The Fundraising Authority

DECEMBER 5, 2020

It’s almost the year-end giving season, and most non-profits I know are getting ready to reach out to their donors to ask for one more donation before the end of the year. Today, I want to present a sample year-end fundraising e-mail for a fictional non-profit organization. The rule online is less, less, less.

Mail 199

Mail Sample Profit Fundraising 199

Pamela Grow

DECEMBER 11, 2024

In an age dominated by digital outreach, direct mail fundraising remains a powerful tool for nonprofits to connect with donors. To help incorporate direct mail into your marketing plan or elevate your current direct response fundraising approach, this guide will walk through several strategies for honing your outreach.

Mail 59

Mail Fundraising Strategy Nonprofit 59

sgEngage

NOVEMBER 7, 2024

have been cast, nonprofit organizations should be prepared for a new wave of donations from voters whose candidate (or candidates) did not win. Regardless of whether they donated before the election or in response to it, don’t treat rage donors as one-and-done. Have they given recent donations to organizations similar to yours?

Donor 105

Donor Support Gift Advocacy 105

NonProfit PRO

JUNE 13, 2022

When creating your nonprofit fundraising and donations strategy, email marketing should be on the top of the list of channels to use to support your efforts. However, 70% of nonprofits do not have an email marketing strategy, despite 26% of online donors saying email marketing is what inspires them to give.

email 306

email Donation Strategy Marketing 306

Nonprofit Tech for Good

MAY 16, 2024

These include direct mail, phone calls and messages, and in-person solicitations. Artificial intelligence is also changing how we personalize donor experiences and maximize donations. They can also benefit from smart donation asks. And it leads to more donations and a greater impact. Nonprofits can embrace AI.

Donation 271

Donation Fundraising Data Donor 271

Nonprofit Tech for Good

NOVEMBER 9, 2020

With average email open rates at 20% for nonprofits , many organizations struggle to grab the attention of supporters, volunteers, and donors. Spamming is illegal, and often goes straight to a junk mail folder. One of the quickest ways to build a list of cell phone numbers is through a text-to-donate or text-to-give mobile platform.

Communication 312

Communication Donation Tools Tech 312

Charity Village

JANUARY 13, 2025

The federal government intends to amend the Income Tax Act to extend the deadline for making donations eligible for tax support in the 2024 tax year until February 28, 2025.

Canada 116

Canada Government Donation Mail 116

Nonprofit Tech for Good

AUGUST 19, 2023

As the world becomes increasingly more digital, nonprofits around the globe are recognizing the importance of accepting online donations as a form of giving. Online giving can provide numerous benefits for nonprofits, from increasing donation amounts to improving donor engagement.

Donation 228

Donation Online Giving Digital 228

sgEngage

NOVEMBER 13, 2024

Highlight compelling data points or success stories to inspire action, whether donating or getting involved with your organization. Pair this with informative blog posts that dive deeper into specific sections of the report, offering valuable content that encourages readers to support your mission.

Digital 111

Digital Impact Report Marketing 111

Nonprofit Tech for Good

OCTOBER 15, 2022

Excellent year-end campaigns need to strike a balance between hitting uplifting emotional beats that are relevant to your mission and delivering a compelling case for why people should support your nonprofit. Give your supporters a simple and obvious path forward. On social media, pair your posts with a link to your donation form.

Campaign 339

Campaign Fundraising Tips Mail 339

The Fundraising Authority

SEPTEMBER 22, 2022

The reason for this is that it gives the charity a good reason for contacting donors for general operating funds as opposed to asking for designated dollars, and it is a great opportunity to cast a wide net through an easily scalable medium (direct mail). Write professional drafts with A.I. Start using Fundwriter.ai for free. #1

Fundraising 321

Fundraising Mail Donor Database 321

Nonprofit Tech for Good

APRIL 3, 2022

It is tempting to allow board members to skip fundraising, but this useful list is designed to give board members a wide range of tasks they can choose from to support the financial growth of your organization, and only a few involve directly asking for money. Give in-kind support to the organization in a way that actually helps.

Fundraising 358

Fundraising Donation Donor Social Media 358

Bloomerang

NOVEMBER 22, 2024

What are you asking donors to support? Why is their support needed now? A : Response rates differ by channel, for example, direct mail vs. email. A : Response rates differ by channel, for example, direct mail vs. email. Generally speaking, a reasonable response rate for a direct mail appeal to a warm list could be 3-6%.

