Nonprofit Tech for Good

NOVEMBER 3, 2023

A recent Abila study shows donors feel 71% more engaged with nonprofits when they receive personalized communications from the nonprofits they support. This is one of the key reasons that more than 60% of nonprofits already use personalization in their email marketing. Donors feeling more engaged with organizations is a good thing.

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Nonprofit Tech for Good

AUGUST 13, 2020

If you would prefer to watch the recording from June 16 and receive the notes rather than wait until September 16 – please email Heather Mansfield to make the request. How to launch and maintain an email marketing strategy that consistently engages donors and supporters. • Tips for growing your email list. <<

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Nonprofit Tech for Good

MAY 16, 2021

We’ve created two email templates to guide the way your nonprofit reaches out to your inner circle of supporters during your next soft launch. Learn how to introduce and motivate your biggest advocates to get involved, and how to follow up with the donors that didn’t engage with your appeal the first time around.

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Bloomerang

OCTOBER 15, 2024

A time when many nonprofits ramp up their email volume to try to get more gifts. And sure, there is absolutely an upside to sending more fundraising emails —you may raise more money. But before you see this as a permission slip to send 5x your normal amount of emails, let’s consider the downside of higher email volume.

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Nonprofit Tech for Good

DECEMBER 28, 2021

With both GivingTuesday in November and year-end donations in December, it’s also a great time for nonprofits to gain new donors. This year donors contributed $2.7 While it might seem impossible to do, turning one-time donors into monthly donors is a crucial part of any nonprofit’s success. . billion on GivingTuesday!

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Bloomerang

DECEMBER 12, 2024

Email marketing for nonprofits is a powerful tool that can do much more for your brand than just raising awareness. In fact, a recent Global Trends in Giving report reveals that 33% of donors in the U.S. and Canada find email to be the communication channel that most inspires them to contributebeating all other platforms.

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Nonprofit Tech for Good

OCTOBER 1, 2020

By Christy Smaglio , Instructional Writer at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. Donor retention is a crucial aspect of a productive fundraising strategy. Here are seven excellent methods of increasing donor retention and how to automate them.

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Nonprofit Tech for Good

OCTOBER 18, 2024

By Simon Yost , Founder of Glued Network — an AI fundraising leader who uses software to automatically identify your top donors and AI to find similar new ones. In the evolving fundraising landscape, nonprofits have more tools than ever to engage donors, grow their base, and achieve their missions.

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Nonprofit Tech for Good

NOVEMBER 7, 2024

The 2024 Certificate in Digital Marketing & Fundraising program covers the fundamentals of website and email marketing, online fundraising, and social media for nonprofits. Request your certificate via email from Heather Mansfield. There are no refunds.

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NonProfit PRO

JUNE 28, 2022

Despite being a frequently debated topic, there is no "versus" between direct mail and email. Each is an indispensable partner to the other. Regardless, it's essential to approach them differently with your writing.

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Nonprofit Tech for Good

SEPTEMBER 23, 2020

#GivingTuesday 2020 is December 1 and below are important data about GivingTuesday donors to help your nonprofit create a successful campaign. The data from GivingTuesday comes from their 2019 GivingTuesday Impact Report and the 2020 Global Trends in Giving Report data is based on the survey responses of 2,263 GivingTuesday 2019 donors.

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Nonprofit Tech for Good

JUNE 1, 2021

At the core of the project is the 2021 Global NGO Technology Survey and the data below is based on the survey responses of 478 nonprofit email marketing managers. To receive future updates about the Global NGO Technology Survey data, please sign up for Nonprofit Tech for Good’s email newsletter.

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Nonprofit Tech for Good

JULY 7, 2022

We are here to help you with 5 ways to supercharge your email campaigns through improved Email Deliverability. 1) Email Deliverability 101. Most sources agree that there are about 330 billion emails sent globally every single day, which comes out to 3.5 million emails per second. That is a LOT of email.

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Nonprofit Tech for Good

APRIL 13, 2025

Think of tools like spam filters, donor segmentation algorithms, or predictive analytics that forecast campaign performance systems that excel at recognizing patterns in existing data. ChatGPT and Gemini repackage all that information, rendering it into headlines, social posts, and emails crafted to feel human. Both are the same.

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Nonprofit Tech for Good

MARCH 9, 2025

Whats your plan for thanking fundraisers and donors? What will you do to nurture relationships with the new donors you acquire through the campaign? Other potential fundraisers could include volunteers, recurring donors , and those actively engaging with your organization on social media. How will you keep track of results?

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NonProfit PRO

JUNE 13, 2022

When creating your nonprofit fundraising and donations strategy, email marketing should be on the top of the list of channels to use to support your efforts. However, 70% of nonprofits do not have an email marketing strategy, despite 26% of online donors saying email marketing is what inspires them to give.

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Nonprofit Tech for Good

OCTOBER 22, 2020

Development audit after development audit of small- to mid-sized organizations reveals that while donor retention remains a critical issue there is also another issue that is equally important. Far too many groups are not focusing their fundraising efforts on wide-scale donor acquisition efforts.

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sgEngage

NOVEMBER 20, 2024

These donors, who contribute without prior planning, can be the unsung heroes of your end-of-year fundraising. According to a recent report from the Blackbaud Institute , 72% of spontaneous gifts went to organizations with whom the donors were already familiar. This is even more important as you seek to expand your donor rolls.

