Allegiance Group

APRIL 15, 2024

Direct mail fundraising should be an integral part of your nonprofit’s direct response strategy. When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. Allegiance Group makes achieving direct mail success simple. Does direct mail work?

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Mail Fundraising Nonprofit Channel 52

Bloomerang

JULY 26, 2024

Today’s question comes from a nonprofit employee who wants insight into what role direct mail plays in fundraising in a digital world: Dear Charity Clairity, I’m wondering what role direct mail plays in our digitally-dominant world ? But I wonder if in the long run the ROI is better for direct mail than digital?

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Mail Roles Digital Fundraising 88

Nonprofit Tech for Good

AUGUST 19, 2023

By Meredith Gray , Head of Marketing at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. As the world becomes increasingly more digital, nonprofits around the globe are recognizing the importance of accepting online donations as a form of giving.

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Donation Digital Online Giving 189

NonProfit PRO

APRIL 12, 2023

By using human behaviors, you can gain a competitive advantage and increase donations. In part 1 of this series, I discussed how to use emotion in nonprofit direct mail to drive results. Now let’s discuss how to use loss aversion to increase your donations.

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Results Mail Discussion Nonprofit 245

Nonprofit Tech for Good

AUGUST 30, 2024

Most nonprofits would love to have more young people join their cause as volunteers or donors. Recent research, as highlighted by the Nonprofit Times , supports this. This underscores Gen Z’s untapped potential and the significant benefits it can bring to nonprofits. Gen Z has immense potential to make a difference.

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People Strategy Los Angeles Generation 199

NonProfit PRO

FEBRUARY 1, 2022

Direct mail is extremely effective for nonprofit fundraising. With ever-increasing postage rates, it can eat away at your donations. You should not stop sending direct mail, but there are some things you can do to decrease the amount of postage you pay.

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Mail Rate Nonprofit Donation 299

Nonprofit Tech for Good

JUNE 22, 2023

Your donors and supporters start searching Google for “holiday gifts that benefit nonprofits” in early August, yet most nonprofits do not update their holiday tribute giving program until November or December. Now is the time to update and launch a holiday Tribute Giving Program for your nonprofit.

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Nonprofit Tech for Good

MARCH 20, 2024

A supplemental post to 101 Digital Marketing & Fundraising Best Practices for Nonprofits , the statistics listed below can guide your nonprofit in creating and maintaining a successful online fundraising strategy. Great Nonprofits ] 84% of online donors are more likely to give if their donations are matched by their employer.

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Statistics Online Fundraising Benchmark 219

Get Fully Funded

MARCH 8, 2023

Online giving is one of the fastest-growing donation methods. In 2022, online giving grew by 12.1% , motivating nonprofits to find more ways to connect with their supporters through digital channels. To point direct mail readers to your digital campaigns, your nonprofit can: Use engaging snippets. Let’s get started.

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Mail Integration Digital Strategy 75

Bloomerang

FEBRUARY 16, 2024

By learning about and prioritizing nonprofit financial management. The importance of financial management for nonprofits Unlike many for-profit businesses, nonprofits don’t answer to shareholders who are focused solely on increasing revenue. That doesn’t mean having stable financials isn’t crucial for nonprofits too, though.

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Effective Donation Management Guide 98

NonProfit PRO

JUNE 13, 2022

When creating your nonprofit fundraising and donations strategy, email marketing should be on the top of the list of channels to use to support your efforts. However, 70% of nonprofits do not have an email marketing strategy, despite 26% of online donors saying email marketing is what inspires them to give.

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NonProfit PRO

FEBRUARY 28, 2024

Data Axle Nonprofit announced the launch of new email data in the company’s robust omnichannel cooperatives, Apogee and DonorBase.

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Bloomerang

JULY 7, 2022

Best Practices for Donor Acquisition and Retention Through Direct Mail. Sending a personalized, well-written appeal via direct mail can be one of the most impactful ways for schools to fundraise. But what about people who say that direct mail isn’t worth the investment? Refer to the data.

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Mail Retention Practice Donor 109

Nonprofit Tech for Good

JANUARY 13, 2020

By Christy Noel , Vice President of Digital Marketing Services at MobileCause – a company that pioneered text-to-donate and also offers an extensive suite of online, mobile and event fundraising solutions. You did it: your donation appeal was a success. 4) Add to Mailing List. 2) Encourage to Volunteer.

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Action Donation Mobile Social Media 329

sgEngage

AUGUST 1, 2023

With the rise of mailing costs coupled with worldwide fundraising competition for every cent, your nonprofit organization can’t afford to guess when it comes to your fundraising program’s direct mail expenses. When you allow data to guide your direct mail strategy, your organization can save time and money. Direct mail?

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Mail Data Marketing Files 81

Achieve

JUNE 17, 2024

It’s easy to get overwhelmed when considering how to ask your supporters for a donation. A coordinated strategy can not only ensure continuity across the way that your organization asks for donations but also provide a framework for you to plan future campaigns. How do my donors prefer to interact with my nonprofit?

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Donation Fundraising Tips Channel 87

Neon CRM

NOVEMBER 15, 2023

Direct mail is too often associated with the past. Some assume direct mail is ineffective today and that younger audiences don’t want to receive it. But direct mail isn’t dead —the personal touch, visibility, and open rate that comes with direct mail have made it significant in the digital age. Here’s why!

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Mail Campaign Donor Tips 52

NonProfit PRO

NOVEMBER 23, 2022

I typically go through my stack of mail once a week to scan in new ideas or things I particularly like because I learn from what you as fundraisers do at your nonprofits. Well, as a special Thanksgiving message, I wanted to share some holiday bloopers I’ve seen recently.

