Nonprofit Tech for Good

OCTOBER 15, 2022

Tie all of your year-end materials together by weaving a campaign-specific design through everything your donors will see, including emails, your website, social media posts, and direct mail pieces. For emails, your donate button should be eye-catching with short and clear text. Include a clear and compelling call to action.

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Campaign Fundraising Tips Social Media 340

Nonprofit Tech for Good

AUGUST 19, 2023

As the world becomes increasingly more digital, nonprofits around the globe are recognizing the importance of accepting online donations as a form of giving. Online giving can provide numerous benefits for nonprofits, from increasing donation amounts to improving donor engagement.

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Donation Online Giving Digital 239

Nonprofit Tech for Good

APRIL 3, 2022

A CTA is an invitation to take action, such as donating, volunteering, signing up for something, signing a petition, pledging to do something, etc. Pay for the admission or ticket fee for people who you think should attend your nonprofit’s events with the hope they’ll donate on-site or in the future. Then help implement these tools.

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Fundraising Donation Donor Social Media 362

Nonprofit Tech for Good

OCTOBER 22, 2020

Gone are the days of list acquisitions and swapping of mailing lists. In this age of Google Ad Grants and inexpensive Facebook, Instagram, and Twitter targeted advertising, one can drive traffic from what is a primary relationship-building platform to an organization’s website or to a lead or landing page.

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Social Media Donor Social Media 354

NonProfit PRO

APRIL 12, 2023

By using human behaviors, you can gain a competitive advantage and increase donations. In part 1 of this series, I discussed how to use emotion in nonprofit direct mail to drive results. Now let’s discuss how to use loss aversion to increase your donations. The human drive to avoid the pain of loss is extremely motivating.

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Results Nonprofit Mail Donation 246

Bloomerang

NOVEMBER 21, 2024

Design and test your year-end donation page and web overlay for the homepage to spotlight the campaign, incorporating year-end fundraising for nonprofits. Write, design, proof, test, and schedule all direct mail appeals, email appeals, and social media ads and posts (all must match). Record relevant feedback/notes.

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Calendar Fundraising Gift Social Media 109

CauseVox

JANUARY 20, 2025

We made it through 2024, and with it the final push for year-end donations. You might be asking why you need to put a ton of time and energy into bringing your donors back for a second donation. This is the first interaction your donor will have with the organization after they make their donation. Whatever feels comfortable.

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Retention Donor Strategy Social Media 115

Candid

OCTOBER 23, 2024

Nonprofits may need to reimagine their donor engagement strategies to go beyond occasional outreach or standard fundraising appeals and forge relationships that resonate with their values and inspire continued support. We started sharing the stories of the collective’s artisans, illustrating the direct impact of their donations.

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Donor Strategy Relationship Children 105

The Fundraising Authority

AUGUST 6, 2021

You need to build relationships (with sponsors, auction donors, guests, etc.) On the other hand, perhaps you can get some of your materials donated and go with a slightly less expensive, though still nice menu. Build new relationships. 7: Relationships matter. Fundraising is all about relationships. Do meetings.

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Profit Fundraising Sponsor Money 339

sgEngage

JANUARY 15, 2025

To effectively steward donor relationships and inspire higher levels of giving, you must strategically engage donors in various ways that deepen their connections to your nonprofit. With your stewardship matrix as a guide, your staff will have a clear roadmap to engaging donors throughout their entire relationship with your nonprofit.

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Donor Effective Gift Donation 105

sgEngage

NOVEMBER 7, 2024

have been cast, nonprofit organizations should be prepared for a new wave of donations from voters whose candidate (or candidates) did not win. Regardless of whether they donated before the election or in response to it, don’t treat rage donors as one-and-done. Have they given recent donations to organizations similar to yours?

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Donor Support Gift Advocacy 105

Candid

APRIL 8, 2025

The noise for nonprofit fundraisers is created by the current transactional, impersonal model that powers direct mail and email fundraising. The data collected in this model might include the time of day a donation request is sent, subject lines, length and language of the appeals, etc. of new donors gave again the next year.

