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Why You Should Mail and Email Your Donors More Often and More Strategically

NonProfit PRO

Some nonprofits are under the impression that sending multiple mail and email appeals constitutes an intrusion in donors lives. Nonsense.

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Inflation Demands Fundraisers Intelligently Rationalize Direct Mail Volumes

NonProfit PRO

Fundraising is facing its most significant threat in years thanks to inflation. Given the impact of direct mail on the donor, it’s more important than ever to secure a new level of insight and operating discipline. Here are two critical decisions your nonprofit should discuss regarding direct mail.

Mail 263
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No, Your Direct Mail Campaign Isn’t Relational Mid-level Fundraising

NonProfit PRO

There is some incredible work being done through direct mail, but direct response strategies are not a relational approach to your mid-level programs. Here, I break down each of the needed mid-level fundraising program elements.

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Steal this E-Mail! A Sample Year-End Fundraising E-Mail for Your Non-Profit

The Fundraising Authority

It’s almost the year-end giving season, and most non-profits I know are getting ready to reach out to their donors to ask for one more donation before the end of the year. As well they should… a very high percentage of all charitable gifts are made during the year-end fundraising cycle. The Background Behind the Letter.

Mail 199
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The 5 Rules of Successful Annual Appeal Fundraising Letters

The Fundraising Authority

An organization’s annual fundraising appeal letter is a yearly letter that gets sent out to your current donors asking for general operating funds for your nonprofit organization. As you plan your annual appeal mailing, keep the following rules in mind: Write your appeal 10x faster. Write professional drafts with A.I.

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Creating Fundraising Systems for Your Nonprofit

The Fundraising Authority

This is a two part article on how to create fundraising systems for your nonprofit. In Part 1, we will talk about what fundraising systems are and why they are important for development. They were worried about donor communications. In short, this nonprofit lacked fundraising systems. What are Fundraising Systems?

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How to Collect Compelling Stories to Use in Your Fundraising Work

The Fundraising Authority

Storytelling has become a hot topic in non-profit fundraising. There’s a reason for this change: storytelling is extremely important to good fundraising. As fundraisers, we need to be carrying on a constant conversation with our donors. We need our donors emotionally involved and excited about our work… not bored.

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