Pamela Grow

DECEMBER 11, 2024

In an age dominated by digital outreach, direct mail fundraising remains a powerful tool for nonprofits to connect with donors. It offers a personal touch that builds trust, evokes emotion, and drives meaningful engagement. Personalize for Maximum Impact. Your messaging is the foundation of your direct mail strategy.

Mail 59

Mail Fundraising Strategy Nonprofit 59

Nonprofit Tech for Good

NOVEMBER 9, 2020

Today, statistics show that one in five consumers has more than 1,000 unread emails in their personal inbox. Spamming is illegal, and often goes straight to a junk mail folder. One of the quickest ways to build a list of cell phone numbers is through a text-to-donate or text-to-give mobile platform. Donor Follow Up.

Communication 313

Communication Donation Tools Tech 313

Nonprofit Tech for Good

NOVEMBER 20, 2021

By Bryna Dilman , Director of Marketing at FrontStream , who offers expert tips to nonprofit organizations planning to move their in-person auctions online. . To maximize efforts and drive greater donations, below are some critical steps to keep in mind before jumping on this emerging trend in online fundraising.

Virtual 288

Virtual Personal Fundraising Tips 288

Nonprofit Tech for Good

AUGUST 19, 2023

As the world becomes increasingly more digital, nonprofits around the globe are recognizing the importance of accepting online donations as a form of giving. Online giving can provide numerous benefits for nonprofits, from increasing donation amounts to improving donor engagement.

Donation 239

Donation Online Giving Digital 239

Nonprofit Tech for Good

APRIL 3, 2022

Many nonprofit organizations struggle to engage their board members with fundraising, especially the act of asking another person for money. A CTA is an invitation to take action, such as donating, volunteering, signing up for something, signing a petition, pledging to do something, etc. Then help implement these tools.

Fundraising 362

Fundraising Donation Donor Social Media 362

Nonprofit Tech for Good

JANUARY 31, 2021

This year’s tools tap into fundraising trends that have emerged as a result of the COVID-19 pandemic, from t-shirt fundraising for virtual events to contactless in-person giving. Overflow technology enables donors to transfer stocks directly to nonprofits, rather than cashing out stocks and donating the cash. Bonfire :: bonfire.com.

Fundraising 329

Fundraising Tools Online United States 329

Nonprofit Tech for Good

SEPTEMBER 23, 2020

From the 2020 Global Trends in Giving Report : 2) 9% of donors worldwide donated to a nonprofit, NGO, or charity on GivingTuesday 2019. Direct/Post mail (credit or debit card, cheque) – 12%. 8) 47% donate to crowdfunding campaigns that benefit NPOs, NGOs, and charities. A personal phone call asking me to give – 5%.

Statistics 363

Statistics Donor Charity NGO 363

Bloomerang

NOVEMBER 22, 2024

Ideally, this is a close-up of one person (or animal) looking straight at the camera. If you tell me it will buy 300 meals for a hungry person, that’s something I can comprehend.) A : Response rates differ by channel, for example, direct mail vs. email. You can use personalization, flattery, curiosity, humor, or brevity.

Problem 119

Problem Fundraising Mail Gift 119

Bloomerang

NOVEMBER 21, 2024

Schedule in-person ask visits with donors. Design and test your year-end donation page and web overlay for the homepage to spotlight the campaign, incorporating year-end fundraising for nonprofits. Write, design, proof, test, and schedule all direct mail appeals, email appeals, and social media ads and posts (all must match).

Calendar 111

Calendar Fundraising Gift Social Media 111

Nonprofit Tech for Good

SEPTEMBER 27, 2021

While tribute donors are typically one-time donations, they don’t have to be. Inform and update those providing the donation with the programs and efforts that are supported because of their donation, and don’t forget to send them a follow-up email or phone call to thank them for providing a tribute gift.

Giving 358

Giving Fundraising Strategy Nonprofit 358

Nonprofit Tech for Good

AUGUST 3, 2022

Tribute giving is when a donor makes a donation in someone else’s name to honor that person or to celebrate a special occasion. Tribute gifts are most often made by supporters with a strong belief in your mission who prefer to donate to a good cause rather than spend money on traditional gifts.

Program 279

Program Giving Nonprofit Gift 279

Nonprofit Tech for Good

JUNE 22, 2023

Tribute giving is when a donor makes a donation in someone else’s name to honor that person or to celebrate a special occasion. Tribute gifts are most often made by supporters with a strong belief in your mission who prefer to donate to a good cause rather than spend money on traditional gifts.

