Nonprofit Tech for Good

FEBRUARY 12, 2025

Rival IQ Social Media Industry Benchmark Report ] Nonprofits have an average engagement rate of 0.066% on Facebook. M+R Benchmarks Report ] The average cost per donation via Facebook Ads/Meta is $117 compared to $668 on TikTok. [ Social Status ] Nonprofits have an average engagement rate of 1.91% on LinkedIn. Similarweb ] 61.7%

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Social Media Statistics Media Social 213

Nonprofit Tech for Good

JANUARY 16, 2025

By Heather Mansfield , founder and editor-in-chief of Nonprofit Tech for Good The average growth rate for social media pages and profiles ranges from 0.% “Thank you for subscribing” and “Thank you for your donation” landing pages are underutilized and neglected by most nonprofits.

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Qgiv

DECEMBER 10, 2024

Donation request letters, whether sent via email or direct mail, are one of the most effective ways to reach donors and solicit gifts. However, its not enough to simply send the same appeal to your entire supporter base and ask them to donate. Well cover: What is a donation request letter?

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Nonprofit Tech for Good

NOVEMBER 9, 2020

With average email open rates at 20% for nonprofits , many organizations struggle to grab the attention of supporters, volunteers, and donors. One of the quickest ways to build a list of cell phone numbers is through a text-to-donate or text-to-give mobile platform. Donor Follow Up.

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Nonprofit Tech for Good

MAY 16, 2024

Artificial intelligence is also changing how we personalize donor experiences and maximize donations. They can also benefit from smart donation asks. And it leads to more donations and a greater impact. They can target campaigns and improve donation requests. AI-driven algorithms can help nonprofits get more donations.

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Nonprofit Tech for Good

MARCH 24, 2025

According to Rachel, “Every step you remove from the donation process increases the likelihood a donor will complete the gift.” Try sending a quick survey right after a donation or adding a simple poll to your next email. You can significantly boost donor reactivation rates using personalized outreach.

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Retention Donor Strategy Nonprofit 241

Bloomerang

DECEMBER 2, 2024

Except, there aren’t many donations coming through. Donation page conversion rate: This data point represents the total number of donations you received divided by the number of donation pages, multiplied by 100. The obvious place to go when we look at open rates is the subject line.

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Nonprofit Tech for Good

APRIL 2, 2020

In times like this when we’re in a strong economic downturn – and there’s a lot of uncertainty – your major donors may be pausing their donations or limiting them. 2) Conversion Rates. The mention of conversion rates often makes nonprofit pros cringe, because it sounds technical, like some jargon a marketer would use.

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Nonprofit Tech for Good

FEBRUARY 25, 2023

By Heather Mansfield , founder and editor-in-chief of Nonprofit Tech for Good The average growth rate for social media ranges from.64% Nonprofit Tech for Good has an average click-through rate of.4% When someone subscribes to your newsletter or makes a donation, they should automatically be sent a “Thank you” email.

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Get Fully Funded

DECEMBER 17, 2024

The data speaks for itselfaccording to the M+R Benchmarks 2024 report : Of desktop users who made their way to a nonprofits main donation page, only 16% completed a gift. For mobile users, the primary donation page conversion rate was just 10%. Make it easy for supporters to complete their donations.

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NonProfit PRO

FEBRUARY 1, 2022

With ever-increasing postage rates, it can eat away at your donations. The less postage you pay the more donation dollars go toward your organization. Direct mail is extremely effective for nonprofit fundraising.

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Nonprofit Mail Donation Rate 299

Bloomerang

JANUARY 14, 2025

The primary types of mobile giving Text-to-give One of the most popular ways to give on the go is via text-to-give or text-to-donate, which simply involves giving via text message. Donors can text a unique keyword or donation amount to your nonprofits dedicated phone number. Check out the example below of the Michael J.

