Why You Should Mail and Email Your Donors More Often and More Strategically
NonProfit PRO
JANUARY 13, 2025
Some nonprofits are under the impression that sending multiple mail and email appeals constitutes an intrusion in donors lives. Nonsense.
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NonProfit PRO
OCTOBER 25, 2022
Fundraising is facing its most significant threat in years thanks to inflation. Given the impact of direct mail on the donor, it’s more important than ever to secure a new level of insight and operating discipline. Here are two critical decisions your nonprofit should discuss regarding direct mail.
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NonProfit PRO
OCTOBER 3, 2023
There is some incredible work being done through direct mail, but direct response strategies are not a relational approach to your mid-level programs. Here, I break down each of the needed mid-level fundraising program elements.
The Fundraising Authority
DECEMBER 5, 2020
It’s almost the year-end giving season, and most non-profits I know are getting ready to reach out to their donors to ask for one more donation before the end of the year. As well they should… a very high percentage of all charitable gifts are made during the year-end fundraising cycle. The Background Behind the Letter.
The Fundraising Authority
SEPTEMBER 22, 2022
An organization’s annual fundraising appeal letter is a yearly letter that gets sent out to your current donors asking for general operating funds for your nonprofit organization. As you plan your annual appeal mailing, keep the following rules in mind: Write your appeal 10x faster. Write professional drafts with A.I.
The Fundraising Authority
SEPTEMBER 22, 2022
This is a two part article on how to create fundraising systems for your nonprofit. In Part 1, we will talk about what fundraising systems are and why they are important for development. They were worried about donor communications. In short, this nonprofit lacked fundraising systems. What are Fundraising Systems?
The Fundraising Authority
DECEMBER 10, 2022
Storytelling has become a hot topic in non-profit fundraising. There’s a reason for this change: storytelling is extremely important to good fundraising. As fundraisers, we need to be carrying on a constant conversation with our donors. We need our donors emotionally involved and excited about our work… not bored.
Nonprofit Tech for Good
OCTOBER 15, 2022
Your year-end fundraising campaigns should show your donors what you’ve accomplished together over the past year, and invite them to give toward an even brighter future. Done well, your year-end campaigns (print, email, and social media) will inspire donors to give generously at year’s end and throughout the year after.
NonProfit PRO
NOVEMBER 8, 2023
Creative design and personalized messaging can help donors visualize their impact, see themselves as part of your community, and feel inspired to make their next gift. It’s not too late to engage donors in 2023 with a custom-designed, creative holiday stewardship campaign, calendar year end or winter appeal.
Nonprofit Tech for Good
OCTOBER 22, 2020
Cabral, MA, CFRE, MFIA , founder of Development Consulting Services , which serves both fundraising professionals and executive directors new to fundraising, wanting to excel in their fundraising role, or advance in their career. Gone are the days of list acquisitions and swapping of mailing lists.
Nonprofit Tech for Good
APRIL 3, 2022
Many nonprofit organizations struggle to engage their board members with fundraising, especially the act of asking another person for money. Some individual board members may want to start with “easier” tasks like thanking donors, but eventually, they should be directly helping raise thousands of dollars annually.
The Fundraising Authority
AUGUST 6, 2021
Fundraising events are a staple part of non-profit development programs worldwide. Your goal as a fundraiser is to make sure that you are maximizing your events to raise as much money as possible, without wasting valuable time and resources. Fundraising events are still fundraising , and all of the rules of fundraising apply.
The Fundraising Authority
SEPTEMBER 7, 2022
The following is an excerpt from our class How to Find New Major Donors and Get Them to Give to Your Non-Profit. Who qualifies as a major donor prospect for your organization? As you are looking for donors to make contact with and insert into your fundraising funnel, you don’t want to waste time.
NonProfit PRO
MAY 25, 2022
When it comes to your fundraising, don’t be like Othello. Love your donors wisely. And you do that by mailing and emailing them not necessarily more but smarter. He loved “not wisely.” You should do the opposite. Here’s what to do.
