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The Communication & Giving Preferences of 641 Online Donors

Nonprofit Tech for Good

In the summer and fall of 2024, Nonprofit Tech for Good used social media and email to promote the 15-question Online Donor Feedback Survey. Thank you to those who took the survey! About the Survey Respondents 641 donors that have made an online donation within the previous 12 months.

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How to Improve Donor Retention: 3 Surprising Strategies from Top-performing Nonprofits

Nonprofit Tech for Good

According to Rachel, “Every step you remove from the donation process increases the likelihood a donor will complete the gift.” 2) Ask your donors what they really want (Surprising because very few nonprofits regularly survey their donors.) In fact, only 14% regularly survey their supporters. Just by asking.

Retention 241
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6 Reasons Why People Do Not Donate Money to Charity

Nonprofit Tech for Good

15,285 people worldwide participated in the survey for the 2020 Global Trends in Giving Report. Of those, 1,817 responded that they had not donated money to charity within the last 12 months. 2) 22% volunteer in lieu of donating money. 3) 17% donate food or goods in lieu of donating money.

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5 Nonprofit Emails That DON’T Ask For a Donation

Nonprofit Tech for Good

How to do it right: There are many different ways of reporting on someone’s donation – it all depends on what your organization does. You can highlight where the donation is going or show how close you are from reaching your goal. People will donate or volunteer to organizations they trust. 5) Email survey.

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Survey: Americans Increasingly Support Disaster Relief as Major Share of Charitable Giving

NonProfit PRO

An online survey found that 59% of American donors gave half or more of their total monetary donations last year to charities providing disaster relief. This marks a notable increase from the results of a similar survey from April 2022.

Disaster 272
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Announcing the 2024 Online Donor Feedback Survey!

Nonprofit Tech for Good

Have you donated online to a nonprofit within the past 12 months? If yes, please share your feedback by taking the 2024 Online Donor Feedback Survey ! The survey is 15 short, easy-to-answer questions that require 2-4 minutes to complete — and your responses are 100% anonymous. Thank you for taking the survey!

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Report: People With Lower Incomes Donate Less, Say Wealthier People Should Donate Instead

NonProfit PRO

A new survey from the BBB Wise Giving Alliance showed that younger people and people with lower household incomes decreased their donations over the past five years. The survey also highlighted other giving trends and offers insight for nonprofits on what will make donors contribute in the future.

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