Pamela Grow

DECEMBER 11, 2024

In an age dominated by digital outreach, direct mail fundraising remains a powerful tool for nonprofits to connect with donors. To help incorporate direct mail into your marketing plan or elevate your current direct response fundraising approach, this guide will walk through several strategies for honing your outreach.

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Mail Strategy Fundraising Nonprofit 59

Nonprofit Tech for Good

MAY 16, 2024

These include direct mail, phone calls and messages, and in-person solicitations. They let organizations use data to improve their fundraising. Artificial intelligence is also changing how we personalize donor experiences and maximize donations. They can also benefit from smart donation asks. Nonprofits can embrace AI.

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Donation Fundraising Data Donor 251

The Fundraising Authority

SEPTEMBER 22, 2022

An organization’s annual fundraising appeal letter is a yearly letter that gets sent out to your current donors asking for general operating funds for your nonprofit organization. While not every nonprofit organization utilizes annual appeal letters, it has been my experience that most do. Write professional drafts with A.I.

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NonProfit PRO

FEBRUARY 1, 2022

Direct mail is extremely effective for nonprofit fundraising. With ever-increasing postage rates, it can eat away at your donations. You should not stop sending direct mail, but there are some things you can do to decrease the amount of postage you pay.

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Nonprofit Mail Donation Rate 299

sgEngage

NOVEMBER 13, 2024

Highlight compelling data points or success stories to inspire action, whether donating or getting involved with your organization. Be sure to include a call-to-action in all of these donor communication pieces, directing supporters to view the full report or make a donation.

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Nonprofit Tech for Good

APRIL 3, 2022

Many nonprofit organizations struggle to engage their board members with fundraising, especially the act of asking another person for money. A CTA is an invitation to take action, such as donating, volunteering, signing up for something, signing a petition, pledging to do something, etc. This could be done annually or just one time.

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Fundraising Donation Donor Social Media 340

Nonprofit Tech for Good

AUGUST 19, 2023

As the world becomes increasingly more digital, nonprofits around the globe are recognizing the importance of accepting online donations as a form of giving. Online giving can provide numerous benefits for nonprofits, from increasing donation amounts to improving donor engagement.

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Donation Online Giving Digital 202

Nonprofit Tech for Good

SEPTEMBER 27, 2021

Tribute and honorary gifts , made in honor or in memory of someone who is not a donor, are a great way for nonprofit organizations to raise awareness and funds while honoring an individual, either in memoriam or celebration. While tribute donors are typically one-time donations, they don’t have to be.

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NonProfit PRO

AUGUST 24, 2022

While economic health can be unpredictable, there are tactics you can employ to help ensure your organization operates efficiently and effectively through uncertainty.

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Donation Digital Marketing Effective 290

Bloomerang

NOVEMBER 22, 2024

A : Response rates differ by channel, for example, direct mail vs. email. Despite what you might hear, direct mail still reigns over email, but results will always vary by audience, for example, current donors vs. a cold list and audience size. For direct mail: Direct mail is all about your outer envelope. Why the range?

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Problem Fundraising Mail Gift 119

Nonprofit Tech for Good

FEBRUARY 14, 2018

Through a process of trial and error, the Beagle Freedom Project is learning how to effectively use Facebook’s Fundraising Tools and they are being rewarded with more than likes and hearts – their followers are donating! Fundraising post with a “Donate” button. Of those, 62% say Facebook is the most inspiring.

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Tools Fundraising NGO Nonprofit 265

Bloomerang

JULY 7, 2022

Best Practices for Donor Acquisition and Retention Through Direct Mail. Sending a personalized, well-written appeal via direct mail can be one of the most impactful ways for schools to fundraise. But what about people who say that direct mail isn’t worth the investment? Refer to the data.

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The Fundraising Authority

DECEMBER 3, 2020

The end of the calendar year can (and should) be a bonanza for non-profit organizations looking to raised small and medium-sized gifts to round out their fundraising numbers. an e-mail and a piece of direct mail) with your year-end ask. I have found that diversifying my year-end appeals maximize revenue.

