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6 Ways to Prepare Your Communications for Successful End-of-Year Fundraising

Nonprofit Tech for Good

Hint: they should!) Take this example: Don’t: With your support, we can reach our goal of increasing food and clothing donations by 25% in our community. They should be motivated by how that donation supports your overall mission (in this example, it’s creating thriving communities). 6) Don’t Forget A/B Testing.

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Testing Your Donation Form Part 4: Running a Usability Test

Connection Cafe

This is the fourth part in my series about learning how to test the usability of your online donation form and website with real donors. Part one discussed why to usability test , part two outlined crafting your test , and part three gave best practices for recruiting participants. Today, we gear up for your big test day!

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11 Nonprofits That Excel at Social Media

Nonprofit Tech for Good

How I chose the nonprofits is that I have a basic set of criteria that I use as a litmus test when I audit nonprofits and their social media campaigns. Their blog has an e-mail newsletter subscribe option and a “Donate Now” button. Hint, hint. and then studying and duplicating their methods. CARE :: care.org.

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5 Fundraising Email Best Practices

Neon CRM

So your donor email for your $25 givers might suggest donations of $15, $25, and $35. Your email for the next segment would suggest donations of $25, $40, and $50. Your final segment would receive donation recommendations of $50, $75, and $100. So, if you want someone to donate, include multiple links to your donation form. #

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Five Pinterest Best Practices for Nonprofits

Nonprofit Tech for Good

If your nonprofit has yet to start using Pinterest , then hopefully new data released for January 2012 illuminating that Pinterest now drives more referral traffic than Google+, YouTube, and LinkedIn combined will motivate you to start pinning – or at the very least to sign up and reserve your first choice of usernames (hint, hint!).

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How to write a year-in-review recap (that doesn’t sound like one of those season’s greetings letters) for your organization

Whole Whale

You know the moment: You’re going through your mail when you catch the hint of a red envelope. Email marketing, design, and testing tool Litmus played to its strengths with its year-end email in 2016. For users who have donated in the past year, ask them to consider a recurring donation as a New Year’s resolution.

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Nine Pinterest Best Practices for Nonprofits

Nonprofit Tech for Good

UPDATED 4/3/12: If your nonprofit has yet to start using Pinterest , then hopefully new data released for March 2012 revealing that Pinterest now generates more referral traffic than Twitter will motivate you to start pinning – or at the very least to sign up and reserve your first choice of usernames (hint, hint!).

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