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Donor Fundraising Donation Relationship 88

Nonprofit Tech for Good

JUNE 19, 2019

They follow you on social media, donate to your cause, rally their Facebook friends, and participate in your events. In today’s digital world, a modern, updated website packed with touching photos, heartfelt testimonials, donation and registration forms, and social feeds is a must. Send direct mail, too! Email them.

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Donor Social Media Offline Gift 277

Bloomerang

JULY 26, 2024

Today’s question comes from a nonprofit employee who wants insight into what role direct mail plays in fundraising in a digital world: Dear Charity Clairity, I’m wondering what role direct mail plays in our digitally-dominant world ? But I wonder if in the long run the ROI is better for direct mail than digital?

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Mail Roles Digital Fundraising 119

Bloomerang

MAY 10, 2022

The foundation of an effective fundraising strategy is built on the relationships your team forms with the people who power your mission. Every member of your nonprofit team already knows how to build strong relationships with friends, co-workers, family members, significant others, and more. Building your donor stewardship plan.

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Relationship Donor Build Tips 109

Nonprofit Tech for Good

NOVEMBER 20, 2021

To maximize efforts and drive greater donations, below are some critical steps to keep in mind before jumping on this emerging trend in online fundraising. electronically or via regular mail). Additionally, with many businesses and services temporarily closed due to COVID-19, make sure to check on any restrictions on the donated item.

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Virtual Personal Fundraising Tips 288

Nonprofit Tech for Good

SEPTEMBER 10, 2013

Many lack access to information about how create their own websites, publish an email newsletter, accept online donations, and use social media effectively. 3) Accept donations online. Accepting online donations can be difficult for many NGOs. 2) Launch an e-newsletter. In the United States this is called fiscal sponsorship.

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Practice Online NGO Fundraising 279

The Fundraising Authority

NOVEMBER 23, 2020

Non-profit direct mail fundraisers know that one of the worst times to send a fundraising letter for a charity is in the couple of weeks before a major election. Because the candidates and their supporters are going to be flooding mailboxes with oversized postcards, self-mailers, and every other type of direct mail communication possible.

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Profit Social Media Mail Fundraising 190

CauseVox

DECEMBER 2, 2024

Think back on what made the day successful—was it the heartfelt story shared on social media, the surge of donations from a matching gift, or the high open rate on a well-crafted email appeal ? Invite them to take the next step—maybe an additional year-end gift or even increasing their monthly donation. But why stop there?

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Campaign Fundraising Social Media Donor 97

The Fundraising Authority

JANUARY 2, 2021

Like great sales organizations, great development operations need a constant stream of prospects… individuals, companies, and foundations that are, or are likely to be, interested enough in your mission to donate funds to your non-profit. Non-ask events are just that: non-ask… the fundraising asks will come later in the relationship.

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The Fundraising Authority

DECEMBER 24, 2020

An astute reader e-mailed me after the article was published to remind me that I forgot one important piece of the puzzle: stewarding donors after they give. How to Steward—the Right Way The only way to truly steward your donors is to draw them into a deeper relationship with your organization.

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Donor Profit Relationship Participatory 177

Bloomerang

FEBRUARY 10, 2023

In this post, we talk to Lydia, a n instructor in Louisiana, about why she makes a yearly donation of $100 to the Community Foundation of Southwest Louisiana (SWLA). The Cause : The Community Foundation of SWLA The Donation : $100 (yearly) What inspired you to make a donation to the Community Foundation of SWLA?

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Foundation Donation Local Community 113

Get Fully Funded

MARCH 8, 2023

Online giving is one of the fastest-growing donation methods. We’ll explore a few strategies for integrating your digital and direct mail fundraising strategies to reach donors across various media channels. To point direct mail readers to your digital campaigns, your nonprofit can: Use engaging snippets. Let’s get started.

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Mail Integration Digital Strategy 75

Bloomerang

DECEMBER 12, 2024

When combined with other marketing efforts, such as social media, direct mail, and website engagement, email marketing can help you create a holistic outreach strategy that keeps your nonprofit top of mind for supporters. The email allows recipients to vote for the cause they think the business should support with their holiday donation.

