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82 Fundraising and Social Media Stats for Nonprofits

Nonprofit Tech for Good

Fundraising Stats. 11% via direct mail/post. The typical return donor made a second donation around 349 days after their first donation. 29% of annual donation volume occurs from #GivingTuesday through the end of the year ( The State of Modern Philanthropy Report ). The average online gift in 2018 was $96.40

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[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

Odds are your emails are going to spam folders and are in violation of email compliance laws that require opt-out information and a mailing address to be prominently featured in all email campaigns. An email fundraising appeal is an email with the sole purpose of inspiring and asking donors to make an online donation.

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10 Content Marketing Stats That’ll Make Your Jaw Drop

TechImpact

Here are 5 stats that prove content marketing works, and 5 stats that prove traditional marketing techniques are a thing of the past. Whether you’re selling widgets, or seeking donations for your nonprofit, building relationships with a constituent base is essential in today’s content driven world.

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5 Years of Nonprofit Fundraising Stats: [2015 to 2020] And 6 Trends to Know

Whole Whale

Small nonprofits saw a 17% decline in donations during April, May, and June 2020 compared to the prior year. The outlook for nonprofits in 2021 and 2022 seeking more donations is optimistic—this is especially true if your nonprofit is flexible and willing to adapt to the online donation ecosystem. 2015 Stats. Mail stats.

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“To see this all this year when others have declining donations, has been nothing short of amazing to me.”

Pamela Grow

And of course I wanted to increase our donations. But we do need to raise $350 – 400,000 in donations each year. We started mailing them in envelopes instead of flats last year. Now, every single donation letter gets a personalized, hand written note by me on them. I wanted to be educated.

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Facebook and Nonprofits: Success Stories? ROI?

Nonprofit Tech for Good

I have donated to nonprofits that I have seen on Facebook (on their website). Very few new e-mail newsletter subscribers. And when I poll my webinar attendees about where they first heard about the webinar… the results are always the same: 1) Referral from friend 2) My Blog 3) My e-mail newsletter 4) Twitter 5) Other 6) Facebook.

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How to Identify, Grow, and Retain Your Most Loyal Donor Base

Nonprofit Tech for Good

They follow you on social media, donate to your cause, rally their Facebook friends, and participate in your events. In today’s digital world, a modern, updated website packed with touching photos, heartfelt testimonials, donation and registration forms, and social feeds is a must. Send direct mail, too! Email them. Thank them.

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