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Here’s How to Raise More Money with Your Next Fundraising Letter

The Fundraising Authority

I am in the middle of writing a direct mail fundraising letter for a non-profit client, and tomorrow I will be presenting the letter to them, and explaining why it will be effective. Headlines and sub-headlines. So I am taking a break from writing the letter to share those three things with you. I’ll bet you do! #3

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Raise More By Avoiding “One Size Fits All” Email Appeals

NetWits

While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. Including how last year’s donations were used. Maybe a hat or pair of gloves? It usually doesn’t work out so well. When making a hard ask.

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Eight Fundamental Concepts for Successful Non-Profit Fundraising Events

The Fundraising Authority

Many non-profits focus on the event part of fundraising events – they find a great headliner , hire a nice band, find a good venue and print up nice invitations. On the other hand, perhaps you can get some of your materials donated and go with a slightly less expensive, though still nice menu. Add them to your mailing list.

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Just When You Thought Direct Mail Was Dead | Nonprofit Trends with.

sgEngage

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking Just When You Thought Direct Mail Was Dead Posted by Steve MacLaughlin on November 10th, 2010 It’s baaack! You thought direct mail was dead but it has returned. 53% said they still respond to mail by using the mail.

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11 Website Design Best Practices for Nonprofits

Nonprofit Tech for Good

The upper right-hand corner is the most valuable section of your website—use it to plug your e-newsletter and group text messaging campaigns, donate now functionality, and social networking communities. Use bold for headlines. Have a Donate Now Button on Every Page. Navigation should be bold, bright, and obvious.

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Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

It’s also worth testing out a campaign to generate cash donations on your website. These campaigns allow you to gather subscribers for your mailing list directly on Facebook, who you can then contact about your campaigns, events and appeals. . Remove all the lower performing ads, and test different headlines on the best ads.

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Online Fundraising Ideas (7 Strategies & 63% More Donations)

Nonprofits Source

First I’ll show you how the Environmental Defense Fund used their email list in a creative way to increase online donations by 63%. Result: 63% more donations, 55% higher conversion rate and a 2X ROI. This means you can target Facebook ads to appear on the feeds of people who have donated to your nonprofit. per click.

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