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Mobile Giving Guide Nonprofit 105

CauseVox

FEBRUARY 11, 2025

A donation page is like your nonprofits digital giving hubits the place where supporters can easily contribute and feel connected to your mission. Having a dedicated donation page ensures that giving is simple, accessible, and distraction-free. Clean Water For The Worlds optimized donation page hosted on their website with CauseVox.

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Nonprofit Tech for Good

OCTOBER 1, 2020

By Christy Smaglio , Instructional Writer at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. DonorPerfect users have seen incredible success with monthly giving, increasing the average donor retention rate from 40% to 80%. 5) Reduce How Many Clicks it Takes to Donate.

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Nonprofit Tech for Good

FEBRUARY 13, 2020

Before we dive into the specific tactics, the first thing you need to do is test both your email signup and donation forms. The bottom line is this: if people can’t subscribe or donate, then it doesn’t matter how great your content is. times the rate of inline content!). the rate of their signup form in the right sidebar!

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sgEngage

JANUARY 23, 2025

Campaigns must maintain a minimum 5% click-through rate (CTR). Driving Donations: Google Ads can direct potential donors to fundraising pages or showcase compelling stories that inspire generosity. Using keywords like marine conservation donations and save ocean wildlife, we attracted an engaged audience. Click here to give.”

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Grant Impact Google Nonprofit 101

The NonProfit Times

DECEMBER 4, 2024

billion was donated in the United States on GivingTuesday, a 16% increase from 2023’s total of $3.1 The donations came from more than 27,000 funders who answered the call of more than 17,000 teachers. Data released by the platform Bloomerang, showed 89,011 donations and 8,447 organizations participating. An estimated $3.6

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Nonprofit Tech for Good

MARCH 18, 2022

Users with under 1,000 followers have an average engagement rate of 51.1%. TikTok has the highest social media engagement rate per post. Oreo promised to make a donation to Save the Children when at least 1 million TikTok videos were uploaded with the hashtag. Donation Stickers. TikTok Videos: Not Just for Dancing Teens.

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Nonprofit Tech for Good

SEPTEMBER 17, 2023

After a week, review the following data points: 1) CTR (Click-Through-Rate): The CTR is the number of times your ad is clicked on after it is visible on the SERP (search engine results page). For example, if you spent $50 on a keyword and one person donates to your nonprofit, the cost per conversion is $50. Pretty cool, huh?

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CauseVox

JANUARY 20, 2025

We made it through 2024, and with it the final push for year-end donations. You might be asking why you need to put a ton of time and energy into bringing your donors back for a second donation. You can also look at the number of first time donors from 2023 who gave a second gift in 2024 (your first-time donor retention rate).

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Retention Donor Strategy Social Media 111

Achieve

JANUARY 21, 2025

Your nonprofit organization can incorporate social proof into its online giving page to increase donations. With that in mind, lets explore five tips to effectively integrate social proof into your nonprofits online donation page. The specific individuals you feature may vary depending on the purpose of the donation form.

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Donation Integration Tips Social 52

sgEngage

DECEMBER 23, 2024

Structure Donation Forms Around Specific Relief Efforts One way to mobilize support quickly is by structuring your donation forms to highlight specific relief efforts. You may decide to create a designated disaster relief fund or ask donors to donate to a general fund.

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Tips Disaster Time Donation 96

Get Fully Funded

FEBRUARY 27, 2025

Donation tax receipts allow you to confirm that youve processed and implemented a charitable contribution while expressing appreciation for donors gifts. While donation receipts must follow several standards, well provide tips for customizing your receipts to recognize different donor groups’ individual contributions.

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Nonprofit Tech for Good

DECEMBER 19, 2022

What is your engagement rate? Like organic reach, engagement rates are at an all-time low. Currently, the average engagement rate for nonprofits on TikTok is 7.6% and 1.95% for Instagram Reels. Most right bars on nonprofit websites are left black, but click-through rates are often higher than links in navigation bars.

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Bloomerang

NOVEMBER 25, 2024

Did someone say “donate now?” If you were waiting for the most impactful moment to donate, this is it Look at this from Save the Children ! It’ll rate your email based on grade level, scannability, length, and spammy words—and even give you tips to improve it! Increase your email open rates by sending more frequently.