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Nonprofit Tech for Good

JANUARY 24, 2021

By Laura Bucher , Storyteller at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. But there are two things that are certain: social distancing will continue to be a reality and your donors will continue to believe in your mission. Not to worry.

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sgEngage

JANUARY 15, 2025

It takes more than thank-you letters to retain donors for your nonprofit long-term. To effectively steward donor relationships and inspire higher levels of giving, you must strategically engage donors in various ways that deepen their connections to your nonprofit. The answer is a donor stewardship matrix.

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Nonprofit Tech for Good

AUGUST 2, 2020

In the midst of the COVID-19 pandemic, digitally connecting with donors is more of a necessity than ever before. In this webinar, you’ll learn how to stand out on Giving Tuesday and turn new donors into long-term advocates by celebrating Welcome Wednesday with the same enthusiasm through a dynamic and engaging new donor welcome series.

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Bloomerang

OCTOBER 30, 2024

Gaining new donors and maintaining those relationships long term is essential to the success of your nonprofit and its projects. It’s important to recognize that the next generation of donors has arrived with their own set of expectations, values, and perspectives. Millennials and Gen Z are both nuanced demographics.

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Nonprofit Tech for Good

APRIL 21, 2022

According to the Fidelity Charitable Overcoming Barriers to Giving Report, 65% of donors would give more if they knew the impact of their donations. It lets donors determine for themselves that their donation, involvement, and passion moved the needle and made a measurable contribution to the world. 2) Give social media shoutouts.

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Bloomerang

FEBRUARY 5, 2025

Thanking creates loyalty Did you know that 53% of donors stop giving because they feel unappreciated, and 41% cite lack of acknowledgment or thanks as their reason? Conversely, loyal donors give 42% more over their lifetime and are 70% more likely to leave a planned gift.

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CauseVox

DECEMBER 9, 2024

As the end of the year approaches, the pressure is on to convince potential donors that your nonprofit deserves their attention. You know that email marketing is one of the best ways to reach out to this target audience, but so does every other nonprofit. Subject lines can make or break your email campaign.

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Nonprofit Tech for Good

MAY 13, 2022

How much time do you spend thinking about where your donors are coming from ? It is super important to understand where your donors are coming from and how you could be acquiring more! How to keep growing your donor acquisition. While acquiring (and keeping) new donors can often feel like a game of chance, it really shouldn’t.

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NonProfit PRO

MAY 1, 2023

While an effective email strategy is a powerful magnet, it can also be a virtuous cycle of reciprocal care and feeding for prospects. Here are four email strategies to get your best fundraising results.

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sgEngage

NOVEMBER 7, 2024

Data from recent elections shows rage donors take their candidate’s loss in a presidential bid as inspiration to donate more to causes associated with the candidate’s party, while the winning team’s incoming gifts drop off. Regardless of whether they donated before the election or in response to it, don’t treat rage donors as one-and-done.

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Nonprofit Tech for Good

JANUARY 2, 2025

3) Mobile Apps Will Boost Donor Engagement Mobile apps designed for golf fundraisers are a game-changer. Digital platforms like social media and email campaigns provide excellent reach, but when combined with your golf tournament website and mobile scoring app, each sponsors impressions are multiplied.

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Nonprofit Tech for Good

OCTOBER 22, 2023

Date: Wednesday, January 10, 2024 Time: 1 pm ET / 10 am PT (20 Minutes) Cost: Free Presented by: Heather Mansfield , Founder of Nonprofit Tech for Good Email is a powerhouse for fundraising. Twenty-six percent of online donors say that email is the tool that most inspires them to give – outpacing social media, websites, and print materials.

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Nonprofit Tech for Good

MARCH 8, 2024

Donor retention is important. All that is true, but the fact remains that donor retention is a struggle. Retaining your donors requires building relationships with them, and those relationships will rely heavily on effective communication. But how can a single fundraiser communicate effectively with an entire donor base?

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Nonprofit Tech for Good

OCTOBER 25, 2023

Email Strategy Only 68% of nonprofits utilize email marketing. Nonprofit Tech for Good Report ] Nonprofits sent an average of 60 email messages per subscriber in 2022, a 15% increase in volume from the previous year. [ Classy.org] 63% of nonprofits use personalization in their email marketing.

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NonProfit PRO

MARCH 4, 2025

When a new supporter enters your nonprofits community, a series of welcome emails can help you start off on the right foot.

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Nonprofit Tech for Good

FEBRUARY 5, 2023

But did you know it’s also a great way to acquire new donors for your nonprofit? You can easily acquire new donors using peer-to-peer fundraising. Are you ready to expand your donor base? If yes, keep reading to learn four ways that you can acquire new donors with your next peer-to-peer fundraiser! That’s right!

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Nonprofit Tech for Good

JANUARY 16, 2025

To grow your following on social media, you need to make a concerted effort to let your supporters and donors know how to find your nonprofit on social media. 2) Include social media icons in your email newsletter. 4) Add social media icons to your Thank you emails. .% to 1% per month , depending upon the platform.

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NonProfit PRO

JULY 17, 2023

Aside from your donors themselves (which is to say, your direct mail or email list), the offer is the single most important part of your appeal by far. Here is a rundown of what an offer is and how it motivates people to give.

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NonProfit PRO

MAY 25, 2022

Love your donors wisely. And you do that by mailing and emailing them not necessarily more but smarter. When it comes to your fundraising, don’t be like Othello. He loved “not wisely.” You should do the opposite. Here’s what to do.

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