From Lost To Loved: Turning Lapsed Donors Into Devoted Donors
Bloomerang
FEBRUARY 27, 2024
It’s worth noting that a recent study by Philanthropy Daily found that 49% of lapsed donors who hadn’t made a gift in at least two years believe themselves to be current donors. 1 Source: Center for Philanthropy, Indiana University and Bloomerang.co Do donors realize they’ve lapsed? How valuable are recently lapsed donors?
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