The Fundraising Authority

DECEMBER 10, 2022

Storytelling has become a hot topic in non-profit fundraising. There’s a reason for this change: storytelling is extremely important to good fundraising. As fundraisers, we need to be carrying on a constant conversation with our donors. We need our donors emotionally involved and excited about our work… not bored.

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NonProfit PRO

AUGUST 10, 2023

Register now for this transformative webinar featuring fundraising expert Barbara O’Reilly, CFRE. The need for nonprofits to elevate donor retention as a top priority has never been more evident or resonated so loudly. We’ll be sharing insights and key takeaways from the 2023 Giving USA Report.

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Retention Donor Fundraising Report 243

NonProfit PRO

MAY 2, 2023

In fundraising, there is one singular approach to success, and that is relational fundraising. Let's discuss ways that fundraisers can utilize this strategy to acquire and properly manage major gifts.

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NonProfit PRO

AUGUST 22, 2023

In the ever-evolving digital landscape, online fundraising has become a powerful tool for nonprofits and charitable organizations to raise funds, connect with donors, and make a significant impact. Here are some tips and strategies for engaging donors in the digital age, and how to maximize online fundraising success.

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The Fundraising Authority

SEPTEMBER 7, 2022

The following is an excerpt from our class How to Find New Major Donors and Get Them to Give to Your Non-Profit. Who qualifies as a major donor prospect for your organization? As you are looking for donors to make contact with and insert into your fundraising funnel, you don’t want to waste time.

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Guidelines Donor Organization Profit 312

Nonprofit Tech for Good

AUGUST 24, 2021

The pandemic accelerated virtual fundraising trends and changed the fundraising landscape forever. For nonprofits to survive – and thrive – in this new normal, it is essential to understand the all-in-one technology platforms available to help your organization develop an effective virtual fundraising strategy.

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Virtual Free Fundraising FAQ 363

NonProfit PRO

NOVEMBER 18, 2024

Is this new wave of donor-advised fund (DAF) grants just a trend, or could it represent a fundamental change in fundraising?

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NonProfit PRO

DECEMBER 22, 2023

The Fundraising Effectiveness Project's third-quarter findings continued to show fewer donors and fewer donations across the sector.

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NonProfit PRO

SEPTEMBER 25, 2023

The donor pyramid and donor funnel have long been the ultimate fundraising strategy. Though the nonprofit sector may desire a better method, these relied upon tactics are still used today. Here’s a look at what another method, the loyalty loop, entails.

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Nonprofit Tech for Good

APRIL 2, 2023

By Meredith Gray , Head of Marketing at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. While ChatGPT may be all the buzz, have you considered how it and other artificial intelligence tools could enhance your fundraising efforts ?

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Tools Fundraising Analytics Analysis 359

Nonprofit Tech for Good

JUNE 4, 2022

Nonprofit fundraising had been due an upgrade to catapult it into the modern era for a while. That brings us to the state of nonprofit fundraising today. For a clearer picture of the sector, let’s look at some of the best nonprofit fundraising methods out there — encompassing a range of old and new methods.

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Nonprofit Tech for Good

APRIL 21, 2022

According to the Fidelity Charitable Overcoming Barriers to Giving Report, 65% of donors would give more if they knew the impact of their donations. That’s why supplementing online fundraisers with follow-ups that show the impact of donations is so powerful. Whether with an email or a text message (or even a phone call!),

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Nonprofit Tech for Good

APRIL 3, 2022

Many nonprofit organizations struggle to engage their board members with fundraising, especially the act of asking another person for money. Some individual board members may want to start with “easier” tasks like thanking donors, but eventually, they should be directly helping raise thousands of dollars annually.

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Nonprofit Tech for Good

OCTOBER 18, 2024

By Simon Yost , Founder of Glued Network — an AI fundraising leader who uses software to automatically identify your top donors and AI to find similar new ones. In the evolving fundraising landscape, nonprofits have more tools than ever to engage donors, grow their base, and achieve their missions.

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Strategy Organization Fundraising Gift 259

Nonprofit Tech for Good

APRIL 18, 2022

Two years of pandemic fundraising have made online fundraising mainstream for most nonprofits. Online fundraising makes it simpler for your donors to give and easier for them to make recurring donations to support your mission. if you receive ongoing, repeated, or substantial donations from donors in a state. .

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NonProfit PRO

JANUARY 27, 2023

As a nonprofit administrator, have you ever inherited a fundraising special event? Post-pandemic fundraising is a good time to reset, strategize and start new traditions for stakeholders. Keeping mission in mind, this can include re-establishing or reimagining traditional donor engagement events.

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Donor Mind Audience Fundraising 299

NonProfit PRO

MAY 13, 2024

Here are four principles to guide you as you do the work of prospecting and building relationships to find and engage donors.

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Donor Relationship Fundraising Guide 244

Nonprofit Tech for Good

DECEMBER 14, 2022

Nonprofit organizations have a lot of challenges relating to fundraising. Nonprofits need every tool possible to entice donors to join and then stick around for years. Some organizations use donor perks or benefits to do this. As you create or adapt your donor benefits, you may find the list compiled below helpful.

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Nonprofit Tech for Good

NOVEMBER 5, 2022

By Jennifer Wemhoff , Communications Manager at GolfStatus.org – the leading event management platform for golf fundraisers. When it comes to fundraising events, one of the biggest lessons learned from the pandemic years is the unique value of golf fundraisers. 1) Golf’s Popularity Will Remain Above Pre-Pandemic Levels.