Problem 119

Problem Fundraising Mail Gift 119

Nonprofit Tech for Good

SEPTEMBER 27, 2021

While tribute donors are typically one-time donations, they don’t have to be. Inform and update those providing the donation with the programs and efforts that are supported because of their donation, and don’t forget to send them a follow-up email or phone call to thank them for providing a tribute gift.

Giving 353

Giving Fundraising Strategy Nonprofit 353

Nonprofit Tech for Good

JUNE 22, 2023

Your donors and supporters start searching Google for “holiday gifts that benefit nonprofits” in early August, yet most nonprofits do not update their holiday tribute giving program until November or December. Now is the time to update and launch a holiday Tribute Giving Program for your nonprofit.

Program 278

Program Giving Nonprofit Gift 278

Bloomerang

JULY 7, 2022

Best Practices for Donor Acquisition and Retention Through Direct Mail. Sending a personalized, well-written appeal via direct mail can be one of the most impactful ways for schools to fundraise. But what about people who say that direct mail isn’t worth the investment? Refer to the data.

Mail 130

Mail Retention Donor Practice 130

Bloomerang

NOVEMBER 21, 2024

Design and test your year-end donation page and web overlay for the homepage to spotlight the campaign, incorporating year-end fundraising for nonprofits. Write, design, proof, test, and schedule all direct mail appeals, email appeals, and social media ads and posts (all must match). Record relevant feedback/notes.

Calendar 111

Calendar Fundraising Gift Social Media 111

Nonprofit Tech for Good

AUGUST 3, 2022

Tribute giving is when a donor makes a donation in someone else’s name to honor that person or to celebrate a special occasion. Tribute gifts are most often made by supporters with a strong belief in your mission who prefer to donate to a good cause rather than spend money on traditional gifts.

Program 264

Program Giving Nonprofit Gift 264

NonProfit PRO

FEBRUARY 15, 2024

Nonprofits spend most of their time trying to get donations, so make sure you follow-up every contribution with a prompt thank you, acknowledgement, and receipt that communicates your organization's story with impact. Download now to begin maximizing impact!

Social Media 245

Social Media Template Donor Media 245

NonProfit PRO

FEBRUARY 28, 2024

Nonprofits spend most of their time trying to get donations, so make sure you follow-up every contribution with a prompt thank you, acknowledgement, and receipt that communicates your organization's story with impact. Download now to begin maximizing impact!

Social Media 244

Social Media Template Donor Media 244

Bloomerang

JANUARY 14, 2025

The primary types of mobile giving Text-to-give One of the most popular ways to give on the go is via text-to-give or text-to-donate, which simply involves giving via text message. Donors can text a unique keyword or donation amount to your nonprofits dedicated phone number. Check out the example below of the Michael J.

Mobile 105

Mobile Giving Guide Nonprofit 105

Nonprofit Tech for Good

AUGUST 4, 2023

Their average individual gifts are the highest among all generations, so securing even one donation from a member of these generations is a huge win. 1) The Silent Generation (1925-1945) 88% give to charity, donating an annual average of $1,367 across 6.2 They are known for their loyalty to the causes they support.

Giving 246

Giving Generation North America Social Media 246

sgEngage

JANUARY 15, 2025

For example, consider the differing expectations of: New donors: First-time donors likely dont know much about your organization or how to engage with it beyond donating. Recurring donors: Monthly donors have demonstrated a commitment to supporting your work, but your organization may live in the back of their minds.

Donor 105

Donor Effective Gift Donation 105

Nonprofit Tech for Good

NOVEMBER 20, 2021

To maximize efforts and drive greater donations, below are some critical steps to keep in mind before jumping on this emerging trend in online fundraising. electronically or via regular mail). Additionally, with many businesses and services temporarily closed due to COVID-19, make sure to check on any restrictions on the donated item.

Virtual 280

Virtual Personal Fundraising Tips 280

Nonprofit Tech for Good

OCTOBER 11, 2024

By Julia Campbell, host of the Nonprofit Nation podcast and founder of the Nonprofit Social Media Summit , a free all-virtual event created to help nonprofits navigate the fast-changing social media landscape to drive more donations. If you can eliminate any unnecessary steps in the donation process, do it! 2) Make it urgent.