Nonprofit Tech for Good
JUNE 23, 2020
Related Webinar: Online Fundraising Best Practices for Nonprofits. Today, nonprofits worldwide have access to online fundraising tools that could not have been imagined at the turn of the millennium, and current best practices are shaped by 20+ years of innovation and experimentation. 1) Implement Donation Page Best Practices.
The Fundraising Authority
DECEMBER 3, 2020
The end of the calendar year can (and should) be a bonanza for non-profit organizations looking to raised small and medium-sized gifts to round out their fundraising numbers. The Basics of Year-End Fundraising. Your mileage may vary, but for me, I usually stick to current donors for year-end appeals.
Wild Apricot
OCTOBER 28, 2024
Nonprofit direct mail fundraising is a great way to find new donors. Here are our best tips for making sure your campaign is a success.
NonProfit PRO
MARCH 16, 2023
As fundraisers because we want to use curiosity in all kinds of ways to get donors engaged in our appeals and keep them engaged. Here are three things to consider for the teaser on your next direct mail fundraising appeal.
Nonprofit Tech for Good
SEPTEMBER 27, 2021
By Denise Dunbar , a Digital Fundraising Strategist at MobileCause , where she helps nonprofits accelerate their fundraising and engagement efforts through giving and marketing strategies. In fact, according to the 2020 Global Trends in Giving Report , 33% of donors give tribute gifts to family and friends.
The Fundraising Authority
NOVEMBER 28, 2020
Last week, we started a three article series on year-end fundraising. The first part described why donors give during the year-end giving season. In our next post , we’ll go over a step-by-step plan for maximizing your year-end fundraising. The 5 Rules for Supercharged Year-End Fundraising. by the end of the year!”
The Fundraising Authority
DECEMBER 10, 2020
The tactical strategy for your fundraising should not be random, and it shouldn’t be based on a “we’ll figure this out as we go along” mentality. Your best bet to ensure maximum revenue is to lay out a tactical fundraising calendar as part of your overall fundraising plan. Facebook fundraising campaign. Walk-a-thon.
Nonprofit Tech for Good
JULY 31, 2020
By Christy Smaglio , Instructional Writer at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. Creating measurable goals with actionable items is vital to a fundraising strategy, and just as important is checking in to see how you’re doing. This Year Vs. Last Year.
The Fundraising Authority
DECEMBER 11, 2020
In Mastering Online Fundraising , our class for non-profit fundraisers, we talk a lot about how small changes to your online fundraising strategy can result in major returns, including new prospects, new event attendees, and of course, new donors. You are collecting e-mail addresses on your website, aren’t you?
Nonprofit Tech for Good
OCTOBER 11, 2024
29% of online donors say that social media is the communication tool that most inspires them to give [email 27%, website, 18%, print, 12%, TV ad 6%] (According to the Global Trends in Giving Report ). One question that I see nonprofits constantly asking, and with good reason: “Can social media really bring in new donors for our nonprofit?”
Nonprofit Tech for Good
JUNE 19, 2019
Your most loyal donors are your multichannel donors. Multichannel donors support you in every way possible. You should want all of your donors to interact with your organization the way multichannel donors do! How can you identify your multichannel donors? Send direct mail, too! Email them.
Nonprofit Tech for Good
JUNE 1, 2021
The 2021 Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. To be successful at email marketing and fundraising, nonprofits must regularly attempt to re-engage unengaged subscribers.
Nonprofit Tech for Good
APRIL 10, 2021
By GolfStatus.org – an event management platform specifically for golf fundraisers. While social distancing restrictions are beginning to loosen, large fundraising events like galas and auctions are likely still on pause for the rest of the year. 1) Launch an event website. 2) Upgrade to online registration.
NonProfit PRO
OCTOBER 2, 2023
If you’re looking for ways to improve your fundraising results, one highly effective approach is to use marketing automation. With the right marketing automation tools and the right approaches, you can personalize your donors' experiences.