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Trend Fundraising Sponsor Registration 323

NonProfit PRO

JULY 10, 2023

AI is set to become increasingly helpful, but when it comes to fundraising, there is no substitute for the voice of your donors. Here is how to connect on a heart level with donors using primary research.

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Voice Research Donor Fundraising 246

NonProfit PRO

JANUARY 26, 2023

Any engagement other than donor engagement is meaningless — at least if your purpose is to drive contributions. When cobbling together your fundraising strategy, consider how to get from awareness to interest to engagement to investment. Why care about clicks if they result in nothing more than likes and follows?

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Strategy Donor Awareness Results 316

NonProfit PRO

JANUARY 24, 2023

The future’s looking bright for fundraising, but the rapidly upcoming generational shift has a lot of nonprofits looking to the future. Focusing on the traditional donor profile isn’t going to work going forward — which is why future-proofing your fundraising should be No. 1 on your priority list.

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Nonprofit Tech for Good

OCTOBER 15, 2022

Your year-end fundraising campaigns should show your donors what you’ve accomplished together over the past year, and invite them to give toward an even brighter future. Done well, your year-end campaigns (print, email, and social media) will inspire donors to give generously at year’s end and throughout the year after.

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Campaign Tips Fundraising Mail 327

The Fundraising Authority

SEPTEMBER 22, 2022

An organization’s annual fundraising appeal letter is a yearly letter that gets sent out to your current donors asking for general operating funds for your nonprofit organization. When your appeal is the only real live letter your donors get from you, they are more likely to feel you are “selling” to them.

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Mail Fundraising Database Summary 321

Nonprofit Tech for Good

OCTOBER 11, 2024

29% of online donors say that social media is the communication tool that most inspires them to give [email 27%, website, 18%, print, 12%, TV ad 6%] (According to the Global Trends in Giving Report ). One question that I see nonprofits constantly asking, and with good reason: “Can social media really bring in new donors for our nonprofit?”

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Nonprofit Tech for Good

DECEMBER 2, 2023

By Wendy Mercurio , Content & Education Specialist at Qgiv — an online fundraising platform empowering 20,000+ nonprofit fundraisers to raise money for their causes while keeping costs low. December is an important month for nonprofit fundraisers. Fundraisers can receive helpful cues from these intelligent tools.

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NonProfit PRO

OCTOBER 2, 2023

If you’re looking for ways to improve your fundraising results, one highly effective approach is to use marketing automation. With the right marketing automation tools and the right approaches, you can personalize your donors' experiences.

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Personal Experiment Marketing Donor 286

NonProfit PRO

MAY 8, 2023

If you’re in charge of the fundraising for your nonprofit, the single best thing you can do to improve your fundraising is to come to terms with a hard truth. You are not your donors. Overcome the disparities in age and point of view of donors with these three strategies.

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NonProfit PRO

OCTOBER 2, 2023

Donor fatigue is a real phenomenon, and it occurs when supporters just get tired and pull back on their giving. Let’s explore donor fatigue and how fundraisers can overcome it.

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Donor Strategy Fundraising Support 290

NonProfit PRO

AUGUST 21, 2024

While it may help fundraisers hit their metric goals, it doesn’t align with how major donors think, feel or give. And that’s where a deeper, more thoughtful strategy comes into play.

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NonProfit PRO

NOVEMBER 21, 2022

Everyone knows the two main things to consider when fundraising are numbers and intent. But there’s a crucial third leg to fundraising, and that’s affinity. Instead of looking at broad-strokes behaviors, like recent purchases, affinity considers the underlying profile and motivations of donors.

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Fundraising Change Profile Donor 299

Nonprofit Tech for Good

JULY 16, 2022

New survey data of 471 nonprofits from 99designs illustrates the power of good design in digital marketing and fundraising. Highlights include: Nonprofits that invested in professional design in the past two years are 50% more likely to have experienced an increase in fundraising revenue than those who didn’t invest in their visual brand.

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NonProfit PRO

JANUARY 10, 2024

Register Now and join us on Wednesday, January 24th, 2024, for, "Innovate to Elevate: Breakthroughs in Donor Acquisition with Matching Gifts, Personalized Touchpoints, and Advanced Fundraising Strategies." Discover how matching gifts can be a key tool for acquiring new donors. Don't miss out on this transformative event!

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NonProfit PRO

JULY 17, 2024

Here's why a tiered caseload is so valuable to your fundraising success — and why you might be talking to the wrong donors.

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Donor Fundraising Relationship Management 246

Nonprofit Tech for Good

MARCH 8, 2024

By Abby Jarvise , writer, marketer, and speaker at Neon One – software built for small and midsize nonprofits to help them manage fundraising, communications, events, volunteers, and more. Donor retention is important. All that is true, but the fact remains that donor retention is a struggle. The short answer is “no.”

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Retention Tech Tools Donor 264

NonProfit PRO

JANUARY 17, 2023

From the state of individual giving, donor retention and the struggle to win over one-time donors, here are the biggest takeaways from the recent “Quarterly Fundraising Report" by the Fundraising Effectiveness Project.

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NonProfit PRO

JULY 3, 2024

With reports of fewer donors and dollars, here are 10 strategies you can employ now to boost your fundraising success.

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