The Fundraising Authority

DECEMBER 5, 2020

It’s almost the year-end giving season, and most non-profits I know are getting ready to reach out to their donors to ask for one more donation before the end of the year. Today, I want to present a sample year-end fundraising e-mail for a fictional non-profit organization. The rule online is less, less, less.

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Mail Sample Profit Fundraising 199

Nonprofit Tech for Good

MAY 16, 2024

Using AI isn’t just a passing trend; it’s essential for nonprofits looking to make a bigger impact. These include direct mail, phone calls and messages, and in-person solicitations. Artificial intelligence is also changing how we personalize donor experiences and maximize donations. Nonprofits can embrace AI.

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Donation Fundraising Data Donor 247

Charity Village

JANUARY 13, 2025

The federal government intends to amend the Income Tax Act to extend the deadline for making donations eligible for tax support in the 2024 tax year until February 28, 2025.

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Canada Government Donation Mail 112

Nonprofit Tech for Good

OCTOBER 15, 2022

Feature beautiful photos illustrating donor impact. Pair your impact stories with high-quality photos showcasing the difference you make in your community. For emails, your donate button should be eye-catching with short and clear text. For emails, your donate button should be eye-catching with short and clear text.

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Campaign Fundraising Tips Mail 327

Pamela Grow

MARCH 9, 2025

Hardly a week passes that I dont get an email like this one from Amanda: We are looking at expanding the number of direct mail campaigns we run. Our campaigns are smaller, maybe 500 to 1,000 pieces mailed. Choosing your print shop is an important decision for the success of your nonprofits direct mail program.

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Mail Nonprofit Massachusetts Local 59

Nonprofit Tech for Good

AUGUST 19, 2023

As the world becomes increasingly more digital, nonprofits around the globe are recognizing the importance of accepting online donations as a form of giving. Online giving can provide numerous benefits for nonprofits, from increasing donation amounts to improving donor engagement.

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Donation Online Giving Digital 198

Bloomerang

NOVEMBER 21, 2024

October Collect testimonials, impact stories, videos, and pictures and use them to write ‘reporting back’ stewardship emails, postcards, texts, thank-a-thon phone scripts, or letters. Include a short story celebrating the donor and their impact on your mission. Perform any necessary list cleaning on your direct mail and email lists.

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Calendar Fundraising Gift Social Media 110

Nonprofit Tech for Good

SEPTEMBER 27, 2021

Maximize the Impact of Tribute Gifts. While tribute donors are typically one-time donations, they don’t have to be. Ask donors right on the donation form if they want to increase their impact and make the donation recurring. Make the tribute section a standard element on all donation forms.

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Giving Fundraising Strategy Nonprofit 329

NonProfit PRO

FEBRUARY 15, 2024

Nonprofits spend most of their time trying to get donations, so make sure you follow-up every contribution with a prompt thank you, acknowledgement, and receipt that communicates your organization's story with impact. Download now to begin maximizing impact!

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Social Media Template Donor Media 245

NonProfit PRO

FEBRUARY 28, 2024

Nonprofits spend most of their time trying to get donations, so make sure you follow-up every contribution with a prompt thank you, acknowledgement, and receipt that communicates your organization's story with impact. Download now to begin maximizing impact!

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Social Media Template Donor Media 244

Bloomerang

DECEMBER 2, 2024

Except, there aren’t many donations coming through. Donation page conversion rate: This data point represents the total number of donations you received divided by the number of donation pages, multiplied by 100. But there are also many factors outside the email that can impact whether or not someone clicks.

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email Fundraising Rate Donation 117

Bloomerang

NOVEMBER 22, 2024

A : Response rates differ by channel, for example, direct mail vs. email. Despite what you might hear, direct mail still reigns over email, but results will always vary by audience, for example, current donors vs. a cold list and audience size. For direct mail: Direct mail is all about your outer envelope. Why the range?

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Problem Fundraising Mail Gift 118

Nonprofit Tech for Good

APRIL 3, 2022

A CTA is an invitation to take action, such as donating, volunteering, signing up for something, signing a petition, pledging to do something, etc. Pay for the admission or ticket fee for people who you think should attend your nonprofit’s events with the hope they’ll donate on-site or in the future. Then help implement these tools.

