From Lost To Loved: Turning Lapsed Donors Into Devoted Donors
Bloomerang
FEBRUARY 27, 2024
If you stop communicating with a donor in their last five years of life, or at minimum, the last two, the loss rate of their planned gifts goes to 50%. Rather than sending a member renewal to lapsed donors with a 20+ year history of gifts, The Audubon Society of Rhode Island gave these long-time members a free one-year membership.
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