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Fundraising Mail Calendar Gift 247

NonProfit PRO

FEBRUARY 15, 2024

Nonprofits spend most of their time trying to get donations, so make sure you follow-up every contribution with a prompt thank you, acknowledgement, and receipt that communicates your organization's story with impact.

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Social Media Template Donor Media 245

NonProfit PRO

FEBRUARY 28, 2024

Nonprofits spend most of their time trying to get donations, so make sure you follow-up every contribution with a prompt thank you, acknowledgement, and receipt that communicates your organization's story with impact.

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Social Media Template Donor Media 244

Bloomerang

NOVEMBER 21, 2024

Many organizations raise 30%, sometimes as much as 50%, of their individual giving in December. Design and test your year-end donation page and web overlay for the homepage to spotlight the campaign, incorporating year-end fundraising for nonprofits. Perform any necessary list cleaning on your direct mail and email lists.

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Calendar Fundraising Gift Social Media 111

Nonprofit Tech for Good

JUNE 23, 2020

The first “Donate Now” button was released in 1999 by a project of the Tides Foundation called Groundspring (acquired by Network for Good in 2005) and for the next two decades, nonprofit professionals have embraced the study of inspiring people to give online to good causes. 1) Implement Donation Page Best Practices.

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Practice Fundraising Online Nonprofit 342

sgEngage

NOVEMBER 7, 2024

have been cast, nonprofit organizations should be prepared for a new wave of donations from voters whose candidate (or candidates) did not win. Regardless of whether they donated before the election or in response to it, don’t treat rage donors as one-and-done. Now that the votes for the 2024 election in the U.S.

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Pamela Grow

OCTOBER 24, 2024

I have been the primary fundraiser for our organization for the last 30 years. But we have always been a grassroots organization with a following based on my teaching in animal communication. And of course I wanted to increase our donations. But we do need to raise $350 – 400,000 in donations each year. That is key.

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Donation Newsletter Donor Fundraising 59

Nonprofit Tech for Good

AUGUST 4, 2023

Their average individual gifts are the highest among all generations, so securing even one donation from a member of these generations is a huge win. 1) The Silent Generation (1925-1945) 88% give to charity, donating an annual average of $1,367 across 6.2 organizations** 11.8% organizations** 23.6%

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Giving Generation North America Social Media 242

Nonprofit Tech for Good

OCTOBER 22, 2020

Development audit after development audit of small- to mid-sized organizations reveals that while donor retention remains a critical issue there is also another issue that is equally important. Gone are the days of list acquisitions and swapping of mailing lists. The aim is to keep sharing and inviting them to support the organization.

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Social Media Donor Social Media 354

CauseVox

JANUARY 20, 2025

We made it through 2024, and with it the final push for year-end donations. Now is the time to make sure that your organization has donor retention strategies in place to bring those year-end supporters with you into 2025. This is the first interaction your donor will have with the organization after they make their donation.

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Retention Donor Strategy Social Media 107

The Fundraising Authority

SEPTEMBER 22, 2022

In Part 2, we will show you how to create systems at your organization. And this organization was in trouble. Now, let’s take a look at a step-by-step formula you can use at your organization to build the fundraising systems you need to thrive. Part 2: Establish Strong Fundraising Systems in Your Organization.

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System Fundraising Create Nonprofit 354

M+R

MAY 31, 2022

About this time last year, we all started talking about Apple’s new Mail Privacy Protection , a.k.a. Apple Mail Privacy Protection works by pre-loading email content — including open tracking pixels. This affects anyone who uses the Apple Mail app to read emails on their iPhone, iPad, or Mac desktop. Read time: 8 minutes.

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Mail Spam email Rate 116

Bloomerang

MAY 24, 2024

Today’s question comes from a nonprofit employee who wants advice on how to build a nonprofit mailing list: Dear Charity Clairity, We’ve relied in the past on government and foundation grants, but since many of these sources are drying up we need to develop an individual fundraising program. Of course, you’re correct. Host a webinar.