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Tips Fundraising email Rate 117

Nonprofit Tech for Good

MAY 8, 2023

Big brands know that texts have an incredibly high open rate—that’s why many of our favorite retailers have adopted a text marketing strategy. You can even use outbound messages to solicit donations from your supporters. Messages can be used to solicit donations, recruit volunteers for a fundraising event or activity, and more.

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NonProfit PRO

FEBRUARY 23, 2022

The motivation that gets someone to take the first step to support an organization (donating or volunteering) is quite different from their motivation to continue to be engaged. We do not need any further proof of this than the lousy retention rates that nonprofit organizations suffer year after year.

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Gift Retention Volunteer Rate 279

Candid

DECEMBER 11, 2024

Whether as a flash point response to a crisis, natural disaster, or an election, one-time, smaller donations are becoming commonplace. The language of your online donation forms, scripting, print materials, and any other content should center this language. Make it easy to giveor you risk your supporters abandoning their donations.

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Nonprofit Tech for Good

OCTOBER 29, 2022

Also, a s mobile traffic increases , embedded giving is an incredible tool to help simplify the mobile donation experience and urge supporters to complete their donations. Embedded giving experiences provide website visitors with a complete donation form without having to leave your website for a separate donation page.

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Giving Donation Donor Gift 337

Nonprofit Tech for Good

NOVEMBER 21, 2020

By Stephanie Kanak , Content Strategist at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. GuideStar reports that new donors who receive a thank you within 48 hours of donating are four times more likely to give to your organization again. When is the Best Day and Time to Send Emails?

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Nonprofit Tech for Good

JUNE 22, 2021

A large part of that is examining what actions define fundraising strategies that bring in more online donations and keep donors engaged each year. Below, you’ll find the proactive actions taken by nonprofits who increased their online donations by 84% with 122% more transactions in just 90 days. Our findings are now your roadmap.

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sgEngage

NOVEMBER 20, 2024

Understanding how these donors select organizations to give to and what encourages them to donate again can help you make the most of the surge of first-time givers attracted by your GivingTuesday efforts. Make Giving Easy Streamlining the donation process can make all the difference in converting interested visitors into actual donors.

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Nonprofit Tech for Good

JANUARY 24, 2021

By Laura Bucher , Storyteller at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. Now your team can boost your open rates to 37% just by adding video! Add to that the fact that 57% of people who watch fundraising videos go on to donate to that cause. Sign up for ShopRaise now !

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Nonprofit Tech for Good

JANUARY 16, 2022

Imagine what your organization could accomplish in 2022 if you began each initiative with clean, streamlined donor records that record donations from your online forms and update automatically , an arsenal of canned reports to track key metrics, and a solid plan to prioritize each donor segment individually. Winter 2022. Autumn 2022.

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Nonprofit Tech for Good

FEBRUARY 12, 2021

By Kelly Pullin , Marketing Manager at RoundUp App – the nation’s largest tool for rounded up donations, giving nonprofits across the country a new stream of recurring giving. RoundUp App is the nation’s largest tool for rounded up donations. The appeal of rounded up donations. That’s where RoundUp App comes in.

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Fundraising Effective Nonprofit Donation 290

Nonprofit Tech for Good

SEPTEMBER 29, 2019

By Christy Noel , Vice President of Digital Marketing Services at MobileCause – a company that pioneered text-to-donate and also offers an extensive suite of online, mobile and event fundraising solutions. Here are our 4 proven ways to improve your online giving page so you can bring in more donations. Use a single-page donation form.

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Conversation Online Giving Tips 262

Nonprofit Tech for Good

APRIL 3, 2022

A CTA is an invitation to take action, such as donating, volunteering, signing up for something, signing a petition, pledging to do something, etc. Pay for the admission or ticket fee for people who you think should attend your nonprofit’s events with the hope they’ll donate on-site or in the future. Is the donor renewal rate low?

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