NonProfit PRO
JANUARY 10, 2023
Make 2023 a year of growth and enhance your fundraising data with Melissa’s smart, sharp data quality tools!
NonProfit PRO
NOVEMBER 3, 2022
Make 2023 a year of growth and enhance your fundraising data with Melissa’s smart, sharp data quality tools!
NonProfit PRO
MAY 10, 2023
Make 2023 a year of growth and enhance your fundraising data with Melissa’s smart, sharp data quality tools!
NonProfit PRO
JANUARY 26, 2023
Make 2023 a year of growth and enhance your fundraising data with Melissa’s smart, sharp data quality tools!
The Fundraising Authority
NOVEMBER 20, 2020
I am in the middle of writing a direct mail fundraising letter for a non-profit client, and tomorrow I will be presenting the letter to them, and explaining why it will be effective. And it got me thinking… there are really only three things that separate super-successful fundraising letters from ones that are just mediocre.
Nonprofit Tech for Good
FEBRUARY 14, 2018
Through a process of trial and error, the Beagle Freedom Project is learning how to effectively use Facebook’s Fundraising Tools and they are being rewarded with more than likes and hearts – their followers are donating! Finally, it is worth noting that: 1) Facebook’s Fundraising Tools are free to use. Newly Released!
NonProfit PRO
MARCH 7, 2023
Make 2023 a year of growth and enhance your fundraising data with Melissa’s smart, sharp data quality tools!
The Fundraising Authority
DECEMBER 4, 2020
Welcome to the third and final article in our three-part series on year-end fundraising. In our first post , we took a look at why so many donors give during the final 4-6 weeks of the year. In the second post , we reviewed the five rules for supercharged year-end fundraising. Second, Warm-Up Your Donors.
Nonprofit Tech for Good
JULY 21, 2019
Fundraising Stats. of overall fundraising in 2018 came from online giving ( Charitable Giving Report ). 54% of donors worldwide prefer to give via credit or debit card. 11% via direct mail/post. of overall fundraising in 2018 came from online giving ( Charitable Giving Report ). 11% via direct mail/post.
Nonprofit Tech for Good
OCTOBER 4, 2019
By Scot Chisholm , CEO and Co-founder of Classy ––a social enterprise that creates world-class online fundraising software for nonprofits, modernizing the giving experience to accelerate social impact around the world. Without further ado, here are the top five trends we see impacting the nonprofit fundraising space in 2020.
The Fundraising Authority
DECEMBER 8, 2020
Almost every non-profit organization wants to find new prospects to keep their donor funnel full. Without new prospects coming into the pipeline, there won’t be anybody to cultivate, you won’t be able to make any asks, and ultimately, your events, direct mail, and fundraising campaigns will fail. Think In Terms of “Two Asks”.
The Fundraising Authority
DECEMBER 22, 2020
Every non-profit fundraiser is different. And that’s ok – every non-profit is different, each with their own unique development needs… thus, there’s room for almost every type of fundraiser imaginable. Every highly effective fundraiser I have ever met used the telephone as a primary fundraising tool.
Nonprofit Tech for Good
FEBRUARY 17, 2022
Here are 4 tips to help you plan a successful massive fundraising event. You may be surprised to learn how easy it is to find out important participant and donor characteristics through the right tools and data. Your most passionate volunteers have a lot of useful data floating around in spreadsheets, e-mails, texts, and minds.
Nonprofit Tech for Good
JULY 25, 2019
Okay, so you’ve decided you’re going to throw a nonprofit fundraising event… virtual high fives. Nonprofit fundraising events can be a great opportunity to bring the support of donors, volunteers, and fundraisers together in real life to rally around your cause, whether it’s through a nationwide 5k or a local bowl-a-thon.
Nonprofit Tech for Good
DECEMBER 12, 2019
Major donors are the most valuable supporters of the nonprofit world. Follow these three steps to engage and nurture the high net worth donors who share your vision. 1) Invite major donors to be an integral part of the work they’re funding. 2) Don’t forget about the impact of donor-advised on fundraising.
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