The Fundraising Authority

DECEMBER 5, 2020

It’s almost the year-end giving season, and most non-profits I know are getting ready to reach out to their donors to ask for one more donation before the end of the year. Today, I want to present a sample year-end fundraising e-mail for a fictional non-profit organization. The rule online is less, less, less.

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Nonprofit Tech for Good

JANUARY 12, 2023

Clair , Co-Founder & COO at B Generous – the first-ever platform allowing nonprofit donors to “Donate Now, Pay Later”. Why Do Younger Donors Donate Less? We believe that the solution is Donate Now, Pay Later (DNPL). How Does Donate Now, Pay Later Work? Your nonprofit gets the full amount of the donation right away!

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NonProfit PRO

FEBRUARY 1, 2024

Depending on who you ask, you will hear that the stamped envelope gets more donations, or it doesn't matter. What is a fundraiser to believe?

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Pamela Grow

DECEMBER 11, 2024

In an age dominated by digital outreach, direct mail fundraising remains a powerful tool for nonprofits to connect with donors. To help incorporate direct mail into your marketing plan or elevate your current direct response fundraising approach, this guide will walk through several strategies for honing your outreach.

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Nonprofit Tech for Good

FEBRUARY 2, 2025

What if that poster contained a QR code, and your passerby bought event tickets and made a quick donation right then and there? Include them in table tents, banners, and event badges to provide instant access to live event schedules, donation portals, or interactive activities. But then they forget, and that’s that.

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Nonprofit Tech for Good

NOVEMBER 9, 2020

Spamming is illegal, and often goes straight to a junk mail folder. One of the quickest ways to build a list of cell phone numbers is through a text-to-donate or text-to-give mobile platform. With text-to-give, the donation is charged to the donor’s cell phone bill. So how can you legally and easily build your list?

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NonProfit PRO

JUNE 13, 2022

When creating your nonprofit fundraising and donations strategy, email marketing should be on the top of the list of channels to use to support your efforts. However, 70% of nonprofits do not have an email marketing strategy, despite 26% of online donors saying email marketing is what inspires them to give.

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Charity Village

JANUARY 13, 2025

The federal government intends to amend the Income Tax Act to extend the deadline for making donations eligible for tax support in the 2024 tax year until February 28, 2025.

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Nonprofit Tech for Good

MAY 16, 2024

These include direct mail, phone calls and messages, and in-person solicitations. Artificial intelligence is also changing how we personalize donor experiences and maximize donations. They can also benefit from smart donation asks. And it leads to more donations and a greater impact. Nonprofits can embrace AI.

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Pamela Grow

MARCH 9, 2025

Hardly a week passes that I dont get an email like this one from Amanda: We are looking at expanding the number of direct mail campaigns we run. Our campaigns are smaller, maybe 500 to 1,000 pieces mailed. Choosing your print shop is an important decision for the success of your nonprofits direct mail program.

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NonProfit PRO

FEBRUARY 1, 2022

Direct mail is extremely effective for nonprofit fundraising. With ever-increasing postage rates, it can eat away at your donations. You should not stop sending direct mail, but there are some things you can do to decrease the amount of postage you pay.

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NonProfit PRO

JANUARY 9, 2023

If you’re ready to make your digital channels work for you, bring in more online revenue, and save yourself some time, here are my top tips.

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The Fundraising Authority

SEPTEMBER 22, 2022

The reason for this is that it gives the charity a good reason for contacting donors for general operating funds as opposed to asking for designated dollars, and it is a great opportunity to cast a wide net through an easily scalable medium (direct mail). Write professional drafts with A.I. Start using Fundwriter.ai for free. #1

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sgEngage

NOVEMBER 13, 2024

Highlight compelling data points or success stories to inspire action, whether donating or getting involved with your organization. Be sure to include a call-to-action in all of these donor communication pieces, directing supporters to view the full report or make a donation.

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NonProfit PRO

OCTOBER 20, 2023

This means that prior to getting your mail piece, recipients can click on your link and start donating. With informed delivery, U.S. Postal Service customers who sign up for emails can get a digital preview of their mailbox. Here's how to use this service to your advantage.

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Nonprofit Tech for Good

AUGUST 19, 2023

As the world becomes increasingly more digital, nonprofits around the globe are recognizing the importance of accepting online donations as a form of giving. Online giving can provide numerous benefits for nonprofits, from increasing donation amounts to improving donor engagement.

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Nonprofit Tech for Good

OCTOBER 15, 2022

Tie all of your year-end materials together by weaving a campaign-specific design through everything your donors will see, including emails, your website, social media posts, and direct mail pieces. For emails, your donate button should be eye-catching with short and clear text. Include a clear and compelling call to action.

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NonProfit PRO

APRIL 12, 2023

By using human behaviors, you can gain a competitive advantage and increase donations. In part 1 of this series, I discussed how to use emotion in nonprofit direct mail to drive results. Now let’s discuss how to use loss aversion to increase your donations. The human drive to avoid the pain of loss is extremely motivating.

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Nonprofit Tech for Good

APRIL 3, 2022

A CTA is an invitation to take action, such as donating, volunteering, signing up for something, signing a petition, pledging to do something, etc. Pay for the admission or ticket fee for people who you think should attend your nonprofit’s events with the hope they’ll donate on-site or in the future. Then help implement these tools.

