Make it Make Cents: Challenging Conventional Fundraising
Greater Giving
JULY 2, 2024
As a result, they raised $210,000, and their revenue to expense ratio was under 20%—nearly half of before. There was a pause in the middle where an intentional ask was made for donations, and then the event quickly returned to the fun. Are they new, and looking to make more of a transactional donation? Who’s your audience?
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