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TREND SPOTLIGHT: Small Donors Are Giving Big

Greater Giving

GivingTuesday reported an 11% increase in participation small donors (those who gave gifts of less than $500)—a marked change from previous years, when overall charitable donations by individuals actually decreased. Who are these new small donors, how do you find them and channel that generosity into your organization?

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10 Emerging Trends in Online Communications and Fundraising to Watch in 2018

Nonprofit Tech for Good

56% of email opens are now mobile. Due to the decline in reach on social media, nonprofits should prioritize email communications and fundraising in 2018 [ Benchmarks for Success ]. Online donors most trust the.org (72%),edu (7%), and.ngo (6%) domains. Digital Payments on Social Networks. billion by 2020.

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Video Marketing on Social Media: Best Practices & Inspiration for Nonprofits

Nonprofit Tech for Good

Unsurprisingly, other networks followed suit. From Twitter to Pinterest to Instagram to LinkedIn, social networks are becoming environments where video content not only thrives, but is expected. Every year, Animoto surveys over 1,000 consumers to understand how evolving trends on social media are impacting purchase decisions.

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4 Facts About How Millennials Use Twitter

TechImpact

We all know social media is the preferred means of connecting among millennials. We also understand it provides our nonprofit with an invaluable communication tool that lets us connect with potential donors, volunteers, and constituents across the globe. Why can’t we crack their code? Millennials tell their own story through Twitter.

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6 Common Social Media For Nonprofits Misconceptions

TechImpact

While it’s true social media’s an important component of a successful content marketing strategy, we’re here today to clear up a few misconceptions about the various social networks, and the impact they have on your nonprofit. Social media feeds are about creating meaningful conversation and connections with people.

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33 Fun, Useful, and Totally Random Resources for Nonprofits

Nonprofit Tech for Good

So much so that many nonprofit professionals are overwhelmed by the all choices – and as the Mobile Web and related start-ups continue to grow, prepare to be mind-boggled by all the new technology options available to your nonprofit in coming years. A website (mobile app coming soon) that allows users to check-in while doing good deeds.

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15 Lessons Learned from Donating Online to 32 Nonprofits

Nonprofit Tech for Good

Throughout the donating process I kept wishing there was a mobile app where I could donate to each nonprofit with just a couple of taps and in a fraction of the time I spent donating online. Three of the 32 nonprofits (9%) used their donation form to build their mobile list. Not at all. . One of the 32 nonprofits (3%) accepted Bitcoin.

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