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What actually happened: Apple Mail Privacy Protection

M+R

About this time last year, we all started talking about Apple’s new Mail Privacy Protection , a.k.a. Apple Mail Privacy Protection works by pre-loading email content — including open tracking pixels. This affects anyone who uses the Apple Mail app to read emails on their iPhone, iPad, or Mac desktop. Read time: 8 minutes.

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Tech Tools Working Together: How Text-To-Donate Paves the Way for Text Message Communication

Nonprofit Tech for Good

Spamming is illegal, and often goes straight to a junk mail folder. In contrast, text message spam is almost always viewed, making it more annoying to donors. One of the quickest ways to build a list of cell phone numbers is through a text-to-donate or text-to-give mobile platform. Donor Follow Up.

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Millennials and Direct Mail Campaigns: A Crash Course

Achieve

direct mail campaigns. benefits of direct mail. direct mail and digital marketing. As you consider direct mail’s place in your marketing, remember that millennials are a diverse group, and other characteristics such as income, location, and giving history can also impact the results of your marketing campaigns.

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[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

Odds are your emails are going to spam folders and are in violation of email compliance laws that require opt-out information and a mailing address to be prominently featured in all email campaigns. Increasingly, emails are being filtered to the Promotions Tab in Gmail or to spam folders in Outlook.

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43 Digital Marketing Tools & Resources for Nonprofits

Nonprofit Tech for Good

mail-tester:: mail-tester.com This free tool reveals if your email domain is on a blacklist, flagged for spam, and properly set up for SPF, DKIM, and DMARC protocols. The tools include a Donate button for pages, posts, and live videos as well as peer-to-peer Fundraisers. See also OptInMonster. See also MXToolbox.

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5 Ways to Retain Your #GivingTuesday Donors

The Modern Nonprofit

Add new donors to your mailing list Make sure your #GivingTuesday donors make it onto your mailing list! When emailing your list, always follow CAN-SPAM guidelines, like including an unsubscribe link in every message. Volunteers also tend to donate more generously to the nonprofits they work with.

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Grow Your Annual Fund with Targeted Appeals (It Works for Us!)

sgEngage

More specifically, we are increasingly interested in attracting casual donors: a person on the street who hears about our work and decides to donate $10 every now and again. Each appeal, mailed to a segmented list of potential new and past donors, includes an inspiring story about ASM’s impact as well as an easy donation link.

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