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It goes a long way in helping readers get to know Rani and consider donating to help kids like her. They’ve played up different aspects of the narrative based upon the unique features of each platform, capturing their followers’ attention and creating more donation opportunities. The page includes several storytelling graphics.
I’m now on the prowl for examples from the nonprofit world of “Little Bets” and was excited to read about how Unicef created a fictional profile for a 13-year-old girl named Ami Musa, from the poor, war torn African country of SierraLeone. It links to a donation landing page.
Stories are important because they bring you more awareness and in turn, more donations. One Girl Australia raised $50,000 the first year they ran Do it in a Dress , a global campaign to empower girls in SierraLeone with education. A crowdfunding website allows you to tell your story and take donations. Include a video.
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