Program 279

Program Giving Nonprofit Gift 279

Bloomerang

JULY 7, 2022

Best Practices for Donor Acquisition and Retention Through Direct Mail. Sending a personalized, well-written appeal via direct mail can be one of the most impactful ways for schools to fundraise. But what about people who say that direct mail isn’t worth the investment? Refer to the data.

Mail 130

Mail Retention Donor Practice 130

Nonprofit Tech for Good

OCTOBER 11, 2024

By Julia Campbell, host of the Nonprofit Nation podcast and founder of the Nonprofit Social Media Summit , a free all-virtual event created to help nonprofits navigate the fast-changing social media landscape to drive more donations. If you can eliminate any unnecessary steps in the donation process, do it! 6) Make it personal.

Social Media 300

Social Media Donor Media Social 300

sgEngage

JANUARY 15, 2025

For example, consider the differing expectations of: New donors: First-time donors likely dont know much about your organization or how to engage with it beyond donating. Mid-level donors: Those who give moderate amounts expect more personalized acknowledgment from your nonprofit.

Donor 105

Donor Effective Gift Donation 105

Bloomerang

JULY 26, 2024

Today’s question comes from a nonprofit employee who wants insight into what role direct mail plays in fundraising in a digital world: Dear Charity Clairity, I’m wondering what role direct mail plays in our digitally-dominant world ? But I wonder if in the long run the ROI is better for direct mail than digital?

Mail 121

Mail Roles Digital Fundraising 121

sgEngage

NOVEMBER 7, 2024

have been cast, nonprofit organizations should be prepared for a new wave of donations from voters whose candidate (or candidates) did not win. Regardless of whether they donated before the election or in response to it, don’t treat rage donors as one-and-done. Have they given recent donations to organizations similar to yours?

Donor 105

Donor Support Gift Advocacy 105

Nonprofit Tech for Good

AUGUST 4, 2023

Their average individual gifts are the highest among all generations, so securing even one donation from a member of these generations is a huge win. 1) The Silent Generation (1925-1945) 88% give to charity, donating an annual average of $1,367 across 6.2 organizations** 11.8% organizations** 23.6%

Giving 246

Giving Generation North America Social Media 246

Bloomerang

JANUARY 14, 2025

The primary types of mobile giving Text-to-give One of the most popular ways to give on the go is via text-to-give or text-to-donate, which simply involves giving via text message. Donors can text a unique keyword or donation amount to your nonprofits dedicated phone number. Check out the example below of the Michael J.

Mobile 105

Mobile Giving Guide Nonprofit 105

CauseVox

JANUARY 20, 2025

We made it through 2024, and with it the final push for year-end donations. You might be asking why you need to put a ton of time and energy into bringing your donors back for a second donation. This is the first interaction your donor will have with the organization after they make their donation. Whatever feels comfortable.

Retention 115

Retention Donor Strategy Social Media 115

Bloomerang

MAY 24, 2024

Today’s question comes from a nonprofit employee who wants advice on how to build a nonprofit mailing list: Dear Charity Clairity, We’ve relied in the past on government and foundation grants, but since many of these sources are drying up we need to develop an individual fundraising program. Leverage in-person and online event sign-ups.

Mail 111

Mail Build Nonprofit Charity 111

Pamela Grow

OCTOBER 24, 2024

And of course I wanted to increase our donations. But we do need to raise $350 – 400,000 in donations each year. We started mailing them in envelopes instead of flats last year. Now, every single donation letter gets a personalized, hand written note by me on them. I wanted to be educated.

Donation 59

Donation Newsletter Donor Fundraising 59

Nonprofit Tech for Good

MAY 8, 2023

Many of the text messages we get are personal messages between friends and loved ones, but there are also many major brands that capitalize on this communication medium to help reach their customers. You can even use outbound messages to solicit donations from your supporters. The same holds true for donations to charity.

Lesson 307

Lesson Marketing Nonprofit Mobile 307

Nonprofit Tech for Good

JUNE 19, 2019

They follow you on social media, donate to your cause, rally their Facebook friends, and participate in your events. In today’s digital world, a modern, updated website packed with touching photos, heartfelt testimonials, donation and registration forms, and social feeds is a must. Send direct mail, too! Email them.