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Fundraising Donation Donor Social Media 336

sgEngage

JANUARY 15, 2025

For example, consider the differing expectations of: New donors: First-time donors likely dont know much about your organization or how to engage with it beyond donating. Steward recurring donors by sharing regular impact updates and reminding them why they give.

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Donor Effective Gift Donation 105

Bloomerang

JULY 7, 2022

Best Practices for Donor Acquisition and Retention Through Direct Mail. Sending a personalized, well-written appeal via direct mail can be one of the most impactful ways for schools to fundraise. But what about people who say that direct mail isn’t worth the investment? Refer to the data.

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Mail Retention Donor Practice 129

Bloomerang

JANUARY 14, 2025

The primary types of mobile giving Text-to-give One of the most popular ways to give on the go is via text-to-give or text-to-donate, which simply involves giving via text message. Donors can text a unique keyword or donation amount to your nonprofits dedicated phone number. Check out the example below of the Michael J.

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Mobile Giving Guide Nonprofit 105

CauseVox

JANUARY 20, 2025

We made it through 2024, and with it the final push for year-end donations. You might be asking why you need to put a ton of time and energy into bringing your donors back for a second donation. This is the first interaction your donor will have with the organization after they make their donation. Whatever feels comfortable.

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Retention Donor Strategy Social Media 107

Nonprofit Tech for Good

AUGUST 4, 2023

Their average individual gifts are the highest among all generations, so securing even one donation from a member of these generations is a huge win. 1) The Silent Generation (1925-1945) 88% give to charity, donating an annual average of $1,367 across 6.2 Gen Xers often prefer to support causes that directly impact their communities.

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Giving Generation North America Social Media 241

Nonprofit Tech for Good

OCTOBER 11, 2024

By Julia Campbell, host of the Nonprofit Nation podcast and founder of the Nonprofit Social Media Summit , a free all-virtual event created to help nonprofits navigate the fast-changing social media landscape to drive more donations. What will the impact be? If you can eliminate any unnecessary steps in the donation process, do it!

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Social Media Donor Media Social 294

M+R

MAY 31, 2022

About this time last year, we all started talking about Apple’s new Mail Privacy Protection , a.k.a. We saw some of the impacts of these changes in this year’s Benchmarks. Apple Mail Privacy Protection works by pre-loading email content — including open tracking pixels. That’s the “Privacy” part of Mail Privacy Protection.).

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Mail Spam email Rate 116

Bloomerang

JULY 26, 2024

Today’s question comes from a nonprofit employee who wants insight into what role direct mail plays in fundraising in a digital world: Dear Charity Clairity, I’m wondering what role direct mail plays in our digitally-dominant world ? But I wonder if in the long run the ROI is better for direct mail than digital?

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Mail Roles Digital Fundraising 120

Nonprofit Tech for Good

DECEMBER 20, 2023

2017 Population Matters Infographics Series 2) Postcards [with QR codes] Gen Z rarely receives print mail, so it makes an impact when it arrives. Millennials and Gen X appreciate snail mail that isn’t a bill or a notice of a bill to come. The problem is that most print mail from nonprofits is boring.

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Trend Fundraising Marketing Digital 238

sgEngage

NOVEMBER 7, 2024

have been cast, nonprofit organizations should be prepared for a new wave of donations from voters whose candidate (or candidates) did not win. Regardless of whether they donated before the election or in response to it, don’t treat rage donors as one-and-done. Have they given recent donations to organizations similar to yours?

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Nonprofit Tech for Good

JUNE 23, 2020

The first “Donate Now” button was released in 1999 by a project of the Tides Foundation called Groundspring (acquired by Network for Good in 2005) and for the next two decades, nonprofit professionals have embraced the study of inspiring people to give online to good causes. 1) Implement Donation Page Best Practices.

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Practice Fundraising Online Nonprofit 342

Nonprofit Tech for Good

APRIL 27, 2023

mail-tester:: mail-tester.com This free tool reveals if your email domain is on a blacklist, flagged for spam, and properly set up for SPF, DKIM, and DMARC protocols. See also Duda , SquareSpace , and Wired Impact. The tools include a Donate button for pages, posts, and live videos as well as peer-to-peer Fundraisers.

