Bloomerang

JULY 26, 2024

Today’s question comes from a nonprofit employee who wants insight into what role direct mail plays in fundraising in a digital world: Dear Charity Clairity, I’m wondering what role direct mail plays in our digitally-dominant world ? But I wonder if in the long run the ROI is better for direct mail than digital?

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Nonprofit Tech for Good

AUGUST 19, 2023

As the world becomes increasingly more digital, nonprofits around the globe are recognizing the importance of accepting online donations as a form of giving. Online giving can provide numerous benefits for nonprofits, from increasing donation amounts to improving donor engagement.

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Nonprofit Tech for Good

JANUARY 12, 2023

Clair , Co-Founder & COO at B Generous – the first-ever platform allowing nonprofit donors to “Donate Now, Pay Later”. Why Do Younger Donors Donate Less? We believe that the solution is Donate Now, Pay Later (DNPL). How Does Donate Now, Pay Later Work? Your nonprofit gets the full amount of the donation right away!

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Nonprofit Tech for Good

APRIL 15, 2020

Also important to be aware of is that 26% of online donations made in 2019 occurred on a mobile device. Having a mobile-compatible website is now a standard best practice and that is especially true for your nonprofit’s donation pages. 1) Ensure that your donation page(s) have the same branding as your website.

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Bloomerang

MAY 24, 2024

Today’s question comes from a nonprofit employee who wants advice on how to build a nonprofit mailing list: Dear Charity Clairity, We’ve relied in the past on government and foundation grants, but since many of these sources are drying up we need to develop an individual fundraising program. Of course, you’re correct. Host a webinar.

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Get Fully Funded

MARCH 8, 2023

Online giving is one of the fastest-growing donation methods. We’ll explore a few strategies for integrating your digital and direct mail fundraising strategies to reach donors across various media channels. To point direct mail readers to your digital campaigns, your nonprofit can: Use engaging snippets. Let’s get started.

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Bloomerang

JULY 7, 2022

Best Practices for Donor Acquisition and Retention Through Direct Mail. Sending a personalized, well-written appeal via direct mail can be one of the most impactful ways for schools to fundraise. But what about people who say that direct mail isn’t worth the investment? Refer to the data.

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Allegiance Group

APRIL 15, 2024

Direct mail fundraising should be an integral part of your nonprofit’s direct response strategy. When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. Allegiance Group makes achieving direct mail success simple. Does direct mail work? Contact Us!

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M+R

MAY 31, 2022

About this time last year, we all started talking about Apple’s new Mail Privacy Protection , a.k.a. Apple Mail Privacy Protection works by pre-loading email content — including open tracking pixels. This affects anyone who uses the Apple Mail app to read emails on their iPhone, iPad, or Mac desktop. Read time: 8 minutes.

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sgEngage

AUGUST 1, 2023

With the rise of mailing costs coupled with worldwide fundraising competition for every cent, your nonprofit organization can’t afford to guess when it comes to your fundraising program’s direct mail expenses. When you allow data to guide your direct mail strategy, your organization can save time and money. Direct mail?

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Nonprofit Tech for Good

JANUARY 13, 2020

By Christy Noel , Vice President of Digital Marketing Services at MobileCause – a company that pioneered text-to-donate and also offers an extensive suite of online, mobile and event fundraising solutions. You did it: your donation appeal was a success. 4) Add to Mailing List. 2) Encourage to Volunteer.

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Neon CRM

NOVEMBER 15, 2023

Direct mail is too often associated with the past. Some assume direct mail is ineffective today and that younger audiences don’t want to receive it. But direct mail isn’t dead —the personal touch, visibility, and open rate that comes with direct mail have made it significant in the digital age. Here’s why!

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NonProfit PRO

JUNE 13, 2022

When creating your nonprofit fundraising and donations strategy, email marketing should be on the top of the list of channels to use to support your efforts. However, 70% of nonprofits do not have an email marketing strategy, despite 26% of online donors saying email marketing is what inspires them to give.

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NonProfit PRO

OCTOBER 20, 2023

This means that prior to getting your mail piece, recipients can click on your link and start donating. With informed delivery, U.S. Postal Service customers who sign up for emails can get a digital preview of their mailbox. Here's how to use this service to your advantage.

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Neon CRM

SEPTEMBER 5, 2024

Your GivingTuesday donation form is one of the most important pieces of your campaign. Nearly every social post, email, or direct mail piece you create for the big day will point people to this page. And how can you build a GivingTuesday donation form your supporters will love? Let’s take a look. You have two options here.

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Nonprofit Tech for Good

NOVEMBER 9, 2020

Spamming is illegal, and often goes straight to a junk mail folder. One of the quickest ways to build a list of cell phone numbers is through a text-to-donate or text-to-give mobile platform. With text-to-give, the donation is charged to the donor’s cell phone bill. So how can you legally and easily build your list?

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Achieve

JUNE 17, 2024

It’s easy to get overwhelmed when considering how to ask your supporters for a donation. A coordinated strategy can not only ensure continuity across the way that your organization asks for donations but also provide a framework for you to plan future campaigns. What is the best way to build a passionate donor base?

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EveryAction

OCTOBER 12, 2022

Year-end can be understandably very focused on fundraising, but given the importance of strong donor stewardship and high inflation that may place donating out of reach for some supporters, many nonprofits are curious about how to engage their donors without asking for gifts. Here’s what they said.