Donor 277

Donor Social Media Offline Gift 277

M+R

MAY 31, 2022

About this time last year, we all started talking about Apple’s new Mail Privacy Protection , a.k.a. Apple Mail Privacy Protection works by pre-loading email content — including open tracking pixels. This affects anyone who uses the Apple Mail app to read emails on their iPhone, iPad, or Mac desktop. Read time: 8 minutes.

Mail 116

Mail Spam email Rate 116

Nonprofit Tech for Good

JUNE 1, 2021

Odds are your emails are going to spam folders and are in violation of email compliance laws that require opt-out information and a mailing address to be prominently featured in all email campaigns. An email fundraising appeal is an email with the sole purpose of inspiring and asking donors to make an online donation.

email 339

email Fundraising Stats Marketing 339

Nonprofit Tech for Good

DECEMBER 12, 2019

When you solicit a prospective supporter, you need to be prepared with data, compelling testimonials, personal knowledge of what motivates the donor as an individual, and a concrete plan of how their major gift will help you make major changes. Acknowledge their support in a way that encourages repeat donations and participation.

Relationship 246

Relationship Donor Management Sponsor 246

CauseVox

DECEMBER 2, 2024

Think back on what made the day successful—was it the heartfelt story shared on social media, the surge of donations from a matching gift, or the high open rate on a well-crafted email appeal ? Invite them to take the next step—maybe an additional year-end gift or even increasing their monthly donation. But why stop there?

Campaign 97

Campaign Fundraising Social Media Donor 97

CauseVox

DECEMBER 5, 2024

Naturally, our personal to-do lists grow increasingly long as year-end nears. That way, you’ll give your team enough time to prepare marketing efforts, finalize logistics, and recruit and mobilize personal fundraisers (if you’re running a peer-to-peer fundraising campaign ). Early preparation is key in ensuring a successful campaign.

Campaign 105

Campaign Giving Strategy Donor 105

Nonprofit Tech for Good

OCTOBER 22, 2020

Gone are the days of list acquisitions and swapping of mailing lists. They are not places where individuals go first to seek out information about a cause or to make a donation. Surely, we should be looking at social networks as a “cultivation” and “relationship-building” tool in the same sense that we do offline in person.

Social Media 354

Social Media Donor Social Media 354

Nonprofit Tech for Good

APRIL 27, 2023

mail-tester:: mail-tester.com This free tool reveals if your email domain is on a blacklist, flagged for spam, and properly set up for SPF, DKIM, and DMARC protocols. The tools include a Donate button for pages, posts, and live videos as well as peer-to-peer Fundraisers. Tiltify also empowers donation processing on TikTok.

Resource 361

Resource Tools Digital Marketing 361

Nonprofit Tech for Good

SEPTEMBER 16, 2021

Rather than creating something completely different, use your brand values, personality, and key messages as a guide first, allowing donors to better understand and recognize you amid the crowded end-of-year fundraising space. You might think they’re redundant—but your audience won’t. Repetition is key to building a strong brand.

Communication 323

Communication Fundraising Audience Donor 323

Nonprofit Tech for Good

AUGUST 30, 2024

A McKinsey report states, “For Generation Z, as we have seen, the main spur to consumption is the search for truth, in both a personal and a communal form.” 2) Think long term Students may be short on funds, but they’re long on passion and energy, and we all know a personal referral carries more weight than a cold call.

People 264

People Strategy Nonprofit Volunteer 264

Donorbox

DECEMBER 8, 2022

How do you encourage people to donate money? Nonprofits have many choices when sending donation appeals. Popular fundraising requests can come by mail, email, social media, and in person. A donation request form is the best way […].

Template 98

Template Donation Create Free 98

Nonprofit Tech for Good

SEPTEMBER 29, 2019

By Christy Noel , Vice President of Digital Marketing Services at MobileCause – a company that pioneered text-to-donate and also offers an extensive suite of online, mobile and event fundraising solutions. Here are our 4 proven ways to improve your online giving page so you can bring in more donations. Use a single-page donation form.

Conversation 262

Conversation Online Giving Tips 262

Bloomerang

DECEMBER 12, 2024

Investing in strategic email marketing can amplify your fundraising return on investment (ROI), engage supporters personally, and rally even more people to champion your mission. Advocacy and volunteering emails As you well know, donating isnt the only way your audience members can show their support for your mission.

email 95

email Marketing Guide Nonprofit 95

Nonprofit Tech for Good

AUGUST 6, 2023

According to DonorBox nearly one-third of all annual gifts come in December, and nearly half of all online donations come in the last week of the year. Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors.

Fundraising 246

Fundraising Practice Guide Campaign 246