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Bloomerang

JULY 7, 2022

Best Practices for Donor Acquisition and Retention Through Direct Mail. Sending a personalized, well-written appeal via direct mail can be one of the most impactful ways for schools to fundraise. But what about people who say that direct mail isn’t worth the investment? Refer to the data.

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Bloomerang

NOVEMBER 22, 2024

A : Response rates differ by channel, for example, direct mail vs. email. Despite what you might hear, direct mail still reigns over email, but results will always vary by audience, for example, current donors vs. a cold list and audience size. For direct mail: Direct mail is all about your outer envelope. Why the range?

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Nonprofit Tech for Good

SEPTEMBER 27, 2021

While tribute donors are typically one-time donations, they don’t have to be. Inform and update those providing the donation with the programs and efforts that are supported because of their donation, and don’t forget to send them a follow-up email or phone call to thank them for providing a tribute gift.

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NonProfit PRO

AUGUST 24, 2022

While economic health can be unpredictable, there are tactics you can employ to help ensure your organization operates efficiently and effectively through uncertainty.

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Bloomerang

NOVEMBER 21, 2024

Design and test your year-end donation page and web overlay for the homepage to spotlight the campaign, incorporating year-end fundraising for nonprofits. Write, design, proof, test, and schedule all direct mail appeals, email appeals, and social media ads and posts (all must match). Record relevant feedback/notes.

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Nonprofit Tech for Good

JUNE 22, 2023

Tribute giving is when a donor makes a donation in someone else’s name to honor that person or to celebrate a special occasion. Tribute gifts are most often made by supporters with a strong belief in your mission who prefer to donate to a good cause rather than spend money on traditional gifts.

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Bloomerang

JULY 26, 2024

Today’s question comes from a nonprofit employee who wants insight into what role direct mail plays in fundraising in a digital world: Dear Charity Clairity, I’m wondering what role direct mail plays in our digitally-dominant world ? But I wonder if in the long run the ROI is better for direct mail than digital?

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Bloomerang

DECEMBER 2, 2024

Except, there aren’t many donations coming through. Donation page conversion rate: This data point represents the total number of donations you received divided by the number of donation pages, multiplied by 100. Meaning, did you hyperlink more than the words “donate now.” Did you ask more than once?

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The Fundraising Authority

DECEMBER 3, 2020

Whether your non-profit works on a fiscal or a calendar year, most “regular folks” in the work-a-day world work on a calendar year, and make a significant portion of their yearly donations at the end of the year. an e-mail and a piece of direct mail) with your year-end ask.

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Pamela Grow

OCTOBER 24, 2024

And of course I wanted to increase our donations. But we do need to raise $350 – 400,000 in donations each year. We started mailing them in envelopes instead of flats last year. Now, every single donation letter gets a personalized, hand written note by me on them. I wanted to be educated.

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NonProfit PRO

FEBRUARY 15, 2024

Nonprofits spend most of their time trying to get donations, so make sure you follow-up every contribution with a prompt thank you, acknowledgement, and receipt that communicates your organization's story with impact.

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Nonprofit Tech for Good

FEBRUARY 14, 2018

Through a process of trial and error, the Beagle Freedom Project is learning how to effectively use Facebook’s Fundraising Tools and they are being rewarded with more than likes and hearts – their followers are donating! Fundraising post with a “Donate” button. Of those, 62% say Facebook is the most inspiring.

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NonProfit PRO

FEBRUARY 28, 2024

Nonprofits spend most of their time trying to get donations, so make sure you follow-up every contribution with a prompt thank you, acknowledgement, and receipt that communicates your organization's story with impact.

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Bloomerang

MAY 24, 2024

Today’s question comes from a nonprofit employee who wants advice on how to build a nonprofit mailing list: Dear Charity Clairity, We’ve relied in the past on government and foundation grants, but since many of these sources are drying up we need to develop an individual fundraising program. Of course, you’re correct. Host a webinar.

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NonProfit PRO

DECEMBER 11, 2023

That’s why I am sharing a few bloopers in direct mail and emails that could have been prevented in the past few months. It’s that time of year again. The holidays are near and the year-end giving crunch is on.

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Nonprofit Tech for Good

JUNE 23, 2020

The first “Donate Now” button was released in 1999 by a project of the Tides Foundation called Groundspring (acquired by Network for Good in 2005) and for the next two decades, nonprofit professionals have embraced the study of inspiring people to give online to good causes. 1) Implement Donation Page Best Practices.

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Nonprofit Tech for Good

AUGUST 3, 2022

Tribute giving is when a donor makes a donation in someone else’s name to honor that person or to celebrate a special occasion. Tribute gifts are most often made by supporters with a strong belief in your mission who prefer to donate to a good cause rather than spend money on traditional gifts.

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Nonprofit Tech for Good

OCTOBER 11, 2024

By Julia Campbell, host of the Nonprofit Nation podcast and founder of the Nonprofit Social Media Summit , a free all-virtual event created to help nonprofits navigate the fast-changing social media landscape to drive more donations. If you can eliminate any unnecessary steps in the donation process, do it! 2) Make it urgent.

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