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Achieve

JUNE 2, 2021

direct mail campaigns. benefits of direct mail. direct mail and digital marketing. As you consider direct mail’s place in your marketing, remember that millennials are a diverse group, and other characteristics such as income, location, and giving history can also impact the results of your marketing campaigns.

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The Fundraising Authority

SEPTEMBER 22, 2022

The reason for this is that it gives the charity a good reason for contacting donors for general operating funds as opposed to asking for designated dollars, and it is a great opportunity to cast a wide net through an easily scalable medium (direct mail). Write professional drafts with A.I. Start using Fundwriter.ai for free. #1

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NonProfit PRO

JANUARY 9, 2023

If you’re ready to make your digital channels work for you, bring in more online revenue, and save yourself some time, here are my top tips.

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NonProfit PRO

APRIL 12, 2023

By using human behaviors, you can gain a competitive advantage and increase donations. In part 1 of this series, I discussed how to use emotion in nonprofit direct mail to drive results. Now let’s discuss how to use loss aversion to increase your donations. The human drive to avoid the pain of loss is extremely motivating.

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Get Fully Funded

MAY 29, 2023

The most important thing you must do when you receive a donation of any size is immediately thank your donor warmly and provide a donation receipt. And it can’t be just any boring donation receipt. Let’s take a look at what an awesome donation receipt looks like so you can nail yours. What makes a good ambassador?

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Donorbox

DECEMBER 8, 2022

How do you encourage people to donate money? Nonprofits have many choices when sending donation appeals. Popular fundraising requests can come by mail, email, social media, and in person. A donation request form is the best way […].

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Bloomerang

APRIL 6, 2021

Whether you’re sending general donation requests, sponsorship requests, or end-of-year-appeals, it’s important to amplify your fundraising campaigns as broadly and loudly as possible. . This type of campaign uses a combination of various digital methods and/or direct mail. . Direct Mail. We’ll answer the following questions: .

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Bloomerang

FEBRUARY 16, 2024

Effective nonprofit financial management helps you maximize the value of the donations you receive and fulfill the vision of your nonprofit. 8 strategies for effective nonprofit financial management There’s more to managing your charity or nonprofit’s finances than collecting donations, although that is a critical part.

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NonProfit Hub

JANUARY 5, 2021

The two most prominent fundraising channels for nonprofits are direct mail and email. Here are the pros and cons of mail vs. email. . Direct Mail. Direct mail has been around for a long time, and it’s been the biggest fundraising channel since it’s inception. Direct mail has a slower feedback loop than digital channels.

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NonProfit PRO

FEBRUARY 1, 2022

Direct mail is extremely effective for nonprofit fundraising. With ever-increasing postage rates, it can eat away at your donations. You should not stop sending direct mail, but there are some things you can do to decrease the amount of postage you pay.

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NonProfit PRO

FEBRUARY 28, 2024

Nonprofits spend most of their time trying to get donations, so make sure you follow-up every contribution with a prompt thank you, acknowledgement, and receipt that communicates your organization's story with impact.

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NonProfit PRO

FEBRUARY 15, 2024

Nonprofits spend most of their time trying to get donations, so make sure you follow-up every contribution with a prompt thank you, acknowledgement, and receipt that communicates your organization's story with impact.

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Template Social Media Donor Media 245

Nonprofit Tech for Good

OCTOBER 15, 2022

Tie all of your year-end materials together by weaving a campaign-specific design through everything your donors will see, including emails, your website, social media posts, and direct mail pieces. For emails, your donate button should be eye-catching with short and clear text. Include a clear and compelling call to action.

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Double the Donation

MAY 11, 2022

While electronic communication is a speedy and efficient outreach strategy, some donors prefer communication via direct mail. That’s why we recommend taking a multi-channel approach to marketing matching gifts with direct mail outreach and online engagement efforts.

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Nonprofit Tech for Good

DECEMBER 20, 2023

2017 Population Matters Infographics Series 2) Postcards [with QR codes] Gen Z rarely receives print mail, so it makes an impact when it arrives. Millennials and Gen X appreciate snail mail that isn’t a bill or a notice of a bill to come. The problem is that most print mail from nonprofits is boring. E-cards circa 2005!

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Nonprofit Tech for Good

OCTOBER 11, 2024

By Julia Campbell, host of the Nonprofit Nation podcast and founder of the Nonprofit Social Media Summit , a free all-virtual event created to help nonprofits navigate the fast-changing social media landscape to drive more donations. If you can eliminate any unnecessary steps in the donation process, do it! 2) Make it urgent.

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Nonprofit Tech for Good

JUNE 22, 2023

Tribute giving is when a donor makes a donation in someone else’s name to honor that person or to celebrate a special occasion. Tribute gifts are most often made by supporters with a strong belief in your mission who prefer to donate to a good cause rather than spend money on traditional gifts.

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Pamela Grow

OCTOBER 24, 2024

And of course I wanted to increase our donations. But we do need to raise $350 – 400,000 in donations each year. We started mailing them in envelopes instead of flats last year. Now, every single donation letter gets a personalized, hand written note by me on them. I wanted to be educated.

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NonProfit PRO

DECEMBER 11, 2023

That’s why I am sharing a few bloopers in direct mail and emails that could have been prevented in the past few months. It’s that time of year again. The holidays are near and the year-end giving crunch is on.

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