid-level donors into major donors

EveryAction

One way to meet new major donors is to steward existing donors into upgrading their gifts to your nonprofit organization. We all know it’s generally more efficient to retain an existing donor than to acquire a net new one, but how can busy fundraisers upgrade mid-level donors effectively and efficiently?

Donor 179
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How and Why to Track Your Donor Acquisition Rate

Neon CRM

Do you set donor acquisition goals? If you do, you’ll probably want to track your donor acquisition rate. It’s an important metric that will help you gauge how effectively you’re engaging new supporters, and it can also give you insight into which of your fundraising and marketing campaigns are most effective.

Rate 52
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Your Guide to Year-End Fundraising Best Practices

Nonprofit Tech for Good

The end of the year is a critical time for nonprofit fundraising. A well-crafted year-end fundraising plan helps nonprofits define clear and specific fundraising goals, identify potential donors, and tailor their messaging better to resonate with their supporters.

Practice 230
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What Are Key Event Metrics and Why Do They Matter?

Greater Giving

These key event metrics quantify the success of your events, and can show you how to improve them. Key performance indicators (KPIs) are measures of how much money your fundraising events are raising, how your audience is growing, and which parts of your event are the most successful. Fundraising ROI (Return on Investment).

Metrics 98