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Resource Tools Digital Marketing 348

CauseVox

DECEMBER 2, 2024

By building on the momentum of a single giving day, you can extend the excitement through December and maximize your impact before the year comes to a close. Perhaps it was a message about the tangible impact of their gifts or the urgency of a specific need. For recurring donors, highlight the impact of their continued support.

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Campaign Fundraising Social Media Gift 82

CauseVox

DECEMBER 5, 2024

Personally, I’m a big fan of asking those serving on the board of directors to not only donate first (which is a given) but to also volunteer with fundraising efforts. Corporate sponsors can provide financial support, in-kind donations, or even employee volunteers to help strengthen your campaign. How many people do you need to serve?

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Campaign Giving Strategy Donor 100

Nonprofit Tech for Good

AUGUST 6, 2023

According to DonorBox nearly one-third of all annual gifts come in December, and nearly half of all online donations come in the last week of the year. Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors.

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Fundraising Practice Guide Campaign 235

Nonprofit Tech for Good

JUNE 1, 2021

Odds are your emails are going to spam folders and are in violation of email compliance laws that require opt-out information and a mailing address to be prominently featured in all email campaigns. An email fundraising appeal is an email with the sole purpose of inspiring and asking donors to make an online donation.

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email Stats Fundraising Marketing 336

Candid

OCTOBER 23, 2024

I learned that traditional approaches like annual drives, direct mail campaigns, and newsletters felt impersonal, disconnected, and transactional to donors. We started sharing the stories of the collective’s artisans, illustrating the direct impact of their donations.

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Donor Strategy Relationship Children 105

Nonprofit Tech for Good

JUNE 19, 2019

They follow you on social media, donate to your cause, rally their Facebook friends, and participate in your events. In today’s digital world, a modern, updated website packed with touching photos, heartfelt testimonials, donation and registration forms, and social feeds is a must. Send direct mail, too! Email them. Thank them.

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Donor Social Media Offline Gift 277

Neon CRM

MARCH 20, 2025

But writing a thank-you letter for a donation can feel different. But thank-you letters for donations that arrive late or contain incorrect information could sever your relationships with those donors. Table of Contents: Why Donation Thank-You Letters are Important How Should You Send Your Donation Thank-You Letter?

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Template Donation Free Gift 92

Bloomerang

FEBRUARY 28, 2023

Contributing memorial donations is a meaningful way to honor someone’s life after they’ve passed away. Your nonprofit should have a clear strategy for managing memorial donations and building relationships with donors and the family of the deceased. Managing memorial donations requires sensitivity and thoughtfulness.

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Donation Tips Management Gift 124

NonProfit Hub

MARCH 18, 2025

Timing Fundraising Appeals: Find the Right Moments to Make an Impact Fundraising is a cornerstone of nonprofit sustainability, and it is more important right now than ever before. If you missed the mark in 2024, plan early for your 2025 year-end appeal to maximize impact. Fifty years of serviceask for $50 donations.

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Impact Fundraising Time Childhood 46

Nonprofit Tech for Good

OCTOBER 4, 2019

By Scot Chisholm , CEO and Co-founder of Classy ––a social enterprise that creates world-class online fundraising software for nonprofits, modernizing the giving experience to accelerate social impact around the world. Without further ado, here are the top five trends we see impacting the nonprofit fundraising space in 2020.

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Trend Fundraising Philanthropy Donor 271

Nonprofit Tech for Good

DECEMBER 12, 2019

Be as transparent as possible about the path your donor’s funds are taking from contribution to action to impact. Acknowledge their support in a way that encourages repeat donations and participation. 2) Don’t forget about the impact of donor-advised on fundraising. The specifics of what their money would be funding.

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Relationship Donor Management Sponsor 244

Nonprofit Tech for Good

SEPTEMBER 29, 2019

By Christy Noel , Vice President of Digital Marketing Services at MobileCause – a company that pioneered text-to-donate and also offers an extensive suite of online, mobile and event fundraising solutions. Here are our 4 proven ways to improve your online giving page so you can bring in more donations. Use a single-page donation form.

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Conversation Online Giving Tips 262