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Nonprofit Mail Ideas Fundraising 264

Nonprofit Tech for Good

NOVEMBER 9, 2020

By Kim Peterson , Content Marketing Specialist for Give by Cell , a technology company that provides mobile fundraising tools and text messaging services to nonprofits. With average email open rates at 20% for nonprofits , many organizations struggle to grab the attention of supporters, volunteers, and donors. Donor Follow Up.

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Nonprofit Tech for Good

AUGUST 3, 2022

Tribute giving is when a donor makes a donation in someone else’s name to honor that person or to celebrate a special occasion. Tribute gifts are most often made by supporters with a strong belief in your mission who prefer to donate to a good cause rather than spend money on traditional gifts.

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The Fundraising Authority

SEPTEMBER 22, 2022

An organization’s annual fundraising appeal letter is a yearly letter that gets sent out to your current donors asking for general operating funds for your nonprofit organization. While not every nonprofit organization utilizes annual appeal letters, it has been my experience that most do. Write professional drafts with A.I.

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Mail Fundraising Database Summary 321

sgEngage

APRIL 17, 2024

In digital philanthropy, it has never been more important to seek out and embrace innovations, especially innovations in online donation forms. Your online giving form is the primary instrument you use to process a donation, and it’s also the key tool you use for collecting valuable information about your donors.

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Donation Online Canada Donor 101

The Fundraising Authority

SEPTEMBER 22, 2022

This is a two part article on how to create fundraising systems for your nonprofit. One Seriously Stressed Out Nonprofit. It’s about a nonprofit I once worked with. Everyone at this nonprofit was constantly wringing their hands about raising money. In short, this nonprofit lacked fundraising systems. And so on….

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System Create Fundraising Nonprofit 354

NonProfit PRO

OCTOBER 20, 2023

This means that prior to getting your mail piece, recipients can click on your link and start donating. With informed delivery, U.S. Postal Service customers who sign up for emails can get a digital preview of their mailbox. Here's how to use this service to your advantage.

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Guide Mail Digital Service 288

NonProfit PRO

FEBRUARY 28, 2024

Nonprofits spend most of their time trying to get donations, so make sure you follow-up every contribution with a prompt thank you, acknowledgement, and receipt that communicates your organization's story with impact.

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Template Social Media Donor Media 238

NonProfit PRO

FEBRUARY 15, 2024

Nonprofits spend most of their time trying to get donations, so make sure you follow-up every contribution with a prompt thank you, acknowledgement, and receipt that communicates your organization's story with impact.

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Template Social Media Donor Media 241

Achieve

JUNE 2, 2021

For nonprofits, this means millennials are a key demographic to craft fundraising campaigns around. . direct mail campaigns. benefits of direct mail. direct mail and digital marketing. Benefits of Direct Mail. Direct mail can obviously be interacted with physically in ways digital materials can’t.

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Get Fully Funded

MAY 29, 2023

The most important thing you must do when you receive a donation of any size is immediately thank your donor warmly and provide a donation receipt. And it can’t be just any boring donation receipt. Most nonprofits completely miss this opportunity to wow their donor, so it’s not that hard to stand out. They are friendly.

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Donation Online Create Gift 98

Nonprofit Tech for Good

MAY 8, 2023

By Shay Lessman , Content Writer and Editor for Qgiv — an online fundraising platform empowering 20,000+ nonprofit fundraisers to raise money for their causes while keeping costs low. You can even use outbound messages to solicit donations from your supporters. The rules for opting in are different for nonprofits.

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Lesson Marketing Amazon Mobile 298

Donorbox

DECEMBER 8, 2022

How do you encourage people to donate money? Nonprofits have many choices when sending donation appeals. Popular fundraising requests can come by mail, email, social media, and in person. A donation request form is the best way […].

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Template Donation Free Create 98

Nonprofit Tech for Good

SEPTEMBER 27, 2021

By Denise Dunbar , a Digital Fundraising Strategist at MobileCause , where she helps nonprofits accelerate their fundraising and engagement efforts through giving and marketing strategies. While tribute donors are typically one-time donations, they don’t have to be. Make the tribute section a standard element on all donation forms.

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Giving Strategy Fundraising Gift 321

Nonprofit Tech for Good

OCTOBER 15, 2022

Your nonprofit does incredible, life-changing work. Excellent year-end campaigns need to strike a balance between hitting uplifting emotional beats that are relevant to your mission and delivering a compelling case for why people should support your nonprofit. On social media, pair your posts with a link to your donation form.

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Campaign Tips Fundraising Mail 321

NonProfit PRO

JANUARY 9, 2023

If you’re ready to make your digital channels work for you, bring in more online revenue, and save yourself some time, here are my top tips.

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Digital Tips Donation Channel 307

Top Nonprofits

JULY 26, 2021

Donors who reach your donation page are at a critical point in their engagement, and what they find on your donation page will leave a lasting impression. Your donation page’s content and presentation impacts whether visitors give, how much they contribute, and whether they’ll donate again. Have increased shareability.

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Donation Nonprofit Gift Channel 111

Bloomerang

APRIL 6, 2021

Now more than ever, effective fundraising is what your nonprofit depends on to survive. Whether you’re sending general donation requests, sponsorship requests, or end-of-year-appeals, it’s important to amplify your fundraising campaigns as broadly and loudly as possible. . Direct Mail. We’ll answer the following questions: .

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Mail Channel Strategy Fundraising 63

Kindful

JUNE 15, 2021

Although many nonprofits still report receiving more donations offline than online, online fundraising is too valuable to ignore. The easier you can make it for your supporters to donate to your cause, the better, and many of them will be looking to do that via their computers and phones. Direct mail.

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Nonprofit Tech for Good

JUNE 23, 2020

This is the fourth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Related Webinar: Online Fundraising Best Practices for Nonprofits.

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Practice Online Fundraising Nonprofit 342