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email Marketing Guide Nonprofit 93

sgEngage

APRIL 17, 2024

In digital philanthropy, it has never been more important to seek out and embrace innovations, especially innovations in online donation forms. Your online giving form is the primary instrument you use to process a donation, and it’s also the key tool you use for collecting valuable information about your donors.

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Donation Online Donor Blackbaud 111

Nonprofit Tech for Good

AUGUST 27, 2023

For nonprofits, a golf tournament is the chance to raise mission-critical dollars, engage supporters, build relationships, and ultimately, do more good. Direct folks to the event website at the end of the tournament and challenge folks to make a donation, perhaps equal to that of the winning team or what their team shot.

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Fundraising Technology Sponsor Registration 246

Top Nonprofits

JULY 26, 2021

Donors who reach your donation page are at a critical point in their engagement, and what they find on your donation page will leave a lasting impression. Your donation page’s content and presentation impacts whether visitors give, how much they contribute, and whether they’ll donate again. Have increased shareability.

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Donation Nonprofit Donor Gift 111

CauseVox

DECEMBER 5, 2024

Try these 13 successful, yet underutilized strategies to help you raise more money and create stronger relationships this year-end. Personally, I’m a big fan of asking those serving on the board of directors to not only donate first (which is a given) but to also volunteer with fundraising efforts.

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Campaign Giving Strategy Donor 105

Neon CRM

MARCH 20, 2025

But writing a thank-you letter for a donation can feel different. But thank-you letters for donations that arrive late or contain incorrect information could sever your relationships with those donors. Table of Contents: Why Donation Thank-You Letters are Important How Should You Send Your Donation Thank-You Letter?

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Template Donation Free Gift 92

Bloomerang

JULY 6, 2022

An easy-to-use, accessible, mobile-friendly online donation page is crucial for modern nonprofits. Your online donation page is your virtual fundraising hub , providing donors with a way to support your cause from anywhere, at any time. These best practices fall into the following categories: Optimizing your donation page design.

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Donation Practice Nonprofit Donor 116

Qgiv

DECEMBER 13, 2024

Donation request letters, whether sent via email or direct mail, are one of the most effective ways to reach donors and solicit gifts. However, its not enough to simply send the same appeal to your entire supporter base and ask them to donate. Well cover: What is a donation request letter?

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Template Donation Help Raise 98

Get Fully Funded

MAY 29, 2023

The most important thing you must do when you receive a donation of any size is immediately thank your donor warmly and provide a donation receipt. And it can’t be just any boring donation receipt. Let’s take a look at what an awesome donation receipt looks like so you can nail yours. What makes a good ambassador?

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Donation Online Create Gift 98

Achieve

JUNE 17, 2024

It’s easy to get overwhelmed when considering how to ask your supporters for a donation. In the long term, nailing your fundraising asks can also help you build lasting relationships and encourage further engagement. Because you’re already online, you can use emails to encourage online donations.

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Donation Fundraising Tips Donor 87

Bloomerang

MAY 26, 2022

As a nonprofit fundraising professional, you’re always thinking of ways to encourage your donors to increase their donation amounts. This is where suggested donations can play an important role in your fundraising strategy. What are suggested donations? How to choose suggested donation amounts.

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Donation Donor Nonprofit Gift 97

Allegiance Group

APRIL 3, 2025

Lapsed donors: Supporters who have given to your nonprofit in the past but have not donated within a set period of time. Most organizations define lapsed donors as those who havent donated in the past 18 to 36 months. Most organizations define lapsed donors as those who havent donated in the past 18 to 36 months.

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Donor Tips Retention Mail 52

CauseVox

DECEMBER 12, 2024

Seasoned fundraisers are well aware that fundraising involves a lot more than simply asking for donations. There are prime times to ask for donations and other times when donors are less likely to donate. Therefore, when will you start asking for these initial upfront donations? If so, when will they be trained?

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Calendar Template Fundraising Develop 94

Greater Giving

NOVEMBER 11, 2021

Online giving has been an important branch of fundraising for more than a decade now—but the pandemic has made the ability to accept donations digitally an absolute necessity. Donations made through online donation platforms climbed dramatically in 2020, even though the average amount of gifts has decreased.

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