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Mail Build Nonprofit Charity 111

sgEngage

JANUARY 15, 2025

For example, consider the differing expectations of: New donors: First-time donors likely dont know much about your organization or how to engage with it beyond donating. Recurring donors: Monthly donors have demonstrated a commitment to supporting your work, but your organization may live in the back of their minds.

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Donor Effective Gift Donation 105

Bloomerang

JANUARY 14, 2025

The primary types of mobile giving Text-to-give One of the most popular ways to give on the go is via text-to-give or text-to-donate, which simply involves giving via text message. Donors can text a unique keyword or donation amount to your nonprofits dedicated phone number. Check out the example below of the Michael J.

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Mobile Giving Guide Nonprofit 105

Nonprofit Tech for Good

JUNE 1, 2021

Odds are your emails are going to spam folders and are in violation of email compliance laws that require opt-out information and a mailing address to be prominently featured in all email campaigns. An email fundraising appeal is an email with the sole purpose of inspiring and asking donors to make an online donation.

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email Fundraising Stats Marketing 336

Nonprofit Tech for Good

MAY 8, 2023

Your organization likely relies on direct mail, emails, social media, and even phone calls to get the word out about your organization’s work and solicit support for your mission. You can even use outbound messages to solicit donations from your supporters. Text messages help your organization accomplish this!

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Lesson Marketing Nonprofit Channel 304

Nonprofit Tech for Good

OCTOBER 11, 2024

By Julia Campbell, host of the Nonprofit Nation podcast and founder of the Nonprofit Social Media Summit , a free all-virtual event created to help nonprofits navigate the fast-changing social media landscape to drive more donations. If you can eliminate any unnecessary steps in the donation process, do it! 2) Make it urgent.

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Social Media Donor Media Social 295

Nonprofit Tech for Good

JULY 31, 2020

For example, reports that show side by side amounts for individual months from each year can help you pinpoint reasons for any discrepancies in donation amounts. Did you mail out an appeal at a different time? Note: While you’re reviewing incoming revenue, if you don’t already, take a look at in-kind donations as well!

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Goal Fundraising Pledge Nonprofit 311

The Fundraising Authority

JANUARY 2, 2021

Like great sales organizations, great development operations need a constant stream of prospects… individuals, companies, and foundations that are, or are likely to be, interested enough in your mission to donate funds to your non-profit. Volunteers Do you have people who volunteer with your organization?

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Nonprofit Tech for Good

DECEMBER 20, 2023

In the past, nonprofit infographics were long and dense with data, but moving forward mini-infographics designed for social media and short-form video format could provide a much-needed boost in organic reach and engagement on social media. Millennials and Gen X appreciate snail mail that isn’t a bill or a notice of a bill to come.

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Trend Fundraising Marketing Digital 242

The Fundraising Authority

NOVEMBER 23, 2020

But most of the non-profits I work with are small and mid-sized organizations. Non-profit direct mail fundraisers know that one of the worst times to send a fundraising letter for a charity is in the couple of weeks before a major election. Most people do NOT click donate now because of a social media post.

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Nonprofit Tech for Good

JULY 21, 2019

11% via direct mail/post. The typical return donor made a second donation around 349 days after their first donation. The typical return donor made a second donation around 349 days after their first donation. 29% of annual donation volume to nonprofits occurs from #GivingTuesday through the end of the year.

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Social Media Stats Fundraising Media 279

Nonprofit Tech for Good

APRIL 27, 2023

mail-tester:: mail-tester.com This free tool reveals if your email domain is on a blacklist, flagged for spam, and properly set up for SPF, DKIM, and DMARC protocols. The tools include a Donate button for pages, posts, and live videos as well as peer-to-peer Fundraisers. Tiltify also empowers donation processing on TikTok.

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Resource Tools Digital Marketing 351

Nonprofit Tech for Good

MARCH 20, 2024

DonorDirect ] 48% of donors cite email as their preferred method of hearing updates and appeals from the organization. Direct mail was the second most preferred channel at 21%, followed by social media (17%), text messaging (8%), and phone calls (2%). Double the Donation ] The current donor retention rate is 41.9%.

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Statistics Fundraising Online Nonprofit 229