Social Media 298

Social Media Donor Media Social 298

CauseVox

JANUARY 20, 2025

We made it through 2024, and with it the final push for year-end donations. Now is the time to make sure that your organization has donor retention strategies in place to bring those year-end supporters with you into 2025. This is the first interaction your donor will have with the organization after they make their donation.

Retention 111

Retention Donor Strategy Social Media 111

Nonprofit Tech for Good

MAY 8, 2023

Your organization likely relies on direct mail, emails, social media, and even phone calls to get the word out about your organization’s work and solicit support for your mission. You can even use outbound messages to solicit donations from your supporters. The same holds true for donations to charity.

Lesson 306

Lesson Marketing Nonprofit Mobile 306

Nonprofit Tech for Good

APRIL 27, 2023

mail-tester:: mail-tester.com This free tool reveals if your email domain is on a blacklist, flagged for spam, and properly set up for SPF, DKIM, and DMARC protocols. Facebook Fundraising Tools :: socialimpact.facebook.com Facebook Fundraising Tools enable nonprofits and their supporters to fundraise on Facebook.

Resource 360

Resource Tools Digital Marketing 360

Nonprofit Tech for Good

JUNE 19, 2019

Multichannel donors support you in every way possible. They follow you on social media, donate to your cause, rally their Facebook friends, and participate in your events. Keeping in touch with donors gives you the opportunity to continually remind them of how much their support means to your overall mission. Email them.

Donor 277

Donor Social Media Offline Gift 277

CauseVox

DECEMBER 5, 2024

Personally, I’m a big fan of asking those serving on the board of directors to not only donate first (which is a given) but to also volunteer with fundraising efforts. When you mobilize your biggest supporters first, your year-end fundraising efforts start off on the right foot.

Campaign 103

Campaign Giving Strategy Donor 103

Bloomerang

MAY 24, 2024

Today’s question comes from a nonprofit employee who wants advice on how to build a nonprofit mailing list: Dear Charity Clairity, We’ve relied in the past on government and foundation grants, but since many of these sources are drying up we need to develop an individual fundraising program. Of course, you’re correct. Host a webinar.

Mail 111

Mail Build Nonprofit Charity 111

Nonprofit Tech for Good

SEPTEMBER 29, 2019

By Christy Noel , Vice President of Digital Marketing Services at MobileCause – a company that pioneered text-to-donate and also offers an extensive suite of online, mobile and event fundraising solutions. Here are our 4 proven ways to improve your online giving page so you can bring in more donations. Use a single-page donation form.

Conversation 262

Conversation Giving Online Tips 262

Nonprofit Tech for Good

OCTOBER 22, 2020

Gone are the days of list acquisitions and swapping of mailing lists. They are not places where individuals go first to seek out information about a cause or to make a donation. For those who do not make a donation through your initial stewardship program, I do not recommend that you “give up” on engagement.

Social Media 354

Social Media Donor Social Media 354

Nonprofit Tech for Good

SEPTEMBER 16, 2021

With so much to keep track of, it can be hard to know where to start aligning your communications so your fundraising initiatives are successful and support your brand. Take this example: Don’t: With your support, we can reach our goal of increasing food and clothing donations by 25% in our community. Here’s how to start.

Communication 317

Communication Fundraising Audience Donor 317

The Fundraising Authority

JANUARY 2, 2021

Like great sales organizations, great development operations need a constant stream of prospects… individuals, companies, and foundations that are, or are likely to be, interested enough in your mission to donate funds to your non-profit. Your donors support you and feel like part of your team.

Donor 321

Donor Contact Volunteer Group 321

Nonprofit Tech for Good

FEBRUARY 17, 2022

Your supporters remember how you made them feel. Ask yourself, your leadership, and your trusted lead volunteers to fill in the blank: At the end of our event, we want our supporters (or) attendees to leave feeling __. Your most passionate volunteers have a lot of useful data floating around in spreadsheets, e-mails, texts, and minds.

Fundraising 352

Fundraising Tips Management Nonprofit 352

Nonprofit Tech for Good

JULY 25, 2019

Nonprofit fundraising events can be a great opportunity to bring the support of donors, volunteers, and fundraisers together in real life to rally around your cause, whether it’s through a nationwide 5k or a local bowl-a-thon. Refer back to your goal and really think about what supporters might best fit your event.

Fundraising 278

Fundraising Practice Nonprofit Registration 278